Ukusebenzisa iikhowudi ze-QR kunye nenyani eyandisiweyo, iibrendi zihambisa amava okupakisha asebenzayo ngakumbi kwaye abandakanya.
Kwihlabathi lanamhlanje elikhawulezayo ledijithali, ukupakishwa okuqhagamshelweyo kuye kwavela njengokutshintsha komdlalo, ukomeleza ukusebenzisana kwabathengi ngobuchwepheshe obufana neekhowudi zeQR kunye nenyani eyongeziweyo (AR).
Le ndlela intsha ayiguquli kuphela ukupakishwa kwemveli ibe ngamaqonga asebenzisanayo kodwa ikwadala amathuba amatsha okuba iibrendi zibandakanyeke kubathengi bazo.
Ukupakishwa okuhlakaniphile: ixesha elitsha lokusebenzisana kwabathengi
Ukupakishwa okuqhagamshelweyo kusebenzisa itekhnoloji efana neekhowudi ze-QR, uNxibelelwano olukufuphi noMmandla (i-NFC), kunye neSazisi seRadio Frequency (RFID) ukunikezela ngamava omthengi abandakanyayo nanolwazi.
Iikhowudi ze-QR, ngakumbi, ziye zayinto yonke, zivumela abathengi ukuba bafikelele kulwazi lwemveliso, unyuso, kunye nomxholo okhethekileyo ngokulula ngokuskena ngee-smartphones zabo.
Umzekelo, iibrendi ezifana neHershey's kunye neCoca-Cola zisebenzisa iikhowudi zeQR ukubonelela ngokungafihlisi malunga nezithako zemveliso kunye neenkqubo zokuvelisa, ukomeleza ukuthembeka kwabathengi kunye nokunyaniseka (Noramble, Domino Printing).
I-AR ithatha eli nyathelo ngakumbi ngokubeka ulwazi lwedijithali kwihlabathi elibonakalayo, idala amava antywilayo. Yiba nomfanekiso ujonga iphakheji ukuze ubone imodeli ye-3D yemveliso okanye itrayi yenyani yezithambiso.
Le teknoloji ayibandakanyi abathengi kuphela kodwa ibonelela ngolwazi oluxabisekileyo kwifomathi edibeneyo (i-Fortune Packaging).
Ukuphucula ukuthembana kwabathengi kunye nokuzibandakanya
Enye yeenzuzo eziphambili zokupakishwa okudityanisiweyo kukukwazi ukwakha nokugcina ukuthembana kwabathengi. Ngexesha apho ukungafihli kunye nokunyaniseka kuxatyiswe kakhulu, ukupakishwa okuhlakaniphile kubonelela ngeembali zemveliso ezineenkcukacha, ulwazi lokukhangela, kunye neziqinisekiso zokuzinza.
Ngokomzekelo, iitoti zetumato zikaNapolina ziza kunye neekhowudi ze-QR ezivumela abathengi ukuba balandele uhambo lwemveliso ukusuka kwifama ukuya kwitafile, ngaloo ndlela beqinisa ukuzibophelela kwe-brand ukuzinza (Raconteur).
Ukupakishwa okudityanisiweyo nako kunokuphucula ukubandakanyeka kwabathengi ngokunikezela ngamava omntu. Ngokuskena iikhowudi ze-QR, abathengi banokufumana iingcebiso ezilungiselelweyo, izaphulelo ezikhethekileyo, kwaye bathathe inxaxheba kumaphulo asebenzisanayo.
Olu nxibelelwano luthe ngqo phakathi kwebrendi kunye nomthengi alukhuthazi nje ukuthembeka kuphela kodwa lubonelela ngeempawu ezinexabiso leqela lokuqala ukuqonda ngcono izinto ezikhethwa ngabathengi kunye nokuziphatha (IiPackaging Insights).
Ikamva lobuchwephesha bokupakisha obukrelekrele
Ikamva lokupakishwa kobuchule ligcwele amandla, liqhutywa kukuhambela phambili okuqhubekayo kwetekhnoloji. Ngaphandle kweekhowudi ze-QR kunye ne-AR, itekhnoloji ekhulayo njenge-Intanethi yeZinto (IoT) isetelwe ukuguqula ishishini lokupakisha.
Ukupakishwa kwe-IoT enikwe amandla kunokubonelela ngedatha yemveliso yexesha langempela, ukuphucula ukucaca kwekhonkco lokubonelela kunye nokuphucula iinkqubo zokwenza izigqibo (i-Fortune Packaging).
Uzinzo lukwayingqwalasela ephambili ekuveleni kokupakishwa kobuchule. Ngokubandakanya i-eco-friendly imathiriyeli kunye netekhnoloji, iibrendi zinokunciphisa indawo yazo yokusingqongileyo ngelixa zihlangabezana neemfuno zabathengi kwiimveliso ezizinzileyo.
Izinzwa ezifakwe kwipakethe zinokubeka esweni ukutsha kwemveliso, ukunciphisa inkunkuma yokutya, kunye nokuququzelela iinzame zokuphinda zisetyenziswe ngokusebenzisa imiyalelo ecacileyo yokulahla.
Ukuthabatha
Ukupakishwa okudityanisiweyo kuguqula indlela abathengi abanxibelelana ngayo neemveliso kunye neempawu. Ngokusebenzisa itekhnoloji efana neekhowudi ze-QR kunye ne-AR, iibhrendi zinokudala ukuzibandakanya, ulwazi, kunye namava omntu akha ukuthembana kwaye akhuthaze ukunyaniseka.
Njengoko itekhnoloji iqhubeka nokuvela, ukubanakho ukupakishwa okuhlakaniphile kukhulu, kuthembisa izisombululo ezitsha nezizinzileyo kwixesha elizayo.
Kwiibrendi ezijonge ukuhlala phambili, ukwamkela itekhnoloji yokupakisha eqhagamsheleneyo ayisiyondlela nje yokukhetha kodwa kuyimfuneko ukuhlangabezana nolindelo olukhulayo lwabathengi be-tech-savvy kunye nokugcina umda wokhuphiswano kwindawo yentengiso.
Umthombo ovela Isango lokuPakisha
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-packaging-gateway.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Cooig.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
