Ukufika phezulu kuGoogle kunokucotha. Ngokukodwa kwiiwebhusayithi ezincinci, ezintsha. Kwaye ukhuphiswano lunokuhlala lomelele kakhulu, nto leyo eyenza ukuba kube nzima ukuba ugqithise abo ukhuphisana nabo kwasekuqaleni.
Kulungile ... ukuba awukwazi ukuphumelela, tshintsha imithetho.
Kukho iqhinga elilula kakhulu lokufumana i-traffic yokukhangela amagama angundoqo ofuna ukuwabeka-ngaphandle kokuwabeka ngokwenyani.
Ngena…
I-traffic yokukhangela okwesibini
Enye yeengcebiso eziqhelekileyo zentengiso kukuba “hamba intlanzi apho kukho intlanzi.” Nokuba yeyiphi imveliso okanye inkonzo ofuna ukuyithengisa, kufuneka ulandele amanyathelo amathathu alula:
- Zama ukuyifumana ngubani abathengi bakho abafanelekileyo .
- Fumana iindawo apho abo bantu bakhoyo ukuhamba kwi-intanethi.
- Yiya kwezo ndawo kwaye ufumane iindlela zoku nyusa imveliso yakho.
Umzekelo okhawulezayo: ukuba ufuna ukuthengisa izixhobo zokuzilolonga, kuya kuba kuhle ukufumanisa ukuba ungangena njani kwindawo ye-r/Fitness kwiReddit, enamalungu angaphezu kwe-12M.
Ngaba inento yokwenza ne-SEO nangona?
Ewe, nayiphi na itrafikhi yokukhangela ofuna ukuyiqhubela kwiwebhusayithi yakho… umntu sele eyifumene kweyakhe, akunjalo? Kwaye iwebhusayithi yabo ayithethi ukuba ukhuphisana ngqo nawe.
Ukuba ungumnikazi we-bagel edibeneyo eSingapore, ngokuqinisekileyo ufuna ukuba iwebhusayithi yakho ibekwe kuGoogle "Iibhegi ezilungileyo kakhulu eSingapore." Kodwa amaphepha abeka ngokwenyani eli gama lingundoqo listicles, anika abafundi iqela leengcebiso ezahlukeneyo. Ke umsebenzi wakho kukuba ubonakale kuluhlu lwamanqaku aphezulu kangangoko kunokwenzeka.
Ukubekwa kwinqanaba legama eliphambili ngewebhusayithi yakho ayisiyiyo yodwa indlela yokufumana abathengi kuGoogle. Ukuboniswa amanye amaphepha elo nqanaba leli gama lingundoqo lisebenza ngendlela emangalisayo kakhulu.
Ndibiza eli qhinga “I-traffic yokukhangela okwesibini".
Ingcamango esisiseko ayintsha nangona.
Usenokuba ukhe weva ngengqikelelo ebizwa ngokuba yi-“Barnacle SEO,” ekwabelwana ngayo ngu-Rand Fishkin ngo-2014. Kukwakho nengqikelelo ebizwa ngokuba yi-“Surround Sound,” eyaqulunqwa ngu-Alex Birkett. Kwaye enye ebizwa ngokuba yi "SERP Monopoly strategy" nguNick Eubanks. Kukwakho nengqikelelo ebuyela umva, ebizwa ngokuba “yiRank & Rent.”
Umbono ongemva kwawo onke la maqhinga uyafana: ukuba iphepha lifumana uninzi lokukhangela olufanelekileyo oluvela kuGoogle-kuya kufuneka uzame ukwenza ishishini lakho likhankanywe apho.
Kodwa oko kulula ukuthetha kunokukwenza, akunjalo?
Yintoni ekhoyo kubo?
Kutheni umntu engazikhathazi ngokufaka ishishini lakho kwiwebhusayithi yakhe?
Ewe, enye impendulo elula imali.
Ukuba umnini wewebhusayithi unokwenza imali ngokukhankanya ishishini lakho kwiphepha labo, kukho ithuba elihle lokuba baya kuyenza. Le mali inokuza ngohlobo lwekhomishini edibeneyo okanye umrhumo osicaba wokubekwa ngonyaka okanye ngokusisigxina. Ngamanye amaxesha ezi zinto zinokuthi zenzeke njengenxalenye yesivumelwano esibanzi sentsebenziswano.
Ukudweliswa simahla kunzima kakhulu. Ngokukodwa ukuba awukabikho ishishini elikhulu nelihlonitshwayo abantu abafuna ukulifaka kwiwebhusayithi yabo.
Kwaye okwangoku-akunjalo ngokupheleleyo akunakwenzeka ukuba udweliswe simahla.
Imeko kwinqanaba, sisandula ukupapasha eyethu "yeyona nkomfa ye-SEO", ukuze sibeke isikhundla semibuzo yokukhangela efanelekileyo kunye nokukhuthaza umsitho wethu ozayo, i-Ahrefs Evolve Singapore.
Kwaye emva koko siye phambili saza safikelela kuzo zonke iiwebhusayithi ezikumgangatho "weenkomfa ze-SEO ezilungileyo" igama elingundoqo kwaye sabacela ukuba bongeze i-Ahrefs Evolve kuluhlu lwabo. Ukuthi ga 10 ngaphandle kwe17 basibonise kumaphepha abo, ngaphandle kokucela nayiphi na intlawulo.
Ungawafumana njani amathuba e-SHST nge-Ahrefs
Eyona ndlela ichanekileyo yokuphumeza esi sicwangciso kukuqulunqa uluhlu lwamagama angundoqo afanelekileyo (kunye namanqaku aphezulu anokuthi aphumelele kwishishini), ukutsala onke amaphepha aphezulu aphezulu kuwo ngamnye kwi-spreadsheet, kwaye uqale ukufikelela kwakho.
Kodwa kukho omnye umthombo oneziqhamo wamaphepha ukufumana itrafikhi yokukhangela okwesibini kuyo. La ngamaphepha anxibelelana nabakhuphisana nabo, ngelixa ufumana isixa esifanelekileyo sokukhangela kwetrafikhi ngokwazo.
Nantsi indlela yokufumana la maphepha ngamanyathelo ama-3 alula:
- Beka iwebhusayithi yomntu okhuphisana naye kwi-Ahrefs' Site Explorer.
- Jonga kwi Backlinks ingxelo.
- Faka isicelo "Iphepha lobekiso > Itrafikhi” icebo lokucoca.
Nanku umzekelo wephepha endilifumene ngelixa ndizama oku kwiwebhusayithi yeConvertKit:
Njengoko ubona, eli phepha alikho malunga “nokuthengisa nge-imeyile” (esona sihloko siphambili onokuthi uye kuso, ukuba ufuna ukukhuthaza isixhobo sokuthengisa nge-imeyile). Kwaye okwangoku, eli phepha liyafumana Iindwendwe ezingama-2.6k ngenyanga ukusuka kuGoogle (njengoko kuqikelelwa nguAhrefs), kwaye icebisa iqela lezixhobo zokuthengisa ze-imeyile kubafundi bayo.
Ke ukuba unesixhobo sokuthengisa i-imeyile-njengeConvertKit-ngokuqinisekileyo ufuna ukukhankanywa kwelo phepha ecaleni kwabantu okhuphisana nabo.
Ukuziphatha kweli bali kukuba kufuneka ujonge phandle yezihloko eziye zasebenza ngokukhawuleza kwishishini lakho. Naliphi na iphepha elifumana itrafikhi kwaye likhankanya umntu okhuphisana naye kufuneka libe yithagethi yakho.
Kwaye i-Ahrefs yenza kube lula kakhulu ukufumana amaphepha anjalo.
Yiyo leyo.
Ndiyathemba ukuba ulifumene liluncedo eli qhinga. Sukulala kuyo, kuba kukho ithuba elihle lokuba abo bakhuphisana nabo bangayi.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Cooig.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
