Iimveliso ziyawuyeka umsebenzi wokuqagela kwaye zixhomekeke kwidatha yomthengi wokwenyani ukuqonda ukuba abathengi bafuna ntoni, bathenga njani, kwaye yintoni ebenza baphawule. Endaweni yokujonga izimvo, unokulandela amanani okwenene kwaye ubone ukuba yintoni na esebenzayo.
Qhubeka ufunde ukuze ufunde indlela yokungena kwiimarike ezintsha phambi kwakhe nabani na kwaye uvale iibhotile usebenzisa iihacks zentengiso eziqhutywa yidatha.
Isiqulatho
Izixhobo ezibalulekileyo zokuqokelela idatha yokuthengisa
IWebhusayithi kunye ne-traffic metrics kuhlalutyo lwentengiso
Iimetriki zemidiya yoluntu zokulinganisa impumelelo yeshishini lakho kwi-intanethi
Iimetriki zentengiso ye-imeyile
Ukuhlalutya kunye nokutolika idatha ukuze kulungiswe imikhankaso yokuthengisa
isishwankathelo
Izixhobo ezibalulekileyo zokuqokelela idatha yokuthengisa
1. Uvavanyo kunye nengxelo
Ayikho indlela elula yokufumanisa ukuba abathengi bakho bacinga ntoni. Ungasebenzisa i-imeyile, iwebhusayithi yakho, okanye uncokole nabo ngokobuqu. Izixhobo ezifana SurveyMonkey or Iifomu zeGoogle inokwenza kube lula ukuhambelana neemvakalelo zomthengi. Ukuba, umzekelo, usebenzisa ivenkile yempahla, uya kufumanisa ngakumbi malunga nezimbo abantu abakuzo ngoku ngokusebenzisa uphando.
2. Uhlalutyo lwewebhu
Uhlalutyo lwewebhu lubonisa indlela abantu abasebenzisa ngayo iwebhusayithi yakho, kwaye google Analytics idumile kule nto, kodwa ezinye izixhobo ezifana Uhlalutyo lwe-Adobe okanye iHotjar isekhona. Ukuba unevenkile ye-intanethi, ezi zixhobo zinokukunceda ubone apho abantu bashiya indawo yakho ngaphandle kokuthenga nantoni na.
3. Ukuqonda kwimidiya yoluntu
Musa ukulibala malunga nemidiya yoluntu, njengoko igcwele into abantu abacinga ngayo malunga nebrand yakho. Izixhobo ezifana Hootsuite okanye Uhlume lweNtlalo lunokukunceda wenze ingqiqo kuyo yonke loo ncoko. Inkampani yetekhnoloji, umzekelo, inokusebenzisa ezi zinto ukubona ukuba zeziphi izithuba zabo abantu ababandakanyeka kuzo.
4. Izixhobo zeCRM
Kukho izixhobo eziphawulekayo zeCRM zokukunceda ugcine umkhondo walo lonke unxibelelwano lwabathengi kwindawo enye. I-Salesforce inkulu, kodwa kukho abanye abafana IHubSpot CRM or CRO yeZoho. Cinga ngenkampani yesoftware enokusebenzisa izixhobo zeCRM ukwenza ii-imeyile zayo zisekwe kwimbali yomthengi ngamnye.
IWebhusayithi kunye ne-traffic metrics kuhlalutyo lwentengiso
1. Iimbono zephepha kunye neeseshoni
Yiba nomfanekiso-ngqondweni wocango olujikelezayo. Ngalo lonke ixesha ijikeleza, kukho umbono wephepha. Kodwa ukuba umntu uhamba ngala mnyango kwaye akhangele ixeshana, yiseshoni leyo.
Iimbono zephepha zikuxelela ukuba ubonwa kangaphi umxholo wakho, ngelixa iiseshini zikunika umfanekiso ocacileyo wokutyelelwa kwewebhusayithi. Ngokuhlalutya zombini, unokubona ukuba yeyiphi umxholo odumileyo kwaye xa amaxesha akho encopho yeendwendwe.
2. Izinga le-bounce
Le metric ikuxelela ipesenti yeendwendwe ezishiya indawo yakho emva kokujonga iphepha elinye. Izinga eliphezulu lokutsiba linokuthetha ukuba iwebhusayithi yakho iyabhidisa, umxholo wakho awuhambelani, okanye isantya sakho sokulayisha sicotha kabuhlungu.
Ngenxa yoko, oku kunokukukhuthaza ukuba uphucule izinto ezifana noyilo lwephepha, umgangatho womxholo, kunye namaxesha okulayisha ukugcina iindwendwe zibandakanyeka.
3. Izinga loguqulo
Le yi-metric yegolide-ilinganisa ipesenti yeendwendwe ezithatha isenzo esinqwenelekayo, njengokuthenga into okanye ukubhalisela incwadana yakho yeendaba. Ngokulandela amazinga okuguqulwa, unokubona indlela esebenzayo ngayo imikhankaso yakho yokuthengisa kunye newebhusayithi ekufezekiseni iinjongo zakho zoshishino.
Iimetriki zemidiya yoluntu zokulinganisa impumelelo yeshishini lakho kwi-intanethi
1. Izinga lothethathethwano
Izinga lokuzibandakanya lilinganisa ukuba umxholo wakho udibana njani nabalandeli bakho. Ithathela ingqalelo ukuthanda, izimvo, kunye nezabelo ngokunxulumene nenani labalandeli bakho. Amazinga aphezulu okuzibandakanya abonisa ukuba abaphulaphuli bakho banomdla kwaye banxibelelana nebrand yakho.
Ngale ndlela, uye wazi ukuba yintoni umxholo osebenza ngcono kwaye ulungelelanise izithuba zakho zexesha elizayo ukugcina incoko ihamba.
2. Ukukhula kwabalandeli
Le metric ilandelela ukwanda kwabalandeli bakho (okanye ukuhla) ekuhambeni kwexesha. Ibonisa nje ubukho bakho kwi-intanethi kunye nokuthandwa kophawu. Ukukhula komlandeli okuthe gqolo kuthetha ukuba umxholo wakho ubandakanya kwaye utsala abalandeli abatsha, ngelixa ukuqina okanye ukwehla kunokubonisa isidingo sokuphinda ucinge ngesicwangciso sakho semidiya yoluntu.
3. Imibono kunye nokufikelela
Imibono ikuxelela ukuba umxholo wakho uboniswa kangaphi, ngelixa ukufikelela kulinganisa inani labasebenzisi abakhethekileyo abawubonayo. Ezi metrics zibonisa indlela obonakala ngayo umxholo wakho, kunye nobungakanani obunokubakho babaphulaphuli bakho.
Imibono ephezulu kunye nokufikelela kubonisa ukuba umxholo wakho ubonwa ngabantu abaninzi. Ngenxa yoko, uya kuphonononga isicwangciso sakho kwaye wandise izithuba zakho ukuze ube nempembelelo efanelekileyo.
Iimetriki zentengiso ye-imeyile
Nantsi indlela yokugcina abaphulaphuli bakho bekwi-loop usebenzisa iimetriki zentengiso ye-imeyile:
1. Ireyithi evulekileyo
Oku kukuxelela ipesenti yabamkeli abazikhathazileyo ngokujonga i-imeyile yakho. Umzekelo, ukuba uthumele ii-imeyile ezili-100 kwaye i-20 yavulwa, ireyithi yakho evulekileyo yi-20%. Ibonisa impumelelo yemigca yesihloko sakho kunye nodumo lomthumeli.
Izinga eliphezulu elivulekileyo, yithi ama-40%, libonisa ukuba abaphulaphuli bakho banomdla kwinto oza kuyithetha. Sebenzisa le metric ukucokisa amacebo omgca wesifundo kunye nokugcina ukubonakala okuphezulu kwi-inbox yabo.
2. Ireyithi yokucofa
I-CTR ilinganisa inani labamkeli abacofa ikhonkco ngaphakathi kwe-imeyile yakho. Ibonisa ukuba umxholo wakho we-imeyile ubaqhuba njani ukuba bathathe inyathelo. IiCTR eziphakamileyo zibonisa umxholo onyanzelisayo kunye neefowuni ezinamandla kwisenzo (CTAs). Sebenzisa i-CTR ukwazi ukuba yintoni esebenzayo kwaye uphindaphinde ezo zicwangciso zokunyusa ukubandakanya kunye nokuguqulwa.
3. Ireyithi yokukhupha ubhaliso
Le metric ibonisa ipesenti yabamkeli abaphumayo ekufumaneni ii-imeyile zexesha elizayo, ukuze wazi ukuba uyabacaphukisa. Ngamanye amagama, ikunceda ukuba ulinganise ukubaluleka kunye nokuphindaphinda komxholo wakho. Izinga eliphezulu lokungabhalisi linokuthetha ukuba ii-imeyile zakho zihlala rhoqo okanye azibalulekanga kubamkeli.
Ukuhlalutya kunye nokutolika idatha ukuze kulungiswe imikhankaso yokuthengisa
Ukumisela iibenchmarks kunye neeKPIs
Ukuthengisa akukho malunga nokuphosa i-spaghetti eludongeni kwaye unethemba lokuba iya kunamathela. Udinga indlela yokulandelela inkqubela phambili kwaye ubone ukuba iinzame zakho zihlawula. Kulapho i-benchmarks kunye nee-KPIs zingena khona. Ibenchmarks zifana nesikhokelo xa unyuka, ikunika umbono oqhelekileyo wendlela oqhuba ngayo xa uthelekisa nabanye kwishishini lakho.
Ii-KPIs ziinjongo zakho ezithile-izinto ofuna ukuziphumeza ngokupheleleyo ngentengiso yakho. Umzekelo, ivenkile ekwi-intanethi inokuseta i-5% yokucofa-ngokusebenzisa i-benchmark yeemikhankaso zayo ze-imeyile, nto leyo ebonwa ziivenkile ezifanayo.
Emva koko, ii-KPIs zayo zinokuba zizinto ezifana namazinga avulekileyo (bangaphi abantu abavula ii-imeyile), amazinga okuguqulwa (bangaphi abantu abacofa kwi-imeyile abagqiba ukuthenga into ethile), kwaye babuyele kwi-investment (imalini ebuyisela ngayo yonke idola eyichitha ekuthengiseni).
Ukwahlula idatha yemibono enzulu
Ayingabo bonke abathengi bakho abafanayo, akunjalo? Abanye banokuba ngabathandi betekhnoloji abancinci abaphilela izixhobo zamva nje, ngelixa abanye bengamachwephesha anamava agxile ekusebenzeni.
Ukwahlula idatha yakho kuthetha ukwahlula isiseko sabathengi bakho kumaqela amancinci ngokusekwe kwizinto ezifana nobudala, indlela abaziphatha ngayo kwiwebhusayithi yakho, okanye into abayithengileyo ngaphambili. Ekugqibeleni, ufumana ukuthumela imiyalezo yokuthengisa kwiqela ngalinye ngelixa unyusa izinga lokuzibandakanya.
Ukuchonga iintsingiselo kunye neepateni
Idatha ifana nenqolobane yokuqonda efihliweyo elindele ukufunyanwa. Ngokuhlalutya iintsingiselo kunye neepateni kwidatha yakho, unokuqonda ukuba izinto ezikhethwa ngabathengi bakho kunye nokuziphatha zitshintsha njani ngokuhamba kwexesha.
Oku kulinganisa iinzame zakho zokuthengisa, kukuvumela ukuba ulindele iintsingiselo kwaye uhlengahlengise amaphulo akho ukuze uhlale uphambi kwegophe. Sebenzisa itheyibhile njengeringi yedekhowuda yomlingo yedatha yakho. Sisixhobo sokubonwa kwedatha esinceda ukuba ubone iintsingiselo kunye neepateni ziphila, nokuba awungomntu wedatha.
Iitshathi, iigrafu, kunye neziboniso ezimibalabala zenza kube lula ukuqonda ukuba idatha yakho ikuxelela ntoni na.
Uvavanyo lwe-A/B kunye nokulinga
Ngamanye amaxesha, eyona ndlela ilungileyo yokubona ukuba yintoni esebenza ngcono kukuvavanya usebenzisa isixhobo esinje ngeGoogle Optimize. Uvavanyo lwe-A/B yenye yeendlela eziyinyani nezivavanyiweyo zokuthelekisa iinguqulelo ezimbini ezahlukeneyo zento ethile, njengephepha lakho lasekhaya lewebhusayithi okanye iphulo le-imeyile, ukubona ukuba yeyiphi eyenza ngcono.
Khawufane ucinge ubonisa isiqingatha seendwendwe zakho zewebhusayithi enye inguqulelo yephepha lakho lasekhaya ngeqhosha elithi "Thenga ngoku" kwaye ubonise esinye isiqingatha soguqulelo ngomnxeba ochuliweyo kwisenzo.
isishwankathelo
Namhlanje, idatha iyinkosi, kwaye ukuyisebenzisa ngokufanelekileyo isitshixo sokusinda (kunye nokuphumelela!) Kwimarike ehlala ihamba. Okukhona uphawu luntywila kuhlalutyo lwedatha, kokukhona lubaqonda ngcono abathengi balo. Bafunda ukuba yintoni ebenza baphawule, into abayithandayo (kwaye bayithiye!), kwaye luhlobo luni lwemiyalezo edla ngokuvakala kakhulu.
Oku kubavumela ukuba benze amaphulo okuthengisa njengogwayimbo lwelaser-ngokuchanekileyo kwaye babethe abaphulaphuli abafanelekileyo. Ukhetho lwabathengi lunokutshintsha kwi-dime. Kodwa ngentengiso eqhutywa yidatha, akunyanzelekanga ukuba uthembele kuqikelelo okanye kwiimvakalelo zamathumbu.
Unokudibanisa i-agility yokuqalisa kunye ne-giant corporation yolwazi olunzulu lwabathengi. Unokwenza imikhankaso yokuthengisa eyenzelwe wena ehambelana nabaphulaphuli bakho kwaye uqhube iziphumo zokwenyani, ezinokulinganiswa ngokusebenzisa izixhobo ezifanelekileyo kunye nobuchule.
