Ngaphambili, abathengisi benza izigqibo malunga nokuba zeziphi izinto ezithengiswayo, apho zithengiswa khona, zingakanani izitokhwe ezifanele zigcinwe, kunye nexesha lokutshintsha amaxabiso ngokusekelwe kumava abo kunye ne-intuition. Ngelixa abathengisi abaninzi bezingca ngethuku labo, ukuthembela kubo kuphela akwanelanga, ngakumbi ngengeniso eqinileyo. Ukhetho lwabathengi lutshintsha ngokukhawuleza, kwaye abathengisi abanakukwazi ukulandelela zonke izinto zemarike ngokuchanekileyo.
Iinkcukacha kubahlalutyi Isoftware inokunceda abathengisi benze izigqibo ezingcono nezinengeniso ngakumbi ngokwandisa okanye ukulungisa uqikelelo lwabo olufundileyo. Ngaba uyafuna ukwazi ngakumbi ngayo? Esi sikhokelo sabaqalayo siya kubonisa amashishini yonke into abayifunayo malunga nohlalutyo lokuthengisa kunye nezenzo zalo ezilungileyo.
Isiqulatho
I-analytics yokuthengisa: yintoni na, kwaye yintoni inzuzo yayo kumashishini?
Iindidi ezi-4 zohlalutyo lwedatha yokuthengisa
Iindlela ezi-5 ezilungileyo zokunceda amashishini afumane okuninzi kuhlalutyo lokuthengisa
Iindidi zabathengisi bezixhobo bangasebenzisa uhlalutyo lokuthengisa
Amazwi okugqibela
I-analytics yokuthengisa: yintoni na, kwaye yintoni inzuzo yayo kumashishini?
Uhlalutyo lwentengiso lusebenzisa isoftware ukuqokelela kunye nokuhlalutya idatha kwiivenkile eziphathekayo, iivenkile ze-intanethi, kunye neekhathalogu ukunceda abathengisi baqonde ukuziphatha kwabathengi kunye neendlela zokuthenga. Olu lwazi lunokuphucula izigqibo kumaxabiso, uluhlu lwempahla, ukuthengisa, ukubekwa kwemveliso, kunye nokusebenza kwevenkile ngokusebenzisa i-algorithms eqikelelwayo kwidatha evela zombini ngaphakathi kwishishini (njengembali yokuthenga abathengi) kunye nemithombo yangaphandle (efana noqikelelo lwemozulu).
Uhlalutyo lwentengiso lunokulinganisa ukuthembeka kwabathengi, iipateni zokuthenga indawo, imfuno yoqikelelo, kunye nokuphucula uyilo lwevenkile. Umzekelo, inceda abathengisi babeke izinto ezithengwa ndawonye rhoqo kwiishelufa kwaye banike izaphulelo ezenzelwe wena kubathengi abaqhelekileyo, okukhokelela ekuthengeni okukhulu kunye notyelelo oluninzi.
Izibonelelo zokusebenzisa uhlalutyo lwentengiso kwishishini
Ukunciphisa ukuphela kwamayeza kunye nezaphulelo
Ngokuqonda iintsingiselo zemfuno, abathengisi banokugcina inani elifanelekileyo leemveliso. Umzekelo, uhlalutyo lunokubonisa ukuba imfuno yehla ngokukhawuleza kangakanani kubathengi be-elektroniki abachatshazelwa yimithombo yeendaba zentlalo, ukunceda abathengisi baphephe ukuthengisa izinto ezininzi kunye nesaphulelo esikhulu.
Ukuphucula ukwenziwa komntu
Uhlalutyo lunceda abathengisi baqonde ukuba abathengi babo bathanda ntoni, nto leyo ebavumela ukuba babambe iintengiso ezininzi. Umzekelo, umthengisi weencwadi unokusebenzisa imbali yokuthenga ukwazisa abathengi abanomdla kwimbali yaseMelika malunga nencwadi entsha ebhalwe ngumbhali-mbali uRon Chernow ekhoyo ukuze iodolwe kwangaphambili.
Ukuphucula izigqibo zamaxabiso
Uhlalutyo lwedatha lunokunceda abathengisi baseke amaxabiso angcono ngokuqwalasela izinto ezifana neenqwelo zokuthenga ezilahliweyo, amaxabiso abantu abakhuphisana nabo, kunye neendleko zemveliso. Oku kuqinisekisa ukuba amaxabiso awekho phezulu kakhulu okanye awephantsi kakhulu, okonyusa inzuzo.
Ukuphucula ukwabiwa kwemveliso
I-Analytics inokukhokela abathengisi malunga nokuba bazithumela phi iimveliso, ukunciphisa iindleko zothutho ezingeyomfuneko. Umzekelo, umthengisi wempahla yezemidlalo unokunyusa uhlalutyo ukuze abone ukuba nokuhla kancinci kweqondo lobushushu kwandisa intengiso yehempe yangaphantsi eshushu, ukuze bathumele ngakumbi kwiindawo ezibandayo.
Iindidi ezi-4 zohlalutyo lwedatha yokuthengisa
Uhlalutyo oluchazayo
Uhlahlelo oluchazayo lujonga ukusebenza kwangaphambili ukuphendula imibuzo esisiseko efana "nongaphi," "nini," "phi," kwaye "yintoni." Sisiseko sezixhobo zobuntlola beshishini kunye needashbhodi ezibonisa iingxelo rhoqo kwiintengiso kunye ne-inventri.
Uhlalutyo lokuxilonga
Uhlalutyo lokuxilonga lunceda ukufumana izizathu zeengxaki ezichaphazela ukusebenza. Ukudibanisa idatha esuka kwimithombo eyahlukeneyo, njengengxelo yabathengi, iziphumo zemali, kunye neemetrics zokusebenza, kunika abathengisi ukuqonda okunzulu kwimiba yabo.
Uhlalutyo lweengqikelelo
Uhlalutyo oluqikelelweyo luxela kwangaphambili iziganeko zexesha elizayo ngokuhlalutya imozulu, iindlela zoqoqosho, imiba yokubonelela, kunye nokhuphiswano. Ihlala ibandakanya "yintoni-ukuba" iimeko, njengokuxela kwangaphambili ukuba ukunikela nge-10% isaphulelo kuya kuba ngaphezu kwe-15% yesaphulelo okanye ukuqikelela ukuba isitokhwe siza kuphelelwa phantsi kweemeko ezahlukeneyo.
Uhlalutyo olumiselweyo
Uhlalutyo olumiselweyo lusebenzisa i-AI kunye nedatha enkulu ukucebisa izenzo ezisekelwe kwiziphumo eziqikelelweyo. Umzekelo, inokucebisa unikezelo lweearhente zenkonzo yabathengi, njengokuthengisa ngokusekwe kwimbali yokuthenga okanye ukuthengisa ngokunqamlezayo ukujongana nemibuzo emitsha yabathengi.
Iindlela ezi-5 ezilungileyo zokunceda amashishini afumane okuninzi kuhlalutyo lokuthengisa
1. Thembela kwidatha yabathengi
Abathengi babelana ngolwazi oluninzi malunga nento abayifunayo kunye nabayifunayo. Abona bathengisi bangcono basebenzisa le datha ukubona iintsingiselo kunye nokuqonda ngcono abathengi babo. Badibanisa idatha esuka kwiiprogram zokunyaniseka, i-e-commerce, iinkqubo ze-POS, kunye neminye imithombo, kuquka idatha ethengiweyo kubathengisi.
Ngokwesiqhelo, iingcali zahlula-hlula idatha yabathengi ngokweenkcukacha zabantu, ukuthengiselana, ukuziphatha, kunye nolwazi lwengqondo. Abathengisi baqala ngokuqokelela idatha esisiseko yedemografi kwaye bandise kwezinye iintlobo. Bahlula phakathi “kwabathengi” (abantu abathenge kubo) kunye “nabathengi” (abasenokuba ngabathengi). Idatha yabathengi inceda "kwimodeli ekhangelekayo" -umzekelo, ukuba uMarko ungumthengi omkhulu, umthengisi ukhangele abantu abaninzi abafana noMarko kwaye ujolise kubo ngeentengiso ezikhethekileyo.
2. Sebenzisa izixhobo zokubonisa
Iitshathi, iigrafu, kunye needashbhodi, izinto eziqhelekileyo kwisoftware yeBI, zibalulekile ekuqondeni idatha kunye nokwenza izigqibo ezikrelekrele. Zisebenza ngakumbi kunokujonga nje kwimiqolo kunye neekholamu zedatha. Ezi zixhobo zikwavumela abasebenzisi bezoshishino ukuba bafikelele kwi-analytics ngokuthe ngqo ngaphandle kokulinda i-IT ukwenza iingxelo kunye nokuqhuba imibuzo.
3. Jonga kwimithombo eyahlukeneyo yedatha
Ukujonga imithombo yedatha eyahlukeneyo, njengamanani okuthengisa, idatha yabathengi abadala, kunye namanqanaba esitokhwe, inceda iivenkile ziqonde ishishini labo ngcono. Ngoba? La manani adla ngokudityaniswa ngandlela ithile. Umzekelo, iivenkile zinokunxibelelanisa idatha ekwivenkile eneenkcukacha zemveliso ukumisela eyona ndlela ilungileyo yoyilo lwevenkile ukuguqula iindwendwe zibe ngabathengi.
Ukujonga amanqanaba esitokhwe kuqinisekisa ukuba kukho iimveliso ezaneleyo ezihambelana noyilo lwevenkile. Iivenkile kufuneka kwakhona zikhumbule ukuba izixhobo ezahlukeneyo zinokuchaza idatha ngeendlela ezahlukeneyo, ezinokukhokelela kwiimpazamo ukuba azilungiswanga. Esi sisizathu esihle sokusebenzisa iqonga elinye kuyo yonke idatha yokuthengisa endaweni yokuchola esona sixhobo silungileyo somsebenzi ngamnye.
4. Landela amanani abalulekileyo
Ukubukela amanani abalulekileyo kunceda iivenkile zibone ukuba ziqhuba kakuhle kangakanani kwaye zifumane iindlela zokuphucula. Iivenkile eziphumelele kakhulu zijonga la manani veki nganye, zithelekisa neveki engaphambili. Oku kuqala ngokujonga okwenzekayo (njengezinto ezithile ezithengisa kancinci) kwaye emva koko ucinge ukuba kutheni kwenzekile (njengokuphelelwa kwesitokhwe).
5. Gxininisa kwiinjongo eziphambili
Akufanele kulinganiswe yonke into. Abathengisi banezixhobo ezininzi ezitsha kunye nedatha, kodwa kufuneka bakhethe ngobulumko okanye umngcipheko ogqithisayo abenzi bezigqibo. Kunoko, kufuneka baqale bafumane iindawo eziphambili ezinokuphucula ngokukhawuleza ishishini. Ngokutsho kukaMcKinsey, i-analytics engcono kakhulu ixazulula ingxaki ethile kwaye ikhokelela kwiziphumo ezicacileyo.
Iindidi zabathengisi bezixhobo bangasebenzisa uhlalutyo lokuthengisa
Uhlalutyo lwentengiso lusebenzisa idatha eqokelelwe kwiivenkile kunye neewebhusayithi ngezixhobo ezahlukeneyo, kubandakanya oku kulandelayo:
1. Iinkqubo zePoint-of-sale (POS).
Ezi nkqubo zilandelela kwaye zilawule iintengiselwano zabathengi. Banikezela ngedatha malunga nokuba abathengi bathenga ntoni kwaye banokudala iingxelo kwiintengiso kunye neendlela.
2. Ulawulo lobudlelwane bomthengi (CRM) software
Le software ilawula ukuthengisa, ukuthengisa, inkonzo yabathengi, kunye neenkqubo ze-intanethi. Abathengisi bayisebenzisela ukulandelela ukusebenzisana kwabathengi, bagcine ulwazi malunga nabathengi, kwaye bafumane ukuthengisa okutsha kunye namathuba okuthengisa.
3. Izixhobo ze-Business Intelligence (BI).
Izixhobo ze-BI zidibanisa idatha esuka kwimithombo eyahlukeneyo ukulandelela izibonakaliso zokusebenza eziphambili ezifana nokunyaniseka kwabathengi, ukuthengiswa kwempahla, kunye namazinga okuthengisa. Banokuvelisa iingxelo kubaphathi kunye nabanye abenzi bezigqibo.
4. Iinkqubo zolawulo lwempahla
Le software ilandelela amanqanaba esitokhwe kwiivenkile kunye noovimba, uqikelelo imfuno, kwaye inceda isigqibo apho ukugcina izinto ukunciphisa iindleko kwaye ukuhlangabezana neemfuno zabathengi.
5. Uhlalutyo lweengqikelelo
Olu hlobo lokuhlalutya lusebenzisa idatha yangaphambili ukuqikelela iindlela ezizayo kunye nokuziphatha. Iindidi eziphambili zohlalutyo lweentengiso zichaza, ukuxilongwa, ukuqikelela, kunye nokumisela. Oku kunceda ukuchonga amathuba okukhula kunye namaqela amatsha abathengi.
Amazwi okugqibela
Uhlalutyo lwentengiso luyinxalenye ebalulekileyo yalo naliphi na ishishini elenza intengiso. Inceda ukugcina umkhondo weshishini kwaye wenze uqikelelo lwexesha elizayo ukuphepha ukuphela kwamayeza kunye nezinye iimeko eziyingozi. Ngelixa ukuthembela kwi-intuition kwakuyinto eqhelekileyo, uhlalutyo lwentengiso lucotha (kodwa ngokuqinisekileyo) luyayiphelisa. Idatha kwi-2024 ayifani ne-20 okanye i-10 kwiminyaka edlulileyo, ngoko ke abathengisi kufuneka baguquke ukuba bafuna ukuphatha yonke idatha engenayo nephumayo.
