Kwibala le-e-commerce, isantya sophuhliso sikhawuleza kakhulu. Eli shishini lihlala liguquka, lihlala lizisa iindlela ezintsha kunye nobuchwepheshe obuvelayo phambili. Ngoko ke kubalulekile ukuba phambi kwegophe njengomthengisi we-intanethi kwaye uhlale ukhuphisana kwicandelo le-e-commerce.
Ngolwazi lwento eselundini, ukucwangcisa isicwangciso seshishini lakho ngokufanelekileyo kuya kukuxhobisa ukuba ube nokhuphiswano kulo mhlaba usoloko utshintsha. Ke ngoko unokuzibuza, zeziphi iindlela eziphambili ze-e-commerce ezifanele ukuhoywa ngo-2022? Qhubeka ufunda ukuze ufumane!
Isiqulatho
Ukuphumeza urhwebo lwe-e-commerce oluzinzileyo
Iinketho zokuhlawula ngokulula
Ukusetyenzwa kweodolo ngokukhawuleza kwaye kulula
Ukusetyenziswa kwentengiso yomxholo wevidiyo
Ukubandakanya abathengi ngorhwebo loluntu
Ukuphucula amava omthengi ngokwenza umntu
Ukuphucula urhwebo lweselula
Amaxabiso anovakalelo kumxholo ngexesha lokwenyani
Ukunxibelelana ngokufanelekileyo ngamaxesha okuhanjiswa kunye nabathengi
Ukwandisa uhlalutyo lohambo lwabathengi
Ngamanyathelo amva nje okude, olona tshintsho lubonakalayo luchaphazelayo e-commerce i-arena lutshintsho olusisiseko kwiipateni zokuthenga kwabathengi kunye nokuziphatha. Ivelise ulindelo oluphezulu malunga namava abantu kwi-intanethi. Ke idlala njani le nto ngo-2022? Ngezantsi kukho i-10 e-commerce imikhwa ekufuneka uyijonge ukuze ihlale izinzileyo kushishino.
Ukuphumeza urhwebo lwe-e-commerce oluzinzileyo
Ukuba ufuna ukufumana ukuzithemba kunye nokunyaniseka kwabathengi bakho abakhoyo (kunye nabo balindelekileyo), kubalulekile ukuqwalasela indlela wena, njengeshishini le-e-commerce, uya kusebenza ngokufanelekileyo ngokubhekiselele kumandla kunye nokusingqongileyo. Uzinzo loshishino oluzinzileyo kuye nawuphi na umthengisi kukusebenzisa ukupakishwa okuluhlaza okanye iimpahla zokuthumela ngenqanawa. Oku kunokwenziwa ngokukhutshwa kweplastiki kunye nezikhongozeli ezenziwe ngezinto ezininzi eziziintlobo ngeentlobo, ngaloo ndlela zenza ukuba ukupakishwa kube lula ukuqhaqha kwaye ekugqibeleni kusetyenziswe kwakhona, kunye nokunciphisa. Ngaloo ndlela kubenza kube nzima ukuqhawula kwaye ekugqibeleni kusetyenziswe kwakhona, kwaye kunciphisa umthamo wokupakisha ngokubanzi wemathiriyeli yokuzalisa kunye nendalo yayo enkulu.
Iinketho zokuhlawula ngokulula
Ukubonelela abathengi ngoluhlu lweendlela ezizezinye zokuhlawula, ngokukodwa unxibelelwano ukuze ufumane amava afanelekileyo entlawulo, umele uphuhliso olunamandla olongezelelweyo olumiselwe ukugcinwa kwikamva elibonakalayo.
Ukubonelela ngeendlela ezininzi ezahlukeneyo zokuhlawula kwindawo yakho ye-e-commerce eyenzelwe iimfuno zomntu ngamnye kuyila ifomula yokuphumelela ukonyusa izinga loguqulo, ngakumbi xa kuthengwa ngezixhobo eziphathwayo.
Ukubonelela ngezisombululo zenkxaso-mali ezininzi kwinkqubo yokuphuma ngokufanelekileyo kuyimfuneko, kunye nokudibanisa, njengoko abathengi banokukhetha banokuthi bafune inyhweba yokukhetha indlela abakhetha ukuyihlawulela ngayo ukuthenga kwabo. Umzekelo, kuye kwaqatshelwa ukuba amashishini amaninzi akwi-intanethi ngoku abonelela ngeendlela zokuhlawula ngezavenge ngamaqonga afana ne-Klarna. Le ndlela yokuhlawula ibonakala ikhula ngakumbi kwaye ithandwa kakhulu kwicandelo le-e-cCommerce.
Ukusetyenzwa kweodolo ngokukhawuleza kwaye kulula
Kwiinyanga ezi-3 ezidlulileyo, i-e-commerce ibone ngaphezulu kweminyaka eyi-10 yolwando olukhulu. Ngenxa yoku kukhawuleza ngokukhawuleza, inani lee-odolo liye lanyuka, ikhonkco lokubonelela liphazamisekile, iipatheni zokuziphatha kwabathengi zitshintshile, kwaye ezinye izinto ezininzi zenzeke.
Ngokungathandabuzekiyo, ukucutha umjikelo wobomi wonqakrazo-kuya-kumthengi kuya kuba nefuthe elikhulu ekubumbeni amakhonkco okubonelela nge-omnichannel kwixesha elizayo. Ngokunyukayo, i-benchmark iyaqhubeka ukusetwa phezulu kwishishini ukuya kwishishini (B2B). Kuwo wonke unyaka ka-2021 ukuya phambili, abathengi-- abathengi babucala kunye nabathengi bequmrhu bedityanisiwe--balindele ukuhanjiswa ngokukhawuleza, ngaphandle komthungo. Ngokufanelekileyo, uxanduva luya kuba kwiinkampani ze-B2B ukulungiselela nokuseka inkqubo yendalo ephilayo ekhawulezileyo. Uphando oluvela McKinsey iye yaveza ukuba kwizinto ezilithoba ezingundoqo ezibumba ixabiso labathengi kurhwebo lwe-omnichannel, ezintlanu zinxulumene nolungiselelo.
Ukuqhubela phambili imephu yendlela yokuzalisekiswa kwe-omnichannel ngo-2022 kubandakanya ukulungisa ingxabano kwimimandla yenkqubo ebaluleke kakhulu kubathengi. Fumanisa kanye izinto ezibaluleke ngokwenene kubathengi xa befaka iiodolo zabo.
Ukusetyenziswa kwentengiso yomxholo wevidiyo
Okona kumva moz Uphononongo lubonisa ukuba uninzi njenge-67% yabathengi baguquguquka ngokulula ngokuphononongwa kwevidiyo ngobungqina be-intanethi. Ngokunjalo, njengeevidiyo zemveliso ezichazayo kunye nobungqina bevidiyo yokuthengisa bukhulula abathengi kwiphazili yokubeka iodolo yempahla abangazange bayibone ngaphambili, oku kuyavakala.
Ngenxa yoko, ngokubonisa uphononongo oluyinyani lwabathengi, utyalo-mali kwi ukuthengisa ividiyo iyakwenza ukuba ubonise ubungqina bentlalo kwaye uqhube ukubandakanyeka okulula nokubonakalayo. Ikwanciphisa ngokubonakalayo imbuyekezo yexabiso, njengoko abathengi banokuqinisekiswa ukuba yintoni kanye abaza kuyifumana.
Ukubandakanya abathengi ngorhwebo loluntu
Urhwebo lwentlalo lusebenzisa amandla e amaqonga eendaba ezentlalo ujonge ukukhuthaza iimveliso ezintsha, ukuthengisa, iinkonzo esele zikhona, kwaye ngokuthe ngqo ngakumbi nge-app yeqonga, endaweni yokuthumela kwenye iwebhusayithi. Ilungelelanisa amava okuthenga kwaye ekugqibeleni ivumela abathengi ngokulula kwaye bakhawuleze bafumane nantoni na abafuna ukuyithenga.
Ukuphucula amava omthengi ngokwenza umntu
Kurhwebo lwe-e-commerce, ukwenziwa komntu siqu kugxile ekuhambiseni amava omntu kubathengi ngexesha lokuthenga kwi-Intanethi ngokusebenzisa iinzame ezahlukeneyo zokuthengisa, umzekelo, ukuthumela umxholo, ukuqinisekiswa kwemveliso emitsha, kunye nokuhambisa izibonelelo ezilungiselelwe ukuphendula umsebenzi wangaphambili wabasebenzisi, kunye nokuziphatha kokuthenga, imbali yenkcitho, kunye nedatha yabucala. Ngoku ekubeni ubhubhani sele esungule umkhwa omtsha wokuthenga, ukuthengisa nge-e-commerce kuya kubaluleke kakhulu ukuba ingapheleli nje ekurhwebeni abathengi kodwa kwangaxeshanye yonyusa umlinganiselo woguqulo lwabathengi kunye nokuthenga okuphindaphindiweyo.
Ukwenza ngcono mMobile Ccommerce
Urhwebo ngeselfowuni lubhekisa kuntengiselwano yedijithali, ukusetyenzwa kwe-invoyisi, kunye nezixhobo eziphathwa ngesandla ezinjengee-smartphones kunye nezinye iitafile. Ngo-2021, Statist ibonise ukuba abantu abangaphezu kwezigidigidi ze-7 baqhuba iiselfowuni, inani ekulindeleke ukuba linyuke ngakumbi ngo-2022. Ngezinga elinjalo lokusetyenziswa ngokubanzi, ukulungiswa kweendawo ze-e-commerce kwiselula kubalulekile ukufikelela kubaphulaphuli ababanzi.
Amaxabiso anovakalelo kumxholo ngexesha lokwenyani
Ngokunyuka kwamaxabiso okunyanzela amashishini ukuba ajongane nesigqibo esibalulekileyo, ukugcinwa kwezicwangciso zexabiso ezikhuphisanayo akuzange kubaluleke kakhulu. Indlela yokubeka amaxabiso exesha lomxholo ixhobisa ababoneleli abaphezulu ngesakhono sokunyusa kunye namaxabiso alungelelanisiweyo. Kananjalo, kwangaxeshanye, ibonelela ngolungelelwaniso lwamaxabiso olukhuphisanayo kubo bonke abathengi kunye namajelo ngexesha lokwenyani. Ngenxa yoko, unokukhuphisana ngamaxabiso alunge ngakumbi kwaye ukhuthaze ukunyaniseka kwesiko.
Kunyaka ozayo, amaxabiso ngokwemeko kulindeleke ukuba abaluleke kakhulu. Kwelona nqanaba lisisiseko, lixhobisa iinkampani ze-B2B ukuba zihambise, kunye namaxabiso obuqu kubathengi. Ukwenza oku, iinkampani kufuneka zifumane ukuqonda kwiipateni zokusetyenziswa kwabathengi kuyo yonke inkqubo yokuthenga. Ukwandiswa okukhulayo kwentlawulo yeselula kusebenza ngcono ngokubambisana nohlalutyo lwe-e-commerce kunye nendlela yokwenza umntu kurhwebo.
Ukunxibelelana ngokufanelekileyo namaxesha okuhanjiswa kunye nabathengi
Ukwazisa abathengi bakho ngokulibaziseka kokuthunyelwa kubalulekile ekunikezeni amava awona afanelekileyo abathengi. Enye yezona ndlela zibalaseleyo ezibandakanya ukuseka ulindelo olucacileyo nolwenyani kunye nabathengi inokuba yeyona ndlela isebenzayo yokufikelela kubo, ngakumbi malunga nokulibaziseka kwiiodolo zokuthumela. Bagcine benolwazi malunga nemiba enokwenzeka kunye nokulibaziseka kwaye ungabagcini bezibuza.
Ukwandisa uhlalutyo lohambo lwabathengi
Embindini wohlalutyo lohambo lwabathengi kukho inzululwazi apho indlela yokuziphatha yabathengi ihlalutywa kwiindawo ezahlukeneyo zokucofa, kwaye impembelelo yolo kuziphatha kwiziphumo zeshishini ilinganiswa ngokuhamba kwexesha.
Ukukwazi ukuqokelela kwaye ufunde zonke iintlobo zedatha ye-intanethi kuphakathi kwemivuzo emikhulu ye-B2B e-commerce. Unokusebenzisa i-e-commerce analytics ukuphucula ukusebenza kwevenkile yakho yewebhu.
Makhe sibone ukuba uhlalutya njani uhambo lwabathengi.
#1. Misela iindawo zokuchukumisa ngokwenqanaba lohambo.
- Ukwazisa: abathengi bacofa ikhonkco lakho kwiwebhusayithi edibeneyo.
- Umdla kunye noQwalaselo: ukubukela ividiyo yedemo yemveliso
- Ukuguqulwa: ukuqwalasela i-akhawunti ehlawulwayo
- Inkonzo: intsebenziswano yenkxaso yabathengi kunye nomxhasi
- Ukuthethelela: ukusebenzisa iikhowudi zesaphulelo kubathengi abakhoyo.
#2. Imilinganiselo yentsebenziswano yabathengi
Qaphela zonke iindlela zonxibelelwano osebenzisana nazo kunye neenkokeli zakho kunye nabathengi abakhoyo (umzekelo, ngokusebenzisa imidiya yoluntu, ukuthengisa nge-imeyile, okanye ngewebhusayithi yakho) kwaye ubadibanise kwiqonga lobuntlola beshishini. Nje ukuba uyenzile loo nto, qalisa ngokuthelekisa amaxabiso othethathethwano phakathi kwamajelo amaninzi kwaye ubone ukuba yeyiphi imilinganiselo ebaluleke kakhulu kuwe ngokweenjongo zeshishini lakho.
#3. Sebenzisa dPhuhlisa imephu yohambo lwabathengi ngedatha eqokelelweyo
Ngedatha evela kuhlalutyo lohambo lwabathengi, imephu yohambo lwabathengi ingaphuhliswa ngokuqhelekileyo ichaza amava omthengi wokugqibela, ngelixa abanye begqamisa ukuthatyathwa komsebenzi omtsha wemveliso.
isiphelo
Urhwebo lwe-E-commerce luyatshintsha ngokukhawuleza, kodwa ukulungela olu tshintsho lunamandla okukunceda unikeze amava aphuculweyo kwaye uhlakulele ubudlelwane obunamandla, obunzulu kunye nokunyamezela abathengi bakho. Ukudibanisa amava omthengi kunye nokhetho olukhulu lweemveliso kubaluleke kakhulu kwishishini lakho. Vula iingcango kwikamva lenzuzo enkulu yeshishini ngokuthenga iimveliso ezisemgangathweni kwi-Cooig.com namhlanje!
