Ngaba amashishini akavelisi uguqulo olwaneleyo kumaphepha abo okuthengisa? Okanye, njengabathengisi abaninzi abatsha, abathengi bamashishini bayacinga, "Liyintoni kanye kanye iphepha lokuthengisa?" Ukuba abathengisi bajolise ekunyuseni intengiso kunye nengeniso yabo, kufuneka baqonde indlela yokwenza kunye nokuphucula amaphepha abo okuthengisa.
Yiyo loo nto eli nqaku linikezelwe ekukhokeleni amashishini ngenkqubo! Ekugqibeleni, baya kuxhotyiswa ngolwazi lokubhala iphepha lokuthengisa eliphezulu, ukuqinisekisa ukuba ishishini labo lihlala linenzuzo kwaye liqhubeka likhula. Kulo lonke, abathengi bamashishini baya kufumana izicwangciso eziqinisekisiweyo kwaye babone imizekelo yamaphepha asebenzayo okuthengisa ukukhuthaza iwebhusayithi yakho.
Isiqulatho
Ngawaphi amaphepha okuthengisa, kwaye uwalungisa njani?
Amanyathelo ayi-11 malunga nendlela yokwenza iphepha lokuthengisa eliza kuguqula abathengi
Amazwi okugqibela
Ngawaphi amaphepha okuthengisa, kwaye uwalungisa njani?
Amaphepha entengiso abaluleke kakhulu ekweyiseleni abantu ukuba bathenge izinto. Yinto yokuqala abayibonayo abathengi xa bejonga imveliso kwi-Intanethi. La maphepha okuhlalisa anika abathengi abanokubakho lonke ulwazi abaludingayo ukuze bathathe isigqibo sokuba ngaba ukuthenga kuyafaneleka okanye akunjalo.
Okubaluleke ngakumbi, ukuba amashishini awaseki amaphepha awo okuthengisa ngokuchanekileyo, anokuphelisa ukuchitha imali ekuthengiseni ngaphandle kokuthengisa. Ngombulelo, abathengisi banokunyusa amaphepha abo okuthengisa ngamaqhosha acacileyo athetha izinto ezinje ngo "Thenga ngoku" okanye "Funda ngakumbi." Abathengi bayo bayazi ukuba benze ntoni emva kokutyelela iphepha lokuthengisa.
Amashishini kufuneka abelane ngamakhonkco kumaphepha abo okuthengisa kumajelo eendaba ezentlalo nakwii-imeyile ukunceda ukukhokela abathengi abanokubakho kubo. Amaphepha okuthengisa afana nesixhobo esiyimfihlo seshishini kwintengiso. Babanika indlela elula yokubonisa iimveliso kwaye benze kube lula ukuba abantu bazithenge. Iphepha elilungileyo lokuthengisa linokunceda abathengisi bathengise ngakumbi kwaye benze imali eninzi.
Amanyathelo ayi-11 malunga nendlela yokwenza iphepha lokuthengisa eliza kuguqula abathengi
Iphepha elikhulu lokuthengisa linezinto ezimbalwa eziphambili ezenza ukuba zigqibelele. Kufuneka ibe nesihloko esitsala ingqalelo, isihlokwana/isicatshulwa esichazayo, iqhosha leCTA, kunye nezinto ezibonakalayo ezidityaniswe kakuhle ukwenza abathengi bacinge, "Kufuneka ndiyithenge loo nto." Nangona kunjalo, ukulungisa ezi zinto yeyona ndawo ifuna ukuqwalaselwa ngakumbi. Nazi iindlela ze-19 zokunceda ukudala iphepha lokuthengisa eliphumelela abathengi.
Inyathelo 1: Bazi abaphulaphuli ekujoliswe kubo
Ngaphambi kokuba amashishini aqale ukwenza iphepha eligqibeleleyo lokuthengisa, kufuneka azazi iinkcukacha ezisisiseko zabaphulaphuli abajolise kubo. Olu lwazi lubandakanya into abayijongayo xa bethenga iimveliso okanye iinkonzo ezifanayo. Enye yeendlela ezilungileyo zokufumana olu lwazi kukwenza i-avatar yomthengi okanye umntu womthengi.
Kufana nokwenza umlinganiswa omele umthengi ofanelekileyo. Nangona umntu othengayo engengomntu wokwenyani, amashishini anokuwenza esebenzisa ulwazi lokwenyani aluqokelela kwimithombo efana nale:
- Uvavanyo oluvela kubathengi bakho
- Idatha ekhoyo kwiwebhusayithi yomthengisi
- Amanani avela kwimidiya yoluntu
- Olunye uphando lwe-intanethi
Nje ukuba amashishini abe nomthengi wawo, aya kuyazi into ephembelela, inkathazo, imiceli mngeni, kwaye akhuthaze abathengi babo abanokubakho. Olu lwazi lubanceda babhale ikopi ethetha ngqo nabo. Emva koko, abathengisi banokusebenzisa yonke le ngcaciso ekubhaleni kwabo ukuqinisekisa ukuba abaphulaphuli babo bajolise ekujoliswe kuyo.
Nanku umzekelo obalaseleyo womntu womthengi we-app yokomelela:
Qaphela: Amashishini anokongeza iindlela ezininzi njengoko afuna kumthengi wawo. Kufuneka ibambe yonke into abayibonayo kubaphulaphuli abajolise kubo.
Inyathelo lesi-2: Yenza isindululo sexabiso
Xa amashishini ebazi abathengi abajolise kubo, kuyabanceda ukuba bachaze ukuba kutheni imveliso okanye inkonzo yabo ifanelekile kubo. Le ngcaciso yinto iingcali eziyibiza ngokuba "sisiphakamiso sexabiso." Yazisa abantu ukuba zeziphi na izibonelelo abaza kuzifumana kunye nokuba zeziphi iingxaki abaza kuzicombulula amashishini.
Isindululo sexabiso kufuneka kwakhona sibonise ukuba izibonelelo ezinikiweyo zixabisa ngaphezulu kunokuba ziya kuhlawula kwaye zigxininise ukuba zingcono kangakanani xa zithelekiswa nezo zinikezelwa lukhuphiswano. Nangona kunjalo, isiphakamiso sexabiso sifanele sibe mfutshane kwaye sibe mnandi-isivakalisi esinye okanye ibinzana elifutshane lanele ukuhambisa umyalezo. Eli nyathelo libeka ithoni yokubhalwa kwephepha lokuthengisa.
Nanku umzekelo wexabiso elikhulu lomzekelo we-app yokufaneleka ungentla:
"Indlela yakho yoMntu eya kwiMpilo ephilileyo, yonwaba ngakumbi, ngaphandle kokwaphula iBhanki okanye iShedyuli yakho."
Enye indawo edumileyo, i-Optinmonster, isebenzisa oku kulandelayo njengexabiso layo:
"UkuFumana koMthengi onamandla kunye neSoftware yesiZukulwana esiKhokelayo ... Ngaphandle kweeNdleko eziPhezulu"
Inyathelo lesi-3: Fumana ixabiso elifanelekileyo
Phambi kokuba amashishini aqale ukubhala, kukho enye into ekufuneka uyiqwalasele: ixabiso lemveliso okanye inkonzo yabo. Ixabiso lidla ngokuba yinkxalabo enkulu kwabo banokuba ngabathengi. Ukoyisa oku, ababoneleli-nkonzo kufuneka benze iindleko zibonakale zifanelekile xa zithelekiswa nexabiso abalifumanayo.
Nazi iindlela ezisebenzayo:
- Nikeza iinketho ezininzi zamaxabiso
- Sebenzisa amagama achazayo kwinqanaba ngalinye lexabiso ukunceda abathengi bakhethe
- Beka amaxabiso aphela kwi-9, njengoko uphando lubonisa oku kutsala abathengi abaninzi
Nantsi imizekelo yamashishini asebenzisa ezi zicwangciso-qhinga zokubeka amaxabiso:
Inyathelo lesi-4: Khetha ubude obufanelekileyo
Nje ukuba amashishini aqonde amanyathelo amathathu okuqala (oko kukuthi, abaphulaphuli ekujoliswe kubo kunye nento abayinikezelayo), lixesha lokubhala iphepha eligqibeleleyo lokuthengisa. Kodwa umbuzo olandelayo ovelayo uthi, "Kufuneka ixesha elingakanani?" Impendulo ide kangangoko kuyimfuneko ukwenza umsebenzi wenziwe.
Ubude buxhomekeke kwimveliso ye-brand kunye nendlela iindwendwe zayo ezisabela ngayo. Amashishini angasebenzisa ikopi ende okanye emfutshane (okanye indibaniselwano yazo zombini) kumaphepha abo okuthengisa. Ikopi ende ijongana neenkxalabo zabathengi ngakumbi kwaye ichaza iimveliso ezintsonkothileyo okanye iinkonzo.
Kodwa ukuba iibrendi zinokwenza inqaku labo ngokukhawuleza, ligcine lifutshane. Umzekelo, iGroupon ayichithi xesha icacisa kwaye itsibela ngqo kwizibonelelo.
Namaphepha okuthengisa amade adibanisa amacandelo amafutshane kunye namade. Ikopi emfutshane phezulu kunye ne-call to action (CTA) ijolise kwabo sele beqinisekisiwe.
Emva koko, ikopi ende ephantsi inceda ukucenga abangaqinisekanga kwaye ibandakanya iiCTA ezongezelelweyo. Umzekelo, iphepha lokufika likaSomnifix liqala ngekopi emfutshane kwaye emva koko linike iinkcukacha ezithe kratya njengoko undwendwe luskrola, kubandakanya nobungqina, iingcebiso, kunye ne-CTA yokugqibela.
Amashishini athatha isigqibo sokuba loluphi uhlobo lobude bephepha lokuthengisa elisebenza kakuhle? Eyona ndlela ilungileyo kungovavanyo lwe-A/B. Kuya kunceda iibrendi zifumanise ukuba ngawaphi amaphepha okuthengisa aguqulela ngcono, ebavumela ukuba baphucule okanye basebenze kwakhona apho kuyimfuneko.
Inyathelo lesi-5: Yila umxholo ogqibeleleyo kunye nezihlokwana
Ngoku ukuba amanyathelo ama-4 okuqala aphelile, amashishini alungele ukuqala inkqubo yokubhala. Into yokuqala ekufuneka bayenze kukudala isihloko. Isihloko esiphambili ngokuqinisekileyo siyinxalenye ebalulekileyo yalo naliphi na iphepha lokuthengisa.
Ukuba i-headline ayilungile, amashishini anokulibala malunga namathuba abo okugcina iindwendwe-baya kushiya ngokukhawuleza. Izihloko ezinkulu zimfutshane kwaye zicacile. Umzekelo, eli phepha lokuthengisa lezempilo kunye nokuphila kakuhle lisebenzisa isihloko esilula kodwa esinesibindi. Ifikelela ngqo kwinqanaba.
Ngamanye amaxesha, amaphepha okuthengisa adinga isihlokwana ukunika umxholo ongaphezulu, ngakumbi ukuba umyalezo unzima kakhulu. Umzekelo, iConverkit isebenzisa isihloko esikhulu kunye nesihlokwana ukunika ulwazi olongezelelweyo.
Ingcebiso yePro: Ukuba amashishini afuna ukuphakamisa umdlalo wabo wentloko, anokusebenzisa abahlalutyi bentloko. Ezi zixhobo zinika amanqaku, uninzi lunika iingcebiso malunga nendlela yokuphucula kunye nokufumana izihloko ezingcono. Ezinye iinketho eziphezulu ziquka Yenza ixabiso lesihloko sam kwaye Umhlalutyi wentloko ye-OptinMonster.
Inyathelo lesi-6: Chaza imveliso
Ngoku, lixesha lokuchaza injongo yemveliso kunye nomsebenzi. Apha, amashishini aqaqambisa iingxaki eziphambili zondwendwe kwaye abonise indlela imveliso yawo isombulula ngayo. Inkcazo ethe ngqo kunye neyodwa, ingcono. Iinkcazo ezineenkcukacha zenqaku ngalinye zinceda ukukholisa abathengi ukuba bathenge kwaye banokuphucula umgangatho we-SEO yohlobo.
Umzekelo, iphepha lentengiso leMonsterInsights lenza umsebenzi omhle wokubonisa izinto eziphambili ezifunwa ngabasebenzisi.
Olunye uphawu, i-Easy Webinar, yenza okufanayo kunye neempawu zayo. Eli candelo libonisa yonke into abatyeleli abanokuyizuza ngokubhalisela iinkonzo zabo:
Ingcebiso yePro: Xa amashishini eqaqambisa i-ins kunye nokuphuma kweenkonzo zawo, oko kunika abathengi abanokubakho ukuzithemba ngakumbi. Khumbula nje ukubonelela zonke iinkonzo ezithenjisiweyo ngaphandle kokubaxa nantoni na.
Inyathelo lesi-7: Balaselisa iingenelo
Amashishini akakwazi ukubhala iphepha lokuthengisa eliguqula ukuba abaqondi umahluko phakathi kweempawu kunye neenzuzo. Khumbula ukuba iindwendwe zikhathalele ngakumbi malunga nokuba imveliso iya kubenzela ntoni ngaphezu kweenkcukacha zayo zobugcisa. Yiyo loo nto amaphepha entengiso esebenzayo eqaqambisa iinzuzo ngaphezulu kweempawu.
Uninzi lwamaphepha entengiso abonisa inzuzo njengamanqaku embumbulu. Ngokomzekelo, uRuby usebenzisa iindidi kunye noluhlu olucacileyo lwe-bullet-point ukubonisa oko kubenza bahluke.
Nangona kunjalo, amashishini anokuqhubela phambili ngokuchaza izibonelelo. Ezi azidli ngokufuna amanqaku embumbulu, kodwa zikhanya ngakumbi ukuba zeziphi iibrendi ezinikezelayo. Ngokomzekelo, iWix isebenzisa umfanekiso ojonga amehlo ngelixa usebenzisa eli qhinga. Jonga lo mzekelo ungezantsi:
Ingcebiso yoPro: Soloko ugrumba nzulu. Ngaba imveliso iya kusindisa ixesha, imali, okanye umzamo wabathengi? Emva koko, yintoni abaya kuyifeza ngelo xesha, imali, okanye umgudu ogciniweyo?
Inyathelo lesi-8: Sebenzisa ubungqina boluntu ukukhulisa ukuthembana
Ukuthembana kubalulekile kwiintengiso. Ubuyazi lonto I-90% ye-cabasebenzisi bathenge kuphela kumashishini abanyanisekileyo kuwo? Ngaphezu koko, 81Ipesenti yabathengi bakhetha iibrendi abazithembileyo xa bethenga. Nantsi indlela yokwakha intembeko kulo naliphi na iphepha lentengiso:
- Nika ubungqina bawo nawaphi na amabango owenzayo.
- Gxininisa ubungqina obuvela kubathengi abanelisekile.
- Bandakanya ubungqina boluntu, olufana nokukhankanywa kwimidiya yoluntu kunye nokuqinisekiswa kweengcali.
- Nikeza isiqinisekiso sokubuyiselwa imali soxolo lwengqondo.
I-Moz Data, umzekelo, ibonisa izibalo eziphambili kwiphepha layo lokuthengisa ukwakha ukuthembela.
Ukomeleza ukuthemba ngakumbi, sebenzisa iTrustPulse. I-TrustPulse yongeza i-pop-ups yamva nje kwiindawo zoshishino, ebonisa xa abanye bebhalisile okanye bethenga. Olu hlobo lobungqina boluntu lunokwakha ngokukhawuleza ukuthembana. Nditsho nephepha lokuthengisa leTrustPulse linalo eli nqaku, njengoko libonwa ngezantsi:
Ukongeza i-TrustPulse inokunyusa ukuguqulwa kwewebhusayithi yeshishini ukuya kuthi ga kwi-15%. I-OptinMonster ikwasebenzisa ezi pop-ups kwaye ithi babone iziphumo ezinomtsalane. Ukongezwa okuncinci kobungqina bentlalo, njengeTrustPulse, kunokukhokelela ekuphuculeni okukhulu kwiintengiso.
Inyathelo 9: Yongeza imiboniso
Ngaba inkqubo yokubhala iphelile? Kulungile, ungasondeli okwangoku. Iphepha lokuthengisa alinakuze ligqitywe ngaphandle kokubonwayo. Nkqu nemifanekiso emileyo inokubamba ingqalelo kwaye ikhokele ukugxila kwabafundi kwezona ndawo zibalulekileyo zephepha.
Nangona kunjalo, iibrendi zinokuyithatha ngakumbi ngevidiyo. Uphononongo lubonisa ukuba 90% Abathengisi bathi iividiyo zibanike iROI enomtsalane. Icebo elikrelekrele kukwenza ividiyo ivele ngexesha elifanelekileyo. Jonga indlela iCult esebenzisa ngayo izinto ezibonwayo ukuze kuxhamle:
Inyathelo 10: Yenza ikopi iskeneke
Nje ukuba umxholo ulungile, amashishini kufuneka aqinisekise ukuba kulula ukufundeka. Ingcebiso enye yoyilo oluphambili lwekopi ye-intanethi kukuyenza iskeneke. Njani? Yahlula isicatshulwa ukuze abafundi bakwazi ukukrazula iphepha ngokulula ngaphandle kokuziva besongamele.
Nangona kunjalo, hlala uphepha iibhloko ezinkulu zombhalo. Amashishini anokwahlula iphepha lokuthengisa libe ngamacandelo alawulekayo ukwenza ukuba kuskeneke ngakumbi. Ngesiqhelo, awona maphepha angcono okuthengisa abandakanya:
- Umxube wemigca emifutshane kunye nemide
- Iziqendu ezininzi ezimfutshane
- Uluhlu lwamanqaku embumbulu
- Imixholwana
- kuchaphulo
Iibrendi zinokusebenzisa izinto zoyilo ezifana neebhokisi kunye neenkcazo zokuqaqambisa amanqaku abalulekileyo. Ukongeza, qinisekisa ukuba ifonti ifundeka lula, ngakumbi kwizikrini ezincinci. UGoogle ucebisa ubuncinci befonti obuyi-16px. Ngezimvo zefonti, jonga olu luhlu lweefonti ezifundekayo kunye nezikhuselekileyo kwiwebhu ukuze uqinisekise ukuba iphepha lakho lokuthengisa linokuskenwa.
Inyathelo 11: Ungalibali ukubizelwa kwisenzo (CTA)
Iphepha ngalinye lokuthengisa lidinga umnxeba ocacileyo kwisenzo (CTA) ukuze usebenze. Iindwendwe zifuna ukwazi, "Yintoni ekhoyo kum?" I-CTA inika ithuba elihle lokubakhumbuza ngento abanokuzuza kuyo. Emva koko, isigwebo sokugqibela sitywina isivumelwano. Umzekelo, iphepha lokuthengisa le-Envira Gallery likwenza kakuhle oku. Umnxeba wayo kwisenzo ubonisa indlela upapasho olukhawuleza ngayo kunye nendlela imveliso yabo ebonisa ngayo iifoto, zonke kwisivakalisi esinye esifutshane ecaleni kweqhosha leCTA.
Amazwi okugqibela
Yiyo leyo! Ezi ngcebiso zityhila indlela ezona ndawo ziphumelele kakhulu zobugcisa kunye nokuyila amaphepha azo okuthengisa. Onke amashishini kufuneka asebenzise oko akufundileyo kwaye enze amaphepha okuthengisa aqinisekisayo aguqulayo. Kodwa ngaphambi koko, nantsi izinto ezimbalwa ezongezelelweyo ekufuneka uziqwalasele.
Iibrendi kufuneka ziqinisekise ukuba zisebenzisa ulwimi olululo kwikopi yazo (okt, idilesi yabathengi ngezimelabizo zobuqu), zisuse izinto eziphazamisayo, ukungxamiseka okukhawulezileyo (umzekelo, izibali-xesha ezibalayo okanye isitokhwe esiqingqiweyo), beka iminxeba emininzi kwisenzo, kwaye ibeke phambili uyilo oluphendulayo ngoyilo oluguquguqukayo. Ezi ngcebiso ezongezelelweyo, ezidityaniswe ne-11 ezixoxwe ngasentla, ziya kunceda ukwenza iphepha elingenakulinganiswa lokuthengisa!
