Ulwakhiwo lwekhonkco loShishino yinkqubo yokufumana amakhonkco kwiwebhusayithi enkulu, yenkampani yeshishini ukuphucula ukubonakala kwayo kunye nokubekwa kwiinjini zokukhangela.
Iinkampani zamashishini zifumana amakhonkco amaninzi ngokwemvelo. Ngelixa banokuba nemingeni ethile ngokwakhiwa kwekhonkco, ezi nkampani nazo zinamathuba amaninzi ngenxa yokuba zingoobani kwaye ingakanani imali esemngciphekweni.
Unxulumano ludlala indima kwiinkqubo ezininzi zikaGoogle eziquka amava oBuchwephesha boGunyaziso lokuThembeka (EEAT). Njengoko uGoogle esithi:
Ii-algorithms zikaGoogle zichonga imiqondiso malunga namaphepha ahambelana nokuthembeka kunye negunya. Eyaziwa kakhulu kule miqondiso yiPageRank, esebenzisa amakhonkco kwiwebhu ukuqonda igunya.
Amakhonkco aseyinto ebalulekileyo yokubeka isikhundla kuGoogle. Ndaqhuba isifundo ukulinganisa impembelelo yamakhonkco kwaye ndasusa amakhonkco amahle usebenzisa isixhobo se-disavow. Amaphepha aphulukene nemigangatho kunye netrafikhi.
Makhe sijonge oko kuthatha ukwenza ikhonkco-ukwakha kwindawo yeshishini.
Contents
Imingeni yokwakha ikhonkco loshishino
Amacebo okwakha ikhonkco loshishino kunye namaqhinga
Izixhobo zokwakha ikhonkco loshishino
Imingeni yokwakha ikhonkco loshishino
Uninzi lwamaqela kwiinkampani zamashishini ajongene nemingeni efanayo. Ukuphumelela kwimibutho emikhulu kufuna okungaphezulu nje kobuchule bombandela. Kuya kufuneka ukwazi ezopolitiko, ukuthengisa, kunye nolawulo lweprojekthi.
Ukufumana ukuthenga kunye nohlahlo lwabiwo-mali
Uninzi lweenkampani endisebenze nazo azizange zivumele abasebenzi ukuba bamele uphawu. Kusemthethweni oku kuthetha ukuba "abasebenzi abavumelekanga ukuba bafikelele." Oko akuthethi ukuba awukwazi ukufumana amakhonkco, kuthetha nje ukuba kufuneka ube nobuchule kwaye uwafumane ngezinye iindlela.
Akunjalo kuyo yonke inkampani. Ndiyazi ezinye ezingenzi ulwakhiwo lwekhonkco, ezinye zineenkqubo ezincinci zokwakha ikhonkco apho zinokwenza imisebenzi embalwa, ezinye zineenkqubo eziphuhliswe ngokupheleleyo, kwaye uninzi lukhuphela nje ulwakhiwo lwekhonkco kubathengisi bomntu wesithathu kuba kusenokwenzeka ukuba lolona khetho lulula.
Inyathelo lakho lokuqala kukucwangcisa into ofuna ukuyenza kwaye ufumanise ukuba ngubani oza kusebenza naye ukuze ufumane imvume kwaye wenze umsebenzi wenziwe. Ndizakugubungela oku ngakumbi kwicandelo elilandelayo.
Kuxhomekeka kwiprojekthi, kungafuneka udlule kumaqela asemthethweni kunye nokuthotyelwa ukuze ufumane imvume. Kumava am kulapho iiprojekthi ezininzi zifa khona. Ukuba kufuneka uhambe ngokusemthethweni, ithuba lokuba uvunywe lihla kakhulu.
Umngeni olandelayo kukufumana uhlahlo lwabiwo-mali lwemisebenzi. Ingcebiso yam ilungileyo kukulinganisa iiprojekthi kwingeniso, okanye ngokusondeleyo njengoko unokufika kuyo kunye nelinye ixabiso lemetriki. Umzekelo, ndikwazile ukufumana ukuhanjiswa kweeprojekthi emhlabeni ngokusebenzisa inani elinje ngeedola ezingama-400 kwisizinda ngasinye sokubhekisa efunyenwe njengexabiso.
Nantsi indlela yokufumana loo mathuba e-Ahrefs:
- Ncamathelisa indawo yakho kwiSite Explorer
- Yiya kwi Eyona nto ingcono ngamakhonkco umbiko
- Yongeza "i-404 ayifumanekanga" isihluzi sempendulo ye-HTTP
Ndihlala ndihlela oku ngokuthi "Ukubhekisa imimandla."
Ke ngalo mzekelo, masithi ndenze 250 ukuqondisa kwakhona ukuba kwi-avareji ibe ne-10 RDs. Ngama-250 x 10 x $400 = $800,000 njengexabiso endinokusebenzisa ukuhlalisa iprojekthi yokuqondisa ngokutsha. Ngokwesiqhelo linani elikhulu elaneleyo ukuze iprojekthi ifumane ingqwalasela kunye nezibonelelo.
Ukubekwa phambili
Iinkampani zamashishini zineemveliso ezininzi kunye neenkonzo, kwaye iiwebhusayithi zeshishini zihlala zinamaphepha amaninzi. Ngawaphi amaqela osebenza nawo? Ngawaphi amaphepha owabeka phambili kuwo amakhonkco okwakha? Ayiyomibuzo ilula le.
Eyona ngcebiso yam kukulungelelanisa neenjongo zenkampani okanye zeqela. Uninzi lweenkampani okanye amaqela aneemveliso ezizibeke phambili phambili okanye afuna ukuziphucula kwaye kulapho onokuthi ufumane khona ukuthenga kwiiprojekthi zokwakha ikhonkco. Ibhonasi yomntu kusenokwenzeka ukuba ibotshelelwe kwimpumelelo yezi projekthi, kwaye bazimisele ukutyala imali ukuze baqinisekise ukuba bayalufikelela usukelo lwabo.
Ulungelelaniso
Kwinqanaba loshishino, ulwakhiwo oluninzi lwenziwa ngamanye amaqela, kungekhona iqela le-SEO. Iinkampani ezinkulu zinokuvezwa okuninzi kwaye zenza izinto ezininzi ezahlukeneyo ezinokukhokelela ekubeni zifumane amakhonkco.
Unokubona iintengiso zeTV, uve iintengiso zikanomathotholo, ube namaqela enza umxholo omtsha. Ke kukho ubudlelwane boluntu, imidiya yoluntu, intengiso ehlawulwayo, ukuthengiswa komxholo, iminyhadala, intsebenziswano yenkampani, abaphembeleli, intengiso yabantu abadumileyo, iinkqubo ezihambelanayo, nokunye.
Uninzi lwamakhonkco luya kwenzeka ngaphandle kwakho, kodwa unokunceda ukukhokela uninzi lwamaqela aphethe ezi jelo ngezona ndlela zilungileyo ezinokukunceda ufumane amakhonkco amaninzi okanye angcono. Thatha ithuba lazo naziphi na iiseshoni zoqeqesho lwangaphakathi apho unokufumana ithuba lokubonisa. Fumana enye yeefowuni zabo zeveki, yenza amaxwebhu angcono kakhulu, iikhosi zangaphakathi, njl.
Uya kuba nefuthe elingakumbi ukuba unokwenza abantu abaninzi okanye amaqela enze ngcono kancinci kunokuba ubuya kuba nawo ukuba uzama ukwenza yonke into ngokwakho.
Amacebo okwakha ikhonkco loshishino kunye namaqhinga
Uneenketho ezininzi ezahlukeneyo zokwakhiwa kwekhonkco kwindawo yeshishini. Ukuba awuqinisekanga ukuba ungaqala ngaphi, ndingajonga icandelo loQhagamshelwano Amathuba ingxelo kwiSite Explorer. Le ngxelo ineendlela ezimfutshane kwezinye iingxelo ezinezihluzi ezisetyenzisiweyo, ezikunceda ngemisebenzi eqhelekileyo.
Nazi ezinye zezinto onokufuna ukuzizama.
Yenza ii-asethi ezinokuqhagamshelwa
Kwi-SEO, sisebenzisa amagama athi "i-asethi enokuqhagamshelwana nayo" okanye "i-link bait" ukubhekisa kumxholo owenziwe ngobuchule ukutsala amakhonkco. Ii-asethi ezinxibelelanayo ezinjalo zinokuthatha ngeendlela ezininzi ezahlukeneyo:
- Uvavanyo loshishino
- Izifundo kunye nophando
- Izixhobo ze-intanethi kunye neekhaltyhuleyitha
- Amabhaso kunye namazinga
- Izikhokelo kunye nezifundo
- Iinkcazo kunye namagama aqulunqiweyo
- Infographics, GIFographics, kunye "neMap-o-graphics"
Unokusebenzisa nabaphi na abasebenzi abadumileyo kwishishini okanye iinkokeli ezicingayo ekufuneka uzenze iikowuti ezinomdla ezinokudityaniswa.
Kukwakho isenzeko apho amaphepha akwinqanaba eliphezulu adityaniswa ngakumbi ngokuhamba kwexesha. Ukuba umxholo wakho ulungile ngokwaneleyo ukuba usondele phezulu, unokufumana amakhonkco amaninzi. UTim Soulo ubiza le nto isangqa esikhohlakeleyo se-SEO.
Ukufumana ezinye izimvo, jonga isikhokelo sethu sokuthengisa umxholo weshishini.
Dibanisa umxholo ofanayo ukwenza iphepha esomeleleyo
I-Cannibalization yegama elingundoqo kuxa i-injini yokukhangela itshintsha rhoqo imigangatho phakathi kwamaphepha amaninzi okanye xa amaphepha amaninzi erenki ngaxeshanye kwigama elingundoqo elifanayo kodwa afana ngokwaneleyo ukuba ahlanganiswe. Ukudibanisa umxholo ofanayo kwizikhokelo ezibanzi okanye kumaphepha eentsika kunokuphucula amathuba akho okulinganisa kunye nokufumana amakhonkco. Ukwenza oko, udla ngokudibanisa umxholo kwaye uqondise elinye iphepha kwelinye.
Yazisa umxholo wakho
Okukhona kubonakala ngakumbi umxholo wakho ufumana, kokukhona amakhonkco angakumbi onokuthi uwafumane ngokwemvelo. Sebenzisa la maqela amanye endithethe ngawo ngaphambili ukukhuthaza umxholo wakho kuluntu kunye mhlawumbi nemidiya ehlawulweyo. Sebenzisa ubudlelwane bempembelelo ukukhulisa ukufikelela kwakho. Sebenzisa amaqela akho ePR ukuze usasaze iindaba ezinokubakho.
Gcina ukhumbula ukuba la maqela amanye axakekile kwaye anezawo eziphambili. Khetha oko ubacela ukuba bakukhuthaze. Ukuba ubacela ukuba bakhuthaze yonke into, abanakuze bakhuthaze nto.
Yiya emva kokukhankanywa kwebhrendi okungadityaniswanga
Ukukhankanywa kwebhrendi okungadityaniswanga kukukhankanywa kwi-intanethi (izicatshulwa) zophawu lwakho-okanye nantoni na enxulumene ngokuthe ngqo ne-brand yakho-leyo. suku ikhonkco ubuyela kwindawo yakho.
Iinkampani zeShishini zidla ngokuthetha ngokufanelekileyo, kwaye nganye kwezi zikhankanyiweyo inika ithuba lokufumana ikhonkco. Nokuba akukho likhonkco ekuqaleni, akukho buhlungu ukuyicela. Unokusebenzisa uMhloli weMixholo ukufumana ezi zikhankanyiweyo kwiwebhu, kunye nesihluzo esakhiweyo sokuqaqambisa imimandla engadityaniswanga ukuze uphucule kwiikhankaso ezingadityaniswanga.
Unokujonga kwakhona ukukhankanywa kwebhrendi okungadityaniswanga kubasebenzi abaphambili, iikowuti ezidumileyo zabo, okanye izibalo ezisuka kwizifundo zakho.
Fumana amakhonkco ngekhonkco kwakhona
IiSayithi, kunye newebhu ngokubanzi, zihlala zitshintsha. Siqhube uphononongo olufumanise ukuba ~isibini esithathwini sekhonkco kumaphepha kwiwebhu sanyamalala kwisithuba seminyaka elithoba esijongileyo.
Kwiimeko ezininzi, ii-URL zakho ezindala zineekhonkco ezivela kwezinye iiwebhusayithi. Ukuba azithunyelwanga kwakhona kumaphepha angoku, ezo linki ziyalahleka kwaye azinakuphinda zibale amaphepha akho.
Akukaphuzi kakhulu ukwenza olu lwathiso, kwaye unokuphinda ufune kwakhona naliphi na ixabiso elilahlekileyo kwaye uncede umxholo wakho ubekwe ngcono.
Nantsi indlela yokufumana loo mathuba:
- Ncamathelisa indawo yakho kwiSite Explorer
- Yiya kwi Eyona nto ingcono ngamakhonkco umbiko
- Yongeza "i-404 ayifumanekanga" isihluzi sempendulo ye-HTTP
Ndihlala ndihlela oku ngokuthi "Ukubhekisa imimandla."
Ndide ndenze iskripthi sokukunceda ufanise ulwalathiso. Musa ukoyika kude; kufuneka ukhuphele iifayile ezimbalwa kwaye uzilayishe. Incwadi yamanqaku kaColab iyakuhamba kuyo kwaye ikukhathalele ukukuphakamisela ubunzima.
Ngelixa esi skripthi sinokuqhutywa ngamaxesha athile, ukuba uhlala usenza uhlengahlengiso, ndingacebisa ukuba uphumeze ngokuzenzekelayo. Unokutsala idatha kwi-Ahrefs API kwaye undwendwele ukusuka kuhlalutyo lwakho ukuya kwisistim. Emva koko yenza ingqiqo njenge>3 RDs,>5 hits enyangeni, njl. kwaye iflegi ezi ukuze ziqondiswe ngokutsha, zicebise ukuhanjiswa, okanye uziqondise kwakhona ngokuzenzekelayo.
Ukuba ubunokuqondisa ngokutsha endaweni kangangonyaka okanye ngaphezulu, ixabiso lisenokuba sele lidityanisiwe kumaphepha amatsha. Yiloo nto uGoogle ayicebisayo kwaye ibonakala iyinyani xa siyivavanya. Ungongeza kwakhona iflegi yokuba "iphinde yaqondiswa" kwingqiqo ye-automation ejonga ukuba iphepha belikhonjiswe ngaphambili na kunyaka ukuze kuphendule le nto.
Khuphela amakhonkco okhuphisana kunye nezicwangciso
Kukho iindlela ezimbalwa ezahlukeneyo zokwenza oku. Isincomo esiqhelekileyo see-SEOs iya kuba yingxelo yekhonkco ye-intersect, esinayo, kodwa iyangxola kwiindawo ezinkulu.
Into endiya kucebisa yona endaweni yoko Eyona nto ingcono ngamakhonkco ingxelo kwiSite Explorer.
Oku kuza kukubonisa awona maphepha adityanisiweyo kwiwebhusayithi. Kuthi, liphepha lethu lasekhaya, ezinye zezixhobo zethu zasimahla, kunye neblogi yethu kunye nezifundo zedatha.
Enye inketho yi Ulwakhiwo lwesiza ingxelo kwiSiza soMhloli ehlelwe ngokuGqibela imimandla okanye ngokuBekisela amaphepha.
Oku kundivumela ukuba ndibone ngokukhawuleza ukuba izinto ezifana nebhlog yethu, izixhobo zasimahla, isichazimagama, kunye neevidiyo zezifundo zoqeqesho zonke zinxibelelene kakuhle.
Yakha amakhonkco angaphakathi
Ndihlala ndifumana amakhonkco angaphakathi ukuba yindlela enamandla yokunceda amaphepha abekwe phezulu.
Kwanala makhonkco anokuba nzima ukuwafumana kwindawo yeshishini. Ngamanye amaxesha abantu abahlukeneyo banoxanduva lwamacandelo ahlukeneyo ewebhusayithi, anokwenza ukudibanisa kwangaphakathi kudle ixesha kwaye kunokufuna iintlanganiso kunye nokulandelwa okuninzi ukuze kwenziwe uqhagamshelwano lwangaphakathi.
Ngaphezulu kwemiqobo yezopolitiko, inkqubo yonxulumano lwangaphakathi inokudityaniswa. Usenokuba uyazi kakuhle indawo kwaye ufunde ngamaphepha ahlukeneyo afuna amathuba ekhonkco, okanye unokulandela inkqubo ebandakanya ukukrazula okuninzi kunye nokukhasa ukuze ufumane amathuba.
Kwa-Ahrefs, siyenze le nto ilula, inokwenzeka kwaye ifikeleleke ukuze nabani na akwazi ukufumana la mathuba. Eyona ndlela ilula yokubona amathuba onxibelelwano lwangaphakathi kunye ne Amathuba onxibelelwano lwangaphakathi ingxelo kuPhicotho lweSiza. Sijonga ukuba amaphepha akho abekwe njani kwaye sicebisa amakhonkco avela kwamanye amaphepha kwindawo yakho athetha ngezo zinto.
Ndikwacebisa ukuba ujonge amathuba okusebenzisa isicatshulwa esingcono seankile yekhonkco. Iqhelekile ukuba abaqulunqi bephepha basebenzise ngokugqithisileyo i-anchor ye-generic text anchor efana 'nokufunda ngakumbi,' 'funda ngakumbi,' okanye 'cofa apha.' Ungajonga ukusetyenziswa kolu hlobo lwekopi yegeneric kwi Ii-ankile zangaphakathi ingxelo kwiSite Explorer.
Yakha amakhonkco kwezinye iiwebhusayithi onazo
Ukuba inkampani yakho inamawebhusayithi amaninzi, uya kufuna ukongeza amakhonkco phakathi kwabo apho kuyavakala khona. Ekugqibeleni ungafuna ukuhlanganisa umxholo kwindawo enye, kodwa oko akusoloko kusenzeka. Nokuba kunjalo, ayinakwenzeka ngexesha elifanelekileyo, ngoko unokufuna ukongeza amakhonkco phakathi kweesayithi okwangoku.
Oku kunokusetyenziswa kakubi kwaye kuya kwindawo engwevu, kodwa ubukhulu becala, ukuba udibanisa ngokwemvelo kumaphepha afanelekileyo uya kulunga.
Thenga ezinye iiwebhusayithi zeenkampani
Ndabhala konke malunga ne-SEO yokudibanisa kunye nokufunyanwa. Xa uthenga enye inkampani, ufumana ilifa lomxholo kunye namakhonkco abo. Oku kuvula ezinye iinketho ezintle zokuhlanganisa umxholo kunye namakhonkco kumaphepha anamandla.
Izixhobo zokwakha ikhonkco loshishino
Zininzi izixhobo ezinokukunceda ngolwakhiwo lwekhonkco loshishino olubandakanya:
- Ii-Ahrefs ' Site Explorer -Ikubonisa onke amakhonkco ayo nayiphi na iwebhusayithi okanye i-URL enokukhetha ukuyihlela kunye nokucoca ngeemetriki ezininzi ezibalulekileyo ze-SEO.
- Ii-Ahrefs ' Umhloli Wemixholo -Isixhobo esikhethekileyo sokukhangela ikhonkco, esikunceda ukuba ufumane amawaka ewebhusayithi ezifanelekileyo zezicelo zekhonkco kunye nokuthunyelwa kweendwendwe. Ikwanceda ekufumaneni ii-asethi ezinokuqhagamsheleka kuso nasiphi na isihloko esivela kuyo yonke iwebhu.
- Ahrefs 'Web Explorer -Ikuvumela ukuba ukhangele kwi-injini yethu yokukhangela (yep.com) yonke idatabase yamaphepha, imimandla, kunye namakhonkco usebenzisa abaqhubi bokukhangela.
- Ahrefs Izaziso -Ifana nezilumkiso zikaGoogle kodwa inokuguquguquka ngakumbi kunye nezihluzo ezinxulumene ne-SEO.
- ibhokisi yokubeka / BuzzStream-Izixhobo zokufikelela kwi-imeyile. Zininzi ezinye izixhobo ezikuvumela ukuba uthumele ii-imeyile ezenzelwe wena ngokwesikali, kodwa ezi zithandwa zii-SEOs.
- Umzingeli.io / UVoila Norbert -Iinkonzo zokujonga i-imeyile zikunceda ufumane iinkcukacha zoqhagamshelwano zewebhusayithi ngokomlinganiselo.
Jonga kwakhona isikhokelo sethu kwizixhobo ze-SEO zeshishini.
Iingcamango zokugqibela
Kuninzi okusemngciphekweni kwi-SEO yeshishini kunye namathuba amaninzi. Xa inkampani kunye nabantu bayo ekugqibeleni befika emva kwe-SEO, banokulawula ishishini.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
