US

Isilumkiso seNkampani Ngexesha leNyanga yokuZingca phakathi kweMozulu yezoPolitiko 

Kulo nyaka, iinkampani zithathe indlela elumke ngakumbi kwiNyanga yeQhayiya, zinqanda ukubonakaliswa okuthe kratya kwenkxaso yeyantlukwano, ukulingana, kunye nokubandakanywa. Olu tshintsho luphenjelelwa lunyulo oluzayo lukamongameli kunye nokubuyela umva okutsha nje okujongene neenkampani ezifana neThagethi kunye neBud Light. Ngokucacileyo, i-Tractor Supply yaphelisa yonke inkcitho kwizinto ezahlukeneyo kunye nezizathu zokusingqongileyo, kubandakanywa ukuxhaswa komnyhadala we-Pride. Ngaphandle kokuzola koluntu, iinkampani ezininzi ziyaqhubeka nokuxhasa oonobangela be-LGBTQ+ ngeminikelo kunye nokuvuswa kwentshukumo unyaka wonke. Iinkampani ezifana neGoogle, i-Amazon, kunye ne-JPMorgan Chase ixhase ukuvulwa kweZiko le-Stonewall National Monument Visitor Centre, igxininisa ukuqhubeka, nangona ingapapashwa ngaphantsi, inkxaso yamanyathelo e-LGBTQ +.

Globe

I-Amazon ijongene ne-£ 2.7 Billion Lawsuit e-UK 

I-Amazon ijongene nesimangalo esihlangeneyo e-UK, kunye nabathengisi baseBritani abangaphezu kwe-200,000 abafuna ngaphezulu kwe-2.7 yeebhiliyoni zeedola (malunga ne-3.4 yezigidigidi) kumonakalo. Isimangalo, esikhokelwa nguNjingalwazi uAndreas Stephan weYunivesithi yase-East Anglia, ityhola iAmazon ngokusebenzisa kakubi isikhundla sayo esilawulayo ngokuthanda iimveliso zayo ngaphezu kwabathengisi beqela lesithathu kwaye yenza kube nzima ukuba bathengise ngamaxabiso aphantsi kwamanye amaqonga. Ibango lichaza ukuba ezi zenzo zonyuse iindleko kunye nokunciphisa ukuthengisa kubathengisi beqela lesithathu ngelixa behlawula imali ephezulu kwiinkonzo ze-Amazon. IAmazon iziphikile ezi zityholo, izibiza ngokuba azinasiseko, kwaye yagxininisa intengiso ebalulekileyo ngamashishini amancinci naphakathi ase-UK kwiqonga layo. Isimangalo siphuma, oku kuthetha ukuba bonke abathengisi beeakhawunti zobuchwephesha kwiAmazon UK phakathi kukaJuni 2018 noJuni 2024 baqukwa ngokuzenzekelayo ngaphandle kokuba bakhetha ukurhoxa.

URhwebo lweVidiyo lukaFlipkart lufumana ukuNtuwa eIndiya 

Isigebenga se-e-commerce yaseIndiya iFlipkart ibone impumelelo ebalulekileyo ngenqaku layo lokuthengisa ividiyo, kunye nabasebenzisi baseIndiya bachithe ngaphezulu kweeyure ezi-2 zezigidi ekuthengeni iividiyo kulo nyaka uphelileyo. Ukusukela ngoJuni ka-2023 ukuya kuMeyi ka-2024, bangaphezulu kwezigidi ezingama-75 abasebenzisi ababandakanyeka kumxholo wevidiyo kuFlipkart's "Liveshop+" kunye ne "Vibes" icandelo, kunye ne-65% yentatho-nxaxheba evela kwizixeko ezikumgangatho wesibini nowesithathu. Iindidi ezidumileyo ziquka ifashoni, ubuhle, ukhathalelo lomntu, ukuhonjiswa kwekhaya, kunye nefenitshala. Umlawuli wezentengiso wevidiyo kaFlipkart, uNeha Agrahari, uthe eli nqaku lijolise ekuhlangabezaneni neemfuno zentengiso eziguqukayo kunye nokujongana nezithintelo zokuthenga, ukubonelela abasebenzisi ngamava okuthenga athembekileyo ngonxibelelwano oluphilayo kunye nemiboniso yemveliso. Ingxelo yeeprojekthi zeRedseer Consulting yokuba ishishini levidiyo ezimfutshane laseIndiya liza kuvelisa i-8-12 yeebhiliyoni zeedola kumathuba oshishino ngo-2030, kunye nenani labasebenzisi bevidiyo emfutshane ekulindeleke ukuba bafike kwi-600 yezigidi ngo-2025.

I-Shopee Yandisa iNkxaso kubathengisi baseKorea kuMzantsi-mpuma weAsia  

U-Shopee ubhengeze inkxaso entsha kubathengisi baseKorea abajolise kwiimarike zaseVietnam naseThai, ngenjongo yokuphucula impembelelo yayo yehlabathi. UYuna Kwon, intloko yeshishini leShopee's Japan kunye neKorea kwimida yokuthenga enqumla imida, uqaqambise iinzame zokunciphisa iindleko zolungiselelo kunye namaxesha okuhambisa ukunyusa ukhuphiswano. U-Shopee uza kwandisa iinkonzo zonikezelo, ahlole iimpawu zobuhle ezithembisayo, aphucule iinkqubo zokuqalisa, kwaye andise iinkonzo zorhwebo. Kwiminyaka emi-5 edlulileyo, ii-odolo zeemveliso zaseKorea kwiShopee zikhule ngokuphindwe kayi-22, kwaye amanani entengiselwano anyuke ka-18. Kwisiqingatha sokuqala salo nyaka, imiyalelo kunye nemiqulu yentengiselwano ikhule malunga ne-80% kunye ne-50%, ngokulandelanayo, xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo. U-Shopee uceba ukuthengisa ngokuphindwe kane kweemveliso zaseKorea eVietnam naseThailand ngo-2025, esebenzisa inkqubo yakhe yolungiselelo olusebenzayo ukunikezela ngeentsuku ezi-3-5.

I-TikTok Eyes Spain yoLwandiso lwe-E-commerce  

I-TikTok igxile eSpain njengemarike ephambili yokwandisa imisebenzi yayo ye-e-commerce, kulandela impumelelo ye-AliExpress kunye ne-SHEIN kulo mmandla. Ngaphandle kokuhlehlisa ngaphambili ukuqaliswa kweqonga lokuthenga laseYurophu, iTikTok Shop ikhawulezise izicwangciso zayo eSpain naseIreland, ngokufikelela kwangoko kubathengisi ngesimemo ngexesha lesigaba se-beta. Abathengisi kufuneka babonelele ngamaxwebhu asekhaya, kubandakanya i-ID okanye ipasipoti, ilayisenisi yeshishini laseSpain, kunye nekhadi lerhafu lendawo. Imodeli entsha yeTikTok Shop idibanisa ukusebenza kwasekhaya kunye nokulawulwa ngokupheleleyo, ukudibanisa i-e-commerce kunye nemidiya yoluntu ukwenza amava okuthenga awodwa. Imodeli elawulwayo yenza lula ukuthatha inxaxheba ngokusingatha imisebenzi yevenkile, ulungiselelo, kunye neenkonzo zasemva kokuthengisa, ivumela abarhwebi ukuba bagxile ekuboneleleni kwemveliso kunye nomgangatho. Ukungena okuphezulu kwe-intanethi yaseSpain kunye nomsebenzi obalulekileyo wokuthenga kwi-Intanethi kuyenza ibe yintengiso ethembisayo, kunye ne-TikTok inika amandla ezi zinto ukungena kurhwebo lwe-e-commerce olunokwenzeka.

I-eBay iphucula iNkxaso kubathengisi baseJamani  

I-eBay ibhengeze uphuculo olujolise ekuxhaseni abathengisi baseJamani, ukuphucula amandla abo okukhuphisana kwimarike ye-e-commerce. Iqonga lazisa iimpawu zokulungelelanisa iinkqubo zokuthengisa kunye nokuphucula ukubonakala kwamashishini amancinci naphakathi (SMEs). Ezi zongezelelo ziquka izixhobo ezingcono zabathengisi, izisombululo zokuthumela eziphuculweyo, kunye nezicwangciso zokuthengisa ezijoliswe kuzo. Ngokubonelela ngenkxaso eyomeleleyo, i-eBay ijolise ekunyuseni ubukho babathengisi baseJamani kwiqonga layo kunye nokwandisa amandla abo okuthengisa. Ezi nzame ziyinxalenye yesicwangciso esibanzi se-eBay ukomeleza indawo yayo kukhuphiswano lwe-e-commerce kunye nokuxhasa ukukhula kwamashishini asekhaya.

IMarike yoMthengi we-Elektroniki yaseYurophu ifikelela kwi-90 yebhiliyoni yeedola  

Imakethi ye-intanethi yabathengi be-elektroniki eYurophu ifikelele kwixabiso le-90 yeebhiliyoni zee-euro ngo-2023, ebonisa ukukhula olomeleleyo okuqhutywa kukwanda kokwamkelwa kwedijithali. Ukwanda kwemarike kubangelwe kukunyuka kwemfuno yezixhobo zombane, izixhobo zasekhaya, kunye nezixhobo zetekhnoloji, apho abathengi baye bakhetha ukuthenga kwi-intanethi ukuze kube lula kunye namaxabiso okukhuphisana. Oku kukhula kukhuthazwa ngakumbi kukuhambela phambili kweziseko zophuhliso lwe-e-commerce, ukuhanjiswa kwezinto eziphuculweyo, kunye namava okuthenga kwi-intanethi. Ubungakanani bemarike obubalulekileyo bugxininisa ukomelela okunokwenzeka kokukhula okuqhubekayo kwicandelo le-elektroniki labathengi baseYurophu, njengoko ukuthengisa kwi-intanethi kuba yinxalenye ebalulekileyo yokuziphatha komthengi.

I-Cooig Yehlisa Iindleko Zobulungu kwiiSME zaseJamani 

I-Cooig yehlise iindleko zobulungu kumashishini amancinci naphakathi aseJamani (SMEs) ukuxhasa ukungena kwabo kwiimarike zehlabathi. Eli nyathelo lijolise ekwenzeni kube lula kwaye lifikeleleke ngakumbi kumashishini aseJamani ukuba asebenzise iqonga le-e-commerce elibanzi le-Cooig. Ngokunciphisa umrhumo, u-Cooig unethemba lokutsala ii-SME ezininzi, ukubanceda ukwandisa ukufikelela kwabo kunye nokukhuphisana kumazwe ngamazwe. Eli nyathelo liyinxalenye yesicwangciso se-Cooig sokuqinisa ubukho bayo eYurophu kunye nokuxhasa ukukhula kwamashishini asekhaya ngokubabonelela ngokufikelela kwisiseko esikhulu sabathengi behlabathi kunye nezixhobo eziphuculweyo ze-e-commerce.

AI

IPepsiCo yazisa iiNkonkxa eziSmart eziVulelwe yi-AI  

IPepsiCo iveze iitoti ezintsha ezinobuchule ezinezikrini zevidiyo kunye netekhnoloji ye-AI, ephucula intsebenziswano yabathengi kunye nokuzibandakanya. Ezi toti zihlakaniphile zinokubonisa umxholo oguqukayo, kubandakanywa iividiyo zokuthengisa kunye neempawu ezisebenzisanayo, okwenza amava okusela abe ngowakho kwaye abandakanyeke. Ukudityaniswa kwe-AI kuvumela amathini ukuba anike umxholo olungiselelwe ngokusekelwe kwizinto ezikhethwa ngabathengi kunye nokuziphatha. Le nkqubela phambili yetekhnoloji imele ukuzinikela kuka-PepsiCo ekusebenziseni i-AI ukomeleza amava omthengi kunye nokuqhubela phambili ukuthembeka kwebrendi. Iitoti ezihlakaniphile zilindeleke ukuba zenze umlinganiso omtsha kwintengiso yesiselo, enikezela ngendlela ekhethekileyo kunye nentsebenziswano yokuba abathengi badibanise ne-brand.

Ubugcisa be-AI bubangela iNgxoxo malunga noBugcisa kunye neNqanaba  

Ukunyuka kobugcisa obuveliswe yi-AI kuye kwavusa impikiswano eshushu malunga nobuchule bokudala kunye nokuqala kwihlabathi lobugcisa. Izixhobo ze-AI ngoku zinokudala imizobo entsonkothileyo nebukekayo emangalisayo, icela umngeni kwiimbono zemveli zokuba yintoni na eyenza ubugcisa. Abagxeki baphikisa ukuba ubugcisa be-AI buswele ukubamba komntu kunye nobunzulu beemvakalelo obuchaza intetho yobugcisa bokwenyani, ngelixa abaxhasi bekholelwa ukuba imele umda omtsha wobuchule bokuyila, ukudibanisa itekhnoloji kunye nobugcisa. Ingxoxo iphakamisa imibuzo ebalulekileyo malunga nendima ye-AI kumashishini okudala kunye nekamva lobugcisa kwixesha ledijithali. Njengoko iteknoloji ye-AI iqhubeka nokuguquka, impembelelo yayo kwihlabathi lobugcisa ihlala ingumxholo onomdla kunye neengxabano.

IAmazon Yandisa uTyalo-mali kwiTekhnoloji ye-AI 

IAmazon inyusa utyalo-mali lwayo kubukrelekrele bokwenziwa, igxile ekwandiseni amandla ayo e-AI kuzo zonke izicelo. Oku kubandakanya ukuphucula i-algorithms yengcebiso, ukulungelelanisa izinto, kunye nokuphuhlisa iinkonzo ezintsha eziqhutywa yi-AI. Utyalo-mali olwandisiweyo lugxininisa ukuzinikela kwe-Amazon ekuxhaseni i-AI ekuqhubeni izinto ezintsha kunye nokugcina ukhuphiswano lwayo kumashishini e-e-commerce kunye ne-tech. Ngokuphucula iziseko zayo ze-AI, i-Amazon ijolise ekuphuculeni ukusebenza kakuhle, ukuphucula amava abathengi, kunye nokuphuhlisa imithombo emitsha yengeniso. Le ngqwalasela icwangcisiweyo kwi-AI kulindeleke ukuba idlale indima ebalulekileyo kuhlumo lwexesha elizayo lweAmazon kunye nobunkokeli bemarike.