Izandiso zeenwele ezigobileyo ziye zaba ngumdlali obalulekileyo kwimarike yokwandiswa kweenwele, eqhutywa kukutshintsha kwefashoni kunye nokwanda kwemfuno yabathengi yezisombululo zeenwele eziguquguqukayo. Njengoko singena kwi-2025, imarike yokwandisa iinwele ezigobileyo iyaqhubeka nokukhula, inikezela ngamathuba amatsha kubathengisi kunye nabathengisi ngokufanayo.
Isiqulatho:
-Isishwankathelo seMarike yoLwandiso lweNwele eziCurly
– Ukwandiswa kweMfuno yoLwandiso lweNwele eziJongene ngokweNdalo
-Ukunyuka kweeKits ze-DIY zokwandiswa kweNwele
-Impembelelo yeeMvume zoSaziwayo kunye neeNdlela zeMedia yeNtlalo
-Ukuveliswa kwezinto ezintsha zoKwandiswa kweNwele kunye neendlela zokuSebenza
-Ukusonga ikamva leNwele ezigobileyo zokwandiswa
Isishwankathelo seMarike yoLwandiso lweNwele eziCurly
Iinkcukacha-manani eziphambili zeMarike kunye noQhekelelo lokuKhula
Imakethi yezandiso zeenwele ibone ukukhula olomeleleyo kwiminyaka yakutshanje, kunye neenwele ezigobileyo ezandisiweyo zidlala indima ebalulekileyo. Ngokwengxelo yobuchwephesha, ubungakanani bemakethi yolwandiso lweenwele kwihlabathi lonke bukhule ukusuka kwi-3.62 yeebhiliyoni zeedola ngo-2023 ukuya kwi-3.9 yeebhiliyoni zeedola ngo-2024, kuphawulwa umyinge wokukhula wonyaka odibeneyo (CAGR) we-7.8%. Le ndlela inyukayo kulindeleke ukuba iqhubeke, kunye nemarike kulindeleke ukuba ifikelele kwi-5.06 yeebhiliyoni zeedola ngo-2028 kwi-CAGR ye-6.7%. Oku kukhula kubangelwa ukwanda kokuthandwa kweenwele zeenwele njengempahla yefashoni kunye nesisombululo seenkxalabo ezinxulumene neenwele.
Ukuqonda kwiiNdlela zokuSebenza kwiMarike kunye nokuziphatha kwabathengi
Imfuno yokwandiswa kweenwele ezigobileyo iqhutywa zizinto ezininzi, ezibandakanya impembelelo yemithombo yeendaba zentlalo kunye nokuxhaswa kwabantu abadumileyo. Amaqonga anjenge-Instagram kunye neTikTok abe zizixhobo ezinamandla zokubonisa iinwele ezahlukeneyo, zikhuthaza abathengi ukuba bazame inkangeleko yabo. Ukongeza, ukuxhaphaka okuxhaphakileyo kwemicimbi enxulumene neenwele ezinje ngokulahleka kweenwele kunye nokuncipha kweenwele kukhokelele kwimfuno enkulu yokwandiswa kweenwele. Uphononongo olwenziwe yi-Medihair GmbH ngoJulayi ka-2023 luveze ukuba ngaphezulu kwe-85% yamadoda kunye ne-33% yabasetyhini kwihlabathi jikelele bafumana ukulahleka kweenwele, beqaqambisa imfuno yezisombululo zeenwele ezisebenzayo njengezandiso.
Ngaphaya koko, imakethi ibona utshintsho oluya kufakelo olungenamthungo nolungabonakaliyo, kunye nezinto ezintsha kwitekhnoloji yokwandisa iinwele eziphucula amava omsebenzisi. Ukungeniswa kwezicelo eziqhutywa yi-AI, ezinje ngeNwele zeNwele'' 'Isibuko somlingo,' kuvumela abasebenzisi ukuba bazame ngenkangeleko kwiindlela zeenwele, okomeleza ngakumbi umtsalane wokwandiswa kweenwele. Le nkqubela phambili yetekhnoloji ayiphuculi nje ukwaneliseka kwabathengi kodwa ikwaqhuba ukukhula kwemarike.
Uhlalutyo lweMarike yeNgingqi kunye neeMarike ezisakhulayo
UMntla Melika uhlala yeyona ntengiso inkulu yokwandiswa kweenwele, kunye ne-United States ekhokela kwingeniso. Ishishini lobuhle nefashoni elisele lizinzile kulo mmandla, lidityaniswa nenkcitho ephezulu yabathengi, inegalelo kumandla ayo. Nangona kunjalo, ummandla weAsia-Pacific ulungele ukukhula okukhawulezayo, oqhutywa kukwanda kwengeniso enokulahlwa kunye nokukhula kwabantu abathanda ifashoni. Amazwe afana neIndiya kunye neTshayina kulindeleke ukuba abone ukwanda kwemarike okubalulekileyo, exhaswa yimpembelelo yemigangatho yobuhle baseNtshona kunye nokunyuka kokuthandwa kweenwele.
EYurophu, imfuno yokwandiswa kweenwele ezigobileyo nayo iyanda, ngakumbi kumashishini efashoni nawolonwabo. Ugqaliselo lommandla kuphuculo lobuhle kunye nokusetyenziswa kakhulu kweenwele ezongeziweyo kwimiboniso yendlela yeenqwelomoya kunye neefotoshoots zinegalelo ekukhuleni kwemarike. Ukongeza, uMbindi Mpuma kunye ne-Afrika zivela njengeemarike ezinokubakho, ngokwandisa ulwazi lwabathengi kunye nokwamkelwa kwezandiso zeenwele.
Ukuqukumbela, imakethi yolwandiso lweenwele ezigobileyo isetelwe ukukhula okukhulu kule minyaka izayo, iqhutywa kukutshintsha kwefashoni, ukuqhubela phambili kwetekhnoloji, kunye nokwanda kwemfuno yabathengi. Abathengisi kunye nabathengisi kwishishini kufuneka baxhamle kwezi ndlela ukuze bahlale bephambili kukhuphiswano lwemarike.
Ukwandiswa kweMfuno yoLwandiso lweNwele eziJongene ngokweNdalo
Izinto ezikhethwa nguMthengi zoBunyani kunye neNdalo yeNdalo
Ngo-2025, imboni yobuhle kunye nokhathalelo lomntu ibona utshintsho olukhulu olubhekiselele kwimbonakalo yendalo yeenwele ezigobileyo. Lo mkhwa uqhutywa kukuthanda kwabathengi ukukhula kobunyani kunye nobume bendalo. Ngokwengxelo yeNkampani yeBenchmarking, i-46% yabaphenduli babonisa umdla kwiimveliso ezikhuthaza ukuthungwa kwendalo kunye nee-curls. Olu khetho lomelele ngakumbi phakathi kweMillennials kunye noGen Z, ababeka phambili impilo yeenwele kunye nobuhle bendalo. Iimveliso ezinje ngeSibonelelo sobuhle besonka ziye zafumana imali kulo mkhwa ngokunika amagwebu eenwele ezichaza kwaye zilungise ii-curls zisebenzisa iiproteni zesilika ze-biometric kunye ne-vegan keratin. Ugxininiso kwimizobo yendalo ihambelana nentshukumo ebanzi ukuya ekwamkeleni ubuhle bendalo bomntu, obuye bandiswa ngabaphembeleli bemidiya yoluntu kunye nosaziwayo ababonisa ii-curls zabo zendalo.
Ukuqhubela phambili kweTekhnoloji kwiNyelelo yoKwandiswa kweNwele
Inkqubela phambili yetekhnoloji kwimveliso yokwandiswa kweenwele idlale indima ebalulekileyo ekufezekiseni imfuno yokwandiswa kweenwele ezigobileyo ezijongeka ngokwendalo. Izinto ezintsha ezifana nezicelo eziqhutywa yi-AI kunye nezixhobo eziphambili zenze ukuba abavelisi benze izandiso ezixelisa ngokusondeleyo inkangeleko kunye nokuziva kweenwele zendalo. Umzekelo, iiNwele zokuqala zazisa usetyenziso lwe-'Magic Mirror', esebenzisa i-AI ukuthelekisa izandiso zeenwele kumbala weenwele zendalo kunye nobume beenwele. Le teknoloji ayiphuculi kuphela ukunyaniseka kwezandiso kodwa ibonelela ngamava omntu kubathengi. Ukongezelela, ukuphuhliswa kwezinto ezilula kunye nezinto ezikhululekile zenze ukuba kube lula ukwenza izandiso ezilula ukunxiba nokugcina, ukuqhubela phambili ukuthandwa kwazo.
Ukuduma koLwandiso lweNwele oluSetyenziswayo kunye noluNxibeleko
Udumo lwezandiso zeenwele ezinokwenziwa ngokwezifiso kunye neziguquguqukayo ziye zanda njengoko abathengi befuna iimveliso ezihambelana nezinto abazikhethayo kunye nendlela yokuphila. Izandiso ezenziwe ngokwezifiso zivumela abasebenzisi ukuba bakhethe ubude, umbala, kunye nokuthungwa okufanelana nesitayile sabo, ukubonelela ngesisombululo esilungiselelwe iimfuno zabo zeenwele. Iimveliso ezinje ngeFunction of Beauty ziye zangena kulo mkhwa ngokunikezela ngeeshampu ezinokwenziwa ngokwezifiso kunye ne-conditioner esekwe kwiintlobo zeenwele zomntu ngamnye, kubandakanya neenwele ezigobileyo kunye ne-coily. Eli nqanaba lokwenziwa komntu liye ladibana nabathengi abazixabisayo iimveliso ezijongana neenkxalabo zabo zeenwele kunye nokuphucula ubuhle babo bendalo. Ukuguquguquka kwezi zandiso kukwavumela iinketho ezahlukeneyo zesitayile, zizenze zibe lukhetho oludumileyo kwiziganeko ezikhethekileyo kunye nokunxiba kwansuku zonke.
Ukunyuka kweeKits ze-DIY zokwandiswa kweNwele
Ukukhula kweTrendi ye-At-Home Hair Styling Solutions
Ukunyuka kweekhithi zokwandiswa kweenwele ze-DIY bubungqina kwindlela ekhulayo yezisombululo zesitayile seenwele ekhaya. Njengoko abathengi bekhululeka ngakumbi ngokwenza iindlela zobuhle ekhaya, imfuno yezixhobo ze-DIY inyukile. Lo mkhwa uphenjelelwe kukusebenziseka lula kunye nokusebenza kakuhle kwezisombululo zasekhaya, kunye nomnqweno wokulawula ngakumbi indlela yokunyamekela iinwele. Ngokwengxelo yeNkampani yoPhando lweShishini, imakethi yezixhobo zeenwele kulindeleke ukuba ikhule kakhulu, iqhutywa kukwanda kokuthandwa kweemveliso ze-DIY zokuhombisa iinwele. Iimveliso ezifana ne-Dae Hair ziye zasabela kulo mkhwa ngokunikezela ngeekiti ze-DIY ezibandakanya zonke izixhobo eziyimfuneko kunye nemiyalelo yokufaka izandiso zeenwele ekhaya.
Izibonelelo kunye nemingeni ye-DIY Hair Extension Kits
Izixhobo zokwandiswa kweenwele ze-DIY zibonelela ngeenzuzo ezininzi, kubandakanya ukonga iindleko, lula, kunye nokukwazi ukwenza inkqubo yesicelo ngokwezifiso. Ezi zixhobo zibandakanya izandiso ezikumgangatho ophezulu, izixhobo zesicelo, kunye nemiyalelo eneenkcukacha, okwenza kube lula kubathengi ukuba bafezekise iziphumo ezibukeka njengengcali ekhaya. Nangona kunjalo, kukho imingeni ehambelana neekhithi ze-DIY, ezifana nokubanakho ukusetyenziswa okungafanelekanga kunye nesidingo sokuziqhelanisa ukufezekisa inkangeleko efunekayo. Ngaphandle kwale mingeni, izibonelelo zeekhithi ze-DIY zenze ukuba zibe lukhetho oludumileyo phakathi kwabathengi abakhetha ukulawula iindlela zabo zokunyamekela iinwele ngokuzimeleyo.
Impembelelo kwiiNkonzo zoBuchule beSalon
Ukunyuka kwezixhobo zokwandisa iinwele ze-DIY kube nefuthe elibonakalayo kwiinkonzo ze-salon yobungcali. Ngelixa abanye abathengi betshintshele kwizisombululo zasekhaya, abanye bayaqhubeka nokufuna ubuchule kunye noncedo lweenkonzo zesalon yobuchwephesha. Iisaluni ziziqhelanise nalo mkhwa ngokunikezela ngeenkonzo ezizodwa ezincedisana nezixhobo ze-DIY, ezinje ngothethwano lobuchwephesha kunye nokuqeshwa kogcino. Le ndlela ye-hybrid ivumela abathengi ukuba bonwabele izibonelelo ze-DIY kunye neenkonzo zobuchwephesha, beqinisekisa ukuba bafikelela ezona ziphumo zibalaseleyo. Ukongeza, ii-salons ziye zawamkela lo mkhwa ngokunikezela ngezixhobo zazo ze-DIY, zibonelela ngamava angenamthungo kubathengi babo.
Impembelelo yeeMvume zoSaziwayo kunye neZibonelelo zeMedia yeNtlalo
Indima yabaPhembeleli kunye nabadumileyo ekuBumbeni iiTrendi
Ukuxhaswa kwabantu abadumileyo kunye neendlela zosasazo zoluntu ziye zadlala indima ebalulekileyo ekubumbeni intengiso yezandiso zeenwele ezigobileyo. Abaphembeleli kunye nosaziwayo bahlala bebonisa iinwele zabo kumaqonga afana ne-Instagram kunye neTikTok, bekhuthaza abalandeli babo ukuba baphindaphinde le mbonakalo. Ngokutsho kwengxelo ye-Nutraceuticals World, i-48% yabathengi base-US baye bandisa ugxininiso lwabo kwimbonakalo yomzimba, ephenjelelwa yimidiya yoluntu kunye nenkcubeko yabantu abadumileyo. Iimpawu ezifana ne-BELLAMI Hair ziye zaxhatshazwa ukuxhaswa kwabantu abadumileyo ukukhuthaza iimveliso zabo, ukusebenzisana namanani aphezulu okufikelela kubaphulaphuli ababanzi. Esi sicwangciso sibonakalise ukusebenza ngempumelelo ekuqhubeni ukuthengisa kunye nokwandisa ukubonakala kophawu.
IiPhulo zeMidiya yeNtlalo yeNtsholongwane kunye neMpembelelo yazo ekuThengiseni
Imikhankaso ye-Viral media media ichaphazele kakhulu ukuthengiswa kweenwele ezigobileyo. La maphulo ahlala ebonisa umxholo obandakanyekayo, onjengee-tutorials, iinguqu zangaphambi nasemva, kunye nophononongo olwenziwe ngumsebenzisi, oluhambelana nabathengi kwaye lubakhuthaze ukuba bathenge. Umzekelo, i-hashtag #AntiFrizzHairTreatment ifumene ngaphezulu kwe-81.5 yezigidi zeembono kwi-TikTok, iqaqambisa ukuthandwa kweemveliso ezijongana nefrizz kunye nokuphucula ukuchazwa kwe-curl. Impumelelo yala maphulo igxininisa ukubaluleka kweendaba zoluntu ekuqhubeni ukuziphatha kwabathengi kunye nokubumba iindlela zemarike.
Izifundo zeeMveliso eziPhumeleleyo zoSaziwayo-ziMveliso
Uphononongo oluninzi lubonisa impumelelo yeemveliso zokwandiswa kweenwele ezigobileyo ezivunywe ngabantu abadumileyo. Omnye umzekelo ophawulekayo yintsebenziswano phakathi kwe-BELLAMI Iinwele kunye ne-hairstylist edumileyo uJen Atkin. Le ntsebenziswano yabangela ukuqaliswa komgca weenwele eziye zafumana ngokukhawuleza ukuthandwa ngenxa yempembelelo ka-Atkin kunye nobuchule. Omnye umzekelo kukunyanzeliswa kwezandiso zeenwele eziNkulu ngumdlali we-actress kunye nomzekelo we-Priyanka Chopra, owakhulisa ukubonakala kwe-brand kunye nokuthembeka. Ezi zifundo zophando zibonisa ukusebenza kakuhle kokuxhaswa kwabantu abadumileyo ukuqhuba ukuthengiswa kwemveliso kunye nokwandisa isidima sohlobo.
Izinto ezintsha zoKwandiswa kweNwele kunye neeNdlela zokuSebenza
Uphuhliso lweZixhobo eziKhala kunye neziNtofontofo
Ukwenziwa kwezinto ezintsha kwizixhobo zokwandiswa kweenwele kuye kwakhokelela ekuphuhlisweni kweendlela ezilula kunye nezikhululekileyo eziphucula amava omsebenzisi. Iimveliso ziya zisanda kusebenzisa izinto eziphambili ezilinganisa inkangeleko yendalo kunye nokuziva kweenwele zomntu ngelixa ziqinisekisa intuthuzelo kunye nokuqina. Ngokomzekelo, ukusetyenziswa kweeprotheni ze-silk ze-biometric kunye ne-vegan keratin ekwandisweni kweenwele kuye kwaphucula umgangatho kunye nokusebenza kwazo. Ezi zixhobo aziboneleli nje kuphela ukubonakala kwendalo kodwa zinciphisa umngcipheko wokulimala kweenwele zendalo, okwenza kube yinto ekhethiweyo kubathengi.
Intshayelelo yeNdlela eziTsha zeSicelo sokuZinzisa ngcono
Iindlela ezintsha zokusetyenziswa ziye zaziswa ukuphucula ukuqina kunye nobude beenwele zeenwele. Ubuchwephesha obufana ne-tape-in, i-micro-link, kunye nokwandiswa kwe-fusion kunika iziphumo ezikhuselekileyo kunye nexesha elide, ukunciphisa imfuno yokugcinwa rhoqo. Iimveliso ezinje ngoBude obuKhulu ziye zaphayona ezi ndlela, zibonelela abathengi ngeendlela ezithembekileyo neziphezulu. Ukongezelela, ukuhlanganiswa kwezixhobo eziqhutywa yi-AI kuye kwalungelelanisa inkqubo yesicelo, iqinisekisa ukuchaneka kunye nokuhambelana. Olu phuculo lwenze ukuba kube lula kubathengi ukuphumeza iziphumo zobungcali ekhaya okanye kwi-salon.
Ingxelo yoMthengi kwiinguqulelo zakutsha nje
Ingxelo yabathengi kwizinto ezintsha zamva nje kwizixhobo zokwandiswa kweenwele kunye nobuchule bokusetyenziswa bube bubuhle kakhulu. Abasebenzisi baye babika ukwaneliseka okwandisiweyo ngokuthuthuzela, ukubonakala, kunye nokuqina kwezandiso zeenwele zamva nje. Ngokophando olwenziwa yiNkampani yeBenchmarking, i-51% yabaphenduli babonise ukukhetha kwiimveliso zokunakekelwa kweenwele kunye neenzuzo zempilo yeenwele, ezibonisa ukubaluleka komgangatho kunye nokusebenza. Le ngxelo iye yaqhuba iibrendi ukuba ziqhubeke nokutyala imali kuphando kunye nophuhliso ukuhlangabezana neemfuno eziguqukayo zabathengi babo.
Ukusonga ikamva lokwandiswa kweenwele ezigobileyo
Ukuqukumbela, ikamva lokwandiswa kweenwele ezigobileyo lijongeka lithembisa, liqhutywa kukuthanda kwabathengi kwindalo yendalo, ukuqhubela phambili kwetekhnoloji, kunye nefuthe leendaba zoluntu kunye nokuxhaswa kwabantu abadumileyo. Ukunyuka kweekhithi zokwandiswa kweenwele ze-DIY kunye nezinto ezintsha kwizixhobo kunye nobuchule bokusebenzisa ziye zayandisa ngakumbi intengiso, zinika abathengi uluhlu olubanzi lweenketho zokuphucula ubuhle babo bendalo. Njengoko ishishini liqhubeka nokuvela, iibrendi ezibeka phambili umgangatho, ukunyaniseka, kunye nobuntu ziya kubekwa kakuhle ukuze ziphumelele kule marike iguqukayo.
