Ukuthengisa kwakhona kubhekisa kwindlela yokuthengisa izinto ezisetyenzisiweyo kwiimarike ze-intanethi.
Ngaphakathi komceli mngeni wembonakalo yomhlaba, abathengi baphinda baphonononga izinto eziphambili kubo kwaye bamkela ingqikelelo 'yorhwebo ngokutsha'-ukuthenga nokuthengisa izinto esele zithandwa.
Ingxelo yakutshanje igxininisa lo mkhwa okhulayo kunye nefuthe lawo kwimikhwa yabathengi kunye nokusingqongileyo.
Izinto eziphambili zabathengi kunye nokuthengiswa kwakhona
Uhlolisiso lwakutshanje lubonisa ukuba phantse isibini esithathwini sabaphenduli baphinda bahlolisisa eyona nto ibalulekileyo kubomi babo.
Ngaphandle kwemiceli mngeni eqhubekayo yezentlalo noqoqosho kunye nokusingqongileyo, i-88% yabathengi babika ukuba baziva benethemba malunga neenkalo zobomi babo, ngakumbi izinto abazonwabisa ngazo, ubudlelwane bomntu kunye nesazisi sabo.
Olu gqaliso luhlaziyiweyo lukhuthaze utshintsho olukhulu olubhekiselele kurhwebo ngokutsha.
Isibheno seempahla ezithandwayo
I-recommerce ifumana ukuthandwa ngenxa yeenzuzo zayo zemali kunye nokusingqongileyo.
Uphononongo lubonisa ukuba i-86% yabathengi baye babandakanyeka kurhwebo kwakhona kulo nyaka uphelileyo, ngokukhetha okuphawulekayo kwezinto ezithandwayo ngaphezu kwezinto ezintsha.
I-Millennials kunye ne-Gen Z ikhokela lo mkhwa, kunye ne-71% ye-25-34-ubudala obudala uthenge izinto ezithandwayo kutshanje.
Ukongeza, i-64% yabaphenduli bakholelwa ukuba ukuthenga izinto ezisetyenzisiweyo kunegalelo elihle kwimpilo yeplanethi.
Iinzuzo zoqoqosho kunye nokusingqongileyo
Indlela yokuthengisa ngokutsha ayixhasi kuphela ukusetyenziswa okuzinzileyo kodwa ikwabonelela ngamathuba ezoqoqosho.
Abathengisi abaninzi kumaqonga afana nengxelo ye-eBay bandise umsebenzi kwimarike ebithandwa ngaphambili, kunye ne-64% echaza ukuba kube lula ukuthengisa izinto ezisetyenzisiweyo kwiminyaka yakutshanje.
Olu tshintsho luqhutywa ngumnqweno wokufumana ingeniso eyongezelelweyo kunye nokunciphisa inkcitho.
Abathengi bakwakhankanya iinkxalabo zokusingqongileyo njengeyona nto iphambili ekhuthazayo, kunye ne-67% evakalisa ukukhathazeka malunga nempilo yeplanethi kunye ne-63% ebeka phambili ukuzinza kwizigqibo zabo zokuthenga.
Ikamva lokurhweba kwakhona
Njengoko urhwebo ngokutsha luqhubeka nokukhula, kucacile ukuba olu tshintsho luqhutywa kukudityaniswa kwemfuno yezemali, ukuqonda kokusingqongileyo, kunye nomnqweno wokusetyenziswa okunentsingiselo.
Lo mkhwa ubonakalisa intshukumo ebanzi eya kubomi obuzinzileyo kunye nokomelela kwezoqoqosho, kunye namaqonga afana ne-eBay adlala indima ebalulekileyo ekuququzeleleni olu tshintsho.
Ngokukhetha iimpahla ezithandwayo, abathengi abagcini nje ukugcina imali kodwa banegalelo kwikamva elizinzileyo.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
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