Ngokutsho kweHubspot, 99 ekhulwini yabantu bajonga ii-imeyile zabo yonke imihla, besenza ukuthengisa nge-imeyile phakathi kwezona ndlela zisebenzayo zokubandakanya abathengi abatsha nabakhoyo. Ngemikhankaso ye-drip, inkqubo iba lula ngakumbi, njengoko ii-imeyile zithunyelwa ngokuzenzekelayo kubaphulaphuli ngexesha elifanelekileyo okanye ngokusekwe kunxibelelwano lwamva nje neshishini lakho. Ngaphezu koko, kulula ukuseta.
Nangona kunjalo, ngelixa ukuthengiswa kwe-imeyile kuye kwabonakala kuyimpumelelo 60% yamashishini, uninzi lwabathengisi basasokola ukubandakanya abathengi babo ngamaphulo edriphu. Kwesi sikhokelo, siya kuxoxa ngayo yonke into oyifunayo ukuze uyibeke phambili ukwenza esi sicwangciso sokuthengisa se-imeyile sisebenze.
Makhe siqale.
Isiqulatho
Yintoni iphulo lokuthontsiza nge-imeyile?
Izibonelelo zamaphulo e-imeyile yokuthontsiza
Ulenza njani iphulo lokuthontsiza elisebenzayo
isiphelo
Yintoni iphulo lokuthontsiza nge-imeyile?
Iphulo lokuthontsiza liqulathe ii-imeyile ezithunyelwa ngokuzenzekelayo kubaphulaphuli bakho ngokusekwe kwishedyuli emiselweyo okanye isenzo somsebenzisi. Zenzelwe ukuqinisekisa ukuba umyalezo ochanekileyo ufikelela kumntu ofanelekileyo ngexesha elifanelekileyo.
Ikwaziwa njengokuthengisa okuzenzekelayo okanye amaphulo e-imeyile azenzekelayo, amashishini asebenzisa obu buchule ukugcina unxibelelwano nabaphulaphuli indlela yobuqu kunye nokujoliswe kuyo emva kwexesha elithile okanye isenzo.
Ungaseta amaphulo edriphu kumntu othi:
- sign up kuluhlu lwakho email
- ibeka iodolo
- ushiya inqwelo yokuthenga
- akafaki odolo okwethutyana
- isebenzisana nenkonzo yabathengi
Ukusebenzisa imikhankaso yokudonsa i-imeyile, unokwahlula uluhlu lwakho lwababhalisi kwaye usebenzise ii-imeyile ezibangela ukuba kumaqela afanelekileyo, uqinisekise ukuba umxholo we-imeyile ujoliswe ngokuchanekileyo. Ukongeza, ii-imeyile zihlala zibhalwa kwangaphambili kwaye zenziwe zomntu ngolwazi lommkeli kunye nezinye iinkcukacha ezichanekileyo ezifanelekileyo kubo.
Iintlobo zemikhankaso yokuthontsiza kwe-imeyile
Kukho iintlobo ezahlukeneyo zemikhankaso yedriphu onokuthi uyiqhube kwiinzame zakho zentengiso ye-imeyile, kwaye ezi ikakhulu:
- imeyile wamkelekile - Ezi zii-imeyile zokuqala ezamkela izikhokelo ezintsha kuluntu lwakho olukwi-intanethi. Bongeza umnxeba wobuqu kwinkampani yakho kwaye bahlala bebulela umtyeleli ngokubhalisa ngekhowudi yesaphulelo.
- Ukungena kwii-imeyile - Ngokufanayo nee-imeyile zamkelekile, ii-imeyile ezithunyelwayo zithunyelwa kumanqanaba okuqala onxibelelwano lwabathengi abanokubakho neshishini lakho. Nangona kunjalo, zibonelela ngemfundo umxholo olululwazi oluninzi malunga neemveliso zakho kunye nendlela ophuma ngayo kubantu okhuphisana nabo.
- Ii-imeyile zenqwelo ezishiyiweyo- Ungathumela ii-imeyile zokulahla iinqwelo zokuthenga kwiindwendwe ezinenjongo yokuthenga ukugqiba ukuthenga.
- Uluhlu lwe-imeyile zokwakha- Ezi zii-imeyile ozithumela kubatyeleli bewebhusayithi yakho ubacela ukuba bajoyine uluhlu lwakho lwe-imeyile. Le yindlela ephilayo yokukhulisa abaphulaphuli bakho nabantu abanomdla wokwenyani abanokuthi bazibandakanye neshishini lakho.
- Iingcebiso zeMveliso- Unokwenza ii-imeyile zephulo lokuthontsiza ukucebisa iimveliso ezisekelwe kwizinto ezithengiweyo ezidlulileyo.
Izibonelelo zamaphulo e-imeyile yokuthontsiza
1. Ukukhuthaza ukuthengisa
Ukusebenzisa imikhankaso ye-imeyile ye-drip sisicwangciso esinenzuzo yokuthengisa xa uhambisa abathengi phantsi kwefenitshala yakho yokuthengisa. Intengiso ye-imeyile ezenzekelayo inceda intengiso yakho ibe phezulu ngokuguqula iindwendwe zibe ngabathengi. Iingcali zityhila ukuba inokunyusa amathuba okuthengisa ukuya kuthi ga 20%. Ukujongana neendwendwe ezileleyo nako kunokukhokelela ekuthengeni okuphindayo.
2. Amanqanaba aphezulu okwaneliseka kwabathengi
Ngokuthengisa ngedriphu, amashishini anokuthumela imiyalezo ecingayo neyenzelwe wena kubaphulaphuli bawo ecebisa iimveliso kunye neenkonzo ezihambelana nabo. Oku kukhokelela kumanqanaba okwaneliseka amaxesha amathandathu aphezulu, njengoko 91% yabathengi kungenzeka ukuba bathenge kwiibhrendi ezikhumbulayo neziziqaphelayo.
3. Gcina ixesha
Amaphulo eDrip agcina ixesha elininzi kwiinkampani ngokukhulula umthwalo wokuqamba ii-imeyile ezintsha kunye neempendulo kubathengi ngabanye. Ukusebenzisa iziphumo zesoftware ye-imeyile ezenzekelayo kwi-90.09% yezinga elivulekileyo kunye ne-27.06% yokucofa-ngokusebenzisa izinga, ngokwenkonzo yokuthengisa i-imeyile. GetResponse. La manani kuya kuba nzima ukubetha ukuthumela ii-imeyile ngendlela yesikolo esidala.
4. Ukwanda kolwazi lophawu
Imikhankaso ye-imeyile ye-drip inokunyusa kakhulu ulwazi lwe-brand ngokugcina uqhagamshelwano rhoqo nababhalisi. Ngokusebenzisa uthotho lwee-imeyile ezicwangciselwe ixesha, amashishini anokuzazisa, abonise iimveliso okanye iinkonzo zawo, kwaye abonelele ngomxholo oxabisekileyo ukubandakanya abamkeli.
Ukubonakaliswa okuhambelanayo kugcina uphawu oluphezulu lwengqondo ababhalisile, ukwandisa ukuqhelana kunye nokuthembela ekuhambeni kwexesha. Ngokunikezela ngomxholo ojoliswe kuwo nofanelekileyo, amaphulo okuthengisa ngedriphu abethelela ukuzazisi kwebhrendi kunye nemiyalezo, ekhokelela ekukhunjweni okuphezulu kwebrendi kunye nokuqondwa phakathi kwabamkeli, ekugqibeleni iqhuba ulwazi olukhulu kunye nokuzibandakanya.
Ulenza njani iphulo lokuthontsiza elisebenzayo
Kukho amanyathelo athile onokuthi uwalandele ukuseta ngempumelelo kwaye ulawule iphulo lakho lokuthontsiza nge-imeyile. Zezi:
1. Chonga abaphulaphuli bakho kunye nezinto ezikubangelayo
Inyathelo lokuqala lephulo lokuthontsiza kukuchonga abaphulaphuli ekujoliswe kubo abafumana ii-imeyile. Nje ukuba uchonge abamkeli bakho be-imeyile, bahlule babe ngamaqela amancinci kwaye unqume ukuba zeziphi iziphene oza kuzisebenzisa ukufikelela kubo.
Ungaseka iphulo lakho lokuthontsiza kwiintlobo ezimbini zezitshisi, ikakhulu isenzo esithile somthengi okanye ulwazi lwedemografi.
Umzekelo wokubangela isenzo kuxa isivakashi sibhalisa kuluhlu lwakho lwe-imeyile. Ukuba isekelwe kumthengi ulwazi lwabantu, inokuba lusuku lokuzalwa lomsebenzisi, oluvelisa i-imeyile ebanqwenelela usuku oluhle lokuzalwa kwaye ibanike ikhowudi yesaphulelo.
2. Zimisele usukelo lwakho
Into elandelayo ekufuneka uyenzile xa uphuhlisa iphulo le-imeyile yokuthontsiza kukumisela injongo yakho. Ukuchaza injongo yakho kwenza ukucwangcisa ezi zinto zilandelayo zephulo lakho le-imeyile ye-drip kunye nokuhlala ugxile kuyo yonke inkqubo lula.
Qinisekisa ukuba usukelo lwakho luyi-SMART—ingqalileyo, inomlinganiselo, inokufikeleleka, ifanelekile, yaye isekelwe kwixesha—njengoko uyichazayo, kwaye ucinge ngento onethemba lokuyifumana ngokuqhuba eli phulo. Ngaba kukwenza intengiso eninzi okanye ukuba nenombolo ye-x yabantu ababhalisele okuzayo kwakho phila umcimbi wokuthenga?
3. Yila umyalezo wakho
Nje ukuba uchonge abathengi bakho ekujoliswe kubo kwaye usete iinjongo ezithile zephulo, ufuna ukusebenzisa olo lwazi luxabisekileyo ukwenza ikopi ye-imeyile. Ii-imeyile kufuneka zibethe, zinike ixabiso kubaphulaphuli, kwaye zibe nomnxeba ocacileyo wesenzo.
Khumbula into ofuna ukuba umsebenzisi ayenze emva kokufumana i-imeyile. Ngaba uyafuna ukuba umthengi onokubakho agqibezele ukuthenga okanye azibandakanye noluhlu lokulinda imveliso entsha oyisungulayo kungekudala? Khumbula ukugcina umyalezo umfutshane kwaye uye kwinqanaba kwaye ubonise umfanekiso webrand yakho.
4. Cwangcisa iphulo lakho
Ukuze ube nephulo le-imeyile elisebenzayo, kufuneka ulicwangcise ukusuka ekuqaleni ukuya ekupheleni. Izinto ezibalulekileyo ekufuneka uzilungiselele kwi umkhankaso we-imeyile zibandakanya abaphulaphuli bakho ekujoliswe kubo, injongo yephulo, i-triggers, inani le-imeyile oya kuyithumela, umyalelo woluhlu lwee-imeyile, kunye neentlobo ze-analytics oya kuzilinganisa ukulandelela impumelelo.
5. Qalisa iphulo lakho
Emva kokujonga zonke iibhokisi, ekuchongeni abaphulaphuli kunye nenjongo yakho, ukwenza ikopi ye-imeyile, kunye nokucwangcisa, kufuneka ulungele ukuqalisa iphulo.
Unokwenza isoftware yentengiso ye-imeyile eyenza ii-imeyile ezibhalwe kwangaphambili kwaye uzicwangcise ukuba zithunyelwe ngokuzenzekelayo ngokusekelwe kwizinto ezibangelayo.
6. Vavanya kwaye uhlalutye
Nje ukuba uqalise iphulo lakho, jonga rhoqo i-analytics kwaye uvavanye imiba eyahlukeneyo ye-imeyile. Sebenzisa izalathisi eziphambili ogqibe ukuzisebenzisa xa ucwangcisa iphulo lakho lokubeka iliso kunye nokwandisa isicwangciso sakho se-imeyile.
Oku kuya kukunceda ukuba ufunde oko kusebenzayo kwaye kungenzekiyo kwixesha elizayo xa uceba ukuqalisa elinye iphulo lokufumana iziphumo ezingcono. Imizekelo yeemetrics ofanele ukuzilandelela ibandakanya ireyithi yokucofa, ireyithi evulekileyo, ireyithi yokuguqulwa, ireyithi yebounce, kunye nezinga lokuguqulwa. Unokusebenzisa iGoogle Analytics ukulandelela kunye nokulinganisa ezi Ii-KPI.
isiphelo
Amaphulo eDrip yindlela esebenzayo yokubandakanya abathengi bangoku kunye nokubandakanya abathengi abaleleyo kwifenitshala yakho yokuthengisa. Abanamsebenzi omncinci kuba basebenza ngoncedo lwesoftware ye-imeyile ezenzekelayo. Ngokulandela iingcebiso kwesi sikhokelo, imikhankaso yakho yokuthengisa i-imeyile inokuphucula ireyithi yakho evulekileyo, ireyithi yokucofa, kwaye, ekugqibeleni, ingeniso yakho yokuthengisa. Ekugqibeleni, khumbula ukulandela I-Cooig.com ifundeka kwiintsingiselo zamva nje kunye nohlaziyo kwihlabathi le-ecommerce.
