Ukuba ishishini lefashoni lisebenzise ngcono idatha enalo linganciphisa inkunkuma ngama-50%, iindleko eziphantsi kunye nokuphucula iziqinisekiso zalo zokuzinza kulo lonke ukubonelela.
UMuchaneta ten Napel, umseki kunye neCEO kumcebisi kunye nomfundisi-ntsapho uShape Innovate, uxelele abo bebezimase iGlobal Fashion Summit eCopenhagen ukuba ama-80% eemveliso zefashoni azithengiswa ngoku. “Idatha inokuyisika phakathi,” wongeze watsho.
Ukuba idatha inokunceda imveliso yempahla yehlise inkunkuma, kwaye ke ngoko iphucule ingeniso, ngelixa ikwanceda ishishini ukuba lizinze ngakumbi, kutheni lingasetyenziswanga ngoku?
U-Atnyel Guedj, igosa eliyintloko lemveliso kwinkampani yaseJamani yokuqokelela idatha i-Made2Flow, inike ingcaciso enye. Ucebise ukuba icandelo lefashoni linokuthi "loyike kancinane" ngenxa yekhonkco lokubonelela kodwa wathi akukho mfuneko yokoyika idatha.
Yeyiphi idatha efunwa lishishini lefashoni?
UScott Raskin, i-CEO kumnikezeli wesoftware yesixokelelwano se-Worldly wachaza ukuba, njengoko sele sisazi ukuba i-90% yempembelelo yefashoni kwindalo ixhomekeke kunikezelo lwalo, icandelo kufuneka ligxile kwiinzame zalo apha.
“Akukho nolunye uphawu ekungafuneki ukuba luqonde okwenzekayo kuzo zonke iziko abakhetha ukwenza ishishini nalo,” uRaskin wachaza, nangona walumkisa ukuba le mfuno yolwazi olungakumbi inokuba “ngumthwalo” kubaboneleli.
“Kufuneka sikhumbule ukuba kukho umthengisi kwelinye icala,” wongeze watsho uGuedj, evuma ukuba izicelo zolwazi oluthe kratya kubathengisi zinokuba nzima.
UJeremy Lardeau, usekela-mongameli ophezulu kwi-Higg Index, wavuma ukuba ubunzima bemiba ejongene nemboni yefashini kuya kufuna ukuba sisebenzise idatha eninzi - kunye nedatha ekwabelwana ngayo - ukuze sifumane izisombululo. “Ngumzamo odibeneyo waphambi kokhuphiswano,” ucacise watsho.
Wongeze ukuba ngaphandle kokuvumelana kwiseti esemgangathweni yedatha, icandelo leempahla libeka emngciphekweni wokuphindaphinda uphicotho oluninzi kunye nokuqinisekiswa. Ukuba umgangatho omnye unokwamkelwa, oku kuya kuthintela ababoneleli ukuba benze amalungiselelo okutyelela indawo ezininzi kunye notyelelo lwasefektri.
Ngaba umthetho wemozulu osalindelweyo uya kuyikhawulezisa olu tshintsho?
Ngombulelo kwinani lemithetho esalindiweyo yozinzo, iibrendi zefashoni kunye nabavelisi kungekudala kuya kufuneka babelane ngedatha eyongezelelekileyo kumakhonkco abo okubonelela.
Kwi-EU yodwa, kukho i-Corporate Sustainability Due Diligence Directive (CSDDD), i-Corporate Sustainability Reporting Directive (CSRD) kunye neDigital Product Passports (DPPs). Le mithetho emitsha iya kwenza uninzi lwale datha lube yimfuneko, endaweni yokhetho lweempawu. Kodwa ngokukhawuleza icandelo lingena ebhodini, ngcono.
URaskin ulumkise ukuba uninzi lwemihla ebekiweyo yale mithetho mitsha "isondela ngokukhawuleza". I-Worldly ngaphambili yaxelela i-Just Style ukuba iimfuno zedatha kwiimpawu zefashoni zinokuthi zibe ngqongqo ngakumbi kwiminyaka ezayo.
U-Napel wongeze ukuba ngelixa imimiselo inokunceda ukwenza ishishini libe lilo, ukwaphawule ukuba “basisiqwengana sepuzzle” hayi “imbumbulu yesilivere” ekuzinzeni.
Ngaba kuya kuba nzima kwiinkampani ezincinci kwicandelo ukuba zithobele?
I-Made2Flow's Guedj ichaze ukuba, ngokuchasene neengcinga ezininzi, iibrendi ezincinci zihlala zinobudlelwane obusondeleyo kunye namakhonkco okubonelela kwaye zibekwe ngcono ukugcina umkhondo wazo zonke iinguqu. Nangona wongeze ngelithi abanye banokufuna inkxaso ehlangeneyo kweli candelo.
Wongeze ukuba uninzi lwababoneleli baya kuba nokuqonda kakuhle idatha eceliweyo kwaye baya kufuna ukwabelana ngolwazi olufunwa ziimpawu. "Ngokwenyani bonwabile kwaye bazimisele ukuba nencoko evulekileyo, kunokuba bakhuphe iodolo kubo."
“Akuyomfuneko ukuba intsonkothe,” wongeze watsho. "Akufuneki boyike ikhonkco lokubonelela kwakhona," uGuedj wachaza ngaphambi kokugqamisa ukuba idatha kufuneka ijongwe "njengeqabane" kunye nesitshixo sokusinda kulo naliphi na ishishini lefashoni.
Nangona kunjalo, ulumkise ukuba wonke umntu kufuneka akhumbule ukuba "kukho umntu kwelinye icala" kuyo yonke idatha eqokelelweyo, kwaye wonke umntu kwikhonkco uya kuba neemfuno ezahlukeneyo.
Ngawaphi amanyathelo ekufuneka eli candelo liwathathe ngokulandelayo?
I-Worldly's Raskin ikholelwa ukuba indlela esemgangathweni iya isondela ngenxa yophuhliso lwakutsha nje lwetekhnoloji. "Ngoku sinokubeka ulwazi kwidatha ngethemba lokuba indibano ingaqala."
Abanye babona ingxaki kushishino lwefashoni oluhlala lugadiwe nto leyo eyenza kube nzima ukwabelana ngedatha. Ngelishwa, ndicinga ukuba kwishishini lefashoni, akuyondalo kuthi ukuba singafihli nto,” ucacise watsho uNapel.
Nangona kunjalo, i-Higg Index's Lardeau ikholelwa ukuba icandelo liyasondela ekulungelelaniseni kunye "nezixhobo esizidingayo ukuze siqale ukuba nomfanekiso opheleleyo." Nangona kunjalo, wongezelela ukuba kungekudala icandelo liya kufuna ukuhamba ngaphaya kokuqokelela idatha kunye nokusebenza kwimiba ephambili.
U-Lardeau unethemba lokuba kungekudala ishishini alisayi kuthetha ngedatha ngendlela efanayo, njengoko iya kuba "yinxalenye nje yendlela esenza ngayo ishishini".
"Akuthathi imodeli ephezulu yedatha ukufumanisa ukuba kufuneka sikhuphe amalahle," utshilo, esongeza ukuba uninzi lwale miba yozinzo alusekelwanga kwidatha, kodwa kunemiba yenkqubo engaphezulu kwishishini.
U-Raskin uvumile, kodwa wongezelela ukuba ukuba nedatha eyaneleyo kuya kuvumela ishishini ukuba lenze oko kufuneka likwenze- "oko kukubona indlela yokunciphisa impembelelo kunye nokunceda ababoneleli baphucule into abayenzayo."
Umthombo ovela Isimbo nje
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-just-style.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
