Iikhrimu zokususa iinwele ziye zaba lukhetho oluya luthandwa ngabantu abafuna indlela efanelekileyo nesebenzayo yokususa iinwele. Ezi krimu zinika enye indlela engenazintlungu kwiindlela zesiNtu ezifana nokucheba kunye ne-waxing, nto leyo eyenza ibe yinto ekhethwayo kwabaninzi. Ukusebenziseka ngokulula, kudityaniswe nenkqubela phambili ekuqulunqweni, kube negalelo ekwenyukeni kwemfuno yokususa iinwele kwii-demographics ezahlukeneyo.
Isiqulatho:
-Umbono weMakethi: Ukuqonda i-Industry Removal Cream Industry
- I-Trend 1: Ukunyuka kweeCream zeNdalo kunye ne-Organic yokususa iinwele
- I-Trend 2: INkcubeko yeTekhnoloji kwiiNwele zokuSula iiCream zeCream
– I-Trend 3: Izicwangciso-qhinga zeNtengiso kunye nokuBandakanywa kwaBathengi
-Ukusonga: Izinto eziphambili zokuThatha kunye neNgcaciso yexesha elizayo yeeCream zokuSuswa kweNwele
Isishwankathelo seMarike: Ukuqonda i-Industry Removal Cream Industry
Isifinyezo soBubungakanani beMarike kunye nokuKhula
Imarike yehlabathi yeekhrimu zokususa iinwele ibonise ukukhula okubonakalayo kule minyaka imbalwa idlulileyo. Ngokwengxelo yobuchwephesha, imakethi yayixabisa malunga ne-USD 533.8 yezigidi ngo-2023 kwaye kuqikelelwa ukuba iya kufikelela kwi-USD 673.6 yezigidi ngo-2030, ikhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-3.4% ukusuka ngo-2023 ukuya ku-2030. imijelo.
Abadlali abaphambili kunye neMeko yoKhuphiswano
Imakethi yekhrimu yokususa iinwele inokhuphiswano kakhulu, kunye nabadlali abaphambili abaninzi abalawulayo kwishishini. Iinkampani ezinkulu ezifana neChurch & Dwight Co., Inc., Dabur India Ltd., Gillette Venus, kunye noSally Hansen Inc. baye baseka ubukho obuqinileyo bemakethi ngokusungula izinto ezintsha kunye nemigudu yobuchule yokuthengisa. Ezi nkampani zityala imali eninzi kuphando kunye nophuhliso ukwenza iimveliso ezihlangabezana neemfuno eziguqukayo zabathengi. Ukongeza, ukhuphiswano lomhlaba luphawulwa kubukho babadlali abaninzi bengingqi kunye nabasekhaya ababonelela ngeemveliso ezahlukeneyo ngamaxabiso ahlukeneyo, beqinisa ngakumbi ukhuphiswano.
Iidemografi zabathengi kunye nezinto ezikhethwayo
Izinto ezikhethwa ngabathengi kwimakethi yokususa iinwele ziyahluka kwaye ziphenjelelwa zizinto ezahlukeneyo ezinje ngobudala, isini kunye nendlela yokuphila. Imakethi ibonelela uluhlu olubanzi lwabathengi, kubandakanya amadoda kunye nabasetyhini, kunye nabasetyhini abangabasebenzisi abaphambili. Nangona kunjalo, kukho umkhwa okhulayo wamadoda asebenzisa izithambiso zokususa iinwele, eziqhutywa kukutshintsha imigangatho yobuhle kunye nokwanda kolwazi lokuzilungisa. Ngokwedatha yamva nje, imfuno yeemveliso zokususa iinwele phakathi kwamadoda iyanda, inegalelo ekukhuleni kwemarike ngokubanzi.
Ngokumalunga nobudala babantu, abathengi abancinci, ngakumbi abo baneminyaka eyi-18-35, kunokwenzeka ukuba basebenzise iikhrimu zokususa iinwele ngenxa yokuba lula kunye nokusebenza kwabo. Ukongeza, ukunyuka kwengeniso enokulahlwa kunye nokunyuka kolwazi lokuzilungisa phakathi kwabathengi abakumgangatho ophakathi kuqhuba imfuno yokususa iinwele. Abathengi nabo baya beqaphela ngakumbi izithako ezisetyenziswa kwezi mveliso, okukhokelela ekukhetheni ukwakheka kwendalo kunye nendalo.
Ukuqukumbela, imakethi yekhrimu yokususa iinwele ifumana ukukhula olomeleleyo, oluqhutywa yinkqubela phambili yetekhnoloji, indawo enokhuphiswano, kunye nokukhethwa kwabathengi okwahlukeneyo. Njengoko imakethi iqhubeka nokuvela, kubalulekile ukuba amashishini ahlale enolwazi malunga neentsingiselo zamva nje kunye nophuhliso lokusebenzisa amathuba kolu shishino luguqukayo.
I-Trend 1: Ukunyuka kweeNwele zeNdalo kunye ne-Organic yokususwa kweenwele
Ukwandiswa kweMfuno yeeMveliso eziNgamaKhemikhali
Kwiminyaka yakutshanje, kuye kwakho utshintsho olubalulekileyo kwizinto ezikhethwa ngabathengi ngokubhekiselele kwimveliso yendalo kunye ne-organic, kwaye imarike yokususa iinwele ayinjalo. Lo mkhwa uqhutywa lulwazi olukhulayo lweengozi zempilo ezinokubakho ezinxulumene neekhemikhali zokwenziwa eziqhele ukufunyanwa kwiikhrimu zokususa iinwele zemveli. Abathengi baya besanda befuna iimveliso ezingenayo imichiza eyingozi njengeparabens, i-sulfates, kunye neziqholo ezenziweyo. Olu tshintsho aluyonto nje edlulayo kodwa lubonisa intshukumo ebanzi ekhokelela kubomi obusempilweni nobuzinzileyo.
Ngokwengxelo ye-WGSN, imfuno yeemveliso zobuhle bendalo kunye nendalo kulindeleke ukuba iqhubeke nokunyuka, kunye nabathengi babeka phambili iimveliso ezingasebenziyo kuphela kodwa zikhuselekile eluswini lwabo kunye nokusingqongileyo. Lo mkhwa uvakaliswa ngokukodwa phakathi kweMillennials kunye ne-Gen Z, abanokuthi bahlolisise iilebhile zemveliso kwaye bakhethe iimpawu ezihambelana nexabiso labo lokuzinza kunye nempilo.
Izithako zeNdalo ezidumileyo kwiiCream zokususa iinwele
Njengoko imfuno yokususwa kweenwele zendalo kunye ne-organic creams ikhula, abavelisi baya besanda ngokubandakanya izithako ezisekelwe kwizityalo ezaziwa ngeempawu zabo ezithomalalisayo kunye nezolusu. Izithako ezifana nekhala, i-chamomile, kunye ne-oyile yomthi weti ziba zisisiseko kolu qulunqo. Umzekelo, iAloe vera, idume ngokuthambisa kunye nokuchasana nokudumba, nto leyo eyenza ukuba ibe sesona sithako sifanelekileyo sokususa iinwele ezithi zijonge ukunciphisa ukucaphuka kwesikhumba.
I-Chamomile, esinye isithako esithandwayo, iyaziwa ngemiphumo yokuthomalalisa kwesikhumba, inceda ekunciphiseni ubomvu kunye nokungahambi kakuhle emva kwesicelo. Ioli yomthi weti, eneempawu zayo zokubulala iintsholongwane, ayincedi nje kuphela ekuthinteleni usulelo kodwa ikwaluthambisa ulusu. Ezi zithako zendalo aziphuculi nje kuphela ukusebenza kakuhle kweekhrim zokususa iinwele kodwa zikwakhawulelana nemfuno ekhulayo yabathengi yeemveliso ezithambileyo eluswini kunye nokusingqongileyo.
Ukwazisa kwaBathengi kunye neeNgxaki ngeMpilo
Ukunyuka kolwazi lwabathengi malunga nemingcipheko yempilo enokubakho yeemveliso zobuhle ezigcwele imichiza kube nefuthe elikhulu kwimakethi yokususa iinwele. Abathengi abakhathalele impilo ngoku banolwazi oluthe kratya malunga nezithako kwiimveliso zabo zokhathalelo lwesikhumba kwaye bazimisele ngokufuna ezinye iindlela ezingabeki esichengeni impilo-ntle yabo. Olu tshintsho luphenjelelwa kukwanda kokufumaneka kolwazi ngemidiya yoluntu, iiblogi zobuhle, kunye nophononongo lwe-intanethi, oluxhobisa abathengi ukuba benze ukhetho olunolwazi.
Ngaphaya koko, ubhubhani we-COVID-19 unyuse inkxalabo yezempilo, ekhokelela ekunyukeni kwemfuno yeemveliso ezixhasa impilo-ntle jikelele. Ngenxa yoko, iimveliso ezinikezela ngeenwele zendalo kunye ne-organic creams zokususwa kweenwele zifumana ukukhuphisana, njengoko zibonwa njengezinto ezikhuselekileyo nezithembekileyo. Lo mkhwa kulindeleke ukuba uqhubeke, kwaye abathengi babeka phambili impilo kunye nokhuseleko kwiindlela zabo zobuhle.
I-Trend 2: INkcubeko yeTekhnoloji kwiiFomu zeCream zokususa iinwele
Izinto ezintsha kwiiFomula ezingenazintlungu kunye nezoBumnene
Inkqubela phambili yezobuchwephesha kwishishini lobuhle ivule indlela yophuhliso lweekhrimu zokususa iinwele ezingasebenziyo kuphela kodwa zithambile eluswini. Izinto ezintsha kwitekhnoloji yokuqulunqa ziye zakhokelela ekudalweni kweemveliso ezinciphisa intlungu kunye nokungahambi kakuhle, okwenza inkqubo yokususwa kweenwele ibe mnandi ngakumbi kubathengi. Ezi nkqubela zibandakanya ukusetyenziswa kwe-emollients eziphambili kunye ne-skin-conditioning agents ezinceda ukuthomalalisa nokukhusela ulusu ngexesha nasemva kokususwa kweenwele.
Umzekelo, ezinye iikhrimu zokususa iinwele ngoku zibandakanya itekhnoloji ye-micro-encapsulation, evumela ukukhutshwa ngokuthe ngcembe kwezithako ezisebenzayo, ukunciphisa umngcipheko wokucaphuka kwesikhumba. Ukongezelela, ukusetyenziswa kwee-enzymes zendalo kunye neekhompawundi ze-bioactive ziye zaphononongwa ukuphula iiprotheyini zeenwele ngokufanelekileyo, okukhokelela kumava okususwa kweenwele ezigudileyo kunye nezincinci.
Iziphumo ezihlala ixesha elide kunye neeNzuzo zesikhumba
Omnye umkhwa obalulekileyo kwimarike yokususa iinwele kugxininiso kwiziphumo ezihlala ixesha elide kunye neenzuzo ezongezelelweyo zesikhumba. Abathengi bayanda bekhangela iimveliso ezingasusi nje iinwele ngokufanelekileyo kodwa zibonelela ngezibonelelo zokhathalelo lwesikhumba ezinje ngehydration, exfoliation, kunye neziphumo zokuchasa ukuguga. Oku kukhokelele ekuphuhliseni iikhrimu zokususa iinwele ezinemisebenzi emininzi ezibonelela ngendlela epheleleyo yokususa iinwele kunye nokhathalelo lwesikhumba.
Umzekelo, ezinye iikhrimu zokususa iinwele ngoku zinezithako ezifana ne-hyaluronic acid kunye ne-vitamin E, ezinceda ukugcina ulusu lumanzi kwaye londlekile. Ezinye ziquka i-exfoliating agents ezifana ne-glycolic acid, ezinceda ukususa iiseli zesikhumba ezifileyo kunye nokukhuthaza ukuthungwa kwesikhumba. Ezi zibonelelo zongeziweyo zenza iikhrimu zokususa iinwele zibe nomtsalane ngakumbi kubathengi abafuna izisombululo ezibanzi zokhathalelo lwesikhumba.
Indima yoPhando lweDermatological kunye noPhuhliso
Uphando lwedermatological kunye nophuhliso ludlala indima ebalulekileyo ekuqhubeleni phambili ukwakhiwa kwekhrimu yokususa iinwele. Iimpawu eziphambili zobuhle zityala imali kakhulu kwi-R&D ukuphuhlisa iimveliso ezingasebenziyo kuphela kodwa ezikhuselekileyo nezithambileyo eluswini. Oku kubandakanya uvavanyo olubanzi kunye nolingo lwezonyango ukuqinisekisa ukuba iimveliso zihlangabezana neyona migangatho iphezulu yokhuseleko kunye nokusebenza kakuhle.
Ukusebenzisana neengcali zedermatologists kunye neengcali zokhathalelo lwesikhumba kuya kuxhaphaka ngakumbi, njengoko iibrendi zifuna ukukhulisa ubuchwephesha bazo ekuphuhliseni izisombululo zokususa iinwele. Lo mkhwa ubonakaliswa kwinani elandayo leekhrimu zokususa iinwele ezivavanywe ngedermatologically kwaye zivunyiwe, zibonelela abathengi ngesiqinisekiso sokuba iimveliso zikhuselekile ukusetyenziswa eluswini lwabo.
I-Trend 3: Izicwangciso zeNtengiso kunye nokuBambisana nabaThengi
I-Influencer Collaborations kunye ne-Social Media Campaign
Kwixesha ledijithali, intsebenziswano yempembelelo kunye namaphulo eendaba ezentlalo ziye zaba zizixhobo ezinamandla zokuthengisa iikhrimu zokususa iinwele. Iimveliso zisebenzisana nabaphembeleli bobuhle kunye neengcali ze-skincare ukukhuthaza iimveliso zabo kunye nokufikelela kubaphulaphuli ababanzi. Ezi ntsebenziswano zihlala zibandakanya ukuphononongwa kwemveliso, izifundo, kunye nezithuba ezixhaswayo, ezinceda ukwakha ulwazi lophawu kunye nokuthembeka.
Amaqonga eendaba ezentlalo anje nge-Instagram, TikTok, kunye neYouTube zisebenza ngakumbi ekuzibandakanyeni nabathengi kunye nokubonisa izibonelelo zokususa iinwele. Ngokusebenzisa ukufikelela kunye nempembelelo yabadali bomxholo odumileyo, iibrendi zinokunxibelelana nabaphulaphuli abajolise kuzo ngendlela eyiyo nenokunxulumana. Esi sicwangciso asiqhubeli nje ukuthengisa kodwa sikwakhuthaza imvakalelo yoluntu kunye nokunyaniseka phakathi kwabathengi.
Intengiso eyenzelwe wena kunye neNtengiso ekuJoliswe kuyo
Intengiso eyenzelwe wena kunye neentengiso ezijoliswe kuyo nazo zizuza ukuthamba kwimarike yokususa iinwele. Ngoncedo lohlalutyo lwedatha kunye netekhnoloji ye-AI, iibhrendi ngoku zinokulungelelanisa iinzame zabo zokuthengisa kwizinto ezikhethwa ngumthengi ngamnye kunye nokuziphatha. Oku kubandakanya ukwenza iingcebiso zomntu ngamnye, iintengiso ezichongiweyo, kunye neendlela zokhathalelo lwesikhumba olulungiselelweyo olusekwe kwidatha yabathengi.
Umzekelo, ezinye iibrendi zisebenzisa izixhobo ezinikwe amandla nge-AI ukuhlalutya iintlobo zolusu lwabathengi kunye neemfuno zokususa iinwele, ukubonelela ngeengcebiso zemveliso zomntu kunye neengcebiso. Eli nqanaba lokwenziwa komntu liphucula amava omthengi kwaye linyuse amathuba okuthenga okuphindayo. Ukongeza, intengiso ekujoliswe kuyo kumajelo eendaba ezentlalo kunye neeplatifti ze-e-commerce zivumela iibrendi ukuba zifikelele kubathengi abanokubakho ngokufanelekileyo, ukuqhuba amazinga aphezulu okuguqulwa.
Ukuphononongwa koMthengi kunye noLawulo lweSidima se-Intanethi
Uphononongo lwabathengi kunye nolawulo lwesidima kwi-Intanethi zizinto ezibalulekileyo zesicwangciso esiyimpumelelo sokuthengisa iikhrimu zokususa iinwele. Uphononongo oluhle kunye nobungqina obuvela kubathengi abonelisekileyo bunokuba nefuthe kakhulu kwizigqibo zokuthenga kunye nokwakha ukuthembela kwi-brand. Ke ngoko, iibrendi zikhuthaza abathengi ukuba babelane ngamava abo kunye nengxelo kwi-Intanethi.
Ukulawula isidima kwi-intanethi kubandakanya ukubeka iliso kunye nokuphendula kuphononongo lwabathengi, ukulungisa naziphi na izinto ezixhalabisayo okanye izikhalazo ngokukhawuleza, kunye nokugcina umfanekiso webhrendi olungileyo. Oku akuncedi nje kuphela ekwakhiweni kwentembeko yabathengi kodwa ikwabonelela ngezimvo ezixabisekileyo kwizinto ezikhethwa ngabathengi kunye neendawo zokuphucula. Ngokubeka phambili ukwaneliseka kwabathengi kunye nokuzibandakanya, iibrendi zinokukhuthaza ukuthembeka kwexesha elide kwaye ziqhube ukukhula kwimakethi ekhuphisanayo yokususa iinwele.
Ukusonga: Izinto eziphambili zokuThatha kunye nekamva eliza kujonga iiCream zokususa iinwele
Imakethi yekhrimu yokususa iinwele ikhula ngokukhawuleza, iqhutywa yimikhwa efana nokunyuka kwemveliso yendalo kunye nemveliso yendalo, ukuqhubela phambili kwetekhnoloji kuqulunqo, kunye nezicwangciso ezintsha zokuthengisa. Njengoko abathengi besiba nomdla ngakumbi wezempilo kwaye benolwazi, imfuno yezisombululo ezikhuselekileyo, ezisebenzayo, kunye nezisebenzayo ezininzi zokususa iinwele kulindeleke ukuba zikhule. Iimpawu ezibeka phambili iimfuno zabathengi, utyalo-mali kuphando kunye nophuhliso, kunye nokunyusa ukuthengiswa kwedijithali kuya kuba kwindawo efanelekileyo yokuphumelela kule marike eguquguqukayo. Ikamva leekhrimu zokususa iinwele libukeka lithembisa, ngokuqhubeka nokuqamba izinto ezintsha kunye nokugxila kwizisombululo ezipheleleyo zokhathalelo lwesikhumba.
