Kulo naliphi na ishishini le-eCommerce, ukuhambisa imveliso eqaqambileyo akwanelanga ukuba uphile, kwaye ngokuqinisekileyo akwanelanga ukuphumelela. Iimveliso ozithengisayo zinempembelelo enkulu ekumiseleni impumelelo yexesha elizayo yeshishini lakho. Nangona kunjalo, kule mihla, kubaluleke kakhulu ukuhambisa amava omthengi we-intanethi kubathengi bakho beCommerce. Eli nqaku liza kugubungela yonke into ekufuneka uyazi malunga nokwenza amava omthengi we-eCommerce okhethekileyo, ukonyusa ugcino, ukunyaniseka, kwaye ekugqibeleni ixabiso lobomi bonke kubathengi bakho.
Isiqulatho
Kutheni ukuphuhlisa isicwangciso samava abathengi?
Iingcebiso zabaqalayo zokuphucula amava omthengi
Iindlela ezi-4 eziqinisekisiweyo zokwandisa amava omthengi
Kusebenzise oko ukufundileyo
Kutheni ukuphuhlisa isicwangciso samava abathengi?
Amava omthengi we-Ecommerce ligama elichaza ukudityaniswa kwazo zonke iindibano, iindawo zokuchukumisa, iimvakalelo, kunye neengcinga ezivelayo okanye ekwabelwana ngazo phakathi komthengi kunye nohlobo lweshishini lakho - njengoko kubonwa kwimbono yomthengi.
Ukutsiba-ukuqala isicwangciso esikhulu samava omthengi, kucetyiswa kakhulu ukuba ujongane nohambo lwabathengi oluya kukunceda ubone iimfuno kunye neminqweno yomthengi. Ke ngoko, ukuba nesicwangciso esiqinileyo sokugxila kumthengi siyafuneka kwimpumelelo yendlela yakho yokuphucula amava omthengi.
Iingcebiso zabaqalayo zokuphucula amava omthengi
Isizukulwana se intengiso kwi-intanethi inokuba nkulu kwishishini elingenabo ubukhona bedijithali. Ukuseka indawo ye-eCommerce kunokuba nzima. Yiyo loo nto nazi ezona zibalaseleyo Iingcebiso ze-eCommerce zeshishini ndiqala nje.
1 Qonda abathengi bakho
Ukubamba amava omthengi wakho kuqala kufuna ukuba uqonde ukuba ngoobani abathengi bakho kwaye yintoni ebakhuthazayo. Ngale nto, kubalulekile ukuba uchonge kuqala ubuntu babathengi bakho ngokusekwe kwiindawo zabo, amanani abantu, kunye nezinto abanomdla kuzo.
2 Bafumaneke ngexesha labo
Enye yezona zinto zinkulu ekufuneka uyenzile ukuphucula amava omthengi wakho kukuba ubekhona kubo nanini na befuna uncedo lwakho kunye nenkxaso. Eyona njongo ilungileyo iya kuba kukudityaniswa kwaye ibekhona kubo 24/7.
3 Banike amava obuqu
Ukuhambisa amava obuqu kubandakanya ukuphonononga ngocoselelo uhambo lomthengi ngamnye ukuze ukwazi ukudlulisela umyalezo ochanekileyo kubo xa bewufuna nangetshaneli abayithandayo. Ekugqibeleni, iya kuba nefuthe elinamandla kwezemali kwingeniso yeshishini lakho: okukhona unikezela ngenkonzo eyeyakho, kokukhona lilikhulu ithuba lokuguqulwa kwabathengi.
4 Vuza abathengi abathembekileyo
Xa kuziwa ekwandiseni amava omthengi, ukothusa abathengi bakho ngemivuzo yenye yeendlela ezinkulu zokufezekisa oku. Qala ukucinga ngokuvuza abona bathengi bakho bathembekileyo kwaye uqonde ukubandakanyeka kwabo, kwaye ekugqibeleni uya kuvuna izibonelelo.
5 Sebenzisa uhlalutyo
Umlinganiselo ubalulekile kwishishini elinempumelelo. Uhlalutyo lukunceda ukuba ubone ukuba limi phi ishishini lakho kunye nendlela onokuphucula ngayo ukusebenza kwakho. Bakwenza ukuba uhlale uhlaziywa kwinqanaba lokwaneliseka kwabathengi bakho, kunye nenqaku lemizamo yakho yomthengi kunye nomxhasi womnatha.
Iindlela ezi-4 eziqinisekisiweyo zokwandisa amava omthengi
Ngokunyukayo, amashishini aqalise ukuxabisa amandla amakhulu amava omthengi xa kufikwa ekwandiseni ukunyaniseka, ukuthoba iindleko zokusebenza, kunye nokuzisa ukukhula okuzinzileyo kwexesha elide. Nangona kunjalo uphucula njani amava omthengi wakho? Makhe sijonge indlela yokwandisa amava omthengi.
1 Uyisebenzisa njani eyona ndlela ilungileyo ye-SEO yokubeka isikhundla kwiSERP
Isikhundla esiphezulu kwiiSERPs sibaluleke kakhulu kwiinkampani zeCommerce, njengoko izisa i-organic traffic kwiwebhusayithi yakho. Ezi ndwendwe zendalo, nazo, zinethuba eliphezulu lokuguqukela kubathengi kunye nethemba.
Ukongeza, ukubeka phezulu kunabo ukhuphisana nabo yinto ofuna ukuyifumana, njengoko inyusa amathuba okuba abathengi bafumane iwebhusayithi yakho yeCommerce kwaye bagqibezele ukuthenga kwivenkile yakho. Kodwa ungabeka njani phezulu kwiSERP?
Wonke umntu uyazi ukubaluleka kwamagama angundoqo. Uyasazi imfuneko yamagama angundoqo anomsila omde, kodwa ngaba ujolise kwafanelekileyo? Ukufumana amagama angundoqo afanelekileyo, khangela abo banophando oluninzi lwenyanga, banenzuzo, kwaye banokhuphiswano oluphantsi. Awunaxhala malunga nokuba ungahlangabezana njani nazo zonke ezi khrayitheriya. Ngethamsanqa, kukho izixhobo zasimahla kunye nezihlawulelwayo kwi-Intanethi eziya kukunceda wenze oko:
Injini yokukhangela kaGoogle: Isicwangciso sasimahla sobhaliso
SEMRush: Ubhaliso oluhlawulweyo (iintsuku ezi-7 zesilingo sasimahla)
Ahrefs: Isicwangciso sasimahla se-keyword generator
Enye indlela efanelekileyo yokusebenzisa i-SEO yokubeka kwi-SERP kukwandisa amaphepha akho emveliso. Oku kunokwenziwa ngokubonisa iimpawu kunye neenzuzo zemveliso yakho ngendlela ekhangelekayo necacileyo. Kwakhona, qiniseka ukwenza umnxeba oqinileyo kwisenzo (CTA) kwaye ubandakanye ubungqina.
Yila isihloko semeta kunye nenkcazo yemeta kwaye uqinisekise ukuba ubandakanya amagama akho angundoqo. NgokukaMoz, inkcazo yemeta akufuneki ibe ngaphezulu kune 160, kwaye isihloko sakho semeta akufuneki sigqithise 65.
2 Uwenza njani umxholo wakho wedijithali (imodeli ye-AIDA)
Imodeli ye-AIDA ichaza, phakathi kwezinye izinto, izigaba ezine umthengi uhamba ngazo ngaphambi kokuba enze isigqibo sokuthenga. La manyathelo yingqwalasela, umdla, umnqweno, kunye nesenzo (AIDA). Kwezi zigaba zine, umxholo wakho kufuneka utsale ingqalelo kwishishini lakho okanye kwibhrendi, uvuse umdla kwimveliso okanye kwinkonzo yakho, wenze umnqweno wokuyithenga, kwaye ukhuthaze inyathelo ukuze ube namava okanye uyithenge.
Tsala umdla
Ukuba umxholo wakho ubamba ingqalelo kwaye ubangela ukuzibandakanya olomeleleyo, abaphulaphuli bakho abajolise kubo baya kuba nomdla kwinto enokunikelwa lishishini lakho. Umthengi ngoku uyacinga, "Yintoni le mveliso?"
Ukufikelela kweli nqanaba, kufuneka uqale ubeke umxholo wakho phambi kwabo. Oku kuquka ukwanda kolwazi lophawu kunye nonxibelelwano olusebenzayo.
Vusa umdla
Ukufikelela kweli nyathelo, kufuneka ube nomxholo onomtsalane kunye nobandakanyayo. Injongo yeli nyathelo kukugcina ingqalelo eyavuswayo kwinyathelo lokuqala. Uyabadinga ukuba bafune ukwazi ngakumbi malunga nebhrendi yakho kunye neenzuzo zeemveliso zakho. Injongo yeli nyathelo kukubenza baqonde ukuba "bayayithanda" imveliso.
Yenza umnqweno
Abantu benza ishishini nomntu abamaziyo, abamthandayo, nabamthembileyo. Injongo yeli nyathelo kukuguqula “intswelo” evuswe kwinyathelo langaphambili ibe “ngumnqweno.”
Oku kuphunyezwa ngokunyusa “intembelo” yomthengi kuwe. Ukufezekisa oku, qhubeka uhambisa umxholo kubo. Qinisekisa ukuba babhalisela ibhlog yakho kwaye bakulandele kwimidiya yoluntu. Okukhona kukho intsebenziswano ethe kratya kunye nebhrendi yakho, kokukhona baya kuthembela kuwe kwaye kokukhona benokuthenga iimveliso zakho.
Khuthaza isenzo
Emva kokuba wenze umdla owaneleyo kwiimveliso zakho, kufuneka ufumane abathengi bakho abanokuthi bathathe inyathelo. Injongo kukwenza ukuba bavume ukuba bayifumene kwaye bafuna ukuyithenga! Emva koko kufuneka ubenze baphendule ngeefowuni ezisebenza kakhulu kwisenzo.
3 Ungalufumana njani uphononongo oluhle lwabathengi
Cela uphononongo
Ukucela abathengi ukuba bashiye a yobungqina inokuba sisiqalo esibalulekileyo, ngakumbi kubanini bamashishini amancinci. Oku kunokwenziwa kuwo wonke umjikelo wokuthengisa.
Gcina ubukho kumaqonga ophononongo
Ukungabikho kobukho be-intanethi kunokuthintela abathengi ukuba bakushiyele uphononongo. Yiyo loo nto kubalulekile ukugcina iiakhawunti ezisebenzayo kumaqonga ophononongo afana neGoogle, Facebook, Google, kunye nabanye.
4 Ulwakha njani uluntu lwe-intanethi ukunxibelelana nabathengi
Uluntu lwe-intanethi lumanyano lwabasebenzisi be-Intanethi abenza iqela elisekelwe kwizinto ezifanayo. Nangona uluntu lwe-intanethi luvame ukuqaliswa kwiiplatifomu zeendaba zoluntu (umzekelo, iqela le-Facebook), linokuthi lidalwe kwaye liphumelele kwindawo yengxoxo yeposi yeblogi, iwebhusayithi, njl njl. Unokwenza uluntu lwe-intanethi ngokuvuma, ukuya kwii-degrees ezahlukeneyo, oko wonke umntu kwindawo yakho kufuneka anikele ngayo. Abanye bathanda ukufaka isandla kwiingcamango zabo kwaye bathathe inxaxheba kwingxoxo, ngelixa abanye bethatha ezo ngcamango kwaye baziphumeze.
Kusebenzise oko ukufundileyo
Ukwakha amava asebenzayo kwi-intanethi kufuna ukuqonda okunzulu kweemfuno zabathengi, izinto ozikhethayo, kunye nolindelo. Yinkqubo eguquguqukayo efuna ukuzibophelela kwintlangano ngokubanzi ekuphuculeni amava omthengi. Ukuphumeza iingcebiso ezixoxwe ngasentla kunye neendlela zokwandisa amava omthengi wedijithali kuya kukunceda ukuba ungavelisi nje ukuthengisa kwivenkile yakho ye-intanethi kodwa ufezekise ukunyaniseka nokugcinwa kwabathengi, okuya kuthi ekugqibeleni kube nefuthe ekukhuleni kweshishini lakho.
