Njengoko amagqabi etshintsha kwaye nomoya ujika ugqabhukile, ishishini lobuhle lilungiselela utshintsho lwamaxesha onyaka. Ikwindla ka-2025 isetelwe ukuzisa ipalethi entsha yemibala yezikhonkwane eya kutsala abathengi kwaye iqhube ukuthengisa. Esi sikhokelo sijolisa kwimibala yezikhonkwane ekwindla ka-2025, ebonelela ngolwazi malunga nokubanakho kweemarike kunye neengcebiso zokufumana abathengi beshishini kwishishini lobuhle kunye nokhathalelo lomntu.
Isiqulatho:
-Ukutyhilwa kweMibala yezikhonkwane eziHottest Fall: Iindlela kunye neMarike enokwenzeka
-Ukuphonononga iintlobo zoMbala weNail ezidumileyo kunye nesibheno sazo esahlukileyo
-Ukujongana naManqaku eentlungu zabaThengi kunye nokunikezela ngezisombululo ezisebenzayo
-Ubutsha kunye neeMveliso eziNtsha kwiShishini loMbala weNail
-Iingcinga zokuGqibela ekuKhetheni iMibala yezikhonkwane ezigqibeleleyo zowama-2025
Ukutyhilwa kweMibala yezikhonkwane eziHottest Fall: iiTrendi kunye neMarket Potential
Ukuchaza Imibala Yezikhonkwane Zokuwa zika-2025
Ikwindla ka-2025 imalunga nokwamkela iithowuni ezityebileyo, zomhlaba kunye neepopu zombala ezingalindelekanga. Cinga i-burgundies enzulu, imifuno yehlathi, kunye ne-terracotta efudumeleyo, encediswa ngeempawu zetsimbi kunye neepastel ezithulisiwe. Le mibala ayibonisi nje ubuhle bendalo bexesha lonyaka kodwa ihambelana nefashoni ebanzi kunye neendlela zobuhle. Ukuguquguquka kwezi mthunzi kubenza bafaneleke kwiimeko ezahlukeneyo, ukusuka ekuphumeni okuqhelekileyo ukuya kwiziganeko ezisemthethweni, ukuqinisekisa isibheno esibanzi phakathi kwabathengi.
I-Buzz ye-Social Media: ii-Hashtag kunye neMixholo yeTrend
Amajelo eendaba ezentlalo ayaqhubeka edlala indima ebalulekileyo ekubumbeni iindlela zobuhle, kwaye imibala yezikhonkwane iyawa. IiHashtag ezinje nge #FallNails2025, #AutumnManicure, kunye ne #NailArt2025 sele zifumana umtsalane kumaqonga afana ne-Instagram kunye neTikTok. Abaphembeleli kunye nabathandi bobuhle babonisa uyilo lwezikhonkwane oluyilayo, olubandakanya imibala ethandwayo yexesha lonyaka. Le buzz ye-intanethi ayiqhubeli nje umdla wabathengi kodwa ikwabonelela ngezimvo ezixabisekileyo kubathengisi kunye nabathengisi bevenkile abajonge ukugcina ezona mthunzi zifunwayo.
Imfuno yeMarike kunye neMimandla yoHlumo
Imakethi ye-nail polish ifumana ukukhula olomeleleyo, oluqhutywa kukwandisa umdla wabathengi kubuhle kunye neemveliso zokuzilungisa. Ngokutsho kwengxelo yobuchwephesha, imarike ye-nail polish yehlabathi ifikelele kwixabiso le-USD 13.4 yezigidigidi ngo-2022 kwaye kuqikelelwa ukuba iya kukhula kwi-CAGR ye-9.35% ukuya kufikelela kwi-USD 22.72 yezigidigidi ngo-2028.
Enye yezinto eziphambili zokuqhuba imfuno yentengiso yindlela ekhulayo ye-DIY nail art, ekhuthazwa ziividiyo zokufundisa kunye nabaphembeleli beendaba zentlalo. Abathengi bayanda ukukhangela izikhonkwane ezikumgangatho ophezulu ezinikezela ngemibala eyahlukeneyo kunye nokugqiba, ukusuka kwi-glossy kunye ne-matte ukuya kwi-glitter kunye ne-satin. Ukongeza, imfuno ye-vegan kunye neemveliso ezingenazo inkohlakalo iyakhula, ibonisa utshintsho olubanzi ekukhetheni ubuhle obuzinzileyo kunye nokuziphatha.
Icandelo le-e-commerce likwadlala indima ebalulekileyo ekukhuleni kwemarike. Iiplatifti ze-intanethi zinika abathengi ukufikelela lula kwiintlobo ezahlukeneyo zeemveliso ze-nail polish, rhoqo ngamaxabiso akhuphisanayo. Ukulungeleka kokuthenga kwi-Intanethi, kudityaniswa nokukwazi ukufunda uphononongo kunye nokuthelekisa iimveliso, kuqhuba intengiso kunye nokwandisa ukufikelela kwintengiso.
Ukuqukumbela, imibala yezikhonkwane ekwindla ka-2025 inika ithuba elinengeniso kubathengi beshishini kwishishini lobuhle. Ngokuhlala ulungelelaniswa neendlela zemithombo yeendaba zentlalo, ukuqonda izinto ezikhethwa ngabathengi, kunye nokukhulisa ukukhula kwe-e-commerce, abathengisi kunye nabathengisi banokuthi bangene kule marike idlamkileyo.
Ukuphonononga iintlobo zoMbala weNail ezidumileyo kunye nesibheno sazo esikhethekileyo
I-Classic Shades: Ubunewunewu obungenaxesha kunye nokuguquguquka
Imibala ye-nail ye-Classic isoloko ibambe indawo ekhethekileyo kwishishini lobuhle kunye nokunyamekela komntu. Le mithunzi, enje ngeebomvu ezinzulu, iinqunu, kunye nepinki ezithambileyo, zibonelela ngobuhle obungaphelelwa lixesha obunomtsalane kuluntu olubanzi. Ukuguquguquka kwabo kubenza babe yintsika kuyo nayiphi na iqoqo le-nail polish, efanelekileyo kuzo zombini iisetingi zobuchwephesha kunye nohambo oluqhelekileyo. Ngokutsho kwengxelo yobuchwephesha, imfuno yee-shades zakudala ihlala iqinile, iqhutywa ngamandla abo okuncedisa uluhlu olubanzi lweempahla kunye nezihlandlo.
Kubathengi beshishini, ukufumana i-shades yakudala kubandakanya ukuqinisekisa umgangatho kunye nokuhambelana kwemveliso. Ukuqulunqwa kufuneka kunikeze isicelo esilula, ixesha lokumisa ngokukhawuleza, kunye nokugqoka ixesha elide. Iimveliso ezifana ne-OPI kunye ne-Essie zibeke imigangatho ephezulu kolu didi, zibonelela ngeendidi zee-shades zakudala ezijongana neethoni ezahlukeneyo zesikhumba kunye nezinto ezikhethwayo. Ukongeza, uzinzo lokupakisha lubalulekile, njengoko ezi mveliso kufuneka zimelane nokuthuthwa kunye nokugcinwa ngaphandle kokubeka esichengeni umgangatho wazo.
I-Bold and Vibrant Hues: Ukwenza iNgxelo
Imibala ye-nail enesibindi kunye ephilileyo yenzelwe ukwenza ingxelo. Le mithunzi, kuquka iblues yombane, i-neon eluhlaza, kunye ne-oranges eqaqambileyo, ifanelekile kubathengi abafuna ukubonakalisa ubuntu babo kunye nobuchule. Ukunyuka kwamaqonga eendaba ezentlalo anje ngeTikTok kuqhubele phambili ukuthandwa kwale mibala itsala amehlo, eneendlela ezifana ne #NailArt kunye #NailTok eqhuba umdla wabathengi.
Xa kufunwa ii-hues ezinesibindi kunye nezinamandla, abathengi bamashishini kufuneka babeke phambili iifomyula ezibonelela ngebala eliphezulu kunye nokungafihli. Oku kuqinisekisa ukuba imibala ibonakala icacile kwaye iyinyani kwibhotile enedyasi enye okanye ezimbini. Iibrendi ezifana neChina Glaze kunye noSally Hansen bagqwesile kule ndawo, babonelela ngoluhlu olubanzi lwee-shades ezidlamkileyo ezihlala zihleli kwaye zibukeka kakuhle. Ukongeza, ukhetho lwe-eco-friendly kunye ne-non-toxic luya lubaluleke kakhulu, njengoko abathengi bezazi ngakumbi izithako kwiimveliso zabo zobuhle.
Iithowuni zoMhlaba: Ukwamkela iPalethi yeNdalo
Amathoni asemhlabeni, afana nohlaza oluthulisiweyo, i-browns, kunye ne-terracotta, ziye zafumana ukuthandwa kwindalo yazo kunye nokuzola. Le mithunzi ifanelekile kwixesha lekwindla, ebonisa imibala eguqukayo yokusingqongileyo. Ngokwengxelo ye-WGSN, intsingiselo ebhekiselele kwimibala ephefumlelweyo yendalo kulindeleke ukuba iqhubeke, iqhutywa kukuthanda kwabathengi okukhulayo kwiimveliso ezivusa imvakalelo yokuzola kunye nokunxibelelana nendalo.
Kubathengi bamashishini, ukufumana iitoni zomhlaba kubandakanya ukukhetha iifomyula ezinikezela ngotyebileyo, ukuthungwa okunekhrimu kunye ne-matte okanye i-satin egqityiweyo. Iimveliso ezifana noZoya kunye noDeborah Lippmann bawubambe ngempumelelo lo mkhwa, banikezela ngoluhlu lwee-shades zomhlaba ezinobunkunkqele kunye ne-trend. Ukupakishwa kufuneka kwakhona kubonise umxholo wendalo, kunye nezixhobo eco-friendly kunye noyilo olunomtsalane kubathengi abakhathalela indalo.
Ukujongana naManqaku eentlungu zabaThengi kunye nokunikezela ngezisombululo ezisebenzayo
Ubomi obude kunye nokuqina: Ukuqinisekisa ukuNxitywa okungapheliyo
Enye yeenkxalabo eziphambili kubathengi xa kuziwa kwi-nail polish ubomi obude kunye nokuqina. Ingxelo yobuchwephesha iqaqambisa ukuba abathengi bayanda bekhangela iimveliso ezinokumelana nokunxiba kunye nokukrazuka kwemihla ngemihla ngaphandle kokuqhekeka okanye ukubuna. Oku kubaluleke ngakumbi kubathengi beshishini, njengoko ukubonelela ngeemveliso ezihlala ixesha elide kunokukhokelela ekwanelisekeni okuphezulu kwabathengi kunye nokuthenga okuphindayo.
Ukujongana noku, iibrendi ezifana ne-CND kunye ne-Gelish ziye zaphuhlisa iifomyula eziphucukileyo ezibonelela ngokunxiba okongeziweyo kunye nokuqina. Ezi mveliso zihlala zibandakanya izithako eziphucula ukubambelela kunye nokuguquguquka, ziqinisekisa ukuba ipolishi ihlala injalo ixesha elide. Ukongeza, ukubonelela ngeemveliso ezihambelanayo ezinjengeedyasi eziphezulu kunye needyasi zesiseko kunokuphucula ngakumbi ubomi obude bepolishi yezikhonkwane.
IMpilo kunye noKhuseleko: Iinketho ezingezizo iToxic kunye ne-Eco-Friendly
Impilo nokhuseleko zezona zinto zixhalabisayo kubathengi, ngakumbi ngokunyuka kolwazi ngeengozi ezinokubakho zeekhemikhali ezithile kwiimveliso zobuhle. Izikhonkwane ezingezizo ezinobuthi kunye ne-eco-friendly zithandwa kakhulu, njengoko abathengi befuna iindlela ezikhuselekileyo ezinokuthi ziyeke ukusebenza. Ngokutsho kwengxelo ye-Statista, imfuno "yesithathu-mahhala" kunye "nezintlanu zamahhala" zokuqulunqa zinyuka, ziqhutywa ngabathengi abaqaphela impilo.
Abathengi bamashishini kufuneka babeke phambili ukukhangela iipolishi zezipholi ezingenazo iikhemikhali ezinobungozi ezifana ne-toluene, i-formaldehyde, kunye ne-dibutyl phthalate. Iimveliso ezifana neButter London kunye nePacifica ziye zamisela ibhenchmarks kolu didi, zinika iifomyula ezingenayo inetyhefu zombini ezikhuselekileyo nezisebenzayo. Ukongeza, ukupakishwa kwe-eco-friendly kunye neendlela ezizinzileyo zokufumana umthombo zinokunyusa ngakumbi ukuthandwa kwezi mveliso kubathengi abakhathalela indalo.
Ukwenza ngokwezifiso kunye noBukho: Ukudibana nezinto eziKhethekileyo ezahlukeneyo
Ukwenza ngokwezifiso kunye nobuntu zizinto eziphambili kwishishini lobuhle, kunye nabathengi bayanda befuna iimveliso ezihambelana nezinto abazikhethayo kunye nezimbo zabo. Lo mkhwa ubonakala ngokukodwa kwimakethi ye-nail polish, apho abathengi bafuna imibala eqaqambileyo kunye nokugqiba okubonisa ubuntu babo. Ingxelo yobuchwephesha ibonisa ukuba ukukwazi ukubonelela ngeemveliso zomntu kunokonyusa kakhulu ukunyaniseka kwabathengi kunye nokuzibandakanya.
Iimveliso ezinje ngeManiMe kunye neCamp yoMbala ziye zawamkela lo mkhwa, zibonelela ngemibala yezipholi yezipho ezilungiselelwe ngokwezifiso kunye noyilo olujongana nokhetho lomntu. Kubathengi bamashishini, utyalo-mali kwitekhnoloji kunye nezinto ezintsha zokubonelela ngokhetho lomntu kunokuba sisicwangciso esinengeniso. Oku kunokubandakanya ukunika uluhlu olubanzi lwemibala kunye nokugqitywa, kunye nezixhobo kunye neekiti ezivumela abathengi ukuba benze imizobo yabo yobugcisa obukhethekileyo be-nail.
Izinto ezintsha kunye neeMveliso eziNtsha kuShishino loMbala weNail
Iifomyulwa zokusika: I-Gel kunye ne-Hybrid Polishes
Ishishini lemibala yezikhonkwane libone ukuqhubela phambili okubonakalayo ekuqulunqweni, kunye nejeli kunye neepolishi ezixutyiweyo ezikhokela indlela. Ezi mveliso zibonelela ngezona zilungileyo zehlabathi zombini, ukudibanisa ukunxiba okuhlala ixesha elide kweepolishi zejeli ngokulula kokusetyenziswa kwezixhobo zemveli zesikhonkwane. Ngokwengxelo ye-WGSN, imfuno yejeli kunye neepolishi ezixutyiweyo kulindeleke ukuba zikhule, ziqhutywa ngabathengi abafuna imveliso ehlala ixesha elide kunye nokusebenza okuphezulu.
Iimpawu ezifana neGelish kunye neRed Carpet Manicure bezihamba phambili kolu tshintsho, zibonelela ngejeli kunye neepolishe ezixutyiweyo ezibonelela ngokukhazimla, ukumelana netshiphu. Kubathengi bamashishini, ukufumana olu yilo luphezulu lubandakanya ukuqinisekisa ukuba iimveliso kulula ukuzisebenzisa kunye nokuzisusa, kwaye zibonelela ngoluhlu olubanzi lwemibala kunye nokugqitywa ukulungiselela ukhetho olwahlukeneyo lwabathengi.
UkuKhetha okuZinzileyo kunye nokuziphatha: Iinketho zeVegan kunye neNkohlakalo
Uzinzo kunye neengqwalasela zokuziphatha zisiya zibaluleke kakhulu kwishishini lobuhle, kunye nabathengi abafuna iimveliso ezihambelana nexabiso labo. I-Vegan kunye nenkohlakalo ye-nail polishes ifumana ukuthandwa, njengoko abathengi bekhangela ezinye iindlela ezingabandakanyi ukuhlolwa kwezilwanyana okanye izithako zezilwanyana. Ingxelo yobuchwephesha ibonisa ukuba imfuno yeemveliso zobuhle bokuziphatha iyakhula, iqhutywa kukuqonda okukhulayo kwentlalontle yezilwanyana kunye nemiba yokusingqongileyo.
Iimveliso ezifana no-Ella + Mila kunye no-Kester Black baye babeka imigangatho ephezulu kolu luhlu, banikezela nge-vegan kunye nenkohlakalo ye-nail polishes ezo zombini umgangatho ophezulu kunye noveliswa ngokuziphatha. Kubathengi bamashishini, ukufumana ezi mveliso kubandakanya ukuqinisekisa ukuba ziyahlangabezana nemigangatho yeenqobo ezisesikweni ezingqongqo kunye nezatifikethi, kwaye zibhalwe ngokucacileyo ukubhenela kubathengi abanolwazi.
Iindlela eziqhutywa ngobuGcisa: Iipolisi zeNzipho eziSmart kunye neeApps
Ukudityaniswa kwethekhnoloji kwishishini lobuhle kuye kwavula amathuba amatsha okwenza izinto ezintsha, kwaye imarike yombala wezipikili ayinjalo. Izikhonkwane ezihlakaniphile kunye nee-apps zivela njengeendlela ezinomdla, ezinikezela abathengi iindlela ezintsha zokusebenzisana kunye nokwenza ngokwezifiso iindlela zabo zokunyamekela iinzipho. Ngokwengxelo ye-WGSN, iintsingiselo eziqhutywa yitekhnoloji kulindeleke ukuba zenze ikamva leshishini lemibala yezikhonkwane, eqhutywa ngabathengi abafuna lula kunye nobuntu.
Iimpawu ezifana ne-Nails Inc kunye ne-OPI ziye zawamkela lo mkhwa, zinika iipolisi ezihlakaniphile eziguqula umbala ngokusekelwe kwiqondo lokushisa okanye ukukhanya. Ukongeza, ii -apps ezivumela abathengi ukuba bazame ngemibala eyahlukeneyo yezikhonkwane phantse okanye bafumane iingcebiso zokhathalelo lwezikhonkwane zifumana ukuthandwa. Kubathengi bamashishini, utyalo-mali kwiimveliso eziqhutywa yitekhnoloji kunye nezisombululo zinokubonelela ngomda wokukhuphisana kunye nokuphucula amava omthengi ngokubanzi.
Iingcinga zokuGqibela ekuKhetheni iMibala yezikhonkwane eziFanelekileyo zowama-2025
Ukuqukumbela, imakethi yombala we-nail yokuwa ka-2025 iphawulwa luluhlu olwahlukeneyo lweendlela kunye nezinto ezintsha ezibonelela ngokuvela kwezinto ezikhethwa ngabathengi. Ukusuka kwimithunzi yakudala ukuya kwimibala engqindilili, iithowuni zomhlaba, kunye neemveliso eziqhutywa bubuchwephesha, kukho amathuba amaninzi okuba abathengi bamashishini bahlangabezane neemfuno zabathengi babo. Ngokubeka phambili umgangatho, uzinzo, kunye nobuntu, amashishini anokuqinisekisa ukuba abonelela ngeemveliso ezingabheneli kuphela kubathengi kodwa ziqhube ukukhula kunye nempumelelo kushishino lobuhle olukhuphisanayo.
