Uphando lubonise ukuba isiqingatha seevenkile ze-intanethi zithatha ngaphezu kwemizuzu emihlanu ukuphendula kwiifowuni zabathengi.
Uhlalutyo lwangoku lubonisa izikhewu ezibalulekileyo kwinkonzo yabathengi phakathi kwe-UK ephezulu ye-100 yabathengisi be-intanethi.
Le ngxelo intsha iqaqambisa iinkalo ezininzi ezifuna ukuphuculwa, kubandakanywa amaxesha okuphendula, unxibelelwano ngexesha leembuyekezo, kunye nokungafihlwa konikezelo.
Uphando lubonisa ukuba isiqingatha seevenkile ze-intanethi zithatha ngaphezu kwemizuzu emihlanu ukuphendula iminxeba yabathengi. Oku kulibaziseka kugxininisa imfuneko yeenkqubo zenkonzo yomthengi ezisebenza kakuhle ukomeleza ukwaneliseka nokugcinwa kwabathengi.
Ukongeza, isibini esithathwini sabathengisi abakhulu be-intanethi baye bamkela ii-chatbots zokulawula imibuzo yabathengi, bebonisa umkhwa obhekiselele kwi-automation yokusingatha intsebenziswano yabathengi ngokufanelekileyo.
Izikhewu kwiimbuyekezo zonxibelelwano kunye nolwazi lonikezelo
Inxalenye ebalulekileyo yabathengisi, malunga ne-40%, musa ukunxibelelana nabathengi ngexesha lenkqubo yokubuyisela.
Oku kunqongophala konxibelelwano kunokukhokelela ekunganeliseki kwabathengi kunye nelahleko enokubakho yeshishini elizayo.
Ngaphezu koko, phantse i-40% yabathengisi bayasilela ukuhlangabezana namaxesha abo okuhanjiswa kwentengiso, okwenza uqhagamshelo phakathi kokulindelwe ngabathengi kunye nonikezelo lwenkonzo olululo.
Ngaphezu koko, isiqingatha sabathengisi abaphezulu be-100 ababoneleli ngolwazi olubalulekileyo malunga namaxesha okuhanjiswa kumaphepha abo eenkcukacha zemveliso.
Oku kungenziwanga kunokuchaphazela kakubi izigqibo zokuthengwa kwabathengi kunye nokwaneliseka ngokubanzi.
Iinkxalabo zokusingqongileyo kunye nomgaqo-nkqubo elubala
Ingxelo iphinda iphakamise inkxalabo yokusingqongileyo, iphawula ukuba i-58% yokupakishwa kweenqanawa isenayo iplastiki.
Oku kuqaqambisa imfuno yoshishino yezenzo ezizinzileyo.
Nangona i-72% yabathengisi abaphezulu banikezela ngembuyekezo yamahhala, phantse i-30% ayifuni, nto leyo enokuthi ithintele abathengi abakhetha imigaqo-nkqubo yokubuyisela eguquguqukayo.
Ngokumalunga nokulandelela, ngaphezu kwesiqingatha sabathengisi badibanisa ngokuthe ngqo kwi-carrier, ukuphucula ukucaca kunye nokuthembela. Nangona kunjalo, phantse isiqingatha siyaphoswa lithuba lokuphucula amava omthengi ngokubonakala kokulandela umkhondo okungcono.
Ezinye iipesenti ezingama-25.4 zabathengisi zifumaneka kuphela kubathengi ngexesha leeyure zokusebenza, ukunciphisa ukufikelela kwabo bafuna uncedo ngaphandle kweeyure eziqhelekileyo.
Impembelelo kukhuphiswano kunye nokwaneliseka kwabathengi
Ingxelo ibonisa ukuba i-19% yabathengisi bahlala bebiza ukuhanjiswa, okunokuthi kuchaphazele ukukhuphisana kwabo kunye nembono yabathengi ngexabiso.
Ngaphezu koko, kuphela i-9% inikezela ngokuguquguquka kwembuyekezo kunye notshintshiselwano lobukhulu obahlukeneyo okanye imibala, enokuthi ibe nefuthe ekuthembekeni kwabathengi.
Kwangokufanayo, yi-9% kuphela ekwaziyo ukunikezela ngenkonzo ngosuku olunye lokusebenza, icebisa indawo yokuphuculwa kwenkqubo yolungiselelo.
Ngokubanzi, iziphumo ziqaqambisa iindawo ezininzi apho abathengisi be-intanethi banokuphucula ukuhlangabezana nolindelo lwabathengi kunye nokuphucula ukhuphiswano lwabo kwimarike.
Ukuze ufumane iinkcukacha ezithe vetshe, ingxelo epheleleyo iyafumaneka kwi-intanethi.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
