Uphando lwemveliso lusisiseko seshishini eliphumelelayo kwi-intanethi. Kumhlaba wanamhlanje wokhuphiswano, kubalulekile ukutyala ixesha kunye neenzame kuphando kunye nokuqinisekisa izimvo zakho zemveliso. Ngokuqhuba uphando olucokisekileyo lwemveliso, unokubeka phambili izimvo zakho, uzivavanye kwaye uziqinisekise, kwaye wenze izigqibo ezinolwazi malunga nophuhliso lwemveliso, ukuthengisa, amaxabiso kunye nokuhanjiswa. Kwesi sikhokelo, siza kuntywila nzulu kwihlabathi lophando lwemveliso, sijonga iindlela eziphambili kunye neengcebiso ezinokusebenza ukukunceda ufumane iimveliso eziphumeleleyo ngo-2024.

Isiqulatho
● Ukuqonda uphando lwemveliso
● Iikhrayitheriya ezisekelwe kwimarike yovavanyo lwemveliso
● Iikhrayitheriya ezisekelwe kwimveliso yovavanyo lwemveliso
● Iingcebiso ezi-6 ezinokuthathwa kuphando lwemveliso olusebenzayo
● Umqukumbelo

Ukuqonda uphando lweMveliso

Uphando lwemveliso yinkqubo yokuqokelela kunye nokuhlalutya ulwazi malunga nemveliso, imarike yayo, abo bakhuphisana nabo, kunye nabathengi abanokubakho. Injongo kukuchonga amathuba, ukuvavanya imfuno, kunye nokwenza izigqibo eziqhutywa yidatha. Ngokuqhuba uphando lwemveliso, unako:

• Beka kuqala izimvo zakho zemveliso: Ngezixhobo ezinqongopheleyo, kubalulekile ukugxila kwezona zimvo zithembisayo. Uphando lwemveliso lukunceda ukuba uhlele izimvo zakho ngokusekwe kwimfuno yemarike, ingeniso, kunye nokuba nokwenzeka, ukuqinisekisa ukuba utyala ixesha kunye nemali yakho ngobulumko.
• Vavanya kwaye uqinisekise iikhonsepthi ezahlukeneyo: Ngaphambi kokuba uzibophelele ngokupheleleyo kwimveliso, unokuvavanya iiyantlukwano ezahlukeneyo kwaye uqokelele impendulo kubathengi abanokubakho. Le nkqubo yokuqinisekisa ikunceda ukuba usulungekise imveliso yakho, unciphise umngcipheko, kwaye wandise amathuba okuphumelela.
• Linga ngamagama emveliso kunye nokupakishwa: Igama lemveliso yakho kunye nokupakishwa kudlala indima ebalulekileyo ekutsaleni abathengi. Ngophando lwemveliso, unokuvavanya amagama ahlukeneyo kunye noyilo lokupakisha ukuze ufumane olona khetho lunomtsalane kunye nolusebenzayo kubaphulaphuli ojolise kubo.
• Ukumisela izicwangciso-qhinga zamaxabiso ezikhuphisanayo: Ukubeka amaxabiso emveliso yakho ngokuchanekileyo kubalulekile kwingeniso nakukhuphiswano. Ngokuhlalutya amaxabiso abo ukhuphisana nabo kunye nokuqonda ukuzimisela kwakho ukuhlawula kwimakethi ojolise kuyo, ungaphuhlisa isicwangciso esilungileyo sokubeka amaxabiso esonyusa ingeniso yakho kunye nesabelo semarike.
• Qonda ukhuphiswano lwakho: Uphando lwemveliso lubandakanya ukuhlalutya amandla okhuphisana nawe, ubuthathaka, kunye nokuma kwemarike. Olu lwazi lukunceda ukuba uchonge izikhewu kwimarike, wahlule imveliso yakho, kwaye uphuhlise amacebo okuthengisa asebenzayo ukuze ugqwese abo bakhuphisana nabo.
• Beka iliso kwimarike yemveliso: Njengoko iintsingiselo zemarike kunye nezinto ezikhethwa ngabathengi ziguquka, kubalulekile ukuba uqinisekise ukuba imveliso yakho iyaqhubeka ukuhlangabezana neemfuno zabaphulaphuli ojolise kubo. Uphando lwemveliso rhoqo lukunceda ukuba ujonge ukusebenza kwemveliso yakho, uqokelele ingxelo yabathengi, kwaye wenze uhlengahlengiso oluyimfuneko ukuze ugcine imveliso-imarike ifanelekile.
• Qhubeka uphucula imveliso yakho kunye neenzame zokuthengisa: Uphando lwemveliso yinkqubo eqhubekayo. Ngokuqhubeka uqokelela idatha kunye nokuqonda, unokuchonga iindawo zokuphucula imveliso yakho, amava omthengi, kunye nezicwangciso zokuthengisa. Le ndlela yokuphindaphinda ikunceda ukuba uhlale phambi kokhuphiswano kwaye ulungelelanise nokutshintsha kweemeko zemarike.

Uphando lwemveliso olusebenzayo lubandakanya ukuvavanya zombini imilinganiselo esekwe kwimarike kunye neyemveliso. Ngokuphonononga ngokucokisekileyo ezi zinto, unokwenza izigqibo ezinolwazi kwaye wandise amathuba akho okufumana imveliso ephumeleleyo. Masingene kwiikhrayitheriya ezisekwe kwimarike kuqala, njengoko ukuqonda imarike ojolise kuyo kubalulekile kwimpumelelo yemveliso yakho.

Imigaqo eSekwe kwiMarike yoVavanyo lweMveliso

Xa usenza uphando ngemveliso, kubalulekile ukuba uvavanye indlela esekwe kwimarike ukuqinisekisa ukuba kukho urhwebo olusebenzayo lwemveliso yakho. Imiba ephambili ekufuneka iqwalaselwe ibandakanya ubungakanani bemarike, indawo ekhuphisanayo, imbonakalo yodidi lwemveliso, ukufumaneka kwemveliso yasekhaya, kunye nohlalutyo olujoliswe kubathengi.

Ubungakanani beMarike

Ukuqikelela ubungakanani bemakethi yakho enokwenzeka kubalulekile ekumiseleni ukusebenza kombono wemveliso yakho. Ngelixa kunokuba ngumceli mngeni ukumisela amanani achanekileyo, ungasebenzisa izixhobo ezinjengeGoogle Trends, uphononongo lwabakhuphisana nabo, kunye nesigwebo sakho ukulinganisa ubungakanani bemarike.

Ngoku ka Shopify, ukujolisa kwimakethi emxinwa kunokuba luncedo, njengoko kukuvumela ukuba ungene kwimarike ngexabiso elithe kratya. I-Daneson, inkampani ethengisa ii-toothpicks zodidi, ngumzekelo obalaseleyo weshishini elijolise kwicandelo elithile ngaphakathi kwemarike enkulu yezempilo kunye nococeko.

Umhlaba okhuphisanayo

Ukuhlalutya abo ukhuphisana nabo kunika ulwazi oluxabisekileyo kwimfuno yentengiso kunye namathuba anokubakho. Ukuqhuba uphendlo lukaGoogle, sebenzisa izixhobo ezifana neSimilarweb kunye neeAhrefs ukutyhila abadlali bentengiso kunye nomthamo wokukhangela amagama angundoqo emveliso.

UShane Pollard, i-CTO kwi-Be Media, incoma ukusebenzisa izixhobo zophando zegama elingundoqo ukuze ufumane imbono eyinyani yemfuno yokukhangela kunye nemephu yamathuba. Ukuba ukhuphiswano luphezulu, cinga ukujolisa amagama angundoqo omsila omude ukufumana i-niche ngaphakathi kweemarike.

Udidi lweMveliso Outlook

Ukuqonda ukuba ingaba imveliso yakho iwela kwifashoni, intsingiselo, imarike ezinzileyo, okanye imarike ekhulayo kubalulekile kwimpumelelo yexesha elide. IiNdlela zikaGoogle zinokukunceda uchonge igophe lokukhula kodidi lwemveliso yakho.

Iifads, ezifana nezixhobo zokubala ze-Geiger emva kwenyikima yaseJapan ka-2011, zafumana i-spike ebukhali ekuthandeni okulandelwa kukwehla ngokukhawuleza. Iindlela, ezifana nokutya kwe-bamboo pyjamas, zibonisa ukukhula okungaguquguqukiyo kwixesha elide. Iimarike ezizinzileyo, njengeekhitshini ezicwilisayo, zihlala zingatshintshi, ngelixa iimarike ezikhulayo, ezifana ne-yoga, zibonisa ukukhula okuqhubekayo kwiminyaka emininzi.

Ubukho beMveliso yeNdawo

Imveliso efumaneka lula ekuhlaleni inokunciphisa amathuba okuba abathengi bayifune kwi-intanethi. Iimveliso ezizodwa okanye ekunzima ukuzifumana, njengamakhadi okudlala e-Ellusionist, zinethuba eliphezulu lokutsala abathengi be-intanethi.

Ukumisela ukufumaneka kwendawo, khangela imveliso yakho kunye negama lesixeko esikhulu kuGoogle. Ukuba zimbalwa okanye azikho iziphumo zasekhaya, zinokubonisa ithuba lokuthengisa kwi-intanethi.

Uhlalutyo loMthengi ekujoliswe kulo

Ukwazi indlela yokuthenga abathengi ojolise kubo kwi-intanethi kubalulekile kwimveliso eyimpumelelo. Cinga ngezinto ezinje ngobudala, ukusetyenziswa kwekhadi letyala, kunye nokwamkelwa kwetekhnoloji xa uvavanya imakethi ojolise kuyo.

Ukuseta i-Google Analytics inokubonelela ngolwazi oluxabisekileyo kubathengi bakho ekujoliswe kubo, njengemigangatho yobudala, isini, kunye nendlela iimveliso zakho zangoku okanye umxholo wewebhusayithi uhambelana nabo. Sebenzisa le datha ukucokisa iingcamango zakho zemveliso kunye nezicwangciso zokuthengisa.

Iikhrayitheriya eziSekwe kwiMveliso zoVavanyo lweMveliso

Ukongeza kwiikhrayitheriya ezisekwe kwintengiso, ukuvavanya izinto ezisekwe kwimveliso kubalulekile ekukhetheni imveliso eya kusebenza kakuhle kwivenkile yakho ye-intanethi. Iikhrayitheriya eziphambili ezisekelwe kwimveliso zibandakanya ukuphawula kunye nexabiso lokuthengisa, ubungakanani kunye nobunzima, ukuqina, ixesha lonyaka, ukukwazi ukuxazulula iintlungu, izinga lokuguqulwa, uhlobo, ukubola, izithintelo, kunye nokunciphisa.

Uphawu lweMveliso kunye neXabiso lokuthengisa

Ukukhetha imveliso enophawu oluchanekileyo kunye nexabiso lokuthengisa kubalulekile kwinzuzo. NgokukaShopify, amaxabiso afanelekileyo aphakathi kwe-75 yeedola kunye ne-150 yeedola, njengoko evumela umda onenzuzo efanelekileyo ngelixa ebonelela ngomqamelo wokuthengisa kunye neendleko zokusebenza.

Xa umisela ixabiso lemveliso yakho, qwalasela ixabiso lempahla ethengisiweyo (COGS), iindleko zokuthumela ngenqanawa, kunye nexabiso elibonwayo kubathengi bakho ekujoliswe kubo. Iindleko eziphezulu zokuthumela ngenqanawe zinokuchaphazela kakubi amazinga okuguqulwa, ngoko ke jolise kwiimveliso ezikhaphukhaphu kunye neendleko ezisebenzayo kwiinqanawa.

Ubungakanani bemveliso, ubunzima, kunye nokuqina

Ubungakanani bemveliso kunye nobunzima buchaphazela ngqo iindleko zokuthumela, ezinokuchaphazela umgca wakho ophantsi kunye nokwaneliseka kwabathengi. Injongo yeemveliso ezikhaphukhaphu, ezixineneyo, kwaye kulula ukuzithumela ngenqanawa ukugcina iindleko zisezantsi kunye nokunciphisa umngcipheko womonakalo ngexesha lokuhamba.

Ukuqina yenye into ebalulekileyo ekufuneka iqwalaselwe, njengoko ichaphazela ukwaneliseka kwabathengi kunye nokuba nokwenzeka kwembuyekezo. Khangela iimveliso ezenziwe kakuhle kwaye zinokumelana nenkqubo yokuthumela ukunciphisa umngcipheko wezikhalazo zabathengi kunye nokuphononongwa okungalunganga.

Ixesha leMveliso kunye nokuSombulula iiNdawo zentlungu

Ezinye iimveliso, ezifana neengubo zasebusika okanye i-beach gear, zinemfuno yexesha. Ngelixa oku kunokuzisa imingeni, ikwabonelela ngamathuba okuthengisa ekujoliswe kuwo. Cinga ngokunyusa iimveliso zakho zamaxesha onyaka kubaphulaphuli behlabathi ukuze uthathe ithuba leemozulu ezahlukeneyo kwaye andise ixesha lakho lokuthengisa.

Iimveliso ezixazulula iintlungu ezithile zabathengi zivame ukwenza kakuhle. Chonga iingxaki eziqhelekileyo okanye iimfuno ngaphakathi kwimarike ekujoliswe kuyo kwaye ujonge iimveliso ezibonelela ngezisombululo. Ngokomzekelo, isixhobo esinceda ukunciphisa intlungu emva okanye isixhobo esenza lula umsebenzi wekhaya oqhelekileyo unokutsala abathengi abafuna izisombululo ngenkuthalo.

Ixesha leMveliso kunye nokuSombulula iiNdawo zentlungu

Iimveliso ezinengeniso rhoqo, ezifana nezinto ezityiwayo okanye ezilahlwayo, zinokubonelela ngokuqhubekayo ishishini eliphinda-phindayo. Nangona kunjalo, kubalulekile ukuqwalasela ukonakala kweemveliso zakho kunye nento yokugcina kunye neemfuno zokuthumela ngenqanawa ukugcina umgangatho kunye nokwaneliseka kwabathengi.

Iimveliso zedijithali, njengeebooks, izifundo, okanye isoftware, zibonelela ngenzuzo yokusasazwa ngokulula kwaye ayifuni ukugcinwa ngokomzimba okanye ukuthunyelwa. Nangona kunjalo, banokufuna utyalo-mali lwangaphambili kuphuhliso kunye nokuthengisa.

Izithintelo zeMveliso kunye noScalability

Iimveliso ezithile zinokujongana nezithintelo ezisemthethweni okanye zifune iimvume ezikhethekileyo zokuthengisa, ezifana nokutya okanye izixhobo zonyango. Phanda ngayo nayiphi na imimiselo okanye izithintelo ezinokubakho kwimveliso yakho ukunqanda imiba yomthetho kunye nokuqinisekisa ukuthotyelwa.

Njengoko ishishini lakho likhula, kubalulekile ukuqwalasela ubungakanani bemveliso yakho. Nokuba uqala ngento eyenziwe ngesandla okanye yoshicilelo olulinganiselweyo, cinga malunga nendlela onokuthi ulinganise ngayo imveliso ukuhlangabezana nemfuno eyonyukayo ngaphandle kokuncama umgangatho okanye inzuzo.

Ngokuphonononga ngononophelo ezi khrayitheriya zisekwe kwimveliso, unokukhetha imveliso engabheneli nje kuphela kwimarike ekujoliswe kuyo kodwa iphinda ibeke ishishini lakho kwimpumelelo yexesha elide.

Iingcebiso ezi-6 eziSebenzayo zoPhando lweMveliso esebenzayo

Ngoku uyaziqonda iikhrayitheriya eziphambili zokuvavanya izimvo zemveliso, makhe sijonge iingcebiso ezintandathu ezinokusetyenzwa ukukunceda wenze uphando olusebenzayo lwemveliso kwaye ufumane iimveliso eziphumeleleyo kwishishini lakho le-intanethi.

1. Landela ushicilelo lweNtengiso yabaThengi

Hlala usexesheni malunga neendlela zamva nje zabathengi ngokulandela iimpapasho ezifana neTrendHunter, iTrendWatching, kunye neCool Hunter. Ezi zixhobo zinokubonelela ngeembono ezixabisekileyo kwiindlela ezivelayo, iimveliso ezivelisa izinto ezintsha, kunye nokutshintsha ukhetho lwabathengi.

2. Fumana abathengisi abagqwesileyo baseAmazon

Uluhlu lwabaThengi abagqwesileyo baseAmazon ngumgodi wegolide wophando lwemveliso. Bhrawuza kwiindidi ezahlukeneyo ukuchonga iimveliso ezithengiswa kakhulu kwaye uhlalutye uphononongo lwabathengi ukuqonda ukuba yintoni eyenza ukuba zidume. Izixhobo ezifana neJungle Scout zinokukunceda uqokelele idatha yokuthengisa kwaye uqikelele imfuno yeemveliso ezithile.

3. Khangela iiNdawo zoLondolozo lweNtlalo

Iisayithi zokulondolozwa kwezentlalo ezifana nePinterest, Etsy, kunye neWanelo zibonisa uluhlu olubanzi lweemveliso ezizodwa nezithandwayo. Phonononga la maqonga ukuze uchonge izinto ezihamba phambili, uqokelele inkuthazo, kwaye ulinganise umdla wabathengi. Nika ingqalelo kwiimetrics zothethathethwano, ezifana nezinto ezithandwayo, izimvo, kunye neerepins, ukuvavanya ukuduma kweemveliso ezithile.

4. Vavanya iiNdawo zeMarike zeB2B

Iindawo zentengiso zeB2B, ezinje nge-Cooig kunye neFaire, zinokunika ulwazi oluxabisekileyo kwiintsingiselo zemveliso kunye nababoneleli abanokubakho. Bhrawuza la maqonga ukuze ufumane imibono emitsha yemveliso, thelekisa amaxabiso, kwaye uvavanye ukuba nokwenzeka kokukhangela kunye nokuthengisa izinto ezithile.

5. Jonga iiForam zeNiche

Iiforamu ze-Niche kunye noluntu lwe-intanethi ziindawo ezintle zokuqokelela ulwazi kwiimarike ekujoliswe kuzo. Joyina iiforum ezifanelekileyo, ezifana ne-Reddit subreddits okanye amaqela e-Facebook, kwaye ujonge iingxoxo ukuchonga iintlungu eziqhelekileyo, iingcebiso zemveliso, kunye neemfuno ezingafanelekanga. Zibandakanye noluntu ukuqokelela ingxelo ngezimvo zemveliso yakho kwaye usulungekise iminikelo yakho.

6. Buza Abathengi Bakho

Abathengi bakho abakhoyo banokuba ngumthombo oxabisekileyo weembono zemveliso kunye nengxelo. Yenza uphando, udliwano-ndlebe, okanye amaqela agxininise ukuqokelela ukuqonda kwizinto abazithandayo, iintlungu kunye neemveliso ezifunwayo. Khuthaza uphononongo lwabathengi kunye nokubeka iliso ngenkuthalo ingxelo ukuchonga amathuba ophuhliso lwemveliso entsha okanye uphuculo kwiminikelo ekhoyo.

Uphando lwabathengi olwenziwe ngu-Subbly lufumanise ukuba i-72% yabaphenduli bakhetha ukuthenga iimveliso ezixhasayo kwinkampani enye ngesaphulelo sama-20%. Oku kuphakamisa ithuba lokuthengisa okanye ukudibanisa iimveliso ezinxulumene nokunyusa ukuthengisa kunye nokuphucula ukwaneliseka kwabathengi.

NgokukaScott Needham ovela kwi-BuyBoxer, ukusungula imveliso kudidi olunemfuno ephezulu kodwa ukhuphiswano olusezantsi lunokonyusa kakhulu amathuba akho okumisa ngokwendalo kwiAmazon. Sebenzisa izixhobo zoqikelelo lwentengiso ukumisela ukuba imveliso ithengiswa ngokukhawuleza kangakanani na nalapho abo bakhuphisana nabo babekwa khona ukuze bachonge amathuba.

isiphelo

Uphando lwemveliso olusebenzayo lusisiseko seshishini elichumayo kwi-intanethi ngo-2024 nangaphaya. Ngokuqonda ukubaluleka kokuvavanya imilinganiselo esekwe kwimarike kunye nesekwe kwimveliso, ukuphumeza iingcebiso zophando ezinokusetyenzwa, kwaye ngokuqhubekayo nokucokisa unikezelo lwemveliso yakho, unokufumana iimveliso eziphumeleleyo kwaye uhlale uphambi kokhuphiswano. Tyala ixesha kunye nomzamo kuphando olucokisekileyo lwemveliso, hlala ulungele ukuziqhelanisa notshintsho lwentengiso, kwaye ubeke phambili izimvo zemveliso ngokusekwe kwimfuno, ingeniso, kunye nokuba nokwenzeka. Ngolwazi kunye nobuchule obufunyenwe kwesi sikhokelo, ukuxhotyiswe kakuhle ukwakha ishishini eliyimpumelelo nelizinzileyo kwi-intanethi. Qala uhambo lwakho lophando lwemveliso namhlanje kwaye uthathe inyathelo lokuqala ekuphumezeni iinjongo zakho zorhwebo.