Ngezigidi zabantu abafuna ngomdla iingcebiso zokhathalelo lwesikhumba kunye neengcebiso kwi-intanethi, abaphembeleli be-skincare babambe amandla amakhulu kwizinto ezikhethwa ngabathengi kunye nezigqibo zokuthenga. Ukukhetha abaphembeleli abafanelekileyo kubalulekile kumashishini obuhle ajonge ukusebenzisana nabantu abanempembelelo ukunyusa intengiso. Apha, sinikezela ngoluhlu olucwangcisiweyo lwe-skincare ephezulu abachaphazelayo ukubukela ngo-2024.
Isiqulatho
Imarike yokhathalelo lwesikhumba
Ukunyuka kwemarike ye-skincare yamadoda
Iintlobo ze-skincare influencers
Abaphembeleli abaphambili bokhathalelo lwesikhumba kwiTikTok
Iingcamango zokugqibela
Imarike yokhathalelo lwesikhumba
Ngaphambi kokuba singene kwiimpembelelo ngokwabo, makhe sijonge ubungakanani bemakethi ye-skincare kunye nobubanzi. Imarike yeemveliso zokhathalelo lwehlabathi ibiqikelelwa USD 135.83 ngo-2022 kwaye uye wafumana ulwando olumangalisayo kwiminyaka yakutshanje. Kuqikelelwa ukuba iza kuba nesantya sokukhula esihlanganisiweyo sonyaka (CAGR) ye-4.7% kwisithuba soqikelelo luka-2023–2030, kwaye ubungakanani bemarike kulindeleke ukuba bufikelele kwinqanaba elimangalisayo. I-USD $189.3 yebhiliyoni ngo-2025.
Oku kukhula kuqhutywa kukwandisa ulwazi lweendlela zokhathalelo lwesikhumba, ukunyuka kwemithombo yeendaba zentlalo, kunye nemfuno ekhulayo yeemveliso zendalo kunye nezendalo.
Ukunyuka kwemarike ye-skincare yamadoda
Ngokwemveli, ukhathalelo lwesikhumba luthengiswe ikakhulu kubantu basetyhini. Nangona kunjalo, inkangeleko yomhlaba ikhula ngokukhawuleza, amadoda aye ebeka phambili ukhathalelo lwesikhumba njengenxalenye yeendlela zabo zokuzilungisa. Ngokutsho kwe-Statista, imakethi yehlabathi yokulungisa amadoda kulindeleke ukuba ifikelele ngaphaya I-USD 100 yezigidigidi ngo-2028, eqhutywa kukutshintsha kwemigaqo yoluntu nokwandisa ulwazi lokuzilungisa.
Abaphembeleli abangamadoda abanjengoJames Welsh badlala indima ebalulekileyo kolu tshintsho, ukulungelelanisa iindlela zokhathalelo lwesikhumba phakathi kwamadoda kunye nokukhuthaza imigangatho yobuhle ebandakanya isini. Amashishini oonobuhle kufuneka aqonde ukubakho okukhulu kweli candelo lentengiso kwaye licinge ngokusebenzisana nabaphembeleli abangamadoda ukufikelela kubaphulaphuli abohlukeneyo.
Iintlobo ze-skincare influencers
Abaphembeleli bolusu beza kwiindidi ezahlukeneyo, nganye igxile kwimiba eyahlukeneyo yokhathalelo kunye nobuhle, obunje bulandelayo:
Abahlaziyi bemveliso
Aba baphembeleli basebenza ngokukhethekileyo ekuphononongeni iimveliso zokhathalelo lwesikhumba, zibonelela ngeenkcukacha ezicacileyo ekusebenzeni kwazo, izithako, kunye nokufaneleka kweentlobo ezahlukeneyo zolusu. Bahlala bevavanya iimveliso ngokuhamba kwexesha kwaye babelane ngezimvo ezinyanisekileyo nabaphulaphuli babo.
UHyram Yarbro@skincarebyhyram) uyaziwa ngokuphononongwa kwemveliso eneenkcukacha kunye nohlalutyo lwezithako, ezibonelela ngolwazi malunga nokusebenza kwesikhumba kunye nokufaneleka kweentlobo ezahlukeneyo zesikhumba.
Iingcali zedermatologists kunye neengcali ze-skincare
Aba baphembeleli ngoogqirha besikhumba abanelayisenisi okanye iingcali zokhathalelo lwesikhumba ezinikezela ngeengcebiso zobuchwephesha kwiindlela zokhathalelo lwesikhumba, unyango, kunye nezisombululo kwiinkxalabo zolusu eziqhelekileyo. Banikezela ngolwazi olusekwe kubungqina kunye neengcebiso ezixhaswa bubuchule kunye namava abo.
Imizekelo ibandakanya:
- UGqr. Dray (@drdrayzday) yi-dermatologist eqinisekisiweyo yebhodi enikezela ngeengcebiso ezisekelwe kubungqina be-skincare, iingcebiso zonyango, kunye neendlela eziqhelekileyo zokukhathazeka kwesikhumba.
- UGqr. Shereene Idriss (@shereeneidriss) yi-dermatologist eqinisekiswe yibhodi eyaziwayo ngobuchwephesha bayo bokunyamekela ulusu. Unika iingcebiso, iingcebiso zeemveliso, kunye neengcebiso zonyango zokuphumeza ulusu olusempilweni nolukhazimlayo.
- UGqr. Sam Bunting (@drsambunting) yi-dermatologist ehamba phambili ye-cosmetic enikezela ngobuchule bokunakekelwa kwesikhumba, iingcebiso zemveliso, kunye nokuqonda unyango ukujongana neenkxalabo eziqhelekileyo zesikhumba.
Iingcali zeengcebiso zolusu
Aba baphembeleli babonelela ngeengcebiso zokhathalelo lwesikhumba kunye neengcebiso zokujongana nemiba efana ne-acne, ukuguga, i-hyperpigmentation, ukoma, okanye ubuntununtunu. Banokubonelela ngeendlela zokhathalelo lwesikhumba kunye namayeza e-DIY ukunceda abalandeli babo ukuba bafezekise ulusu olusempilweni.
Imizekelo ibandakanya:
- UCaroline Hirons@carolinehirons): Inikezela ngeengcebiso zokhathalelo lwesikhumba, iingcebiso, kunye neengcebiso zemveliso ukujongana neenkxalabo ezithile zolusu, kugxininiswa ukubaluleka kweendlela zokhathalelo lwesikhumba kunye nolwazi lwesithako.
- UMichelle Wong (@labmuffinbeautyscience): Ukwabelana ngeengcebiso ezisekelwe kwisayensi ye-skincare kunye neendlela zokupheka ze-DIY ze-skincare, uchaza iingcamango ze-skincare, kunye ne-debunks ye-skincare myths kubaphulaphuli bakhe.
Abameli bobuhle obuzinzileyo
Aba baphembeleli bakhuthaza indlela yendalo yokunakekelwa kwesikhumba, kugxininisa izinto eziphilayo, ezicocekileyo, okanye zendalo. Bahlala bebelana ngeeresiphi ze-DIY skincare, iingcebiso zemveliso eco-friendly, kunye neengcebiso zokufezekisa ulusu olukhanyayo ngaphandle kweekhemikhali ezirhabaxa.
Abameli bobuhle bendalo
Abanye abaphembeleli bamkela ubuhle bendalo ngokwamkela ukungafezeki kunye nobuhle bendalo bomntu. Aba baphembeleli bakhuthaza ukuzithanda kunye nokulunga komzimba ngokwamkela ukungafezeki okunje ngamaqhakuva, amabala, okanye ithoni yesikhumba engalinganiyo. Babelana ngemizabalazo yabo yokukhathalela ulusu kwaye bakhuthaze abalandeli babo ukuba bazithande kwaye bazamkele njengoko benjalo.
Imizekelo ibandakanya:
- Huda Kattan (@hudabeauty): Ikhuthaza ukwamkela ukungafezeki kunye nokubhiyozela ubuntu, ukubonelela ngee-makeup kunye neengcebiso zokunakekelwa kwesikhumba zokuphucula ubuhle bendalo kunye nokunyusa ukuzithemba.
- Jules von Hep@julesvonhep): Ukwabelana ngamava akhe kunye neemeko zesikhumba kunye nokukhuthaza ukuqina komzimba, ukunika iingcebiso zokunakekelwa kwesikhumba kunye neengcebiso zokwakha ukuzithemba kunye neendlela zokuzinyamekela.
“Zilungiselele kunye nam” (GRWM) abadali kunye neebhlogi zendlela yokuphila yesikhumba
Abaphembeleli be-GRWM dala umxholo obonisa i-skincare yabo kunye neendlela zokuzilungisa ukusuka ekuqaleni ukuya ekugqibeleni. Babonelela ngezifundo zenyathelo ngenyathelo, iingcebiso zemveliso, kunye neehacks zobuhle ngelixa bezibandakanya nabaphulaphuli babo ngendlela ehambelanayo neyonwabisayo.
- UJackie Aina (@jackieaina) yenza iividiyo ezonwabisayo nezifundisayo ze-GRWM, ebonisa ukukhathalelwa kwesikhumba kunye neendlela zokuzihombisa ngelixa esabelana ngeengcebiso zemveliso kunye neengcebiso zobuhle.
- Bretman Rock (@iamfanlalisa) waziwa ngokuhlekisa nangokubandakanya umxholo we-GRWM. Ubonelela nge-skincare kunye nezifundo zokuzilungisa ezigxile ekuzibonakaliseni nasekuyilweni.
Abaphembeleli bendlela yokuphila babandakanya ukukhathalelwa kwesikhumba kumxholo wabo wendlela yokuphila iyonke, babelane ngohambo lwabo lokhathalelo lwesikhumba, amasiko okuzikhathalela, kunye neendlela zempilo. Basenokuphonononga ukutya, umthambo, ukuba nengqondo, kunye nezihloko zokhathalelo lwesikhumba njengenxalenye yendlela epheleleyo yempilo kunye nobuhle.
Amadoda athanda ukukhathalelwa kwesikhumba
Aba baphembeleli bagxila kukhathalelo lwesikhumba kunye neengcebiso zokuzilungisa ezilungiselelwe iimfuno zamadoda kunye nezinto ezikhethwayo. Banokujongana neenkxalabo zemihla ngemihla zokhathalelo lwesikhumba abajongene namadoda, bancome iimveliso zokhathalelo lwesikhumba, kwaye banike iingcebiso zokuzilungisa ukugcina ulusu olusempilweni kunye neenwele.
Abanye abathanda i-skincare yamadoda bagxile ekudaleni umxholo owenza ukuba i-skincare ifikeleleke ngakumbi emadodeni, ngakumbi abo baye bafumana iimpembelelo ezimbi zebala elijikeleze ukhathalelo lomntu.
Imizekelo ibandakanya:
- UChris Salgardo (@chrissalgardo): Igqalisele kukhathalelo lwesikhumba lwamadoda kunye nokuzilungisa, ukunika iingcebiso, iingcebiso zeemveliso, kunye neengcebiso zokulungisa ukugcina ulusu olusempilweni kunye nokufezekisa inkangeleko ekhazimlisiweyo.
- UCarlos Roberto (@manforhimself): Ibonelela ngokhathalelo lwesikhumba kunye neengcebiso zokuzilungisa kumadoda, ebonisa uphononongo lwemveliso, izifundo, kunye nomxholo wendlela yokuphila ukomeleza iindlela zokhathalelo lwamadoda kunye nesimbo somntu.
Le yimizekelo nje embalwa yeentlobo ezahlukeneyo zabaphembeleli be-skincare, nganye ibonelela ngemibono eyahlukileyo kunye nobuchule kubaphulaphuli babo.
Xa umisela ukuba loluphi uhlobo lwefuthe kwishishini lakho ekufuneka liqabane kunye nalo, qwalasela okona kulungileyo ngokusekwe kuluhlu lwemveliso yakho, abaphulaphuli ekujoliswe kubo, kunye neenjongo zokuthengisa.
Abaphembeleli abaphambili bokhathalelo lwesikhumba kwiTikTok
I-TikTok yindawo yokuya kwindawo yabaphembeleli bobuhle- #ukhathalelo lolusu inezithuba ezingaphezulu kwezigidi ezili-19.1, #skincareroutine inezithuba ezingaphezu kwezigidi ezi-5.5, kwaye kukho ngaphezu kwe-144 yezigidi zezithuba ezingaphantsi I-Skincare TikTok Indenze Ndithenge.
Indibaniselwano yeTikTok yokubalisa amabali okubonwayo, ukufunyanwa kwe-algorithmic, ukubandakanyeka koluntu, kunye nokubakho kwentsholongwane kuyenza ibe iqonga elifanelekileyo leempembelelo ze-skincare ukubonisa ubuchule babo, ukunxibelelana nabaphulaphuli babo, kunye nokukhulisa ubukho babo kuluntu lwe-skincare.
Naba abaphembeleli abaphambili be-skincare kwi-TikTok ngo-2024:
- Lavinia Rusanda | @laviniarusanda
- Ukuphumelela ukungafezeki, uLavinia ngokuzithemba wabelana ngohambo lwakhe lokunyamekela ulusu, ukwamkela amaqhakuva kunye nokukhuthaza ukuzamkela.
- Alix Earle | @alixearle
- Eyaziwa ngomxholo wakhe obangela umdla othi Get Ready With Me (GRWM), u-Alix wabelana ngamava akhe neempawu zokhathalelo lwesikhumba emva kokuzabalaza nesithintelo solusu esaphukileyo.
- UHelen Cai | @skinbyhelen
- Ukubonelela nge-skincare dupes ezifikelelekayo kunye neengcebiso ezingcwele zemveliso yegrail yokufezekisa ulusu olutyebileyo, olunamanzi.
- UMarielle Juan | @glowwithmar
- Ukufundisa ngokubaluleka kokusetyenziswa kwakhona kwe-sunscreen kunye nokubonelela ngeengcebiso kwiintlobo ezahlukeneyo zesikhumba.
- Darlene Flores Lugo | @matte.about.makeup
- Ukubonelela ngeengcebiso ezingahluzwanga kunye nophononongo lweebrendi zobuhle, ngakumbi kuluncedo kulusu olune-acne.
- Matt Woodcox | @dirtyboysgetclean
- Ukubonelela ngeemfuno zokhathalelo lwamadoda ngophononongo olubanzi lwemveliso kunye neengcebiso zokuzilungisa.
- Tyler Polakovich | @sigqur
- Ukubonelela ngenkqubo yokhathalelo lwesikhumba esekwe kwisayensi kunye nokwenza lula isigama sokhathalelo lwesikhumba ukuze siqondwe lula.
- Annie Dayoon | @anniedayoon
- Ukhethekileyo kwimveliso yokhathalelo lwesikhumba yaseKorea kunye neengcebiso.
- Hanah Bae | @hanah.bae
- Ukubonelela ngeengcebiso ezifundisayo zokhathalelo lwesikhumba kunye nokukhuthaza ukuzikhathalela kunye nokulinganisela ubomi.
- Nguyen | @phithegoldenskin
- Ukucebisa ezinye iindlela zokhathalelo lweskipa ezifikelelekayo zokuphumeza ulusu oluqaqambileyo kunye neenwele ezisempilweni.
- UMelodie Perez | @diaryoftroubledskin
- Ukuxhasa abantu abaneenwele eziphotheneyo kunye nolusu olumdaka, ukwabelana ngesikhumba kunye neemveliso zobuhle ezifanelekileyo kulusu olumnyama.
- UJackie Dymond | @jackiedymondskin
- Ukubonelela ngeengcebiso zokunakekelwa kwesikhumba zokulawula utshintsho lwesikhumba ngenxa yokuguquguquka kwemozulu.
- Kiara Basa | @kiarabasa
- Ukwabelana ngohambo lwakhe lokhathalelo lwesikhumba ngokunyaniseka kunye nokuba sesichengeni, enikezela ngeengcebiso ezixabisekileyo zolusu oluthanda amaqhakuva.
- LaToya Lanice | @the_blacker_the_berry
- Ukubonelela ngophononongo olungahluzwanga kwiimveliso zokhathalelo lwesikhumba, ngakumbi kugxilwe kwezo zilungele abantu bemibala.
- Shriya | @shrishenanigans
- Ukwenza lula iindlela zokhathalelo lwesikhumba kunye nokubonelela ngeengcebiso eziphilileyo zobuso kwabo bathanda i-skincare.
Iingcamango zokugqibela
Ukusebenzisana nabaphembeleli be-skincare kunokuba linyathelo lesicwangciso kumashishini obuhle ajonge ukwandisa ukufikelela kwawo kunye nokunyusa intengiso. Ngokwenza ubambiswano lokwenyani kunye nabaphembeleli be-skincare, amashishini obuhle anokwakha ukuthembana, ukuthembeka, kunye nobudlelwane obuhlala ixesha elide kunye nabaphulaphuli abajolise kubo. Khumbula, ukunyaniseka kunye nokulungelelaniswa nexabiso lebhrendi yakho kubaluleke kakhulu xa ukhetha abaphembeleli.
Njengoko ishishini le-skincare likhula, ukuhlala uhambelana neendlela ezivelayo kunye nokusebenzisana nabaphembeleli abafanelekileyo kuya kuba yimfuneko kwimpumelelo. Hlala usexesheni kunye neentsingiselo kwi Cooig.com.
