Ukuthengiswa kwakhona kunye nesetyhula kunyuka kwintengiso kunye nempahla njengoko abathengi beqonda ngakumbi malunga nokusingqongileyo kunye neendleko zempahla.
Phantse isibini kwisithathu (62%) sabathengi bathi banyanisekile kwiimpahla kunye neentengiso ezixhasa izinto eziluhlaza okanye ezingqongileyo, ingxelo entsha ifumene.
I-GlobalData yeMiba yokusiNgqongileyo kwiNtengiso kunye neNgxelo yeSinxibo ityhila izicwangciso eziliqili zero zero zabathengisi abakhulu kunye neendlela eziphambili kunye neengcinga zabathengi malunga nokuzinza kulo lonke icandelo.
Ngokunyuka kwenkxalabo yabathengi ngokusingqongileyo, ichonga izinto eziphambili ezibumba ikamva lecandelo, njengemarike ekhulayo yokuthengisa kwakhona kunye nokugxila okwandisiweyo kumjikelezo. Ukugcina intembeko yebrendi kunye nokuhlangabezana nethagethi ye-net-zero, iibrendi zentengiso kunye nempahla kufuneka ziqhelane nolo tshintsho.
Ukukhula kwentengiso yentengiso yempahla
Ngabathengi abajonge zombini ezinzileyo kwaye zilungele uhlahlo lwabiwo-mali, ii -apps ezijolise ekuthengiseni kwakhona ezifana neVinted kunye neDepop ziya zithandwa kakhulu.
Lo bhubhani wawuphambili ekukhawuleziseni ukukhula kwale ndawo, kunye nemarike yokuthengisa kwakhona ikhula nge-114% ukuya kwi-164.4 yezigidigidi zeedola ukusuka ngo-2017 ukuya ku-2022 kwaye inyuke nge-17.2% ngakumbi ngo-2023.
Imiba yoqoqosho olukhulu oluzingisileyo ukuhla kwamandla emali okuthe gqolo ukuba negalelo kwimfuno yempahla engabizi kakhulu, apho abathengi behlise ingeniso enokuvela. I-GlobalData iqikelela ukuba oku kuya kuqhubeka, kunye nemarike yokuthengisa kulindeleke ukuba yandise enye i-36.7% phakathi kuka-2024 kunye no-2027.
Abanye abathengisi bazama ukwenza imali kule ndawo yandayo. Ngo-2022, isigebenga sefashoni ekhawulezayo uShein wasungula iqonga lokuthengisa e-US, umzekelo.
Ngaphandle kokukhula kwemarike yokuthengisa, ingxelo igxininisa ukuba uninzi lweeapps ezigxile kuyo zisaxela ilahleko, kunye neentlawulo zabasebenzisi kunye nomthengisi azanelanga ukuhlawula iindleko zabo zokusebenza eziphezulu.
Ukuthengisa kwakhona kuyakhula kwenye indawo
Ngelixa isinxibo sikhokelela ekuthengiseni kwakhona ukuthandwa, siyakhula nakwezinye iindawo zokuthengisa. Ifenitshala kunye nezixhobo zemidlalo ziya zithandwa kakhulu ukuthengiswa kwakhona ngenxa yokuqina kwazo kunye nokubanakho ukuphinda zisetyenziswe.
Amaqonga omthengi ukuya kumthengi anje ngeMarike kaFacebook kunye neGumtree ahlala ethandwa ecaleni kweevenkile zesisa kunye nezakudala, kodwa amaqonga amatsha angengompahla kwakhona azama ukuthatha izabelo kwimarike ekhulayo. I-Vinterior kunye neRehaus zimbini ezinjalo iiplatifomu, ezikhethekileyo kwifenitshala kunye ne-homeware.
Kwishishini lezixhobo zemidlalo, umthengisi wempahla yezemidlalo waseFransi i-Decathlon inikezela ngenyathelo loBomi beSibini apho abathengi banokuthengisa iimveliso ezithile kuyo ngokutshintshiselana ngetyala levenkile, kunye neemveliso ezihlaziyiweyo okanye zilungiswe ukuze zithengiswe kwakhona. Oku kuququzelela indlela ejikelezayo yokusetyenziswa, kunye nokufumaneka ngokulinganayo kwezixhobo zemidlalo - kubaluleke kakhulu kwicandelo lezemidlalo, apho izixhobo zinokubiza.
Ingxelo iphawula ukuba amanye amacandelo awafanelekanga ukuthengiswa kwakhona, afana nokhathalelo lwempilo kunye nobuhle ngenxa yococeko kunye neenkxalabo zokuthotywa.
Ukujikeleza, ukurisayikilishwa kunye nenkunkuma encitshisiweyo
Iimpawu ezininzi zenze iinzame zokunciphisa inkunkuma kunye nokukhuthaza ukujikeleza ngokuzisa izikimu zokurisayikilishwa kunye nokulungisa.
Iinkampani ezininzi zijonge ukusebenzisa i-100% yamalaphu asetyenzisiweyo okanye iiplastiki ukwenza impahla okanye izinto zombane ezifakwe ngeplastiki, nto leyo eyenza ukuba ibe yeyona ndawo ikhethekileyo yokuthengisa iimveliso zabo.
Umthengisi waseJapan u-Uniqlo waziwa kakhulu ngeRe.Uniqlo Repair Studios, efumaneka kwiivenkile ezahlukeneyo kwihlabathi jikelele. Ngokutshintsha i-zips kunye nokulungisa imingxuma nge-Sashiko, i-embroidery yaseJapan yendabuko esebenzisa i-patchwork yokuhombisa ukudala inkangeleko entsha kunye nokugcina iimpahla zijikeleza ixesha elide. Ngendlela efanayo, i-Levi's Tailor Shop ikwazama ukukhulisa ubomi obude beemveliso zayo ngokunikezela ngeenkonzo zokulungisa ezinje ngokuchwetheza, ukurhawula kunye nokutshintsha uziphu. Kwaye, kwivenkile yesebe lase-UK i-Selfridges, i-Handbag Clinic inikezela ngeenkonzo zokulungisa kunye nokuthengiswa kwakhona kwezihlangu ezinqabileyo kunye neengxowa zezandla, ukwandisa ixesha lokuphila kwezinto ezinjalo.
Iimveliso ezinikezela ngeenkonzo zokulungisa ziya zixhaphaka, zinceda ukuqinisa ukunyaniseka nokutsala abathengi abatsha. Ngamaxabiso aphezulu ngokukodwa, abathengi banokuthi basebenzise imali eninzi ukuba bayazi ukuba izinto zinokulungiswa.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
