Njengoko i-e-commerce iqhubeka nokukhula kwayo ngokukhawuleza, uqikelelo lokuphendula malunga nekota yazo zonke iintengiso ezithengiswayo ngo-2026, abathengisi be-intanethi kufuneka babeke phambili ukupakishwa okuzinzileyo ukuhlangabezana nokulindela kwabathengi kunye neenjongo zokunciphisa ukukhutshwa kwekhabhoni. Nangona kunjalo, iibrendi zikwanethuba lokudala amava angalibalekiyo e-unboxing ayothusayo kwaye ayonwabisa abathengi. Kweli nqaku, siza kujonga iindlela eziphambili zokupakishwa kwe-e-commerce, kubandakanya amalungelo, izisombululo ezisekwe ephepheni, iimodeli ezinokuphinda zisetyenziswe, izinto ezintsha, kunye nokuyila ulonwabo lwe-unboxing.
Isiqulatho
1. Ukupakishwa kwamalungelo
2. Ukunyuka kwephepha
3. Isantya sokupakisha esinokusetyenziswa kwakhona
4. Izinto zokupakisha ze-next-gen
5. Unboxing ilitha lovuyo
Ukupakishwa kwamalungelo
Ngomntu oqhelekileyo kwiimarike ze-e-commerce ezivuthiweyo ezifumana iipasile ezingama-64 ngonyaka, kwaye ukuthunyelwa kwehlabathi kuqikelelwa ukuba kuya kubetha iibhiliyoni ezingama-256 ngo-2027, umthamo omkhulu wenkunkuma yokupakisha uyothusa. Kwezinye iindidi, ukuya kuthi ga kwi-64% yomthamo othunyelwe ngumoya ngenxa yeebhokisi ezinkulu. Oku akuchithi nje kuphela izinto ezisetyenziswayo kodwa kukwafuna indawo eyongezelelekileyo kwizithuthi zokuhambisa, ukwandisa ukukhutshwa kwezothutho.
Itekhnoloji yokunika amalungelo ibalulekile ukulwa lo mba. Izisombululo zivela kwiinkqubo ezixhaswa yi-AI ezenza iibhokisi ze-custom-size kwi-odolo nganye, ukuya kwiibhokisi ezandiswayo ezilungelelanisa imixholo ehambelanayo ngaphandle kokuzaliswa kwe-void. Ngokulungelelanisa ukupakishwa kwemilinganiselo yemveliso, iibrendi zinokunciphisa ubungakanani beebhokisi ukuya kuthi ga kwi-40%, ukusika inkunkuma yekhadibhodi ngaphezulu kwekota kwaye kupheliswe ukuya kuthi ga kwi-60% yokuzaliswa kwe-void.
Iingenelo zidlulela ngaphaya kokonga nje ngezinto eziphathekayo. Ukufaka iipakethe ezinobukhulu obuphezulu kwilori nganye kwandisa kakhulu ukusebenza kakuhle kokuthunyelwa kwenqanawa kwaye kunokunciphisa ukukhutshwa kwezothutho, okubangela ukuya kuthi ga kwi-70% yephakeji yekhabhoni yeenyawo, ngomda omkhulu. Ukongiwa kweendleko, ukusebenza kakuhle kwendawo, kunye nefuthe lokusingqongileyo, ukwenza ukupakishwa kwenqanawa kucutheke kangangoko kufuneka kube yeyona nto iphambili kumthengisi we-intanethi.
Ukunyuka kwephepha
Njengoko abathengi kunye nabalawuli bafuna ukuphela kokusetyenziswa kweplastiki enye, ukupakishwa kwephepha kuvela njengenye indlela ecacileyo. Kwihlabathi jikelele, iphepha lizingca ngezinga lokurisayikilishwa kwakhona elimalunga nama-50%, ligqitha lee kwi-9% yeplastiki ephinda isetyenziswe. Iphepha lingakwazi ukumelana nemijikelo ethe kratya yokuphinda isetyenziswe, igcine ingqibelelo yayo ukuya kuthi ga kwimijikelo esi-7 xa kuthelekiswa nobuninzi be-2 yeplastiki.
Ukufumana inzuzo kwisetyhula yephepha, iimpawu kufuneka zijolise kwi-mono-material ukupakishwa ngokusebenzisa iiteyiphu zephepha, iilebhile, kunye nemitya. Oku kwenza inkqubo yokurisayikilisha ibelula kangangoko kubathengi bokugqibela. Ngcono nangakumbi, jonga ezinye iindlela zephepha ezingenamithi ezifana nezixhobo ezisekwe kwi-bamboo ukutyhala iziqinisekiso zakho ze-eco-friendly nangakumbi.
Ngelixa ukupakishwa kweplastiki ethile kusenokuba yimfuneko kwiimveliso ezithile kunye nokubonelela ngamatyathanga, ukwenza ukutshintshela ephepheni naphi na apho kunokwenzeka khona yindlela ebonakalayo ebonakalayo yeempawu ze-e-commerce ukusasaza izibophelelo zabo zokuzinza kunye nokwenza umahluko onokulinganiswa.
Isantya sokupakisha esinokusetyenziswa kwakhona
Imfumba eyandayo yokupakishwa kwenkunkuma esetyenziswa kanye eveliswe kukukhula okugqabhukileyo kwe-e-commerce kubangele ukuba abathengi banexhala, kunye ne-60% ebonakalisa inkxalabo malunga nefuthe lokuthenga kwi-Intanethi. Ama-52% ade athi angakhetha omnye umthengisi we-imeyile kunomnye ukuba unikezela ngokupakishwa okucuthiweyo. Endaweni yokuthemba ukuba olu luvo luyahamba, iibrendi zesavvy zihamba phambili kwigophe ngokupakishwa okuphinda kusetyenziswe.
Iimodeli ezinokuphinda zisetyenziswe, nokuba zingaphakathi endlwini okanye ngababoneleli-nkonzo bangaphandle, zinokunciphisa kakhulu ukurhanelwa kokusingqongileyo. Uqikelelo lubonisa amandla okucutha ukukhutshwa kweCO2 ukuya kutsho kuma-82% kunye nenkunkuma yokupakisha iyonke ukuya kuthi ga kwi-87% xa kuthelekiswa nosetyenziso-nye lweposi. Ngelixa ngokuqinisekileyo kukho imiceli mngeni yolungiselelo kunye nokuziphatha ekufuneka yoyiswe, izibonelelo zibaluleke kakhulu ukuba ungazihoyi.
Ngaphandle kokuphumelela kozinzo, ukupakishwa okuphinda kusetyenziswe kuvula amathuba amatsha okuzibandakanya kwabathengi kunye nokubaliswa kwamabali ebhrendi. Ngokubandakanya abathengi ngokuthe ngqo kumjikelo wobomi oqhubekayo wokupakisha kunye nokuvakalisa ukuzinikela okunyanisekileyo ekunciphiseni inkunkuma, abathengisi be-intanethi banokwakha ubudlelwane obunzulu kunye nokunyaniseka. Njengoko iinkxalabo zokusingqongileyo ziqhubeka nokukhula, iimveliso ezisebenzayo ziya kukhusela inzuzo ngokwenza iimodeli ezinokuphinda zisetyenziswe zibe yinxalenye yomxube wokupakishwa kwe-e-commerce.
Izinto zokupakisha ezizayo-gen
Inzululwazi ifumana izisombululo ezitsha kwezinye zezona ndawo zinenkani zokuncamathela zokuncamathela. Izinto ezintsha kunye neengubo ezivela kwimithombo yendalo zivumela iibrendi ukuba zinqumle malunga neekhemikhali kunye namalungu ekunzima ukuwasebenzisa kwakhona ngaphandle kokuphazamisa ukusebenza.
Endaweni yokugquma iplastiki yemveli okanye iPFAS “iikhemikhali zanaphakade” ukukhusela ukupakishwa kulwelo, igrisi, kunye nokuqhotyoshwa, amaphepha amatsha atyabekayo asebenzisa ikhemikhali eluhlaza ukunika izibonelelo ze-hydrophobic kunye nokuqina ngelixa kugcinwa ukuphinda kusetyenziswe. Lindela ukubona ukupakishwa okuninzi ngezi zithintelo zingeyotyhefu, ezivakalayo zokusingqongileyo kwiminyaka ezayo.
Iphulo lokuphuhlisa ukupakishwa okusebenzayo kweplastiki ngaphandle kweplastiki likwavelisa impumelelo enomdla. Amagwebu enziwe ngemijelo yenkunkuma ehlaziyiweyo efana namaqokobhe okutya kwaselwandle kunye neselulosi yezityalo zibonelela ngokuthelekiswa nezixhobo zesiqhelo ezifana nepolystyrene eyandisiweyo. Umahluko kukuba ezi ndlela zinozinzo ziyophuka ngokungenabungozi ukuba zibalekela kokusingqongileyo emva kokusetyenziswa.
Njengoko abathengi abazi nge-eco-aware bafuna ukupakishwa okucocekileyo, okuluhlaza, iibrendi ezamkela kwaye zikhuthaze ubuvulindlela izixhobo ezilungele umhlaba ziya kuba nebali elinyanzelisayo ukubalisa. Inkqubo ye-unboxing iba lithuba lokubandakanya abathengi ngemiyalezo enamandla, eyinyani ezinzileyo epakethelwe eqhelekileyo ayinakuhambelana.
Unboxing ilitha lovuyo
Emva kweminyaka yezidubedube zendyikityha kunye neendaba ezibuhlungu ezingayekiyo, abathengi balambele iimveliso ezinikezela ukuphumla kuxinzelelo kunye namaxesha amancinci amnandi "azive isibheno". Ngelixa iintsuku zokupakishwa okugqithisileyo ziphelile, iibhokisi ze-e-commerce zisenokuyilwa ukuze kuqhume uvuyo olufuneka kakhulu.
Oku akunyanzelekanga ukuba kuthethe ukupakishwa kwesiko elibiza imali eninzi okanye izongezo eziyinkcitho. Ngamanye amaxesha ezona zinto zimangalisayo ze-unboxing zezona zilula, njengokudibana nepop engalindelekanga yombala ochwayitileyo ngaphakathi kwebhokisi okanye i-flap yephakheji okanye ukulandela amava ayilwe ngobuchule atyhila njengoko ibhokisi ivula. Iimathiriyeli ezibambekayo okanye nokuba ngumyalezo ocingayo, owonyusayo unokongeza ubungakanani beemvakalelo.
Isitshixo kukujonga ulandelelwano lwe-unboxing nge-lens yokudala imizuzu emincinci yolonwabo. Ngokukodwa kwiibhrendi ngaphandle kohlahlo lwabiwo-mali olubanzi lwentengiso, ingaphakathi lepakethe liba yindawo exabisekileyo yokuntywilisela umthengi kwibali lebhrendi eliphucula umoya. Ukwenza i-unboxing ikhunjulwe kwakhona yindlela ehlakaniphile yokukhuthaza izabelo zemidiya yoluntu kunye nokwakha i-buzz.
Ewe kunjalo, uphuculo lwe-unboxing alunakuza ngexabiso lokuzinza. Umceli mngeni kukwenza amagqabantshintshi ovuyo kumava okupakisha ngendlela ehambelana nokunciphisa inkunkuma kunye neenjongo ezifanelekileyo. Amaxesha okuphakamisa ngawo aneliseke kakhulu xa beziva benyanisekile kunokuba bekhululekile.
isiphelo
Njengoko ukukhula kwe-e-commerce kukhula ukuya ku-2026, abathengisi be-intanethi banazo zombini imfuneko kunye nethuba lokucinga ngokutsha ukupakishwa kwabo kwekamva elizinzileyo nelichukumisayo ngokweemvakalelo. Ngokwamkela amalungelo, ukhetho olusekwe ephepheni, iimodeli ezinokuphinda zisebenziseke, izinto ezintsha, kunye noyilo olonwabileyo, iibrendi zinokubonisa ubunkokeli obubambekayo bokusingqongileyo ngelixa zisenza unxibelelwano olunzulu nabathengi.
