Njengoko ishishini lobuhle liguquka, iziseko zokuzihombisa ziqhuba utshintsho. Iqhutywa yimikhwa efana neyonqena ukugqibelela kobuhle, ukugqitywa kolusu lwentsholongwane, kunye nokunyuka kwamaqondo obushushu, abathengi bayanda befuna iimveliso ezibonelela ngokubamba ixesha elide kunye neziphumo zomntu. Eli nqaku liphonononga iindlela eziphambili kunye neemveliso ezichaza isizukulwana esilandelayo se-makeup prep.

Isiqulatho
● Ukugqiba ulusu lokuqala: iziseko zobuqu zesitayela ngasinye
● Iziseko ezisebenzayo: i-skincare idibana ne-makeup
● Iintshukumo ezicwangcisiweyo: ukongeza usetyenziso lwesiseko se-makeup
● Izicwangciso zokungena kwimarike: ukwandisa amanani abantu kunye nezinto ezintsha
● IProjekthi yoTyalo-mali oluTrendi: uzinzo kunye nokuveliswa kwezinto ezintsha kulungiselelo lokwakheka

I-Primer skin finishes: iziseko ezenzelwe wena kwisitayela ngasinye

Ishishini lobuhle lithatha inguqu ebalulekileyo ngokusuka kwiziseko ezisemgangathweni zokulungisa umbala ukuya kumalungiselelo ezinto zokuzihombisa. Ukususela ngo-2026, ii-primers kunye ne-tone-up creams zilungelelaniswe ukufezekisa ukugqiba kwesikhumba esithile, ukuphucula zombini i-aesthetics kunye nokusebenza. Omnye umba obalulekileyo kukukhula kweemveliso zokhathalelo lwesikhumba, ekulindeleke ukuba zande kakhulu. Imarike yezi mveliso kulindeleke ukuba ikhule ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-8.0% ukusuka ngo-2023 ukuya ku-2030. Oku kukhula ngokuyinxenye kungenxa yenkqubela phambili yetekhnoloji evumela izisombululo zobuhle bomntu, kubandakanya ukusetyenziswa kwe-AI ukwenza iimveliso zibe kwiintlobo zolusu lomntu kunye neenkxalabo… (Uphando oluKhulu ngokujonga). Ukongeza, ukuziphatha kwabathengi kubonisa ukuthambekela okuqinileyo kwiimveliso zobuhle zomntu. Uphononongo lwakutsha nje lubonisa ukuba i-72% yabathengi ikulungele ukuhlawula iprimiyamu kwiimveliso zomntu zokuthambisa, igxininisa imfuno ebalulekileyo yokwenza ngokwezifiso kwicandelo lobuhle.GreyB).

Lo mkhwa wokwenza umntu ubonakale ekukhuleni kokuthandwa kweemveliso ezifana ne-ONE/SIZE Tacky Hydrating Primer e-US, eyenziwe ngezithako ezifana ne-beta glucan, i-hyaluronic acid, i-omega fatty acids, kunye neti emnyama ukunika zombini ukubamba okungapheliyo kunye nokugqiba okukhazimlayo. Iimveliso ezinjalo ziqaqambisa utshintsho lweshishini ukusuka kwizisombululo zobungakanani obunye ukuya kwizithambiso ezilungiselelwe ngakumbi, ezisebenzayo ezihlangabezana neemfuno zomthengi ngamnye (Ishishini leZithambiso). Ngeli xesha, ababoneleli base-Italiya i-Regi Laboratories bazisa into entsha ngeeprimers zabo ezinogwebu. Ezi ziza kwiindidi ezintathu: ezikhanyisayo, zokuthambisa, kunye nokuthambisa, ukulungiselela iimfuno ezahlukeneyo zabathengi kunye nezinto abazithandayo.

Iziseko ezisebenzayo: i-skincare idibana ne-makeup

Ukudibana kwe-skincare kunye ne-makeup ngokwenene kukubona ukukhula okubonakalayo, ngakumbi kwiimveliso ezinje nge-primers esekwe emanzini, izinto zokufihla, kunye neziseko, ezibonelela ngobuhle kunye nezibonelelo zempilo yolusu. Olu tshintsho lubonakaliswe ekunyukeni kwevolumu yokukhangela kuGoogle kwezi mveliso. Umzekelo, kuye kwakho ukunyuka okubalulekileyo ekukhangelweni kweziseko ezisekelwe emanzini, ezidunyiswayo ngenxa yeempawu zazo zokuhambisa amanzi kunye nokukhaphukhaphu, okufana nolusu (CB Insights) (Umhleli).

Lo mkhwa uxhaswa ngokunyuka okuphawulekayo kukhangelo lwehlabathi lwe-Google kwiimveliso ezisekelwe emanzini ezifana ne-concealer, i-primer, kunye nesiseko, ezibone ukuphakama kwe-400%, i-300%, kunye ne-250% unyaka nonyaka, ngokulandelanayo. Iimveliso ezifana ne-Chinese brand Juyou's Tripple Protein Repair Essence Cushion Cream ngumzekelo wolu tshintsho. Le cream ayithomalalisi kuphela imiqobo yolusu eyonakeleyo kodwa ikwabonelela ngokugqitywa kwendalo ngama-40% erharnathi yamanzi eziqhamo kunye ne-75% essence, kubandakanywa izithako ezintsha ezifana ne-collagen yabantu ephinda ibonelele izibonelelo zokubuyisela.

Iintshukumo ezicwangcisiweyo: ukwenza usetyenziso lwesiseko se-makeup

Ukulungelelanisa usetyenziso olusekwe kwi-makeup ukuhlangabezana neemfuno eziguqukayo zabathengi kufuna ukudibanisa iipropathi zokulungisa umbala kunye nezithako ezikhuselayo okanye ukugqitywa kolusu olulodwa. Umzekelo obalaseleyo walo mkhwa kwisenzo yi-brand yaseJapan i-Maquillage, enika i-mint-colored tone-up cream. Umzekelo, ikhrimu yabo enemibala ye-mint ayilungisi nje ububomvu kodwa ikwaphucula inkangeleko yesikhumba ngokubonelela ngokhuseleko lwe-UV kunye nokunciphisa imingxunya. Le mveliso ingumzekelo osingise kwiimveliso zobuhle ezisebenza ngeendlela ezininzi ezihlangabezana neemfuno zobuhle kunye nokhathalelo lolusu (Ibhokisi yobuhle Korea).

Abathengi bayanda ukukhangela iimveliso ezinikezela ngaphezu kokugubungela okusisiseko okanye ukulungiswa kombala. Bazixabisile iimveliso ezikwabonelela ngezibonelelo zokhathalelo lwesikhumba njengokhuseleko lwe-UV kunye nokunciphisa i-pore, ehambelana nentsingiselo yeshishini elibanzi ukuya kwiziseko zokwenziwa kwezinto ezininzi nezikhuselayo. Olu tshintsho lucwangcisiweyo kwiimveliso zokwakheka njengeMaquillage tone-up cream lubonisa ukuqonda kweminqweno yabathengi yeemveliso ezingaphuculi nje inkangeleko kwangoko kodwa zinegalelo kwimpilo yolusu yexesha elide.Ibhokisi yobuhle Korea). Olu tshintsho lucwangcisiweyo lugxininisa ukubaluleka kokudibanisa izibonelelo zobuhle kunye neempawu ezisebenzayo zokukhathalela ulusu ukuhlangabezana neemfuno ezintsonkothileyo zabathengi bobuhle banamhlanje.

Izicwangciso zokungena kwimarike: ukwandisa amanani abantu kunye nezinto ezintsha

Ishishini lobuhle libona iindawo ezintsha zokungena kwiziseko zokwakheka, ngakumbi phakathi kwamadoda kunye ne-skincare-obsessed Gen Alpha. Izinto ezintsha azikho nje malunga nezithako zemveliso kodwa malunga nokulula kwesicelo kunye nokuthengisa okubandakanyayo. Umzekelo, uphawu lwamadoda aseKorea iDASHU lulungelelanise iMulti Cover Stick Foundation ukwenza lula indlela yokwenza izinto zabaqalayo, kubandakanya umaleko wangaphakathi we-primer powder kunye nomaleko wangaphandle wesiseko ofakwe nge-SPF50+ PA+++++.

Olu yilo lwemveliso lubonisa ukuqonda okunzulu malunga nezinto ezithandwa ngabathengi abangamadoda kwiimveliso ezithe ngqo, ezinemisebenzi emininzi, iqaqambisa icandelo elikhulayo kwimarike yobuhle efuna ukuhoywa kunye nokutsha.

Intelekelelo yoTyalo-mali oluTrendi: uzinzo kunye nokuveliswa kwezinto ezintsha kwi-makeup prep

Ngo-2024, enye yeendlela eziphambili zokupakishwa kwezithambiso lutshintsho olusingise kuzinzo. Abathengi baya beqaphela ngakumbi ifuthe labo lokusingqongileyo kwaye balindele ukuba iibrendi zibe noxanduva. Oku kutyhalele iinkampani zokuthambisa ukuba zamkele izisombululo zokupakisha ezilungele i-eco-friendly ezifana nemathiriyeli enokubola, izikhongozeli ezinokuzaliswa kwakhona, kunye nokuncitshiswa kokupakishwa kweplastiki.Ukupakishwa kweCosmetic ngoku).

Ukongeza, ishishini lobuhle lilonke libona umkhwa obalulekileyo obhekiselele kwiimveliso ezizinzileyo nezicocekileyo. Imfuno yeemveliso ezihambelana nokusingqongileyo kwaye ezingenazo iikhemikhali eziyingozi ziyaqhubeka zikhula. Phantse bonke abathengi (95%) bathatha inyathelo ukuze baphile ngokuzinzileyo, kwaye balindele ukuba iibrendi zibonise la maxabiso kwiimveliso zabo. Lo mkhwa awuxhaphakanga kuphela ekuqulunqweni kwemveliso kodwa nakwipakethe, apho kukho ukutyhala okuqinileyo kwemathiriyeli enempembelelo encinci yokusingqongileyo (I-NIQ).

Ngapha koko, itekhnoloji idlala indima ebalulekileyo ekwandiseni amava abathengi kunye nokubonelela ngezisombululo zobuhle bomntu. Ngokomzekelo, malunga ne-49% yeempawu zobuhle zisebenzisa i-AI ukuhlalutya idatha yabathengi kunye nokwenza iingcebiso zokuthenga ezikrelekrele ngakumbi, kwaye i-44% isebenzisa itekhnoloji ukwenza amaphulo okuthengisa ekujoliswe kuwo ngokusekwe kwidatha yabathengi.Global Cosmetic Industry).

isiphelo

Njengoko sijonge kwikamva, imakethi ye-makeup prep ilungele ukukhula okuguquguqukayo, okuqhutywa yinguqulelo entsha kunye nokutshintsha ulindelo lwabathengi. Ukutshintshela kwiziseko zokwakheka komntu ezilungiselela iintlobo ezahlukeneyo zolusu kunye nezinto ezikhethwayo zigxininisa intsingiselo ebanzi kushishino lobuhle ukuya ekubandakanyekeni nasekukhetheni. Iimpawu ezinje nge-ONE/SIZE kunye ne-Juyou zikhokela indlela ngeemveliso ezingaphuculi nje ubuhle bobuhle kodwa zibandakanya izibonelelo ezibalulekileyo zokhathalelo lwesikhumba, ukutshata ukusebenza ngobuhle. Ngeli xesha, ukwanda kwabasebenzisi besiseko se-makeup ukubandakanya amadoda kunye nezizukulwana ezincinci kubonisa icandelo lemarike elikhulayo elilambele iimveliso ezilungiselelweyo, ekulula ukuzisebenzisa. Njengoko iinkxalabo zokusingqongileyo kunye nokusukela ukuzinza kuqhubeka nokuphembelela ukhetho lwabathengi, ishishini lokuzilungisa kufuneka lizilungelelanise ngokudibanisa izenzo ezilungele i-eco-friendly kunye nezithako kuphuhliso lwabo lwemveliso. Ngokuhlala ulungelelaniswa nolu tshintsho kunye nokuqhubeka nokwenza izinto ezintsha, iibhrendi zinokuqinisekisa ukuba ziyahlangabezana neemfuno eziguqukayo zabathengi babo ngelixa besomeleza indawo yabo yentengiso kwindawo enokhuphiswano olukhulayo.