Ukutyhubela iminyaka, ndidale izicwangciso zomxholo kwiinkampani ezifana neGoogle, Algolia, DocSend, kunye nezinye ezininzi. Kungakhathaliseki ukuba inkulu kangakanani inkampani okanye inzima kangakanani imveliso yayo, isicwangciso somxholo sihlala sibilisa ukuphendula imibuzo emithathu ecacileyo.
Le mibuzo iguqulelwe kwincwadi yamandulo Isicwangciso esilungileyo, iQhinga elibi nguRichard Rumelt. Ziyilelwe uku:
- chonga ingxaki efuna ukusonjululwa;
- phakamisa nawaphi na amandla awodwa ongawasebenzisa kwiqhinga lakho;
- kwaye udibanise ingxaki yakho kunye nohlobo oluchanekileyo lomxholo womsebenzi.
Contents
1. Yeyiphi imingeni ofuna ukuyoyisa?
2. Ngawaphi amandla onokuwasebenzisa?
3. Zeziphi iindidi zesiqulatho ezinokoyisa loo mingeni?
4. Isicwangciso se-organic search ye-Zapier
5. Isicwangciso sokukhokela ingcinga ye-Animalz
6. Isicwangciso sokuthengisa se-Freshpaint
1. Yeyiphi imingeni ofuna ukuyoyisa?
Uninzi lweenkampani zinengxaki engundoqo efanayo: zifuna abathengi abaninzi, kwaye zifuna imali eninzi kwabo bathengi. Kodwa yonke inkampani yahlukile, kwaye ukusombulula loo ngxaki kuhlala kufuna ukoyisa imiceli mngeni emininzi, efana nale:
- Ukwakha umbhobho wentengiso ukusuka ekuqaleni. Iinkampani ezininzi ezitsha ziguqukela kumxholo wokwakha imfuno yemveliso yazo xa bekungekho mfuneko ngaphambili.
- Ukuyeka ukuthembela kwiintengiso. Kuqhelekile ukuba amashishini athembele kwintengiso ehlawulelwayo njengowona mthombo uphambili wabathengi, kodwa kwinqanaba elithile, iqala ukubiza kakhulu ukuyigcina.
- Ukufumana iintengiso ezininzi kwitrafikhi ekhoyo. Kwezinye iimeko, iinkampani zinokuvelisa itrafikhi eninzi kodwa kunzima ukuguqula ezo ndwendwe zibe ngabathengi abahlawulayo.
- Ukunciphisa i-churn yabathengi. Ezinye iinkampani zineendwendwe ezininzi kwaye zikhokela, kodwa ziyasokola ukugcina abantu bekufutshane xa sele bengabaxumi.
Ngamnye kule mingeni (kunye neminye emininzi) inokuncediswa ngumxholo.
Okubaluleke kakhulu, okukhona ucacisa ngakumbi ngoxilongo lwakho lwemingeni, kokukhona kuba lula ukufumana isisombululo.
2. Ngawaphi amandla onokuwasebenzisa?
Izicwangciso ezingcono zomxholo zibandakanya amandla: isixhobo esiyimfihlo senkampani yakho, into eyenza ukuba kube lula ukwenza umxholo, okanye iyincede isebenze ngcono. Phantse yonke inkampani inohlobo oluthile lokusebenzisa amandla:
- Idatha eyodwa. Iinkampani ezininzi zinokufikelela kwidatha eyodwa kubasebenzisi babo okanye iimveliso.
- Iimpawu zobuqu. Abanye banenzuzo yabasunguli abaziwayo okanye amalungu eqela kunye nabalandeli abakhulu beendaba zoluntu.
- Ubungcali beqela kunye nezakhono. Amanye amaqela anamava awodwa anokuguqulwa abe ngumxholo owahlukileyo (njengowethu uPatrick Stox, aka Mr Technical SEO).
- Uthungelwano lweengcali. Ukuba unethamsanqa lokwazi abantu abaninzi abakrelekrele nabakrelekrele, unokubandakanya amava abo kunye neembono zabo kuwo wonke umxholo wakho (njengoPhononongo lokuQala lokuQala, kunye namanqaku abo abhalwe ngabaseki bokuqalisa abanamava).
Ukuqaphela kunye nokusebenzisa amandla akho akhethekileyo ngundoqo ekudaleni isicwangciso somxholo ongenako ukukhutshelwa nje ngabakhuphisana nabo.
3. Zeziphi iindidi zesiqulatho ezinokoyisa loo mingeni?
Kukho iintlobo ezininzi zomxholo, ukusuka kumxholo wokukhangela ukuya kuncedo lokuthengisa, nganye inamandla kunye nobuthathaka bayo. Ukwakha isicwangciso esilungileyo somxholo simalunga nokukhetha uhlobo olufanelekileyo kwimingeni yakho ethile.
Umzekelo,
- Ukufuna umxholo olungiselelweyo igqibelele ukwakha umthombo oqikelelwayo wetrafikhi yewebhusayithi, inyanga nenyanga… kodwa ayinakunceda ukufikelela kwiziphathamandla eziphezulu okanye abaseki abangenangxaki kuGoogle.
- Umxholo wobunkokeli bengcinga (njengeengcinga zezimvo okanye iingxelo zophando) zinokuba luncedo ekuveliseni ingxoxo yelizwi kunye ne-backlinks, kodwa ngokuqhelekileyo unengxaki ye-traffic "spiky" engakhuli ngokuqikelelwayo nyanga nganye.
- Umxholo wokuthengisa (njengezifundo zemeko okanye umxholo ofakwe kwisango) inceda ukuvala izivumelwano zentengiso, kodwa ayifane ibe nomdla kumfundi oqhelekileyo, kwaye yenza kancinci ukutsala iindwendwe ezintsha kwinkampani.
Okanye, ukuyibeka ngendlela ebonakalayo:
Masisebenzise le mibuzo ukubuyisela umva-injineli 3 eyahlukileyo kakhulu, izicwangciso zomxholo eziphumelele kakhulu, ukuqonda ukuba kutheni zisebenza (kunye nendlela onokuzilinganisa ngayo kwishishini lakho).
Iqhinga lokukhangela le-organic likaZapier
I-Zapier liqonga elizisebenzelayo elidibanisa iziqwenga ezahlukeneyo zesoftware kunye zibe ngumsebenzi oluncedo. Isicwangciso sikaZapier sakhiwe malunga nokukhangela kwezinto eziphilayo, sivelisa uqikelelo 8 million utyelelo lwenyanga:
Uninzi lwezo zithuthi zivela kwiintlobo ezintathu zomxholo olungiselelwe ukukhangela:
- "Usetyenziso olungcono" uludwe, njengeyona software yasimahla yeCRM ngo-2024 okanye Eyona software yokuhlela ividiyo ngo-2024
- Amaphepha okufikela okudityaniswa kwe-app yawo, yenziwe ngokwenkqubo, njengokudityaniswa kwe-Typeform okanye amaphepha ezixhobo eziphezulu ze-AI
- "Kwenziwa kanjani" umxholo obonisa abasebenzisi indlela yokusebenzisa iZapier, njengesi sikhokelo sokuseta iFomu yeGoogle okanye ukukhuphela kwiGitHub, zombini ezikhuthaza iZapier.
Ukujonga ubume bendawo yabo e-Ahrefs, unokubona ukuba kuqikelelwa ukuba i-92.8% yendlela yokukhangela yenyanga nganye ivela kwibhlog yabo kunye namaphepha okudibanisa usetyenziso oludityanisiweyo:
Ukugrumba nzulu, kuyenzeka ukuba ubone ukuba zeziphi ii-apps ezivelisa olona tyelelo lweZapier (ngokwemiqathango ye Umzila wezithuthi), kwaye anelona nani likhulu lamaphepha anikezelwe kubo (ngokwemiqathango ye Amaphepha ezinto eziphilayo).
Umzekelo, iZapier yenze ngaphezulu kwe-1,000 yamaphepha kwi-/google-sheets isiqulathi seefayili, esenza uqikelelo lwe-4,000 lwamaphepha ezinto eziphilayo ngenyanga:
Yeyiphi imingeni iqhinga likaZapier eliyisombululayo?
- Ukuvelisa uninzi lokubhalisela ukukhula kwamafutha. I-Zapier yinkampani ye-freemium: uninzi lwabasebenzisi bayo abahlawuli nto ukusebenzisa imveliso, kwaye ipesenti encinci kuphela iba ngabathengi abahlawulayo. Ukukhula, umxholo kufuneka uvelise amaqashiso kunye amaqashiso yeendwendwe. Umxholo wokukhangela we-Organic ubonelela ngokuqikelelwa, ukudibanisa ukukhula kwezithuthi ezifunekayo ukwenza imodeli ye-freemium isebenze.
- Ukuthengisa kubantu kwimizi-mveliso emininzi eyahlukeneyo. Zapier yi oxwesileyo imveliso, esetyenziswa kuwo wonke amashishini amaninzi, ukusuka kwintengiso ukuya kwezemali, ngoko uZapier ubhala ngezihloko kunye nezixhobo ezisetyenziswa kumashishini amaninzi.
- Ukunceda abasebenzisi ukuba bafumane ixabiso elingakumbi kwimveliso. I-Zapier kulula ukuqala ngayo kodwa inokukhawuleza ibe nzima ngakumbi. "Ukwenza njani" umxholo unceda ukukhokela abasebenzisi kwiimeko eziluncedo zokusetyenziswa.
Yeyiphi impembelelo esetyenziswa nguZapier?
- Ukudibanisa ngamakhulu ezixhobo. I-Zapier inokudibanisa kwizixhobo eziphazamisayo zengqondo, ukusuka kwiikhalenda ukuya kubakhi bewebhusayithi ukuya kwi-database. Oku kudala umthombo omkhulu wokufumana amandla: kufanelekile ukubhala malunga nee -apps ezidumileyo, njengeChatGPT okanye iFigma, kuba abasebenzisi bezo zixhobo banokuba ngabathengi beZapier.
OKUFUNDILEYO FUNDA
- Izinto ezi-6 endizithandayo malunga neQhinga le-SEO le-Zapier: iSifundo seNyaniso
Isicwangciso sobunkokeli bokucinga be-Animalz
I-Animalz yi-arhente yokuthengisa umxholo. Ngelixa uninzi lwezinye ii-arhente zijolise kwisicwangciso sazo somxholo kwi-SEO, i-Animalz igxile kumxholo wobunkokeli bengcinga:
- Iziqwenga zezimvo, njengokuba kutheni ukulinganisa imilinganiselo yokusebenza kunokuthintela ukukhula.
- Ngaphakathi ijonga indlela esebenza ngayo inkampani, ukusuka kuphando lwe-AI ukuya kwikhonkco-ukwakha.
- Ukuqokelelwa kwedatha kunye nophando, njengeengxelo zabo zebhentshi yokuthengisa umxholo.
I-SEO yinto yokucinga emva koko, kodwa ngenxa yokuba uluvo kunye nomxholo wophando usasazwa ngokuyintloko ngomlomo, imidiya yoluntu, kunye neendaba zeendaba, umxholo wazo utsala uninzi kunye nenani lamakhonkco amahle:
Yeyiphi imingeni iqhinga lika-Animalz elizisombululayo?
- Ukutsala abathengisi abanamava. Njenge-arhente, i-Animalz ayifuni umthamo omkhulu wetrafikhi kunye namawaka abasebenzisi ukuze bakhule. Endaweni yoko, kufuneka itsale ingqalelo yabaphathi abambalwa abanamava kwintengiso kwi-software ye-B2B-into apho izimvo kunye nophando zingcono kunomxholo wokukhangela.
- Ukuma ngaphandle kwabakhuphisana nabo. Uninzi lweearhente zomxholo zipapasha umthamo omkhulu womxholo wokukhangela, zenza ukhuphiswano oluninzi lwamagama angundoqo. Ngokungahoyi ukukhangela, i-Animalz iyazahlula kubakhuphisana nayo.
- Ukubonisa ukuba imveliso yabo inkulu. Ukubhala umgangatho ophezulu, izincoko zobuntatheli zisebenza njengomboniso wemveliso ye-Animalz, ngendlela efanayo isilingo sasimahla okanye idemo yenkampani yesoftware.
Yeyiphi inzuzo eyenziwa nguAnimalz?
- Amava awodwa. Njenge-arhente yomxholo, i-Animalz inokuqonda kumakhulu ezicwangciso zomxholo weenkampani, ezivumela ukuba zibone ukuba zeziphi iintlobo zomxholo osebenza kakuhle, kwaye zenze i-benchmarks yokusebenza esekelwe kwidatha-umthombo owodwa wedatha ongekho enye inkampani.
Isicwangciso sokuthengisa seFreshpaint
I-Freshpaint sisixhobo sokuthobela intengiso yezempilo. Isicwangciso sabo somxholo sijolise phantse ngokupheleleyo ekuthengiseni ukuthengisa: ukudala izixhobo ezinceda iqela labo lokuthengisa ukuba likhulise kwaye livale abathengi abanokubakho. Oko ikukuthi:
- Sebenzisa umxholo wemeko, njengokuchaza indlela iFreshpaint enokusetyenziswa ngayo ukushumeka iividiyo zeYouTube kwiwebhusayithi yakho ngendlela ehambelana neHIPAA.
- FAQ umxholo, njengokuphonononga ukuba imveliso yabo idibana njani ne-GA4.
- Amaxwebhu emveliso aneenkcukacha, icacisa indlela iFreshpaint edibana ngayo nezixhobo ezikhoyo zenkampani kunye neenkqubo.
Yeyiphi imingeni isicwangciso seFreshpaint esiyisombululayo?
- Ukuvala izivumelwano nezibhedlele kunye nababoneleli bezempilo. Phantse bonke abathengi beFreshpaint bafumana inkampani ngokuthetha ngomlomo kumzi mveliso wezempilo odityanisiweyo. Ukufumana abathengi abatsha ayisiwo umba: kukucenga iinkampani ezichasene nomngcipheko ukuba zithenge, into leyo izifundo eziyilwe ukuxhasa.
- Ukucenga abachaphazelekayo abaninzi. Amagqwetha, amaqela okuthotyelwa, kunye namaqela e-IT, angakwazi ukuyeka ukuthengisa okufile kwiindlela zabo-umngeni oqhelekileyo kwi-B2B yokuthengisa umxholo-ngoko i-Freshpaint idala umxholo wokujongana nokuchaswa kwentengiso kubo bonke ababandakanyekayo kwinkqubo yokuthenga.
- Ukucacisa izihloko zobugcisa ngolwimi olulula. Ukuthotyelwa kwe-HIPAA, i-BAA, i-PHI ... ukhathalelo lwezempilo lugcwele ijargon yobugcisa, kwaye umxholo obhaliweyo unceda ukucacisa indlela iFreshpaint yokusingatha iingxaki zokuthotyelwa kwisicatshulwa esilula, esicacileyo.
Yeyiphi inzuzo eyenziwa yiFreshpaint?
- I-Hyper-focus. Nangona ezinye iinkampani kufuneka zahlule iinzame zabo zomxholo kubaphulaphuli abaninzi kunye namanqaku eentlungu, iFreshpaint iyakwazi ukugxila kuyo yonke into enomxholo kuphela ekusombululeni ingxaki yokuthotyelwa kwe-HIPAA kumaqela okuthengisa.
Iingcamango zokugqibela
Isicwangciso somxholo sinokuziva sinzima, sifuna ukuba ujike iinjongo ezahlukeneyo, abaphulaphuli, kunye neentlobo zomxholo. Kodwa ukwenza isicwangciso esilula kunokuba lula njengokuphendula imibuzo emithathu:
- Yeyiphi eyona ngxaki ibalulekileyo esifuna ukuyicombulula?
- Ngawaphi amandla akhethekileyo esinokuwasebenzisa ukuze sicombulule?
- Loluphi uhlobo lomxholo olona lulungele ukusombulula ingxaki yethu?
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
