Awuqinisekanga ukuba ungayilungisa njani ingxelo yakho yomxholo? Ndiyayifumana - iimetriki ezininzi kakhulu ukuba zixelwe, kwaye ingxelo kufuneka ijongeke njani kwindawo yokuqala? Ndiyathembisa oku kuya kutshintsha ekupheleni kwesi sikhokelo.
Kwesi sikhokelo, uya kufunda iindlela ezintathu zokunika ingxelo kunye neentlobo ezisibhozo zolwazi ezenza ingxelo yomxholo oqinileyo, kubandakanywa nee-KPI zokwenyani ezisetyenziswa ngabathengisi bomxholo.
Eyona ndlela yokwenziwa kwengxelo yokuthengisa umxholo
Kumava am, ndiye ndafunda ukuba ukuba neempawu ezintathu eziphambili kwingxelo yomxholo kwenza wonke umahluko: ubukho bedatha, obusebenzayo, kwaye buqhutywa ngumsebenzi. Igcina wonke umntu kwiphepha elifanayo kwaye iqinisekisa ukuba umsebenzi wethu ubalulekile.
Masiyikhuphe lento.
1. Ikhokelwa yidatha
Esikhundleni sokuthembela kwiimvakalelo zesisu okanye ukucinga, ingxelo ekhokelwa yidatha isekelwe kubuninzi (amanani) kunye nolwazi olusemgangathweni (uqwalaselo) ukubonelela ngokucacileyo, imbono enenjongo yokusebenza komxholo.
Ngale ndlela, zonke iingcebiso okanye ukuqonda kusekelwe kwiinyani ezinokuqinisekiswa, kuyenza ibe sisixhobo esithembekileyo sokwenza izigqibo.
2. Inokusetyenzwa
Kwangaxeshanye, ingxelo elungileyo yokuthengisa umxholo ayitshoni nje umfundi ngamanani kunye neetshathi; itolika idatha ukunika ulwazi olucacileyo, olunokusetyenzwa.
Oku kuthetha iingcebiso ezithile ezihamba kunye namanani malunga noko kunokwenziwa ukuphucula ukusebenza. Ingaba i-tweaking isicwangciso somxholo, igxininise kwizihloko ezahlukeneyo, ukulungelelanisa iziteshi zokusasaza, okanye ukukhetha amaqhinga e-SEO ahlukeneyo, iingxelo ezithintekayo ziguqula idatha ibe yimephu yendlela yeziphumo ezingcono.
3. Iqhutywa ngumsebenzi
Kwingxelo, ifom kufuneka ilandele umsebenzi - umxholo kunye nesakhiwo sengxelo kufuneka silungelelaniswe kwiimfuno ezithile zomntu ofuna ukwabelana naye. Unokucinga ngale ndlela: iingxelo kufuneka zibe zilungile ngokwaneleyo ukuba zifezekise injongo yazo, kodwa yonke into engasentla iya kuba ngaphezulu.
Sukucinga kakhulu, unzima kakhulu, okanye uyile ngaphezulu kweengxelo zakho. Khetha ii-KPI onokuthi uziphembelele, wongeze uluvo oluluncedo, kwaye ukhethe uhlobo olungayi kwenza umphathi wakho okanye umxhasi wakho acinge ukuba uchitha ixesha elininzi “kumaphepha”.
Ukubonisa, i-arhente eqhelekileyo okanye ingxelo ezimeleyo imalunga ne-ROI okanye ixabiso lokuvelisa kumxhasi. Ziza ngendlela yoxwebhu olupheleleyo, oluyilwe kakuhle kunye nedatha eninzi kunye nokuqonda (ezifana nale ngxelo ye-SEO). Isenokukhatshwa yideshibhodi ephilayo njengale ingezantsi yenziwe kwiGoogle Looker Studio:
Kwelinye icala, iingxelo zangaphakathi ziqhelekile malunga nokubhala ukusebenza kunye nenkqubela phambili. Zilungelelaniswe ngakumbi. Umzekelo, ingxelo yebhlog yenyanga e-Ahrefs ngumyalezo omfutshane, woluntu kwi-Slack eneentlobo ezintathu zolwazi: inani lamanqaku apapashiweyo, ukunyakaza kwegama elingundoqo eliphawulekayo, kunye nazo naziphi na izinto eziphawulekayo. Yiyo leyo.
Yintoni enokubandakanya kwingxelo yokuthengisa umxholo
Kule nxalenye yesikhokelo, sixoxa ngomxholo wentengiso ye-KPIs kunye nengxelo esemgangathweni eya kukuvumela ukuba wakhe ingxelo eqinileyo. Ezi zisekwe kuvoto lwethu kwiimetrics ezisetyenziswa ngokwenene ngabathengisi kunye neengcebiso ezimbalwa ezizanyiweyo nezivavanyiweyo kuthi.
Gcina ukhumbula ukuba iimetriki zakho zokugqibela zinokwahluka ngokuxhomekeke kwisicwangciso sakho. Siyakukhuthaza ukuba ulungise iingxelo zakho.
1. isishwankathelo
Izishwankathelo zenzelwe abachaphazelekayo abafuna nje ukwazi ezona ngongoma zibalulekileyo. Basenokungabi nalo ixesha okanye umdla wokuntywila kwidatha kwaye bahlanganise umfanekiso opheleleyo wokusebenza kwakho. Aba bantu baya kulindela into efana nale:
- Imveliso yomxholo: inyuke nge-20%, kunye namaqhekeza amatsha angama-20 apapashiweyo.
- Izithuthi: inyuke nge-35%, ifikelele kwi-135,000 yeendwendwe zenyanga.
- Uluhlu lwamagama angundoqo: I-50% yamagama angundoqo ekujoliswe kuwo ngoku kwiindawo eziphezulu ze-SERP ze-3.
- Ukukhula kwabaphulaphuli: yandiswe ngama-25%, ngoku iphelele ngama-75,000.
- Ukuzibophelela: iphuculwe nge-15% kuwo onke amaqonga.
- Inguquko: ikhule yaya kutsho kwi-5%, ibangele ukuthengiswa okongeziweyo kwe-50.
- Iingcebiso: sisendleleni eyiyo, kwaye sikulungele ukutyala imali ethe kratya ekulinganiseni umxholo.
Kuyindlela elungileyo yokongeza izishwankathelo ngamaxesha onke, kodwa uya kuzifumana ziluncedo ngakumbi kumaqela amakhulu kwaye xa usebenza nabathengi.
Izishwankathelo zibekwe ngaphambili kwingxelo kodwa zibhalwe ekugqibeleni. Musa ukuwabhala phambi kokuba uqokelele kwaye uhlalutye idatha.
2. Imveliso yomxholo
Eli candelo linika iinkcukacha ngobuninzi kunye nodidi lwesiqulatho esipapashwe ngexesha elithile. Oku kuya kuxelela umphathi wakho okanye umxhasi wakho ukuba wena/iqela lakho lisebenza kangakanani na.
Inokubandakanya izithuba zebhlog, iividiyo, iipodcasts, i-infographics, kunye nezithuba zemidiya yoluntu.
Unokwenza ngokulula ukulinganisa umthamo womxholo oveliswayo kwaye uwahlule ngohlobo lokuvavanya imveliso kunye nokuhlukahluka kwisicwangciso sakho somxholo.
3. Ukugcwala kwabantu
Itrafikhi ibonisa ukuba ulunge kangakanani umxholo ekutsaleni ukucofa kwiwebhusayithi.
Ngokuqhelekileyo, abachaphazelekayo bafuna ukwazi ukukhula kwetrafikhi kunokuba nje inani lokucofa kwithuba elithile. Ukucofa okungaphezulu kwiwaka ngenyanga kunokuba yinto ekhethekileyo kwiwebhusayithi enye kodwa iziphumo ezibi kwenye.
Ikwangumbono olungileyo ukwaphula ukukhula kwetrafikhi ngoku:
- imvelaphi: kwimeko yomxholo, oko kuya kuba yinto ephilayo, i-imeyile, ukuthunyelwa (kodwa kuphela kwimithombo oyiphembelele), kunye nemidiya yoluntu. Bandakanya itrafikhi ethe ngqo kuphela ukuba ihambelana nomxholo. I-traffic ehlawulweyo idla ngokuba yindawo yokuthengisa, kodwa ukuba usebenzisa naziphi na iintengiso zomxholo, yongeza loo nto, nayo.
- target: oku kuxhomekeke ekubeni injongo yakho kukuqhuba itrafikhi kwindawo yonke okanye kwiindawo zayo, njengamaphepha okuhlalisa imveliso, amaxabiso, uqhagamshelwano, njl.
Izithuthi kulula ukuzilinganisa. Izixhobo zamahhala ezifana neGoogle Analytics okanye iMatomo kufuneka yanele. Kwitrafikhi yendalo evela kuGoogle, qiniseka ukuba usebenzisa iGoogle Search Console, nangona.
ICEBISO
I-Google Search Console iya kukunika eyona datha ichanekileyo yokucofa, kodwa izixhobo ze-SEO ezinjenge-Ahrefs ziya kukunika iindlela zokuyiphucula. Umzekelo, unokubona ukuba isiza siqokelelana njani ngokuchasene nabakhuphisana nabo (kwaye saphula isicwangciso sabo) okanye ubone ukuba ngawaphi amaphepha azuziweyo kwaye aphulukene neyona traffic ixesha.
Ukunika ingxelo yetrafikhi, uya kufumana i-Ahrefs ' Portofilos uphawu luncedo. Unako ukulandelela itrafikhi yezinto eziphilayo kunye nezinye iimethrikhi ze-SEO kuyo nayiphi na ingqokelela yamaphepha. Umzekelo, iseti yeewebhusayithi zomthengi wakho, okhuphisana nabo, okanye zonke izikhokelo zomxholo.
4. I-SEO metrics
I-SEO (usetyenziso lwe-injini yokukhangela) i-metrics ikunceda uqonde ukubonakala kunye nokuhlelwa komxholo wakho kwiinjini zokukhangela.
Kukho iintlobo ngeentlobo zeemetric onokuthi uzixele apha, kodwa ngokwezimvo zethu, abathengisi bahlala bexela ezi:
- Iimpawu: ingaba isayithi ibonakala kangaphi kwiziphumo zophendlo.
- Ukwahlula: ngawaphi amaphepha abeka inqanaba legama elingundoqo elinikiweyo. Okukhona inqanaba liphezulu, kokukhona ukugcwala kwe-organic onokufumana.
- Isabelo selizwi: ipesenti yazo zonke izinto ezinokucofa okunokwenzeka (ukusuka kwi-SERPs) kumagama angundoqo alandelelweyo afika kwiwebhusayithi yakho.
- Ukukhula kwe-backlink: ibhekisela ekwandeni kwenani leekhonkco ezingenayo ezikhomba kwiwebhusayithi kwixesha elithile. Ukulandelela okufanelekileyo ukuba udala umxholo we-bait yekhonkco okanye wenza ikhonkco lokwakha.
- Umzila wezithuthi: esele igutyungelwe kumhlathi ongaphambili. Iyagqitha kudidi lweemetrics ze-SEO kuba, ngokuthetha ngokubanzi, ukukhula kwetrafikhi yendalo sisiphumo se-SEO esebenzayo.
Uya kudinga iindidi ezimbini zezixhobo zokuxela ezi metrics: I-Google Search Console ye-organic traffic (okt, ukucofa) kunye nemibono kunye nesixhobo se-SEO esinje ngee-Ahrefs kuyo yonke enye into.
Ukuba uvakalelwa kukuba umamkeli wengxelo uya kuba nomdla kwiimethrikhi ezikwinqanaba eliphezulu kuphela, cinga ngokunika ingxelo nje ngesabelo selizwi kunye ne-organic traffic.
Izibonelelo zokubonakala kuGoogle ziyabonakala nakwabangabathengisi, ke uya kuthumela umyalezo ocacileyo nonamandla ukuba uyangqina ngezi metrics ukuba umxholo wakho wenza uphawu lubonakale kuGoogle, kwaye ngenxa yoko, uyakwazi ukutsala iindwendwe ezininzi.
Ngakolunye uhlangothi, ukuba abaphulaphuli bakho be-SEO-savvy kwaye eso siteshi siyinxalenye enkulu yesicwangciso sakho, unokwenza ingxelo yakho ikhanye ngeemetriki ezongezelelweyo ezichazwe kwesi sikhokelo kwingxelo ye-SEO.
OKUFUNDILEYO FUNDA
- Isikhokelo sabaQalayo kwiNgxelo ye-SEO
5. Ukukhula kwabaphulaphuli
Oku kulinganisa ukonyuka kwabaphulaphuli bomxholo wakho ngokuhamba kwexesha, kubandakanya ababhalisile abatsha kwiileta zeendaba, ividiyo / iziteshi zepodcast, kunye nabalandeli beendaba zentlalo.
Ukulandelela ezi metrics kunceda ukuhlola ukusebenza komxholo wakho ekutsaleni nasekugcineni abaphulaphuli abakhulayo. Ngamanye amazwi, ukukhula kwabaphulaphuli kubonisa imfuno yomxholo omninzi njengalowo sele uwenza.
Umzekelo, e-Ahrefs, silandelela ukukhula kwababhalisi kwitshaneli yeYouTube ye-AhrefsTV, kwaye sisebenzisa nje iimetrikhi zemveli zeYouTube kuloo nto.
6. Ukubandakanyeka
Iimetriki zokuzibandakanya zilinganisa ukuba abaphulaphuli bakho basebenzisana kangakanani nomxholo wakho.
Nazi ezinye iimetrics zothethathethwano ezilandelwa ngabathengisi:
- Ukuthanda kunye nezimvo kwintlalo eendaba: unokuzilandela ngokulula ngohlalutyo lweqonga loluntu lwentlalo okanye ngokusebenzisa isixhobo esifana ne-Buffer ukuqokelela yonke idatha kwindawo enye.
- Ukudibana koluhlu lwe-imeyile: ezi ngokuqhelekileyo ziquka ukuba bangaphi abantu abavula ii-imeyile zakho (izinga elivulekileyo), bangaphi bacofa amakhonkco ngaphakathi kwabo (cofa izinga), kunye ne-spikes kwizinga lokungabhalisi. Zonke izixhobo zokuthengisa ze-imeyile zixhotyiswe ngezi metrics.
- Ixesha ephepheni: ixesha elingakanani abantu bachitha ukufunda okanye ukusebenzisana nephepha elithile kwiwebhusayithi yakho. Ilandelwa ngokungagqibekanga kwi-GA4, ifuna ukusetwa eMatomo.
- Skrola ubunzulu: umgama ongakanani ezantsi iphepha undwendwe luskrola. Kwiimeko ezininzi, ukuskrola nzulu kufanele kubonise umxholo ubandakanya ngokwaneleyo ukugcina abafundi benomdla. I-GA4 kunye ne-Matomo inokusetwa ukuze ibonise isiganeko xa umgca wokuskrola ochazwe kwangaphambili ufikeleleke (umz., 10, 25, 50%). Kodwa ukuba ufuna idatha eyongezelelekileyo ngaphandle kwesidingo sokujongana nobuchwephesha, sebenzisa iHotjar okanye iMicrosoft Clarity.
Kuphantse ukuba kubi ukuba ufumana amanani aphezulu kwezo metrics. Ehlabathini elifanelekileyo, babonisa ukuba abantu bayawonwabela umxholo wakho, kodwa eneneni, ezi metrics zinobunqunu. Umzekelo, ezinye iintlobo zomxholo azinakwenzeka ukufumana ukuthandwa kumajelo asekuhlaleni, kwaye ixesha elifutshane kwiphepha linokuthetha ukuba abantu bayifumene into ebebeyifuna kwaye bemka kwangoko.
Ke ngoko, kunokuba ngcono ukusebenzisa iimethrikhi zothethathethwano kwimeko elungileyo.
- Sebenzisa ukuthanda kunye nezimvo ukuthelekisa umxholo. Ungayisebenzisa kwakhona ukujonga umdla kwiintlobo ezintsha zomxholo okanye izihloko.
- Sebenzisa uthethathethwano Izinga kwi-Twitter endaweni yokuzibandakanya ngokupheleleyo: (Ukuthanda + ukuphindaphinda + iimpendulo) / (inani lilonke labalandeli)
- Sebenzisa ireyithi yokuskrola kunye nexesha ephepheni kuphela kumxholo wefomu ende, oko kukuthi, amaphepha enzelwe ukugcina umsebenzisi ixesha elide.
7. Uguqulo
Iimetrics zokuguqulwa zilinganisa ukuba umxholo wakho ubakhuthaza njani abasebenzisi ukuba bathathe inyathelo elifunekayo, elifana nokubhalisela ulingo lwasimahla.
imizekelo:
- Ingeniso/ubhaliso oluhambelanayo netrafikhi: xa abantu abaninzi betyelela indawo yakho, amathuba amaninzi okuguqula iindwendwe zibe ngababhalisi okanye abathengi abahlawulayo.
- Ukukhula kokuguqulwa ukusuka ezantsi kwe umgca umxholo: ukuguqulwa okulandelwayo kuphela kwiindwendwe ezinokuthi zithathele ingqalelo ukuthenga (uthelekiso, amaphepha amhlophe, amabali empumelelo yabathengi, njl.).
- Iphepha lokuqala libonwe kumthengi ohlawulayo: ukuba umxholo wakho liphepha lokuqala elibonwe ngumvakashi kwaye emva koko liguqulelwe kumthengi, oko kuthetha ukuba umxholo uyasebenza.
- Ukhutshelwe umxholo: amazinga aphezulu okukhuphela angabonisa ukuba abaphulaphuli bakho bafumana umxholo wakho ubalulekile.
- Ikhokelela: abantu abashiya iinkcukacha zoqhagamshelwano ukuze bafikelele kumxholo. Abathengisi ngokuqhelekileyo balandelela i-MQLs (i-Marketing Qualified Leads) kunye ne-SQLs (Iintengiso eziQinisekileyo eziKhokelelwayo): abantu ababonise umdla kwaye banokulungela ukuthenga kwixesha elizayo kunye nabafowunelwa ekusenokwenzeka ukuba bakulungele ukuqhagamshelwana neqela lokuthengisa.
Ukukhokela, ukukhutshelwa, kunye nengeniso ngokuchasene nonxulumano lwetrafikhi kulula kakhulu ukuyilandela (kunye nobungqina). Uninzi lwezixhobo ezikuvumela ukuba wenze ifom yokubamba ekhokelayo iya kuba ne-analytics eyakhelwe-ngaphakathi, ngelixa izinto zokuhlalutya idatha ye-esoteric ezifana nokulungelelaniswa kunokuphathwa yi-ChatGPT emoyeni kule mihla.
Kodwa ukuba ufuna ukungqina ukuba isiqwenga esithile somxholo uveliswe inani le-X lentengiso okanye u-Y wexabiso lenyanga eliphinda-phindayo lengeniso, izakubanenkohliso. Ngokusisiseko, uya kuzama ukubonisa i-ROI yokuthengisa umxholo - into wonke umntu afuna ukuyazi, kodwa akukho mntu unokungqina ngaphandle kokusebenzisa igama elithi "mhlawumbi".
Kusenokwenzeka ukuba abantu abaza kufunda ingxelo yakho, okanye wena ngokwakho, bangathanda ukwazi “imbuyekezo kutyalo-mali”, ngoko ke masime apha okomzuzwana.
Ingxaki nge-ROI ekuthengisweni komxholo ilele kwiimodeli ezingafezekanga kunye nohambo lwabathengi olungahambelaniyo. URyan Law uyayicacisa kwisikhokelo sakhe sokubala umxholo we-ROI:
Ngaba kukho umntu oye waguquka ngenxa yenqaku okanye nangona kunjalo? Xa befunda amanqaku amaninzi, yeyiphi eyona mpembelelo inkulu? Ukuba umntu uthenga ngenxa yesibhengezo, ngaba kufuneka siqhubeke sityala iposti yebhlog abayifunde ngaphambili?
URyan Law, UMlawuli weNtengiso yoMxholo,
Uhambo lwabathengi nalo alufane lubethe ngqo njengoko sinethemba. Umntu omnye unokufunda amanqaku angama-50 kwaye angaze athenge nantoni na; omnye usenokufunda inqaku elinye, anyamalale kangangonyaka, aze athenge ngoko nangoko. Yeyiphi indima eyadlalwa nomxholo kolu hambo?
Oko kwathiwa, i-ROI yomxholo ayisosihloko omele usiphephe. Ngokusisiseko unokhetho ezimbini apha:
- Zama ukubala i-ROI ngokusebenzisa iindlela ezingafezekanga kodwa ezinengqiqo. URyan uchaza ezintathu kuzo kwisikhokelo sakhe.
- Thatha umxholo oncomekayo we-ROI esekelwe kwindima yayo yesicwangciso. Ngokusisiseko, i-ROI yingxoxo ebalaseleyo yokulandela ukuthengisa umxholo, kodwa ayisiyiyo yodwa. Ukuthengiswa komxholo kudlala indima yobuchule kuba kuneenzuzo ezininzi ekunzima kakhulu ukuthi "hayi" kuzo. Ycinge. Ukuba bonke abakhuphisanayo benza umxholo, ngaba unokukwazi ukuba ngohlukile? Yeyiphi enye indlela onokuthi ubonise ngayo kubaphulaphuli indlela imveliso/inkonzo ezisombulula ngayo iingxaki zabo? Ukuba umphathi wakho okanye umxhasi wakho uyathandabuza kwawona mbono womxholo, luluvo olulungileyo ukuwuxoxa kwaye ulawule okulindelekileyo phambi kokuba ungene.
OKUFUNDILEYO FUNDA
- I-ROI yokuThengisa umxholo: Indlela yokubeka ixabiso le-$ kuMxholo wakho
8. Ingxelo esemgangathweni
Ekugqibeleni, gqibezela ingxelo yakho ngayo nayiphi na into efanelekileyo ukuyikhankanya ehamba ngaphaya kwedatha ekrwada okanye ngaphaya kwesiqhelo.
Ezi zinokuba:
- Ikhankanywa kwiincwadana zeendaba kunye nolunye ujikelezo lomxholo.
- Indumiso yemidiya yoluntu.
- Ingxelo ngomgangatho womxholo ovela kubaphulaphuli.
- Umxholo okhankanywe ngamathemba kwiincoko.
Umzekelo, ndisebenzisa ii-Ahrefs nyanga zonke ukufumana iisayithi ezinamanqaku am. Lo mzekelo ubonisa abaphembeleli ababini beshishini abanxibelelanisa kuphononongo lwam lwamva nje lwe-SEO.
Eli ikwalithuba elihle lokukhankanya ingxelo yokusebenza:
- Ukuvalwa kweendlela, njengokufumaneka okuphantsi kweqela loyilo.
- Iiprojekthi, umzekelo, ijolise ekubuyiseleni i-traffic yezinto eziphilayo ezilahlekileyo ngokugxila ekuhlaziyeni umxholo omdala.
- Amathuba okuphucula, njengokulungelelanisa umxholo ngokusondeleyo kunye neenjongo zokuthengisa.
Iingcamango zokugqibela
Akukho ngxelo inokusebenza ngaphandle kwenkxaso yabachaphazelekayo. Kunokuba unyanzelise ukuba kubhalwe ingxelo ethile, bonisa isampula yengxelo, chaza ixabiso layo, uze ucele impendulo. Uyingcaphephe, kodwa bangumxhasi, ke vulelekile ekufumaneni indawo ephakathi.
Ngokumalunga nokuphindaphindwa kwengxelo, isiqhelo senyanga, ngekota, nangonyaka. Ukongezelela, iingxelo zinokulungiselelwa amaphulo athile, anokwahluka ngexesha. Kwakhona, oku kuyinto efanelekileyo ukuxoxa kunye nomamkeli wengxelo.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
