Ngokwengxelo yamva nje yeGlobalData, phantse isiqingatha (47%) sabathengi bahlala bephenjelelwa yindlela ihlabathi elibangqongileyo elitshintsha ngayo. ISitayile nje sijonga impembelelo ye-geopolitics kwicandelo lempahla.
I-GlobalData's Geopolitics: Ingxelo yeNgcaciso yeSigqeba iveze ukungaqiniseki okudalwe yi-geopolitics kuphembelela iimbono zabathengi beempawu kunye nokuthembeka kwazo. Ngenxa yoko, ukhetho lwabathengi luchatshazelwa luxinzelelo lwelizwe.
UChristopher Granville ovela kwi-GlobalData TS Lombard uthe kwingxelo: "Umngcipheko we-geopolitical ngokwembali uqhele ukuba kude kwiinkxalabo zemihla ngemihla zeshishini. Ayisekho le nto.”
Ishishini lempahla aliqhelekanga ukuba libe nokuphazamiseka kunye nemingeni evela kwizinto ze-geopolitical ezifana neengxabano, imigaqo-nkqubo yezorhwebo, kunye nokungazinzi kwezopolitiko. Ezi ziguquguqukayo zichaphazela kakhulu imfuno yabathengi, iindleko zokusebenza, ikhonkco lokubonelela, kunye nezigqibo zokukhangela ngaphakathi kwecandelo lempahla.
I-Geopolitical inefuthe kwindlela yokuziphatha yabathengi, izimo zengqondo
Ingxelo ye-GlobalData ibonise ukuba iziganeko ze-geopolitical zingenza "impembelelo ye-ripple" echaphazela iimeko zoqoqosho, ukuzithemba kwabathengi, kunye nenkcubeko dynamics.
Ingxelo icacisile: “Kwimeko yoqoqosho lwehlabathi esele iphawulwe kukunyuka kwamaxabiso aphezulu kunye nokuphazamiseka kokubonelelwa ngokushiyekileyo emva kobhubhani, iminyhadala efana nokungquzulana e-Ukraine kunye nokulandela izohlwayo zoqoqosho kwandisa ukungazinzi kwemarike.
“Oku ke kuphembelela ukuzithemba kwabathengi ngokudala uloyiko kunye nokungaqiniseki ngekamva, nto leyo enokukhokelela kwinkcitho enobulumko. Iziganeko ezinkulu zehlabathi zisenokubangela utshintsho kwimbono yoluntu kunye nemilinganiselo, ebumba iimveliso kunye neempawu abathengi abazifumanisa zinomtsalane okanye zamkelekile ekuhlaleni. "
Ingxelo ikwaxoxile ukuba ukhetho lwabathengi aluchazwanga kuphela kwiimfuno zomntu kunye neempawu zemveliso kodwa nangokwemibono yebrendi kunye nokwandisa apho uphawu "lubonisa ngokuchanekileyo ixabiso lomntu."
Ingxelo ye-GlobalData ifumene ukuba phantse isibini kwisithathu (65%) sabathengi baya kuthenga iimveliso ezininzi kwi-brand ukuba ihambelana neenkolelo zabo kunye nemilinganiselo yabo, uluvo oluvakaliswa ngokukodwa phakathi kwee-millennials (69%).
Abathengi nabo bakulungele ukulahla uphawu ngezizathu ezifanayo, uninzi (54%) lukulungele ukulukwaya uphawu ukuba luyaphambuka kwiinkolelo zabo.
Ukubonisa le ngongoma, ingxelo ibhekisa kungquzulwano lwaseRussia-Ukraine, igxininisa ukuvela “kokuchasana ngokuhlangeneyo” kwiibrendi kunye neemveliso ezivela eRashiya.
Ngokufanayo, ichaza ukuba ungquzulwano eGaza lubangele abathengi kumacala omabini ukuba bavakalise ukungoneliseki kwabo ngokukwayiwa okujoliswe kuko ngokuchasene neempawu zehlabathi ezicingelwa ukuba zinento yokwenza nongquzulwano.
Umxholo wezopolitiko uye wafikelela incopho ngoMatshi ka-2024
Iinkxalabo zemo yezopolitiko ibingowona mxholo ukhankanywa kakhulu kwiifayile zenkampani yecandelo lempahla phakathi kuka-Okthobha wama-2023 ukuya ku-Epreli ka-2024.
Umxholo ukhankanywa ngencopho ngoMatshi ka-2024 kunye nezopolitiko ezichazwe ngamaxesha angama-747.
Oku kuyinyaniso njengoko umzi-mveliso wefashoni ubonakala usokolana nentlekele enye emva kwenye. Ukusuka kwintlekele yoLwandle oluBomvu ekhokelela ekulibazisekeni kweenqanawa kunye neendleko ezongezelelweyo kwiimveliso zefashoni kunye nabathengisi, ukuya kunyaka wesithathu wengxabano yaseRussia-Ukraine eqhuba amaxabiso amandla, kunye nokunyuka kwamaxabiso okunefuthe kuqoqosho lwehlabathi kunye nokucudisa ingeniso yabathengi.
M. Fatih Bilici, usekela-mongameli we-Istanbul Textile kunye ne-Apparel Exporter Association (ITHIB), uxelele i-Just Style kutshanje ukuba ukuhlaselwa koLwandle oluBomvu kwakunempembelelo eTürkiye. Ngaphandle kokufumana izinto ezikrwada ezinje ngomqhaphu ekuhlaleni, wathi iTürkiye ikwangenisa evela e-US, ekhokelela ekonyusweni kolibaziseko ngenxa yokuphazamiseka kwezothutho.
Kwenye incoko kunye neSitayile nje, u-Yazan Zubeidi, iqabane elilawulayo kwi-Jordanian Modern Textile, umenzi wase-Amman we-casual knitwear yamadoda, abafazi kunye nabantwana, udize ukuba ukuthengiswa kwempahla yasekhaya kunye nempahla e-Jordan kuye kwehla ubuncinane nge-40% ukususela ekuqaleni kongquzulwano lwe-Israel-Gaza.
“Oku kuhla kunganxulunyaniswa nezinto ezininzi eziquka ukungafuni kwabathengi ukuthenga ngentsebenziswano nabantu baseGaza, ukurhoxiswa phantse yonke iminyhadala, imibhiyozo namaphulo, nokwehla kakhulu kwamanani abakhenkethi,” utshilo uZubeidi.
Ngaphezu koko, idatha evela kwi-Ofisi ye-Team Textiles and Apparel (OTEXA) bubungqina bendlela imiba ye-geopolitical ephazamisa ngayo i-industry yempahla ngoku, kunye neempahla ezithunyelwa ngaphandle ezivela kuyo yonke imithombo ewela i-22% ngonyaka-ngonyaka kwi-2023 ukuya kwi-24.3bn ye-square meter elinganayo (SME).
Umthombo ovela Isimbo nje
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-just-style.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
