Ngaba ukhe wazibuza ukuba kutheni iphepha lokufika lewebhusayithi yakho lingajiki iindwendwe zibe ngabathengi? Isenokudanisa xa abathengi abanokubakho behlala kwiphepha lakho kwaye bagqabhuke ngokukhawuleza ngaphandle kokuthatha isenzo esinqwenelekayo.
Enyanisweni, kuphela I-22% yamashishini banelisekile ngamazinga abo okuguqulwa, okubandakanya ukuguqulwa kwephepha lokufika.
Ukuba umgangatho wokuguqulwa kwephepha lakho lokufikela uziva ubambekile, esi sikhokelo sesakho. Siza kubonelela ngezicwangciso ezisebenzayo zokuphucula iphepha lokusebenzisa ukwenza uninzi lwabaphulaphuli bakho.
Kodwa okokuqala, lithini kanye kanye iphepha lokufikela, kwaye kutheni libalulekile kwimpumelelo ye-intanethi? Kwaye kutheni amazinga akho enguquko ehla? Qhubeka ufunda ukuze ufunde ngakumbi.
Isiqulatho
Yintoni iphepha lokufika?
Kufuneka usebenzise nini iphepha lokumisa?
Leliphi inqanaba elilungileyo lokuguqula iphepha lokufikela?
Yintoni ulungiselelo lwephepha lokufikela?
Izibonelelo zokuphucula iphepha lakho lokufika
Izizathu zokuba kutheni iphepha lakho lokufika lingaguquli izikhokelo
Iingcebiso zokuphucula amazinga okuguqula iphepha lokuhlala
isiphelo
Yintoni iphepha lokufika?
A iphepha lokufika liphepha lewebhu elisetyenziselwa intengiso ethile okanye iphulo lentengiso. Injongo yayo ephambili kukuguqula iindwendwe zibe zikhokelo okanye abathengi ngokukhuthaza isenzo esithile, njengokuzalisa ifom, ukubhalisela i-newsletter, okanye ukuthenga.
Kufuneka usebenzise nini iphepha lokumisa?
Njengomnini weshishini le-e-commerce, ungasebenzisa amaphepha okuhlala ngokusekwe ngokweemeko ezithile kunye neenjongo. Ezinye zeemeko apho iphepha lokumisa elinikezelweyo linokusetyenziswa ziquka:
- Ukwazisa imveliso okanye inkonzo entsha
- Xa injongo kukuthatha izikhokelo ezixabisekileyo njengeedilesi ze-imeyile
- Ukuqaqambisa iintengiso zexesha eliqingqiweyo okanye izibonelelo ezikhethekileyo
- Ukubhaliswa kwesiganeko njenge-webinars okanye iinkomfa
- Amaphulo eentengiso ahlukeneyo kumaqela athile
- Xa unikezela ngomxholo okhutshelwayo onjengamaphepha amhlophe okanye ii-ebooks zasimahla
Leliphi inqanaba elilungileyo lokuguqula iphepha lokufikela?
Ngokutsho kwe-HubSpot, umndilili wokuguqulwa kwamaphepha okufika kuwo onke amashishini 5.98%. Nangona kunjalo, iingcali zithi 10% lizinga loguqulo olulungileyo.
Ukuphumeza esi siganeko sibalulekileyo sinokwenzeka kuphela ukuba udala amaphepha okumisa asebenzela wena kunye neendwendwe zakho. Ukongeza, ukuhlaziya rhoqo kunye nokwenza ngcono iphepha lakho lokufika ngokusekwe kwidatha kunye nohlalutyo lubalulekile. Khumbula ukuba izinga lokuguqulwa linokuba lilungile kuphela xa liphucula ngokuhamba kwexesha kwaye lihambelana neenjongo zeshishini lakho.
Yintoni ulungiselelo lwephepha lokufikela?
Ukulungiswa kwephepha lokufika (i-LPO) lulwahlulo lwexabiso lokuguqulwa kokuguqulwa okubandakanya ukuphucula iphepha lokumisa ukwandisa ipesenti yeendwendwe ezigqiba ukuthengiselana.
I-LPO isebenzisa uhlalutyo lwedatha, A uvavanyo / B, kunye nengxelo yomsebenzisi ukuchonga kunye nokujongana nemiqobo yokuguqulwa. Izinto zokuphucula kwiphepha lokumisa ziquka i-layout, umxholo, kunye neefowuni-esenzweni, nto leyo eyenza amava omsebenzisi angenamthungo kunye nokunyanzelisa.
Ukulungiswa kwephepha lokufika kujolise ekusulungekiseni nasekuphuculeni ukusebenza kwewebhusayithi. Oku ekugqibeleni kwandisa amathuba okuba abatyeleli bagqibe injongo ekujoliswe kuyo, ukwandisa imbuyekezo yakho kutyalo-mali, kunye nokufezekisa iinjongo zoshishino.
Izibonelelo zokuphucula iphepha lakho lokufika
Apha ngezantsi kukho uncedo lwephepha lokufikela eliguqula kakhulu:
1. Yandisa ingeniso
Ukuphucula iphepha lakho lokufika liqinisekisa ukuba iindwendwe zakho zifumana ngokukhawuleza ulwazi oluxabisekileyo, lubanyanzela ukuba bathathe amanyathelo afunekayo njengokuthenga imveliso, ukwandisa kakhulu ingeniso yakho yokuthengisa.
Thatha umzekelo we moz, Inkampani ye-SEO ebonisa amandla ephepha lokufika eliphuculweyo. Baliguqule iphepha labo lokufika laba sisixhobo esisebenzayo sokuthengisa ngoyilo olucokisekileyo. Iinzame zabo zokuphucula zikhokelele ekwandeni okukhulu kuguquko oluguqulelwe ekubeni luncomekayo US $ 1,000,000 kwingeniso ngonyaka nje omnye.
2. Amava omsebenzisi aphuculweyo
Khawucinge ngemeko apho umkhokeli onokuthi ufike kwiphepha lakho lokufika. Uyilo lucocekile, umxholo umfutshane, kwaye amaqhosha okubizela-kwisenzo abekwe ngobuchule. Akukho mfuneko yokuba bakhangele ulwazi-lubonakaliswe ngaphandle komthungo.
Olu hambo lungakhubekiyo luguqula umtyeleli onomdla ukuba abe lithemba elibandakanyekayo, okonyusa kakhulu amathuba okuguquka. Uphononongo lubonisa ukuba amaphepha okumisa anoyilo oluphuculweyo lwe-UX anokuqhuba uguqulo ngo 400%.
3. Ukunciphisa iindleko zokufumana
Ukulungiswa kwephepha lokufika kunciphisa iindleko zokufumana ngokunyusa izinga lokuguqulwa, okukhokelela ekusebenziseni ngokufanelekileyo uhlahlo lwabiwo-mali lokuthengisa.
Ngoku ka izibalo zengcali, amaphepha okuhlalisa alungiselelwe kakuhle anezinga eliphezulu le-160% lokuguqulwa kwezenzo ezifana nokubhalisa, oku kuthetha ukuba inxalenye enkulu yeendwendwe zewebhusayithi ziguqulwa zibe zikhokelo okanye abathengi. Oku kwanda kobuchule bokuguqula ngokuthe ngqo kunciphisa iindleko ezifunyenweyo, kuqinisekisa ukuba izixhobo zentengiso zisetyenziswa ngokufanelekileyo kwaye imbuyekezo iyonke kutyalo-mali iyaphucuka.
Izizathu zokuba kutheni iphepha lakho lokufika lingaguquli izikhokelo
Uninzi lwamaphepha okumisa adibana nocelomngeni ekuguquleni izikhokelo ngenxa yemigibe eyahlukeneyo eqhelekileyo. Ukuqonda ezi mpazamo kukunceda uze nezicwangciso ezisebenzayo zokuphucula iphepha lokufika. Apha ngezantsi zizizathu ezithile zokungeniswa kwamaphepha okusilela ukuguqula:
1. Uyilo olugqithisayo lwephepha.
Uyilo oluyinkimbinkimbi okanye oludibeneyo lunokugqithisa iindwendwe zesayithi, zibaphazamise kumyalezo oyintloko okanye umnxeba kwisenzo.
2. Amaxesha okulayisha iphepha elicothayo
Kwimeko yedijithali yanamhlanje ekhawulezayo, ukukhuphela kancinane amaphepha kunokuthintela abasebenzisi. Ukulibaziseka kwemizuzwana nje embalwa kunokuba nefuthe elibonakalayo kumazinga okukhula kunye noguquko. Ukulibaziseka kwemizuzwana emi-2, umzekelo, kwandisa izinga lokutsiba 103%.
3. Ukunqongophala kwe-mobile optimization
55% yabasebenzisi fikelela kwiiwebhusayithi kwizixhobo eziphathwayo. Ukuba amaphepha akho okumisa awalungiselelwanga abasebenzisi beselula, uninzi lwabo lunokugqiba kwelokuba luhambe. Uphononongo lubonisa ukuba ukulibaziseka kwe-1-yesibini kwixesha lokulayisha iphepha leselula kunciphisa ukuguqulwa 20%.
4. Ukunqongophala kweempawu zokuthembela
Amaphepha okufika ngaphandle kweempawu zokuthembela ezifana nobungqina, iibheji zokhuseleko, okanye imigaqo-nkqubo yabucala ecacileyo ishiya abasebenzisi bethandabuza malunga nokubonelela ngolwazi lwabo kwi-intanethi. I-49% yeendwendwe zewebhu unemiba yokuthembana ngewebhusayithi ngaphandle kweebheji zokuthembela.
5. Ukungacaci/ukunqongophala kokubizelwa esenzweni
Xa iphepha lokumisa lingenalo i-CTA evelele okanye enyanzelwayo, iindwendwe zingaqinisekanga malunga namanyathelo alandelayo, okukhokelela ekungabazeni kunye nezinga eliphezulu lokunyuka. Ingxelo ye-Small Business Trends ibonisa ukuba I-70% yoshishino iiwebhusayithi ziswele umnxeba kwisenzo, zibenza baphoswe lishishini elinokubakho.
6. Ikopi engasebenziyo
Ukuba umxholo wephepha lokufikela uyasilela ukujongana neentlungu zabaphulaphuli ekujoliswe kubo okanye ukuhambisa ibali elinyanzelisayo, lisenokungavakali, libangele ukuthotywa okuphantsi. inqanaba lotshintsho.
7. Isindululo sexabiso esichazwe kakubi
Abatyeleli banokungasiboni isizathu sokubandakanyeka ngakumbi ukuba iphepha lokumisa alinxibelelani ngexabiso elikhethekileyo lemveliso okanye inkonzo.
Iingcebiso zokuphucula amazinga okuguqula iphepha lokuhlala
1. Bandakanya zonke izinto ezibalulekileyo zephepha lokufika
Iphepha lokufika lisebenza njengesixhobo esibalulekileyo sokuguqula iindwendwe zibe zikhokelo. Kufuneka iquke izinto eziphambili zokuqhuba uguqulo kwaye iyenze isebenze. Awona malungu aphambili kufuneka abe nalo iphepha lakho lokufikela:
- Isihloko esichukumisayo kunye nesihlokwana
- Cacisa inkcazo yonikezelo
- Imifanekiso ebandakanyayo, imifanekiso, okanye iividiyo
- Izinto ezixhasayo ezifana nobungqina, ulwazi loqhagamshelwano, kunye neebheji zokuthembela
- Ifom yokubamba isikhokelo
2. Qinisekisa ukuba umyalezo wakho wephepha lokufika uhambelana neentengiso zakho
Ukulungelelanisa iphepha lakho lokufika umyalezo ngeentengiso zakho ngundoqo kwimpumelelo yoguqulo. Ukungaguquguquki kudala ukuthembana, kuqinisekisa ukuba iindwendwe zifike kwindawo eyiyo.
Ukutshintshela ngaphandle komthungo ukusuka kwintengiso ukuya kwiphepha lokumisa kuphucula amava omsebenzisi, kunciphisa amaxabiso e-bounce, kwaye kukhuthaza unxibelelwano olomeleleyo nabaphulaphuli bakho. Oku ekugqibeleni kukhokelela kumazinga aphezulu okuguqulwa kunye nokuphuculwa komsebenzi wephulo jikelele.
3. Susa ukukhangela kunye nezinye iziphazamiso
Ukususa izalathisi ezingeyomfuneko kunye neziphazamiso kwiphepha lakho lokufika sisicwangciso se-CRO ongasisebenzisa. Ngokwenza njalo, ukhokela ingqalelo yabatyeleli ngokuthe ngqo kunikezelo lwakho.
Ngokophononongo olwenziwa yi-Wordstream, amaphepha okumisa ngaphandle kwamakhonkco okukhangela anokufumana ukonyuka okubalulekileyo kumazinga okuguqulwa, kunye nokuphuculwa komndilili 40%.
Kwisityhilelo se-VWO, omnye wabaxumi babo, uYuppiechef, wandise ukubhaliswa kwabo 100% emva kokuphelisa imenyu yokukhangela kwiphepha labo lokufika. Esi sifundo sophononongo sigxininisa ukubaluleka kokunciphisa iziphazamiso ukuze kuphuculwe ukuzibandakanya kwabasebenzisi kunye nokwandisa amathuba okuguqulwa.
4. Gxininisa ixabiso lesithembiso
Ukuba uyasokola ukwenza iphepha lakho lokufikela lingqineke ngakumbi, kungenxa yokuba awunxibelelani kakuhle ngexabiso lonikezelo lwakho kwikopi yakho.
Ungaqinisekisa njani ukuba iziphakamiso zakho zexabiso zicacile? Zama ukuqaqambisa iinzuzo ezizodwa zemveliso okanye inkonzo ngelixa ujongana neendawo ezibuhlungu zabaphulaphuli bakho.
Ukuba udlulisa indlela unikezelo lwakho olubonelela ngayo ngesisombululo, oku kucaca kukhuthaza unxibelelwano phakathi kwemveliso yakho kunye nabaphulaphuli bakho, nto leyo ebenza bazimisele ngakumbi ukuguqula abathengi abahlawulayo.
5. Cela kuphela ulwazi olufuna ngokwenene
Ukomeleza uguqulo lwephepha lokufikela, cela kuphela ulwazi oluyimfuneko. Yiba nomfanekiso ucela undwendwe inombolo yalo yefowuni xa bethengisa i-ebook-oku kunokutyhafisa iinguqu.
Abantu bayakulumkela ukwabelana ngeenkcukacha ezingeyomfuneko. Nditsho phantse isiqingatha sabemi behlabathi ixhalabele ukwabelana ngeenkcukacha zobuqu. Ke ngoko, gcina iifomu zakho zilula; ukuba i-imeyile yanele, namathela kuloo nto.
Umzekelo, undwendwe olufuna ulingo lwasimahla lusenokuthandabuza ukuba luhlaselwe ngeendlela ezinde. Enyanisweni, umyinge wenani lemihlaba yefom yi-11. 120%. Ngokufuna iinkcukacha ezibalulekileyo kuphela, wakha ukuthembana kwaye wandise amathuba okuba undwendwe lube lukhokelo oluxabisekileyo.
6. Yenza amaphepha amaninzi okumisa ukuze wenze izikhokelo ezininzi
Ukwahluka kwamaphepha okumisa konyusa iinzame zakho zokukhokela kwisizukulwana. Uphononongo lwe-Hubspot luveze ukuba amaphepha okumisa anelona zinga lilungileyo lokubhalisa 23%. Oku kubenza babe sisiqwenga esixabisekileyo sesicwangciso sakho sokuthengisa.
Unokwenza amaphepha ekujoliswe kuwo kumacandelo ahlukeneyo abaphulaphuli okanye iimveliso, ekuvumela ukuba ulungelelanise umxholo kwiimfuno ezithile. Eminye imizekelo yamaphepha asebenzayo okumisa onokuwenza abandakanya amaphepha okubhalisa ngokukhawuleza, amaphepha emveliso abonisa iminikelo, amaphepha obungqina bobungqina boluntu, kunye namaphepha amade anika ulwazi olunzulu.
Iphepha ngalinye libonelela ngezinto ezahlukeneyo ezikhethwa ngabasebenzisi kwaye likhuthaza ukubandakanyeka. Okukhona uwakhayo amaphepha okumisa, kokukhona unamathuba amaninzi okuthatha izikhokelo, ukubonelela ngesicwangciso esiguquguqukayo esonyusa isizukulwana esikhokelayo kunye nokwandisa amava omsebenzisi, aphembelela amaxabiso akho okuguqula.
7. Yenza ubizo lwakho kwisenzo lucace kwaye lucace
Ubizo-nyathelo olucacileyo nolunyanzelisayo (CTA) lubalulekile kwimpumelelo yephepha lokufika. Iqhosha le-CTA likhokela iindwendwe malunga nokuba liliphi inyathelo ekufuneka lithathe, liphucula amathuba okuguqulwa.
Ukuba iindwendwe zihlala kwiphepha eline-CTA engacacanga, banokuthandabuza kwaye bangaqinisekanga ngezenzo zabo. Ukwenza ukuba kungabonakali kunciphisa ukudideka, ukuqinisekisa ukuba iindwendwe ziyaliqonda inyathelo elilandelayo. Umzekelo, i-CTA ene-clutter encinci kunye nesithuba esimhlophe esingaphezulu kunokunyusa amazinga okuguqulwa 232%.
8. Nciphisa ixesha lokulayisha iphepha
Ukunciphisa amaxesha okulayishwa kwephepha yindlela efanelekileyo yokunciphisa amaxabiso okukhwela kwephepha lokufika. Ukukhawulezisa isantya sakho sokulayisha iphepha ukuya kubuncinci kuqinisekisa ukuba iindwendwe zonwabela amava omsebenzisi angenamthungo.
Uphando lubonisa ukuba ukulibaziseka kwe-1-sekondi kunokubangela a I-7% yokunciphisa ukuguqulwa, kwaye ngokubeka phambili ukulayisha okukhawulezileyo, awugcini nje ngokugcina umdla wabatyeleli kodwa ukwanyusa izinga lenjini yokukhangela.
Kumhlaba wokhuphiswano wothethathethwano lwe-intanethi, iphepha lokumisa elikhawulezayo ayisosicwangciso-qhinga—siyokukhawulezisa ukuguqulwa kwamazinga aphezulu, ulwaneliseko oluphuculweyo lwabasebenzisi, kunye nomda wokukhuphisana kugqatso lwedijithali.
9. Vavanya kwaye uhlaziye amaphepha akho okumisa
Ukwamkela inkcubeko yokuphucula okuqhubekayo ngovavanyo lwe-A / B kunye nohlaziyo oluqhelekileyo kunokunyusa ukusebenza kwephepha lakho lokufika. Esi sicwangciso sincede amashishini aphucule amazinga okuguqulwa kwawo ngo 60%. Uvavanyo lwe-A/B, apho iinguqulelo ezimbini zamaphepha zithelekiseka, zikunceda ukuba uchonge ukuba zeziphi izinto zoyilo lwephepha lokufikela ezidibana kakhulu nabaphulaphuli bakho.
Iindlela ezilungileyo xa uvavanyo lwahlulahlulwe lubandakanya ukubeka iinjongo ezicacileyo kunye nokuvavanya into enye ngexesha ukuze ufumane iziphumo ezilungileyo. Ukongeza, gcina amaphepha akho ematsha ngokuhlaziya umxholo, imifanekiso, kunye namaqhosha asekelwe kwiziphumo zovavanyo.
Ke ngoko, phatha amaphepha akho okumisa njengomsebenzi oqhubekayo, uhlala uphucula ngovavanyo oluhlakaniphile kunye nohlaziyo olukhawulezayo ukufumana abantu abaninzi ukuba bathathe inyathelo kwindawo yakho.
isiphelo
Ukuphucula iphepha lakho lokufika ngumba obalulekileyo wentengiso yedijithali, kwaye esi sikhokelo sibonelela ngeengcebiso ezisebenzayo zokuphucula iphepha onokuzisebenzisa ukuqhubela ishishini lakho kwinqanaba elilandelayo. Ukuthatha la manyathelo kukuqinisekisa ngakumbi ukukhokela, amava angcono, kunye nengeniso ethe kratya yendawo yakho ye-e-commerce.
