Kwishishini lobuhle, umkhwa ovelayo we "Robust Luxury" udibanisa i-aesthetics kunye nokuzinza kunye nokusebenza. Lo mkhwa ubonakalisa utshintsho oluya kwiimveliso ezingabukeki nje zinkulu kuphela kodwa zikwahlala ixesha elide kwaye ziyasebenza, zidibana ngaphandle komthungo neendawo zokuhlala zabathengi kunye neendlela zokuphila.
Isiqulatho
● Yintoni iRobust Luxury?
● Imizekelo yeRobust Luxury kwiiMveliso zobuhle
● Iinkqubo eziZinzileyo kubuNtofontofo obuRobust
● Ukuguqula Izinto Zemihla Ngemihla zibe ziiNdawo zokuGcina ubunewunewu
Yintoni iRobust Luxury?
Ubunewunewu obuqinileyo yintanda-bulumko yoyilo etshata ubuhle kunye nonyamezelo, imveliso yobugcisa ayiphuculi nje ubuhle bobuhle kodwa yakhelwe ukuhlala. Lo mbono uye wavela njengento ephambili kumashishini obuhle kunye nendlela yokuphila, apho isibheno sobunewunewu sichazwa ngokutsha ukubandakanya ukuqina kunye nokusebenza. Ngokwemveli, izinto zodidi zazixatyiswa ngenxa yokuzikhethela kwazo kunye nexabiso lokuhombisa, kodwa ukomelela kobunewunewu kutshintshela ingqalelo kwiimveliso ezinikezela ubomi obude. Olu tshintsho lubonelela ngesiseko esikhulayo sabathengi esixabisa uzinzo kunye nokusebenza ngokufanelekileyo kunye nobunewunewu bemveli.
Njengoko iindlela zokuphila ziguquka ngakumbi, kukho imfuno ephawulekayo yeemveliso ezidityaniswa ngaphandle komthungo kwiinkalo ezahlukeneyo zobomi bemihla ngemihla ngaphandle kokuncama isitayile okanye umgangatho. Le ndlela yokusebenza ayifezekisi kuphela iimfuno ezisebenzayo zabathengi kodwa ihambelana nokunyuka kokuqonda kokusingqongileyo, isenza ubunewunewu obuqinileyo bube luphawu lwangoku lophuhliso lwemveliso kwicandelo lobunewunewu.
Imizekelo yeRobust Luxury kwiiMveliso zobuhle
Omnye wemizekelo ebalaseleyo yobunewunewu obuqinileyo yiSoftware yeeNkonzo zeTheraplush cream yesandla. Le mveliso ingumzekelo wendlela yokusebenza kabini ngokusebenza njenge-skincare ebalulekileyo kunye neqhekeza lokuhombisa. Isikhongozeli saso, esilungiselelwe ngokunqwala ukuya kwi-aesthetics yenkulungwane yaphakathi, iphinda kabini njengomphathi wendandatho, iyenza isigxina esisisigxina kwitafile esecaleni kwebhedi kunenye ityhubhu ekwidrowa. Ngokufanayo, i-Chinese brand Documents iye yavelisa i-diffuser ye-fragrance yemoto eyenziwe kwi-alloy ye-zinc ehlala ixesha elide.
Le mveliso ibonelela ngophuculo olunesitayile nolusebenzayo kwindawo yemoto yemihla ngemihla, enamakha amathathu awodwa anokuphinda azaliseke agxininisa ukusetyenziswa kwayo kwexesha elide. Le mizekelo iqaqambisa indlela iimveliso zobuhle eziguquka ngayo ukusuka kwizinto ezilahlwayo ukuya kwinto ehlala ixesha elide, iziqwenga ezinemisebenzi emininzi ezibonelela ngexabiso elithe kratya kwaye zidibanisa nzulu ngakumbi kwindlela yokuphila kunye nendawo yabathengi.
Iinkqubo eziZinzileyo kwiRobust Luxury
Uzinzo lwenza umqolo wobunewunewu obuqinileyo. Iimveliso ziya zithatha iindlela zokuzalisa kwakhona kwaye zisebenzise izinto ezihlala ixesha elide ukwandisa ubomi beemveliso zazo, ngaloo ndlela zixhasa i-ethos ezinzileyo. Umzekelo, i-Documents 'car fragrance diffuser ayiphuculi nje kuphela ubuhle bobuhle kunye nolwakhiwo oluqinileyo lwe-zinc alloy kodwa ikwakhuthaza uzinzo lokusingqongileyo ngoyilo lwayo oluphinda luzaliseke. Le ndlela inciphisa inkunkuma kwaye ikhuthaza abathengi ukuba batyale imali kwiimveliso eziya kubasebenzela ixesha elide.
Ngokufanayo, iKhabhinethi yezeMpilo e-US iye yacinga ngokutsha ukupakishwa kwamayeza ngeengqayi zeglasi ezisisikwere ezisebenzayo ezidityaniswe neengxowa zokuzaliswa kwakhona ezivundisiweyo. Izinto ezintsha ezinjalo azikho nje malunga nobuhle kunye nokuqina; bamalunga nokudala imodeli yoqoqosho lwesetyhula kwicandelo leempahla zodidi, ukunciphisa ifuthe lokusingqongileyo kusetyenziso lwemveli lokunethezeka.
Ukuguqula izinto zemihla ngemihla zibe ziiKeepsakes ezinobunewunewu
Ukuguqulwa kwezinto eziqhelekileyo zibe ziinkumbulo ezinqwenelekayo yinto ephambili yobunewunewu obuqinileyo. Iibrendi ezifana neKhabhinethi yezeMpilo kunye ne-UK yokuqalisa i-Tabuu ikhokela olu tshintsho ngokuyila ngokutsha iimveliso zemihla ngemihla ngokujija okutofotofo. Iingqayi zeglasi ezisikweri zeKhabhinethi yezeMpilo zogcino lwamayeza kunye neekesi zeepilisi zeTabuu ezithambileyo, ezinokusetyenziswa kwakhona ezenziwe ngentsimbi ziyimizekelo egqibeleleyo yendlela izinto ezisebenzayo ezinokuthi zibe nobunewunewu ngayo ngoyilo olucingisisiweyo kunye nezixhobo ezomeleleyo.
Ezi mveliso ziphakamisa amava omsebenzisi kwaye zidibanise ngokungenamthungo kubomi obutofotofo, zicela umngeni kwimbono yokuba ubunewunewu bumalunga nobuhle bendabuko kuphela. Ngokuphinda ucinge uyilo kunye nokusebenza kwezinto zemihla ngemihla, ezi mpawu ziseta imigangatho emitsha kwimarike yobunewunewu, zenza ubuhle bemihla ngemihla kunye neemveliso zempilo zingabi sisitayile nje kuphela kodwa zizinzileyo kwaye zisebenziseke.
isiphelo
Ingqikelelo yobunewunewu obuqinileyo ibonisa utshintsho kumashishini obuhle kunye nendlela yokuphila, njengoko ichaza ngokutsha ubunewunewu bemveli ukubandakanya uzinzo, ukusebenza kunye nokuqina. Lo mkhwa ujongene nokutshintsha kwezinto ezikhethwa ngumthengi ezibeka phambili iimveliso ezidityaniswa ngokungenamthungo kubomi bemihla ngemihla ngelixa zibonelela ngexabiso lexesha elide. Njengoko kubonisiwe ziimpawu ezinje ngeeNkonzo ezithambileyo, amaXwebhu, iMpilo yeKhabhinethi, kunye neTabuu, ukudityaniswa kwezixhobo zentsimbi kunye noyilo olusebenzayo aluphuculi nje amava omthengi kodwa lukwanegalelo kwindlela ezinzileyo nesesikweni kubunewunewu.
Intshukumo ebheke kubunewunewu obuqinileyo iqaqambisa utshintsho oluphangaleleyo kushishino apho ubunewunewu bungasachazwanga kuphela bubutyebi kunye nokukhetheka, kodwa ngendlela iimveliso eziyifezekisa ngayo injongo yazo ekuhambeni kwexesha kunye nempembelelo entle ezinayo kokusingqongileyo. Ikhuthaza iibrendi ukuba zicinge ngokutsha uyilo lwemveliso kunye nokuzibandakanya kwabathengi, ivula indlela yekamva apho ubunewunewu kunye nokusebenza kungadityaniswanga kodwa kuxhomekeke omnye komnye. Olu tshintsho kwiimpahla zodidi oluphezulu aluthembisi nje kuphela ukuhlangabezana nobuhle kunye neemfuno ezisebenzayo zabathengi banamhlanje kodwa kunye nokwenza indlela eya ekusetyenzisweni okunoxanduva ngakumbi kunye nemveliso kwicandelo lezobunewunewu. Njengoko le ndlela iqhubeka nokukhula, iyakuseka imigangatho emitsha yomgangatho kunye nozinzo olunokuthi luchaze ngokutsha iimarike zodidi lwehlabathi.
