Kwimeko yeshishini yanamhlanje ehlala itshintsha, ukugqwesa kwiindlela zokuthengisa ezinqamlezayo kubalulekile kubanini bamashishini, njengoko kukhulisa ingeniso yentengiso kwaye kushiya abathengi bakho bonwabile. Ngokutsho kweengcali, ukuthengisa ngokunqamlezayo kunokunyusa ingeniso ye-e-commerce ngo 77%. Ke ngoko, ukusebenzisa le ndlela yobuchule kunokuphucula kakhulu umgca wenkampani yakho kwaye kukhuthaze ubudlelwane obuluqilima nabathengi bakho.
Yintoni ukuthengisa ngokunqamlezayo, kwaye ungayisebenzisa njani imigaqo yayo ephambili kwishishini lakho? Kweli nqaku, siza kujonga intsingiselo, sihlolisise izibonelelo, kwaye sinikeze izicwangciso ezintlanu ezisebenzayo zokukunceda ukuba uqalise ukuphumeza amaphulo aphumeleleyo athengisayo. Funda ngakumbi ukuze ufunde ngakumbi.
Isiqulatho
Yintoni ukuthengisa ngokunqamlezayo?
Izibonelelo zokuthengisa ngokunqamlezayo
Izicwangciso ezi-5 zokuthengisa ngokunqamlezayo ukunyusa ingeniso yokuthengisa kunye nokwaneliseka kwabathengi
isiphelo
Yintoni ukuthengisa ngokunqamlezayo?
Ukuthengiswa komnqamlezo yindlela yokuthengisa apho ishishini likhuthaza abathengi kwindawo yokuthengisa ukuba bathenge izinto ezongezelelweyo okanye iinkonzo ezinxulumene nokuthenga kwabo kokuqala. Oku kudlulela ngaphaya kokukhuthaza imveliso engundoqo kwaye kubandakanya ukucebisa ngeemveliso ezihambelanayo okanye ezinxulumeneyo ezongeza ixabiso kumthengi. Umzekelo oqhelekileyo wokuthengisa ngokunqamlezileyo kuxa indawo yokutyela yokutya okukhawulezayo iquka iifries kunye nesiselo xa umthengi e-odola ibhega.
Ukuthengiswa komnqamlezo akukhawulelwanga kwiivenkile zemveli zezitena kunye nodaka kodwa kusebenza ngokulinganayo kubathengisi be-intanethi. Kwi-e-commerce setting, ukuthengiswa kwe-cross-selling kungabonakalisa njengeengcebiso zemveliso kwiphepha lemveliso okanye izinto ezongezelelweyo ezicetyiswayo ngexesha lokuphuma. Umzekelo, usenokuba ukhe wadibana nenqaku leAmazon elithi "Ukuthengwa rhoqo kunye", elincede ukonyusa ukuzibandakanya kwabathengi benkampani kunye nokuthengisa ukuya kuthi ga. 35%.
Izibonelelo zokuthengisa ngokunqamlezayo
Kukho izibonelelo ezininzi eziziswa kukusebenzisa isicwangciso sokuthengisa esinqamlezayo kwivenkile yakho ye-e-commerce. Ziquka oku kulandelayo:
1. Iingeniso ezongezelelweyo
Kuba ukuthengisa ngokunqamlezayo kumalunga nokunikezela ngeemveliso ezongezelelweyo okanye iinkonzo ezihambelana nokuthenga kokuqala komthengi, esi senzo sibonakala silula sibambe isitshixo sokwahlula imithombo yakho yengeniso. Ngokuzisa ngobuchule iminikelo ehambelanayo, ucofa kwisiseko sakho esitsha kunye nesikhoyo somthengi, ngaloo ndlela usonyusa amanani akho entengiso.
Uphononongo luveze ukuba iinkampani eziphumeleleyo ngamaphulo okuthengisa ngokunqamlezayo zivelisa I-16% yeentengiso zabo zonyaka ingeniso. Ke ngoko, awukhuseli kuphela uzinzo lwakho lwezemali kodwa ukwahlula ishishini lakho ekuguquguqukeni kweemarike kunye nokungaqiniseki kwezoqoqosho.
2. Liphucula ixabiso lomthengi
Undoqo wokuthengisa ngokunqamlezayo ulele ekuqondeni nasekufezekiseni iimfuno zomthengi wakho. Xa ubabonisa ngezongezo ezifanelekileyo okanye uphuculo, ubonisa ukuzibophelela ekwandiseni amava abo ewonke.
Ukunika abathengi bakho inkuthazo njengokuthumela simahla, iikhowudi zentengiso, okanye izivumelwano zeBOGO yenye yeendlela ezilula zokuphucula ixabiso labathengi. Ngokutsho kweengcali, 86% yabathengi bazimisele ukuhlawula ngaphezulu ukuba bafumana amava umthengi obalaseleyo - into oyifumanayo ngokuthengisa ngokunqamlezayo.
3. Yomeleza ubudlelwane babathengi
Amashishini aphumeleleyo ayakuqonda ukubaluleka kokwakha ubudlelwane obuqinileyo kunye noluhlala luhleli kunye nabathengi babo, kwaye ukuthengisa ngokunqamlezayo kubonelela ngendlela yendalo yokwenza nzulu olu nxibelelwano. Ngokubonelela ngezisombululo kunye neenkonzo ezongezelelweyo ezijongana neemfuno zabo okanye iinkxalabo zabo, ubonisa ukuqonda okubanzi kweemfuno zabathengi bakho.
Oku, kwakhona, kuseka ukuthembana, ukubeka uphawu lwakho njengeqabane elithembekileyo kuhambo lwabo. Ukongeza, xa uphawu lwakho luthembekile, unayo 68% ithuba lokuba abathengi bathenge kuwe kwaye bakhusele ishishini lakho.
4. Yandisa ixabiso le-odolo eliphakathi (AOV)
Enye indlela esebenzayo yokunyusa ixabiso le-odolo eliphakathi kukuthengisa ngokunqamlezayo. Ishishini lakho linokunyusa ixabiso lilonke lentengiselwano nganye ngokubongoza abathengi ukuba bongeze iimpahla ezincomekayo kwiinqwelo zabo.
A Ingxelo yeZipdo ibonise ukuba iinzame zokuthengisa ezinqamlezileyo zinokunyusa ixabiso eliphakathi kwe-odolo nge-20%. Ngoko ke, kwimeko apho umthengi ethenga a ikhamera, umzekelo, ukucebisa ukongezwa njenge imemori khadi, tripod, okanye ikhamera yekhamera inokunyusa i-AOV kakhulu.
5. Ibonelela ngamava okuthenga okubandakanya konke
Xa abantu besiza kwivenkile yakho, umbono olungileyo kukubonelela ngokhetho oluninzi kwicandelo ngalinye lemveliso yakho. Phakathi kwezona ndlela zibalaseleyo zokuziphatha ayikokudwelisa nje izinto ezisisiseko kodwa ukubonisa ezinye zeendlela abasaza kuzibona abathengi, nto leyo evula amehlo abo kuyo yonke into oyinikelayo. Oku kubabonisa ukuba unetoni yokwahluka kwazo naziphi na iimfuno zabo.
Ke ngoko, ukwenza izindululo kuthetha ukuba abathengi banokufumana yonke into abayifunayo kwindawo enye ngaphandle kwesidingo sokuya kukhangela kwenye indawo. Iba luncedo xa ukhangelo lweencwadi lujike lube kwindawo enye yokuthenga. Ekugqibeleni, kukuphumelela kwakho kunye nabathengi bakho.
Izicwangciso ezi-5 zokuthengisa ngokunqamlezayo ukunyusa ingeniso yokuthengisa kunye nokwaneliseka kwabathengi
Ngelixa ukuthengisa ngokunqamlezayo kuluncedo kakhulu kwiivenkile ze-intanethi ezijonge ukwandisa ukuthengisa kwazo kunye nokuphucula amava abo abathengi, ukuqonda ezona ndlela zibalaseleyo zokuphumeza eli qhinga kubalulekile. Nazi izicwangciso ezintlanu zokunyusa ishishini lakho ngokuthengisa ngokunqamlezayo:
1. Bazi abathengi bakho
Undoqo wokuthengisa okuphumeleleyo kuxhomekeke ekuqondeni okunzulu kwesiseko sabathengi bakho. Njengomnini weshishini, ukunikela ixesha kunye nezixhobo ukuqokelela kunye nokuvavanya idatha yabathengi kunokutyhila ulwazi oluxabisekileyo kwizinto abazithandayo, iipatheni zokuthenga, kunye noko bakufunayo.
Eyona ndlela ilula yokuqonda abathengi bakho kukusebenzisa ulawulo oludibene nabathengi izixhobo. Ezi zixhobo zinamandla zibalulekile njengoko zinokulandela ngobuchule kwaye zimise imithwalo yolwazi ngempembelelo ephezulu. Njengoko uqonda abathengi bakho ngedatha ehlalutywe ziinkqubo zeCRM, kuba lula kwiqela lakho lentengiso ukuba lifumanise imveliso yendalo okanye indibaniselwano yenkonzo enokuthi ibhenele kubo.
Qwalasela ivenkile yombane ekwi-intanethi apho umthengi uthenga rhoqo iikhamera. Inika ithuba lendalo lokucebisa izinto ezinxulumeneyo njengeengxowa zekhamera, iitripods, okanye ezongezelelweyo iilensi, ukuhambisa isiphakamiso esingenamthungo nesifanelekileyo sokuthengisa. Ukuchonga ngokufanelekileyo kunye nokubonisa ezi ndlela zokuncedisana kunokuphucula amava omthengi kwaye ekugqibeleni kuqhubele phambili intengiso eyongezelelweyo.
2. Sebenzisa iingcebiso ezenzelwe wena
Nje ukuba uxhotyiswe ngobutyebi bedatha yabathengi, inyathelo elilandelayo kukuphucula iingcebiso zomntu. Ukuphumeza iinjini zokucebisa eziqhutywa yi-AI kwiwebhusayithi yakho okanye ukusebenzisa amaphulo e-imeyile ekujoliswe kuwo yindlela entle yokunceda ngenkqubo yakho yokuthengisa. Ezi njini zihlalutya indlela yokuziphatha yabathengi, imbali yokuthenga, kunye nokukhethwa ukucebisa iimveliso ezifanelekileyo okanye iinkonzo.
Thatha isifundo se-e-commerce esiphumeleleyo njenge Amazon, ii-algorithms zabo zokucebisa ziye zafana nemodeli yabo yeshishini. Ukongeza ekunyuseni ukuba nokwenzeka kokuthengiswa okuyimpumelelo, ukunika iingcebiso ezilungiselelweyo kuphucula amava ewonke kwaye kukhuthaza ukuphinda ishishini kunye nokunyaniseka kwabathengi.
3. Bundle iimveliso ngobuchule
Ukudala iinyanda zemveliso sesinye isicwangciso esisebenzayo sokuthengisa esinqamlezayo ongasisebenzisa ukukhulisa imveliso yakho yokuthengisa. Ukuhlanganisana kubandakanya ukubeka ngamaqela izinto ezinxulumeneyo kunye nokuzinikezela ngexabiso elithotyiweyo xa kuthelekiswa nokuthenga into nganye nganye. Esi sicwangciso sisebenza ngokukhuthaza abathengi ukuba bathenge iimveliso ezihambelanayo ngaxeshanye, ukunyusa ukuthengisa ngokubanzi, kunye nokubonelela ngexabiso lexabiso.
Umzekelo, ukuba usebenzisa ivenkile yezixhobo zempilo, abathengisi bakho banokwenza inqwaba eneseti yeedumbbells, i-yoga mat, kunye neebhendi zokuxhathisa ngexabiso elithotyiweyo. Ukubonelela ngeentengiso ezinjalo kuya kutsala abathengi ukuba bathenge izinto ezinkulu ngelixa kwangaxeshanye bebazisa kwiimveliso ezongezelelweyo eziphucula inkqubo yabo yokuzilolonga.
4. Ixesha lingundoqo
Indlela obeka ngayo ixesha lakho lokuthengisa izinto ezinqamlezayo, kunye nexesha elifanelekileyo linokuba nefuthe elikhulu kwimizamo yakho yokuthengisa. Endaweni yokubhobhoza abathengi ngonikezelo olongezelelweyo ngamaxesha athile, unokucwangcisa ixesha leengcebiso zakho zokuthengisa ezinqamlezayo ngokusekwe kuhambo lwabathengi.
Ukuba umthengi usanda kugqiba ukuthenga, ungabonisa ingcebiso yemveliso ehambelanayo kwi odola isingqino iphepha okanye nge-imeyile yokulandelela.
Ngokufanayo, ngexesha lesigaba sokukhangela, ukubonelela ngeengcebiso ezifihlakeleyo ezisekelwe kwizinto ezikwinqwelo yabo yokuthenga kunokukhokelela abathengi kwiimveliso ezihambelanayo abanokuthi bazihoye. Oku kunokonyusa amathuba abo okwamkela iminikelo eyongezelelweyo ngokuthelekisa umzamo wakho wokuthengisa ngokunqamlezayo kunye nendlela yokuthenga yomthengi.
5. Fundisa kwaye wongeze ixabiso
Esinye isicwangciso esihlala singahoywa ekuthengiseni izinto ezinqamlezayo sibandakanya ukufundisa abathengi malunga neenzuzo zeemveliso ezihambelanayo. Esikhundleni sokugxila kwintengiso kuphela, bonisa indlela into eyongezelelweyo eyandisa ngayo ukuthengwa kwemveliso yokuqala ukubonelela ngexabiso elongezelelweyo kunye nokulula.
Umzekelo, umfanekiso osebenza kwivenkile yezixhobo zokomelela apho umthengi ethenga umgangatho ophezulu umatshini we-elliptical. Ukuthengisa ngokunqamlezayo kungabandakanya umboniso weemodyuli zoqeqesho ezilungiselelwe ngokukodwa ukulungelelanisa ukusebenza, ukuqulunqa njengezongezo ezixabisekileyo zokwandisa uhambo lokufaneleka komsebenzisi. Ukugxininisa ezi nzuzo zongezwa kwexabiso kukhulisa amathuba okuthengiswa okuyimpumelelo ngelixa usenza imbono entle ngeshishini lakho.
concinkohliso
Ukuqonda ubugcisa bokuthengisa ngokunqamlezayo kubandakanya ukuqonda okungafaniyo kokuziphatha kwabathengi kunye nokuphunyezwa kobuchule. Ngokubandakanya ezi ndlela zingasentla, unokonyusa ingeniso yakho yentengiso ye-e-commerce kwaye wenze amava alungileyo kunye nawenzelwe abathengi bakho.
Njengoko imeko yeshishini iguquka, amashishini alawula ezi zicwangciso aya kuba kwindawo engcono ukuze aphumelele kwindawo yentengiso yokhuphiswano. Ngaba uyafuna ukufumana iimveliso ezifanelekileyo ukuze uzithengise kwaye uzithengisele abathengi bakho? Qala ukugcina uluhlu lwakho lwezinto ezivela Cooig.com.
