I-imeyile yokuthengisa isicwangciso sokuthengisa idijithali esibandakanya ukuthumela ii-imeyile kwiqela labantu ukukhuthaza iimveliso kunye neenkonzo okanye ukwakha ubudlelwane nabathengi. Yindlela ethe ngqo nengabiziyo ukuba amashishini anxibelelane nabaphulaphuli bawo.
I-imeyile yokuthengisa iyasebenza kuba abamkeli, oko kukuthi, abathengi abanokubakho, bakhethe ukungena ekufumaneni ii-imeyile, ke yindlela ebalaseleyo yokunxibelelana nabo ngokuthe ngqo. Ukongeza, ukuthengisa nge-imeyile akuchatshazelwa zizinto zangaphandle ezifana ne-algorithms yemidiya yoluntu.
Ukuqala konyaka omtsha lixesha elihle lokuphonononga isicwangciso sakho sentengiso ye-imeyile. Ngaphambi kokwenza utshintsho, thatha ixesha lokuphonononga isicwangciso sakho sangoku se-imeyile yokuthengisa-jonga ukuba yintoni esebenzayo ngamaphulo akho angoku kunye neziphi iindawo onokufuna ukuziphucula. Ke, jonga ezi ndlela zokuthengisa ze-imeyile zika-2024 kwaye ubone ukuba ungazibandakanya njani kwisicwangciso sakho kulo nyaka.
Isiqulatho
Iindlela zokuthengisa nge-imeyile ngo-2024
Amaqhinga okuthengisa ngempumelelo i-imeyile ngo-2024
Izixhobo kunye nezixhobo zokuthengisa i-imeyile yanamhlanje
Ubumfihlo kunye nemithetho yokukhusela idatha
Ukubaluleka kovavanyo
Iingcamango zokugqibela
Iindlela zokuthengisa nge-imeyile ngo-2024
- Ukwenza okuthandwa nguwe kunye nokwahlulahlula
- Ukuzenzekelayo kunye nokudibanisa kwe-AI
- Umxholo we-imeyile osebenzayo
- Ubumfihlo kunye nemithetho yokukhusela idatha
- Ukulungiswa kweselula kunye noyilo oluphendulayo
- Ukuzinza kunye nezenzo ze-imeyile eluhlaza
Amaqhinga okuthengisa ngempumelelo i-imeyile ngo-2024
Ke, ngoku ukuba uyayazi imikhwa, umbuzo ngulo, ishishini lakho lingasebenzisa njani ngokusebenzayo ithuba kuzo? Nantsi yonke into ekufuneka uyazi malunga nokuthengisa ngempumelelo nge-imeyile ngo-2024:
1. Ukwakha, ukugcina, kunye nokwahlula ngokufanelekileyo uluhlu lwe-imeyile esemgangathweni
Ukwakha uluhlu lwe-imeyile linyathelo lokuqala elibalulekileyo kwisicwangciso sakho sokuthengisa i-imeyile. Kodwa ubafumana njani abantu ukuba babhalise?
Nazi ezinye izicwangciso zokukunceda ukuba wakhe uluhlu lwe-imeyile oluqinileyo nolubandakanyekayo:
- Yenza imiyalelo enyanzelisayo yokubhalisa: Beka ababalaseleyo nabanomtsalane ngokubonakalayo kwiwebhusayithi yakho, ibhlog, kunye neeprofayile zemidiya yoluntu.
- Nikeza inkuthazo: Nikeza umazibuthe okhokelayo okanye inkuthazo yokukhuthaza ukubhalisa-i-ebook yasimahla, isixhobo esinokukhutshelwa, i-webinar, okanye ukufikelela kumxholo okhethekileyo.
- Sebenzisa amaphepha okumisa: Yenza amaphepha okumisa anikezelweyo agxile ekubambeni iidilesi ze-imeyile.
- Lungiselela ii-pop-ups: Sebenzisa iinjongo zokuphuma okanye ii-pop-ups ezinexesha kwiwebhusayithi yakho ukubamba ingqalelo yabatyeleli ngaphambi kokuba bahambe. Ezi zifana neengcebiso zokubhalisa rhoqo, ngaphandle kokuba ziyavela xa umntu etyelele iwebhusayithi yakho.
- Qhuba ukhuphiswano kunye nezipho: Ukhuphiswano lokusingatha okanye iziphiwo ezifuna ukuba abathathi-nxaxheba bangenele ngokubonelela nge-imeyile yabo. Ngelixa oku kunokwandisa ngokukhawuleza uluhlu lwakho kwaye kuvelise uchulumanco, umgangatho wesikhokelo usenokungabi ulungile kuba abangeneleli banokugxila ngakumbi ekuphumeleleni kunokuzibandakanya neshishini lakho, okukhokelela ekubeni bangazibhalisi emva kokhuphiswano.
Ukwenza okuthandwa nguwe yenye yeenzuzo ezinkulu zentengiso ye-imeyile; Ngoko ke, ukwahlula uluhlu lwakho lwe-imeyile ngumba olandelayo obalulekileyo wokuthengisa nge-imeyile enokuphucula ngokubalulekileyo ukufaneleka kunye nokusebenza kwamaphulo akho e-imeyile. Xa sithetha ngokweenkcukacha-manani, amaphulo okuthengisa nge-imeyile acandiweyo aphakathi Ama-46% amaxabiso avulekileyo aphezulu.
Ngokwahlula ababhalisile bakho kumacandelo athile ngokusekwe kwiikhrayitheriya ezahlukeneyo, unokwenza imiyalezo yakho ibe ngcono ukuhlangabezana neemfuno kunye nezinto ezikhethwayo zeqela ngalinye.
Ukwahlula uluhlu lwakho lwe-imeyile
Zininzi iindlela onokuthi uzenze icandelo loluhlu lwakho lwe-imeyile ukulungisa imiyalezo yakho ye-imeyile, kuquka:
- Ulwazi ngobuninzi babantu: Qokelela kwaye usebenzise idatha yedemografi efana neminyaka, isini, indawo, kunye nesihloko somsebenzi ukwenza amacandelo. Oku kuluncedo ngakumbi kumashishini anemveliso okanye iinkonzo ezijongana nenani elithile labantu.
- Imbali yokuthenga: Yahlula uluhlu lwakho ngokusekelwe kwindlela yokuthenga yababhalisi bakho. Oku kukuvumela ukuba uthumele unikezelo ekujoliswe kulo, iingcebiso zemveliso, okanye amaxabiso akhethekileyo kubathengi bangaphambili.
- Inqanaba lothethathethwano: Ababhalisi becandelo ngokusekelwe kumanqanaba abo okubandakanya, njengokuvula, ukucofa, kunye nexesha elichithwe kwiwebhusayithi yakho. Chonga kwaye uphinde ubandakanye ababhalisi abangasebenziyo ngezibonelelo ezikhethekileyo okanye amaphulo okuvuselela.
- Ezikhethwayo kunye nezinto ezinomdla: Sebenzisa izinto ezikhethwayo kunye nezinto ezinomdla eziqokelelwe ngexesha lobhaliso okanye ngophando ukwenza amacandelo. Isiqulatho esilungelelanisiweyo ukutshatisa izihloko ezithile okanye iimveliso iqela ngalinye elinomdla kuzo.
- Ukwahlulahlula ngokwendlela yokuziphatha: Hlalutya isimilo somsebenzisi kwiwebhusayithi yakho okanye usetyenziso ukwenza amacandelo. Umzekelo, abasebenzisi becandelo abalahle iinqwelo zabo zokuthenga okanye abo bahlala bendwendwela amacandelo athile esayithi yakho.
- Umjikelo wobomi wababhalisile: Qwalasela apho ababhalisi bakuhambo lwabo lwabathengi, kubandakanya nokuba ngabababhalisi abatsha, abathengi bokuqala, okanye abathengi bexesha elide, kwaye ulungelelanise imiyalezo yakho kwinqanaba ngalinye.
2. Ukuyila imigca yezifundo ekhangayo kunye nangaphambili
Umgca wesihloko yinto yokuqala abaphulaphuli bakho abaya kuyibona xa befumana i-imeyile, ke kufuneka uyenze ukuba ithathe ingqalelo, imfutshane, kwaye ihambelane nomxholo we-imeyile. Cingisisa ukusebenzisa umdla, ungxamiseko, okanye ukwenza ubuqu ukonyusa amaxabiso avulelekileyo.
Umbhalo wepreview (i-snippet yombhalo obonakalayo kwi-inbox preview) lithuba elongezelelweyo lokuhenda abafundi. Yisebenzise ukugcwalisa umgca wesihloko kwaye ubonelele ngexabiso abaza kulifumana kwi-imeyile.
3. Ukuphumeza ukuhamba komsebenzi okuzenzekelayo kumaphulo ekujoliswe kuwo
I-imeyile ye-automation yinkqubo yokusebenzisa itekhnoloji ukulungelelanisa kunye nokwenza ngokuzenzekelayo ukuthunyelwa kwee-imeyile ngokusekelwe kwizinto ezichazwe kwangaphambili, izenzo, okanye iimeko. Kubandakanya ukuseta uthotho lwee-imeyile ezimiselwe kwangaphambili ukuba zithunyelwe kubaphulaphuli abathile ngamaxesha athile okanye ukuphendula kwizenzo ezithile.
Injongo kukuhambisa umxholo ofike ngexesha kunye ofanelekileyo kubabhalisi ngaphandle kokungenelela ngesandla, ngaloo ndlela ugcina ixesha kunye nokwandisa ukusebenza kakuhle.
Ukuzenzekela kwe-imeyile yinxalenye ebalulekileyo yento yonke email marketing Isicwangciso.
4. Ukuyila iitemplates ze-imeyile ezikhangayo neziphendulayo
Itemplate ye-imeyile ephendulayo luyilo lwe-imeyile olulungelelanisa ngokuzenzekelayo uyilo kunye nokufomatha kwayo ukuze ibonelele ngamava okujonga afanelekileyo kuzo zonke izixhobo ezahlukeneyo kunye nobukhulu besikrini. Isoftware yokuthengisa nge-imeyile inokunceda ishishini lakho ngeetemplate eziphendulayo.
Nazi izinto ezibalulekileyo zetemplates ze-imeyile ezisebenzayo:
- Gcina uyilo lucocekile kwaye lulula: Sebenzisa uyilo olucocekileyo olunendawo eninzi emhlophe ukwenza umxholo ufundwe lula kwaye uhambe.
- Sebenzisa izinto ezibonwayo ezitsala amehlo: Bandakanya imifanekiso ekumgangatho ophezulu, imizobo, kunye nemifanekiso ehambelana nomxholo we-imeyile kunye nesazisi sophawu. Qaphela: qinisekisa ukuba imifanekiso ilungiselelwe iwebhu kunye ne-imeyile ukunciphisa ubungakanani befayile ngaphandle kokuncama umgangatho.
- Khetha iifonti ngobulumko: Sebenzisa iifonti ezikhuselekileyo kwiwebhu ekulula ukuzifunda kwaye zinike kakuhle kuzo zonke izixhobo ezahlukeneyo kunye nabaxhasi be-imeyile. Kwakhona, ncamathela kubuninzi beentlobo ezimbini okanye ezintathu zefonti ukugcina ukuhambelana kunye nokufundeka.
- Gxininisa kwi-call-to-action (CTA) amaqhosha:
- Yenza ii-CTA zigqame ngokusebenzisa imibala eyahlukileyo, iifonti ezingqindilili, kunye namagama acacileyo.
- Qinisekisa ukuba iiCTAs zinkulu ngokwaneleyo ukuba zicofa ngokulula kwizikrini zokucofa kwaye zibekwe ngokubonakalayo ngaphakathi kwe-imeyile.
- Ukuthobela imigangatho yofikelelo: Qinisekisa ukuba iitemplates ze-imeyile ziyafikeleleka kubasebenzisi abakhubazekileyo ngokusebenzisa uphawu lwe-HTML olufanelekileyo, isicatshulwa esichazayo se-alt yemifanekiso, kunye nobukhulu befonti efundekayo kunye nemibala.
- Bandakanya izinto zophawu:
- Bandakanya imibala yebhrendi, iilogo, kunye nezinto ezibonwayo ngokuthe rhoqo kuyo yonke i-imeyile ukuqinisa uphawu lwegama.
- Sebenzisa iiheader ze-imeyile zesiko kunye namanqaku asezantsi ukwenza i-imeyile ibe yeyakho kwaye wakhe ukuqondwa kophawu.
5. Ukuvavanya ngeetemplates ze-imeyile ezisebenzayo
Ukuze ukuthengiswa kwe-imeyile kuphumelele, kufuneka kubekho izinto apho abathengi abanokubakho banokubandakanyeka nomxholo; oku kuthetha ukuba kufuneka bakhuthazwe ukuba bathathe inyathelo elifunekayo, njengokucofa kwibhlog yakho, iisayithi zemidiya yoluntu, okanye iphepha lemveliso / lenkonzo. Ngo-2024, amashishini azama ngeetemplates ezisebenzayo ze-imeyile ukubamba ingqalelo yabafundi kwaye enze uluvo oluhlala luhleli.
Eminye imizekelo eqhelekileyo yesiqulatho se-imeyile esebenzayo ibandakanya:
- Amaqhosha acofayo kunye neeCTA: Endaweni yeekhonkco ezibhaliweyo ezicacileyo, ii-imeyile zinokubandakanya amaqhosha abonakalayo anomtsalane apho abamkeli banokucofa ukutyelela iwebhusayithi yakho, ukuthenga, okanye ukwenza elinye inyathelo.
- Iimenyu zeAccordion vumela abamkeli ukuba bandise kwaye bachithe amacandelo omxholo ngaphakathi kwe-imeyile, ubanika ulawulo olungaphezulu koko bafuna ukukubona.
- I-carousel okanye izilayidi zemifanekiso yenza ukuba abamkeli baswayiphe ngemifanekiso emininzi okanye unikezelo ngaphakathi kwe-imeyile, oko kuyenza ibandakanyeke ngakumbi kwaye isebenze.
- Iifomu ezizinzisiweyo okanye uphando: Ii-imeyile zinokubandakanya iifomu okanye imibuzo yophando ngqo ngaphakathi komyalezo, evumela abamkeli ukuba banike ingxelo, baphendule imibuzo, okanye bangenise ulwazi ngaphandle kokushiya ibhokisi labo lokungenayo.
- Iikhwizi ezisebenzayo okanye imidlalo: Ezinye ii-imeyile zibandakanya iikhwizi ezisebenzisanayo okanye imidlalo yokonwabisa abamkeli ngelixa iqokelela idatha okanye inyusa iimveliso/iinkonzo.
- Ukuvota kunye namaqhosha okuvota: Abamkeli banokuvota okanye banike ingxelo ngokuthe ngqo ngaphakathi kwe-imeyile ngokucofa iinketho ezichazwe kwangaphambili okanye amaqhosha.
- Ixesha lokubala: Yenza imvakalelo yongxamiseko ngokubala ukuya kutsho kwisiganeko esithile okanye umhla obekiweyo, ukhuthaze abamkeli ukuba bathathe inyathelo ngaphambi kokuba ixesha liphele.
Qaphela ukuba kubalulekile ukuqinisekisa ukuba uninzi lwabathengi be-imeyile kunye nezixhobo zixhasa izinto ezisebenzisanayo ukwandisa ukusebenza kakuhle.
6. Ukulungiswa kweselula
Ngo-2024, uninzi lwabantu lufunda ii-imeyile zabo kwiifowuni zabo, ngoko ke kubalulekile ukuba ii-imeyile zakho zilungiselelwe iselfowuni. Ukongeza, kubalulekile ukuqinisekisa ukuba ii-imeyile zilungiselelwe abathwali be-imeyile abahlukeneyo, ngakumbi ukuba usebenzisa izinto ezisebenzisanayo nezibonwayo.
7. Ukuhlanganiswa kwe-AI
Kwintengiso ye-imeyile, ukudityaniswa kwe-AI kubhekisa ekusebenziseni i-algorithms ephucukileyo kunye nobuchule bokufunda ngomatshini ukuze kuphuculwe imiba yokuthengisa nge-imeyile. Ayinakunceda kuphela i-AI ngokuzenzekela, kodwa inokwenza okuninzi kakhulu. I-AI iqeqeshelwe ukuhlalutya iiseti zedatha ukwenza uqikelelo kunye nokubonelela ngeengcebiso zokunyusa ukwenziwa komntu kunye nokwahlulahlula kumaphulo okuthengisa nge-imeyile.
Izixhobo kunye nezixhobo zokuthengisa i-imeyile yanamhlanje
Ubumfihlo kunye nemithetho yokukhusela idatha
Namhlanje, abantu abaninzi banenkxalabo malunga nobumfihlo babo kwi-Intanethi. Ngokophando lwamva nje lweZiko loPhando lwePew lwabasebenzisi be-intanethi baseMelika, I-79% yabaphenduli bathi banexhala malunga nendlela iinkampani eziyisebenzisa ngayo idatha yazo. Ukunciphisa uloyiko lwabathengi malunga nendlela osebenzisa ngayo idatha oyiqokelelayo malunga nabo, kufuneka ubambelele kwimimiselo ye-imeyile.
Ukuthobela imimiselo efana ne GDPR kwaye NGOKWENZA I-SPAM inokukhusela idatha yababhalisi bakho kwaye ubanike ilungelo lokukhetha ukuba lungakanani ulwazi abafuna ukuliveza.
Ukubaluleka kovavanyo
Uvavanyo lubalulekile kwimikhankaso yentengiso ye-imeyile eyimpumelelo, ngakumbi xa uzama izinto ezintsha. Zibandakanye kwimifuniselo ecwangcisiweyo ngemiba eyahlukeneyo yee-imeyile zakho ukuze ufumane ulwazi malunga nokuba yintoni edibana kakuhle nabaphulaphuli bakho.
Uvavanyo luququzelela imikhankaso eyenzelwe wena kunye neyantlukwano, yandisa i-ROI, kwaye ikhuthaza ukuqamba izinto ezintsha ngokukhuthaza ukulinga ngezimvo kunye nezicwangciso ezintsha. Ngokwenyani, uvavanyo alulolona qheliselo lulungileyo; sisitshixo ekuvuleni amandla apheleleyo entengiso ye-imeyile, ukuqhuba iziphumo ezibambekayo, kunye nokuzisa ixabiso elinentsingiselo kumashishini.
Iingcamango zokugqibela
Njengoko amashishini ejikeleza indawo yokuthengisa yedijithali rhoqo ngo-2024, into enye ihlala icacile: ukuthengisa nge-imeyile kuyaqhubeka ukuba sisiseko sempumelelo. Isitshixo sokuvula amandla apheleleyo entengiso ye-imeyile ilele ekwamkeleni izinto ezintsha, ukuziqhelanisa, kunye nokuphuculwa okuqhubekayo.
Ngokuhlaziya isicwangciso sakho sentengiso ye-imeyile ngeendlela zamva nje, izixhobo, kunye nobuchule, unokubandakanya abaphulaphuli bakho ngokufanelekileyo, uqhube iinguqulelo eziphezulu, kwaye ufezekise iziphumo ezingcono ngo-2024 nangaphaya.
