Ukwenziwa ngcono kwefenineli yentengiso kudlala indima ebalulekileyo ekuphuculeni umvuzo, kuba xa kwenziwe ngokufanelekileyo, kunceda amashishini ajike abathengi abanokuba ngabathengi abathembekileyo. Ngenxa yokuba ukuthengiswa kwentengiso kubalulekile ukuqinisekisa ukusebenza kweshishini kangangoko, kufanelekile ukujonga iindlela ezahlukeneyo amashishini anokulungisa kwaye alungelelanise inkqubo yawo yokuthengisa ukwandisa uguqulo.
Funda kwishumi elingenakukwenza-ngaphandle kwezicwangciso zokuphucula eyakho yokuthengisa ukwandisa ingeniso kwaye uqhube impumelelo yakho.
Isiqulatho
Yintoni ifuneli yokuthengisa?
Ukuqonda izigaba ezine ze-funnel yokuthengisa
Izicwangciso zokwandisa intengiso ukwandisa ingeniso
IiFAQs zokuthengiswa kwefanisi
isiphelo
Yintoni ifuneli yokuthengisa?
Ifaneli yokuthengisa ibhekisa kwimodeli ecwangcisiweyo kwishishini kunye nentengiso ekhokelela abathengi abanokubakho kwizigaba ezahlukeneyo de bathenge okokugqibela.
Uhambo lomthengi lunokufaniswa nokugalela ulwelo kwifaneli. Ukuvulwa okukhulu, okungqukuva phezulu kufanekisela ulwazi lokuqala - mhlawumbi ukusuka kwintengiso ye-intanethi, iposti yemidiya yoluntu, okanye ilizwi lomlomo. Kweli nqanaba, abaninzi abakhokelayo, ngalinye linamanqanaba ahlukeneyo okubandakanya, bangena kwi-funnel.
Amanqanaba alandelayo aquka ukubandakanya umdla wala mathemba, ukubonelela ngeentengiso zomntu ngamnye kubo, ukujongana nenkcaso yabo, kwaye ekugqibeleni ubacenge ukuba bathenge. Ifaneli iya iba ncinci kwaye icuthe ngakumbi njengoko ilandela inkqubo yendalo yokuhluza apho amathemba asuka ekwazini aye kuguquko.
Ukuqonda izigaba ezine ze-funnel yokuthengisa
Uhambo lwabathengi luqala ngembono yobuchule yezigaba zefenitshala yokuthengisa. Kwesi sikhokelo silandelayo, siya kutyhila i-AIDA ye-funnel acronym: ulwazi, umdla, isigqibo, kunye nesenzo, ukubonelela ngokujongisisa kwinqanaba ngalinye kunye nobudlelwane balo nohambo lomthengi.
1. Ukwazisa: Ukufuna ukwazi
Abalindelweyo baziqhelanise nemveliso yakho okanye unikezelo lwenkonzo kwaye bafumane izisombululo kwimingeni yabo. Kweli nqanaba, basenokungacingi nokuthenga okwangoku. Nangona kunjalo, injongo yakho kufuneka ibandakanye ukutsala ingqalelo yabo ngeendlela ezinje ngentengiso kwimidiya yoluntu kunye nomxholo wemfundo.
2. Umdla: Ukutshintsha ukusuka kumdla ukuya kuqwalaselo
Njengoko singena kwisigaba somdla, amathuba ajonga ukuba imveliso okanye inkonzo yakho iyawafezekisa na iimfuno zawo. Kwangaxeshanye, basenokuba baye bayibona ingxaki, yaye lithuba lakho lokuba ubeyisele ukuba kutheni uyiloo nto kanye bayidingayo. Eli nqanaba libandakanya umxholo othile, uphando, kunye nokubeka umnikelo wakho njengesisombululo esisebenzayo.
3. Isigqibo: Ukuyila isiphakamiso esisodwa
Kweli nqanaba, amathemba avavanya ngononophelo ulwazi olukhoyo ukuze enze isigqibo. Kule meko, unokubonelela ngesibonelelo esikhethekileyo sokujongana nemiceli mngeni ethile kwaye wenze ishishini lakho ligqame kubantu okhuphisana nabo. Umnxeba wokuthengisa kunye nezikhokelo zibalulekile ekuphembeleleni amathuba okungena kwi-offer. Zigxininise kwiindlela eziqaqambisa ixabiso onokuthi ulenze kwaye wenze ishishini lakho ligqame.
4. Isenzo: Ukutywina isivumelwano nangaphaya
Inqanaba lokugqibela, isenzo, kulapho amathemba afundiswe kakuhle kwaye alungiselelwe ukuzinikela kwimveliso okanye inkonzo. Eli nqanaba limalunga nokubatyhalela ekuthengeni kunye nokubonelela ngayo yonke into abayidingayo ukwenza isigqibo sabo. Fumana iindlela zokusebenzisa amaphulo e-imeyile, ukukhushulwa okujoliswe kuyo, kunye nokwakhiwa koluntu ukuqinisekisa ukuba abathengi bafumana elona xabiso likhulu emva kokuthenga.
Izicwangciso zokwandisa intengiso ukwandisa ingeniso
1. Chaza imodeli yakho yefenitshala yokuthengisa
Ukuqalisa ukuphumelela ukuthengisa, chonga eyona modeli ifanelekileyo yefanitshala yeshishini lakho. Thatha ingqalelo izinto ezifana nezibonelelo, iinjongo, kunye nemarike ekujoliswe kuyo. Ukuba ugxininise ekugcinweni kwabathengi okanye ukwandisa ukuthengisa okukodwa, lungelelanisa imodeli yakho yefunnel kunye nesicwangciso soshishino ngokubanzi.
2. Chaza abantu ojolise kubo
Ukuthengiswa kwefunnel optimization, kufuneka ucacise ngokucacileyo abaphulaphuli bakho ekujoliswe kubo. Yiya kwiinkcukacha zobuninzi babantu-ubudala, isini, umsebenzi, kunye nezinto onomdla kuzo ukwenza ifanitshala yakho ilungile. Ukwazi abaphulaphuli bakho kukwenza ukuba wenze umxholo kunye nezicwangciso zokubandakanya kunye nolona tshintsho luninzi.
3. Yenza umxholo okumgangatho ophezulu
Ingundoqo yaso nasiphi na isicwangciso sokuthengisa esisebenzayo sinomxholo ophezulu. Bhala ikopi ehambelana nefenitshala yakho yokuthengisa kwaye ubhenele kubaphulaphuli abafanelekileyo. Ukuqesha abaqulunqi bemixholo yeengcali banokujongana nemiba ephambili ekhokelela ekuqondeni ukuya kwindawo yokugqibela yokuthenga.
4. Sebenzisa iiCTA ezinyanzelisayo
I-CTA enyanzelisayo ibalulekile ukukhokela amathemba ukusuka kwidatha ukuya kwi-Action. Kufuneka uchaze ngokucacileyo indlela imveliso okanye inkonzo yakho ehlangabezana ngayo neemfuno zabo kwaye unikeze isicwangciso somsebenzi othile. I-CTA elungileyo idlala indima ebalulekileyo ekuqhubeleni phambili kwezikhokelo kwi-funnel yokuthengisa.
5. Lungiselela amaphepha akho okumisa
Iphepha lokumisa liyimfuneko ekuphuculeni i-funnel yokuthengisa, ngakumbi xa usebenzisa izixhobo ze-SEO. Lungiselela amaphepha malunga nezinto ezibonakalayo kunye neqhinga, unikezela ngolwazi malunga neemveliso okanye iinkonzo zakho. Yongeza ii-CTA eziphambili kunye neenkcukacha zoqhagamshelwano ukunceda iindwendwe zijonge indlela yazo eya kuguquko.
6. Yenza lula inkqubo yokuthengisa
Kungenjalo, iinkqubo zokuthengisa ezintsonkothileyo zinokubangela ukuphazamiseka kwaye zikhokelela ekuphulukaneni nabathengi. Ke ngoko, kubalulekile ukwenza lula kwaye ulungelelanise inkqubo yakho yokuthengisa. Inkqubo ephuculweyo inciphisa amathuba okuphulukana nomdla wabathengi, ngakumbi kumanqanaba abalulekileyo asezantsi kwefani.
7. Sebenzisa ubungqina boluntu
Ubungqina boluntu buyimfuneko ekuphuculeni ifanisi yokuthengisa. Sebenzisa uphononongo oluncomekayo lwemveliso, ukukala kwabathengi, kunye nezifundo zezehlo ezicengayo ukudala ukuthembana. Ubungqina bezentlalo kuyo yonke inkqubo yothethathethwano buya kukhuthaza abathengi abanokubakho ukuba baguquke.
8. Ukuthengisa ngokutsha kunye nokuthengisa kwakhona
Kuloo mashishini ajolise ekusekeni isiseko sabathengi abathembekileyo, dibanisa iindlela zokuphinda zibuyele kunye nokuthengisa kwakhona. Ukuphinda kujongwe kwakhona kugcina umdla wabathengi abanokubakho, kubakhokelela ekuthengisweni kokuqala. Ukuthengisa kwakhona kuvumela ukusebenzisana okuqhubekayo kunye nabathengi bangaphambili, ukukhuthaza ukuthengiswa kwexesha elizayo kunye nokuseka ubungqina boluntu.
9. Uvavanyo lwe-A/B
Uvavanyo lwe-A / B lunikeza impendulo yexesha langempela kumxholo ogqwesileyo wangaphambili. Sebenzisa le ndlela eqhutywa yidatha kumxholo wokuthengisa ogqibeleleyo kunye namaqhinga. Uvavanyo lwe-A/B lukunceda uhlengahlengise ifanitshala yakho yokuthengisa ngoyilo lwewebhusayithi kunye nezinye izixhobo zentengiso.
10. Sebenzisa i-analytics ukubeka iliso kunye nokuphucula isicwangciso sakho
Sebenzisa izixhobo zokuhlalutya kwisicwangciso sakho sokuthengisa. Beka iliso kwiindlela eziphambili, uvavanye izicwangciso zokubandakanya, kwaye uqinisekise ukuba umxholo wakho wokuthengisa ufikelela kubaphulaphuli abafanelekileyo. Oku kunceda ukugqibelela kunye nokupolisha ifanitshala yakho yokuthengisa, ekhokelela ekubeni kwenziwe izigqibo ngokusekwe kuhlalutyo olunolwazi olubonelela ngengeniso ephezulu.
IiFAQs zokuthengiswa kwefanisi
1. Lingakanani ixesha elithathwa ukwenziwa ngcono kwefaneli yokuthengisa ukuvelisa iziphumo?
Ixesha elifunekayo ukuze ubone iziphumo eziphawulekayo zixhomekeke kwizinto ezifana nobunzima benkqubo yakho yokuthengisa kunye nokuba zingaphi utshintsho olwenziwayo. Ukuphuculwa kunokubonwa ngokukhawuleza kwiimetriki zokubandakanya; nangona kunjalo, inguqu epheleleyo idinga umonde. Ukungaguquguquki kunye nokuzimisela ukuphucula le funnel ngokuhamba kwexesha kubalulekile.
2. Yeyiphi isoftware okanye izisombululo ezinokunceda ekuthengiseni ifunnel optimization?
Izixhobo ezahlukeneyo ziyafumaneka ukunceda ukuzulazula kwi-maze yokuthengisa ifunnel optimization. Amashishini aneenkqubo ezininzi zeCRM, kuquka i-HubSpot kunye ne-Salesforce, kunye nezixhobo ezikhethekileyo zokuhlalutya, njengeGoogle Analytics kunye neHotjar. Ezi zixhobo zinceda ukulandelela iindlela zabathengi, uhlalutyo lwedatha, kunye namathuba okuphucula. Khetha izixhobo ezilungiselelwe iimfuno zakho ezithile kwaye uzidibanise ngokulula kwi-ecosystem yokuthengisa ngenkqubo yokuphucula kakuhle.
3. Ngaba zonke izicwangciso ze-funnel optimization zentengiso zisebenza kwimibutho nayiphi na isayizi?
Ukuphuculwa kweefanisi zokuthengisa akuyonkqubo yehlabathi jikelele. Oku kusebenza ngakumbi xa kulungelelaniswa neentsonkotha ezithile zombutho ngamnye nokuba ungakanani na okanye icandelo lawo. Ngelixa amashishini amancinci egxininisa ukusebenzisana komntu nomntu, amashishini amakhulu anokuzuza kuhlalutyo oluphambili olubonelela ngembono epheleleyo. Thelekisa, ngokomzekelo, indlela ivenkile yokubhaka yalapha ekhaya eyilungelelanisa ifanitshala neso sigebenga se-e-commerce samazwe ngamazwe. Imigaqo esisiseko yeyo yonke indawo, kodwa ukuphunyezwa kulungiselelwe ishishini ngalinye.
isiphelo
Isicwangciso ngasinye kwezi zikhankanywe ngasentla zinendima ebalulekileyo ekwandiseni ingeniso, ukusuka ekulawuleni imodeli yakho yefenitshala yokuthengisa ukuya ekuyisebenziseni. Ekuhambeni kulo mmandla, la maqhinga kufuneka ahlengahlengiswe ukuze alungele imeko yeshishini ngalinye. Yintoni esebenzayo kubo bonke, nangona kunjalo, kukuba iinkampani zinokugxininisa ukuthengiswa kwentengiso, kwaye, ngokuphumeza la maqhinga, ubungqina be-funnel yabo yokuthengisa ibe ngumatshini wokuguqula ukukhula kwexesha elide.
