Iphepha leMveliso ye-SEO: I-Anatomy yePhepha eliPhuhliswe kakuhle

Amaphepha emveliso apho isigqibo sokugqibela sokuthenga imveliso senziwa. Ngokuzilungiselela i-SEO (kunye nokongeza ukufafaza kwe-UX), uya kwandisa amathuba okutsala iindwendwe ezininzi kwaye uziguqule zibe ngabathengi abathembekileyo.

Kwesi sikhokelo sabaqalayo, ndiza kwabelana ngezinto ezili-16 ezenza ngokudibeneyo i-anatomy yephepha lemveliso elilungiselelwe kakuhle. Ndizakucacisa ukuba uphicothwa njani na amaphepha emveliso yakho ngemiba.

Contents
1. Iyakhasa ngeenjini zokukhangela
2. Sula isihloko sephepha
3. I-URL elula
4. Iimvuthuluka zezonka
5. H1 ithegi
6.Imifanekiso yemveliso
7. Ividiyo yemveliso
8. Amaxabiso, ukufumaneka, ukureyitha, kunye nophononongo
9. Bizela esenzweni
10. Iinkcukacha zokuhanjiswa
11. Inkcazo yemveliso
12. Ukucaciswa kwemveliso
13. Ii-FAQ
14. Iimveliso ezinxulumeneyo
15. Umxholo owenziwe ngumsebenzisi
16. Uphawulo lwesikimu
17. Uwaphicotha njani amaphepha emveliso yakho ngemiba ye-SEO

Yintoni eyenza iphepha elikhulu lemveliso?

Amaphepha emveliso yenye yeentlobo zephepha lomxholo ochazwe ngakumbi kwi-SEO kuba ziqulethe izinto ezithile eziqhelekileyo abantu abalindele ukuzibona.

Makhe sihlolisise i-anatomy yephepha lemveliso elilungiselelwe kakuhle:

1. Iyakhasa ngeenjini zokukhangela

Phambi kokuba uqale ukujonga izinto ezikwi-site, luluvo olulungileyo ukujonga ukuba iphepha lakho lemveliso liyakwazi ukukhasa kwaye lifakwe kwi-injini yokukhangela. Ukuba akunjalo, uya kuchitha ixesha lakho ulungiselela iphepha lakho lemveliso kuyo yonke enye into.

Eyona ndlela ikhawulezayo yokujonga oku kukukhangela kwiphepha lemveliso kwaye ulivule kwiThulbha yeThulbha ye-SEO ye-Ahrefs. Emva koko nqakraza kwi Isalathisi ithebhu.

Ukuba kukho nayiphi na imiba, ibar yesixhobo iya kuyiflegi kwisangqa esibomvu kwibar esecaleni.

Kukho iitshekhi ezimbalwa ezisisiseko ekufuneka uzenze. Qinisekisa ukuba iphepha lemveliso:

• Ayivalwanga kwiirobhothi.txt
• Ayinathegi ze-noindex kwiphepha
• Ine-canonical kwintloko yekhowudi ye-HTML (kwiimeko ezininzi, iya kuba ireferensi ngokwayo)
• Ibandakanyiwe kwifayile yakho yesayithi.xml

Nje ukuba uphumelele le miqobo yokuqala ye-SEO yobugcisa, lixesha lokuba uqalise.

2. Sula isihloko sephepha

Ithegi yesihloko (eyaziwa ngokuba yisihloko sephepha) yinxalenye yekhowudi yeHTML echaza isihloko sephepha lewebhu. Zivela kwiziphumo zokukhangela zikaGoogle kwaye ziyinto encinci yenqanaba likaGoogle.

Zijongeka ngolu hlobo:

Isihloko sephepha lemveliso yakho kufuneka sicace, yithi Intoni imveliso, kwaye usebenzise amagama angundoqo afanelekileyo achaza ngokuchanekileyo imveliso. Oku kunceda abaphandi kunye neenjini zokukhangela ukuba baqonde ukuba iphepha lakho lemveliso limalunga nantoni.

Ukuba abasebenzisi bakhangela iimveliso zakho besebenzisa iiyunithi zokugcina isitokhwe (ii-SKUs) okanye ezinye izichongi zemveliso, ngoko luluvo oluhle ukubandakanya olu lwazi kwithegi yesihloko sephepha lemveliso kunye ne-URL yakho.

Omnye weyona mizekelo ibalaseleyo apho oku kuya kubaluleka khona kuphawu olufana neLego.

Nanku umzekelo wemveliso yeLego Land Rover Classic Defender 90. I-SKU ibandakanyiwe kuzo zombini isihloko sephepha kunye ne-URL yazo:

Nokuba ukhangela "i-10317" usebenzisa isixhobo esinje nge-Ahrefs' Keywords Explorer, unokubona ukuba indawo yabo ibonakala phezulu kweSERP.

I-TLDR; ukuba ii-SKUs okanye izichongi zemveliso zibalulekile kwishishini lakho-kwaye abathengi bayazikhangela-ngoko kunokuba luncedo ukuzifaka zombini kwi-URL kunye neethegi zesihloko seemveliso zakho.

3. I-URL elula

Ii-URL zikwindawo yedilesi yesikhangeli sakho. I-URL ye-SEO-friendly kufuneka kube lula ukuyiqonda kwaye ibonise ngokucacileyo umxholo wephepha. Ukudala ii-URL ezicingisiswe kakuhle kwangethuba kuya kunceda ukudala isakhiwo sewebhusayithi esinengqiqo ngexesha.

Ingcebiso kaGoogle xa isiza kwii-URLs yile:

“Yenza ulwakhiwo olulula lwe-URL. Cinga ngokulungelelanisa umxholo wakho ukuze ii-URL zakhiwe ngokusengqiqweni nangendlela eqondakala kakhulu ebantwini. "

Nantsi indlela i-URL eyakhiwe kakuhle ekhangeleka ngayo:

Kwaye nanga amanye amacebiso okudala ii-URLs:

• Sebenzisa amagama angundoqo afanelekileyo abonisa ngokuchanekileyo imveliso ukunceda iinjini zokukhangela ukuqonda umxholo wephepha
• Gcina ii-URL zimfutshane kwaye uthintele iimpawu ezingafunekiyo okanye izakhiwo ezintsonkothileyo, njengoko ii-URL ezilula zilula kubasebenzisi ukuba betyise.
• Sebenzisa iqhagamshela ukwahlula amagama kune underscore okanye izithuba ukwenza i-URL ifundeke lula
• Ungaguquguquki kulwakhiwo lwakho lwe-URL - kuya kwenza iwebhusayithi yakho ukuba ibe lula ukuhamba kwaye iphucule amava omsebenzisi ngokubonelela ngombono ocacileyo wento onokuyilindela kwiphepha.
• Sukungcwaba amagama abalulekileyo ezantsi kuluhlu lwakho lwe-URL

I-SIDENOTE. Kwii-SERPs, kukho izakhiwo ze-URL eziyinkimbinkimbi kwaye zibonakala zingenangqiqo kuyo yonke i-SERP ebeka kakuhle-ingakumbi kumhlaba we-ecommerce. Oku akuthethi ukuba kufuneka ungahoyi ukwakheka kwe-URL ngokupheleleyo, kodwa zama ukuseka ulwakhiwo oluhambelanayo kwangoko kwaye unamathele kulo.

4. Iimvuthuluka zezonka

I-Breadcrumbs ngamakhonkco angaphakathi abonisa abasebenzisi indawo yabo kwi-hierarchy yesayithi kwaye bancede ukuba bahambe ngokukhawuleza kwiwebhusayithi.

Zijongeka ngolu hlobo:

Ziluncedo kwi-SEO kuba zenza ulwakhiwo olunengqiqo ukuba ii-injini zokukhangela zinokukhasa kwaye ziqonde.

I-Breadcrumbs ivumela abasebenzisi ukuba bajonge indawo yabo kwindawo yakho kwaye babuyele umva ukuba kuyimfuneko. Oku kuluncedo kwiivenkile ze-ecommerce kuba abasebenzisi bahlala behambahamba phakathi kwamaphepha odidi kunye namaphepha amaninzi emveliso xa bethatha isigqibo sokuba yeyiphi imveliso abanokuyithenga.

5. H1 ithegi

Ithegi ye-H1 yinto ye-HTML ebonisa abasebenzisi kunye neenjini zokukhangela ukuba iphepha lingantoni.

Umahluko omkhulu phakathi kweethegi ze-H1 kunye neethegi zesihloko apho zivela khona-i-H1 iithegi azibonakali kwiziphumo zokukhangela zikaGoogle, kodwa zivela kwiphepha.

Nantsi into ekhangeleka ngayo ithegi ye-H1 kwikhowudi:

<h1>This is the h1 tag</h1>

Eyona ndlela ikhawulezayo yokujonga ukuba iphepha linayo na i-H1 kukusebenzisa ibar yeSixhobo ye-Ahrefs SEO. Apha, ungabona ngokulula-jonga uluhlu lwezihloko.

6.Imifanekiso yemveliso

Imifanekiso yemveliso ziifoto okanye imiboniso yedijithali yeemveliso zakho. Ngokuqhelekileyo, umfanekiso omnye okanye igalari iboniswa kwiphepha lemveliso ukubonisa imveliso.

Zibalulekile kuba zibonelela ngeenkcukacha ezongezelelekileyo malunga nemveliso leyo iinkcazo ezibhaliweyo azinakuhlala ibamba-njengendlela imveliso ekufuneka isetyenziswe ngayo, umbala ochanekileyo wemveliso, njalo njalo.

Ngokwembono yokukhangela, imifanekiso yemveliso ibalulekile njengoko inokubekwa kwiziphumo zophendlo lwemifanekiso kaGoogle-ke kukho inkuthazo yetrafikhi yokwandisa imifanekiso yemveliso yakho ye-SEO.

Ke, ungayenza njani imifanekiso yakho yemveliso ye-SEO?

Nazi izinto ezisisiseko ozifunayo ukuze uzilungiselele:

• Yongeza omnye umbhalo
• Sebenzisa amagama eefayile ezichazayo
• Sebenzisa imifanekiso ephendulayo
• Cinezela imifanekiso yakho kwaye usebenzise iifomati zemifanekiso ezifana neejpg, jpeg, png, webp, okanye avif

I-SIDENOTE. Umbhalo we-Alt yinkcazelo emfutshane yomfanekiso, engabalulekanga kuphela kwisalathiso se-injini yokukhangela kodwa ibalulekile ekufikelelekeni, evumela abasebenzisi bokufunda isikrini ukuba baqonde umxholo womfanekiso. Njengamagama efayile, i-alt text kufuneka ichaze kwaye ibandakanye amagama angundoqo afanelekileyo ngokwemvelo.

Unokwenza izinto ezininzi ukuphucula ukusebenza komfanekiso wakho kwiinjini zokukhangela. Jonga umfanekiso wethu Isikhokelo se-SEO ukuze ufunde ngakumbi.

7. Ividiyo yemveliso

Iividiyo zonyusa ukuzibandakanya kwabasebenzisi kunye namaphepha emveliso yakho-kwaye njengemifanekiso, zixabisekile njengoko zinokuqhuba ngokuzimeleyo itrafikhi kwindawo yakho.

Iividiyo zinokuvela kwiindawo ezine kuGoogle:

• Iziphumo zokukhangela zikaGoogle
• Ithebhu yeMifanekiso kaGoogle
• Ithebhu yeeVidiyo zikaGoogle
• Ukufunyanwa kukaGoogle

Kodwa, ukuze ube nesalathiso, iividiyo kufuneka zizalisekise iindlela ezithile.

Ngaphambi kokutyala ixesha kunye nomgudu ekudaleni iividiyo, cinga ukuba ingaba luncedo na kubaphulaphuli bakho.

Umzekelo, kwishishini lefashoni, iindwendwe zilindele ukubona ividiyo ukuze zijonge ngcono ukuba iimpahla zihambelana njani, ngoko akumangalisi ukuba iivenkile zempahla ezifana ne-ASOS zinevidiyo ezimfutshane ezibekwe ngokucacileyo kumaphepha abo emveliso.

Kodwa ukuba ubukwishishini lokuthengisa iishedi zokugcina-akukho nto ingako yongeziweyo kubaphulaphuli bakho yokubandakanya ividiyo, njengoko uninzi lwabantu lusazi ukuba ishedi yokugcina ijongeka njani.

8. Amaxabiso, ukufumaneka, ukureyitha, kunye nophononongo

Ixabiso lemveliso, ukufumaneka, ukulinganisa, kunye nophononongo yinxalenye ebalulekileyo yamava omsebenzisi. Ukuba awunazo ezi zinto, abasebenzisi baya kugxuma kwiphepha, bachaphazele amanqanaba akho kunye nokwenza buthathaka imizamo yakho ye-SEO.

Iindaba ezimnandi zezokuba uninzi lwee-CMS ezigxile kwi-ecommerce ezifana Shopify okanye Wix ukuphatha oku ngaphandle kwebhokisi, ke ngokuqhelekileyo kukho uqwalaselo oluncinci olufunekayo ukufumana ezi zinto zisekwe.

Ireyithingi kunye nophononongo lubalulekile kubathengi abanokubakho njengoko benokufumana umbono wokuba imveliso injani phambi kokuba bayithenge.

Ke ngoko, luluvo olulungileyo ukubonisa ngokubonakalayo ukalisho lwabathengi, njengoko bebonelela ngobungqina obuxabisekileyo bentlalo, obunokunceda ukuphembelela izigqibo zokuthenga.

Qinisekisa ukuba zifikeleleka ngokulula kwaye ziyafundeka ukomeleza amava omsebenzisi kunye nokuthembeka, okunokukhokelela ekwandeni kothethathethwano kunye nokuthengisa.

Lo mxholo owenziwe ngumsebenzisi utyebisa indawo yakho ngamagama ahlukeneyo, abalulekileyo kunye namabinzana, ngakumbi ukomeleza imizamo ye-SEO.

9. Bizela esenzweni

Mhlawumbi ucofe amaqhosha esigidi sokubiza-kwisenzo (CTA) kubomi bakho be-intanethi-kodwa ngaphandle kokuba uyazi kakuhle ngamava omsebenzisi (UX), mhlawumbi awuyazi indlela ebaluleke ngayo ekukhuthazeni iindwendwe ukuba zithenge iimveliso zakho.

Umzekelo, i-Amazon.com inezona CTAs zaziwayo kwi-intanethi:

Ukudala i-CTA esebenzayo, sebenzisa izenzi ezimfutshane, ezinamandla, ezinokuthi zenziwe:

• Thenga ngoku
• Funda nzulu
• ngeza kwitshathi

Le ndlela ingqalileyo yenza kucace kubasebenzisi into emabayenze ngokulandelayo.

Ngelixa ii-CTAs zingachaphazeli ngokuthe ngqo ukubekwa kwe-SEO, zidlala indima ebalulekileyo kumava omsebenzisi wephepha lakho lemveliso. Ngaphandle kweeCTA ezicacileyo, iindwendwe zinokubhideka kwaye zigxumeke kwiphepha. Olu hlobo lokuziphatha, ukuba luyaphindwa, lungabonisa kwiinjini zokukhangela ukuba eli phepha alinamava alungileyo.

10. Iinkcukacha zokuhanjiswa

Qinisekisa ukuba ulwazi lwakho lokuhambisa luyabonakala kwaye kulula ukuzifumana; sukwenza ukuba iindwendwe zakho zizingele—kungenjalo, zinokulishiya iphepha ngaphambi kokuba zithenge imveliso. Ukuba iindwendwe zihlala zigxuma kwiphepha lakho, umgangatho wakho unokubandezeleka ngokuhamba kwexesha.

Uninzi lweenkqubo zolawulo lomxholo we-ecommerce (CMSs) zongeza ngokuzenzekelayo ulwazi lonikezelo kumaphepha emveliso yakho.

Misa ulwazi lwakho lokuhambisa kufutshane neqhosha lokuthenga okanye ixabiso, kwaye usebenzise ii-iyikhoni okanye iibhulethi ezimfutshane ukwenza kube lula ukuqonda. Hlaziya rhoqo icandelo lokuhanjiswa kunye namaxesha angoku okuthumela, iindleko, kunye neenketho zokwakha ukuzithemba kunye nokwaneliseka kwabathengi.

Iinkcukacha zonikezelo ezicacileyo, ekulula ukuziqonda ziqinisekisa abathengi kwaye zenze amava alungileyo omsebenzisi. Ukwenza njalo kuya kunciphisa iindwendwe ezigxuma kwiphepha ngaphambi kokuthenga imveliso yakho.

11. Inkcazo yemveliso

Inkcazo efanelekileyo yemveliso ngumxholo ochaza imveliso kwaye uyithengise.

Kodwa yintoni eyenza inkcazo yemveliso ibonakale?

• Yenza inkcazo yemveliso eyodwa endaweni yokukhuphela kwiiwebhusayithi zabanye abavelisi.
• Yiba ngokuthe ngqo kwinkcazo yemveliso yakho ukuphepha ukuchitha ixesha kwaye uthengise ngempumelelo imveliso kubathengi abanakho.

Inkcazo yemveliso ebhalwe kakuhle iphucula amava omsebenzisi kwaye inokonyusa amazinga okuguqulwa, ibe nefuthe elihle ekusebenzeni kwe-SEO yendawo yakho.

12. Ukucaciswa kwemveliso

Ukucaciswa kwemveliso kunceda abantu kunye neenjini zokukhangela ukuba baqonde ama-nuances emveliso yakho. Kwii-injini zophendlo, kuquka ezi nkcukacha zithetha ukuba iphepha linokureyishwa kwimibuzo engaphezulu enxulumene nomsila omde.

Iinkcukacha zemveliso zibekwe ngcono ngokucacileyo nangokufutshane usebenzisa amanqaku eebhulethi zeHTML ukuzenza ukuba zikhangelwe.

13. Ii-FAQ

Ii-FAQ zephepha lemveliso zinceda abatyeleli baphendule imibuzo abanayo ngaphambi kokuba bathenge. Ukuba uhlala ufumana imibuzo efanayo ebuzwa malunga neemveliso ezithile, oko kunokonga ixesha lakho leshishini.

Ukuba iimveliso zakho ziza nemibuzo emininzi yabathengi, ukongeza icandelo le-FAQ kumaphepha akho emveliso ngumbono olungileyo. Ii-FAQs zinceda iindwendwe zakho ziphendule nayiphi na imibuzo ezinokuthi zibe nayo kwaye zonyuse amathuba okubekwa kwinqanaba lamagama angundoqo anxulumeneyo.

Ungafumanisa iintlobo zemibuzo abantu abayikhangelayo imveliso yakho ngokuyibeka kwi-Ahrefs' Keywords Explorer kwaye uphose amehlo akho phezu imibuzo icandelo.

Ii-FAQs zinokunceda ukuphucula amava abasebenzisi abatyeleli ngokuphendula imibuzo onayo kwiphepha lemveliso, kunokuba ubabuyisele kuGoogle ukufumana impendulo.

14. Iimveliso ezinxulumeneyo

Ukubonisa iimveliso ezinxulumeneyo kuphucula amava omsebenzisi kwaye kukhuthaze ucofa kwezinye iimveliso ezinxulumeneyo.

Unokukhuthaza ukuthengiswa kwemveliso ngokubonisa izinto ezifanelekileyo, ezincedisayo ngelixa ngokwemvelo usebenzisa izixhumanisi zangaphakathi ukudibanisa kwiimveliso ezifanelekileyo.

Oku kuphucula ukubandakanyeka komsebenzisi kunye negalelo kwi-SEO ngokudlula ukulingana kwekhonkco kunye nokwandisa iimbono zephepha kunye nexesha elichithwe kwisayithi.

Esi sicwangciso asonyusi nje kuphela amandla okuthengisa kodwa sikwatyebisa amava omsebenzisi ngokubanzi kwindawo yakho.

15. Umxholo owenziwe ngumsebenzisi

Umxholo owenziwe ngumsebenzisi (UGC) yenye yezona ndlela zinyanzelisayo zokubonisa abathengi abanokuthi bajonge ukuba iimveliso zikhangeleka njani kude nemifanekiso yeemveliso ezenziwe ngononophelo kunye neevidiyo.

Imifanekiso eyenziwe ngumsebenzisi ibalulekile kumashishini afana nefashoni-xa ufuna ukubona ukulingana kwempahla ebantwini hayi iimodeli zobungcali. Ukongeza i-UGC luphawu oluqinileyo kubathengi njengoko ibonisa ukuba ivenkile yakho ithembekile hayi ubuqhophololo.

16. Uphawulo lwesikimu

Imarkup yeSchema yikhowudi enokuthi isetyenziswe ekuphuculeni ngokubonakalayo izinto zewebhusayithi yakho ngaphakathi kweziphumo zokukhangela. UGoogle uyisebenzisa ukubonisa iziqwengana ezityebileyo.

Inzuzo ephambili yokuyongeza kukuba iimveliso ezinophawu lwe-schema zinokwenzeka kakhulu ukuba zifumane unqakrazo oluphezulu ngenxa yobukhulu kunye nesibheno esibonakalayo.

Xa sithetha nge-schema ngephepha lemveliso ye-SEO, ndihlala ndibandakanya i-schema yemveliso ngokwam.

• I-schema ye-breadcrumb - iphucula i-breadcrumbs
• I-schema yevidiyo - ukuba iividiyo zidlala indima ebalulekileyo kumxholo wakho
• Isikimu sokuphonononga-ukuba unophononongo, unokongeza ischema sophononongo ukuze ubaphucule

Uwaphicotha njani amaphepha emveliso yakho kwimiba ye-SEO eqhelekileyo

Sikuqukumbele okufuneka ukubandakanye kumaphepha emveliso yakho, kodwa ungaziphicotha njani?

Nazi iindlela ezimbini endizicebisayo:

1. Sebenzisa ibar yesixhobo ye-Ahrefs ye-SEO ukujonga indawo ngokukhawuleza

Eyona ndlela ikhawulezayo yokujonga amaphepha emveliso kwimiba ye-SEO eqhelekileyo ikwi-toolbar ye-Ahrefs ye-SEO.

1. Yiya kwiphepha lemveliso
2. Vula ibar yesixhobo
3. Khangela nayiphi na imiba enokubakho

Amaphepha emveliso ahlala alandela ulwakhiwo oluqingqiweyo, ngoko ke amathuba, ukuba ubona ingxaki kwiphepha lemveliso, inokusebenza nakwamanye amaphepha emveliso.

2. Fumana umbono wesiza ngokubanzi ngoPhicotho lweSiza le-Ahrefs

Ukuba ugqibezela uphicotho lwe-SEO, uya kufuna ukuqonda imeko yangoku yazo zonke iimveliso ezikwiwebhusayithi. Eyona ndlela ilungileyo yokwenza oku sisixhobo esifana ne-Ahrefs' Site Audit.

1. Qhuba ukhasa lwakho
2. Nje ukuba igqityiwe, yiya ku Umhloli wephepha kwibar esecaleni yoPhicotho lweSiza
3. Kwibar yokukhangela, ngenisa isichongi seURL yemveliso, umz./iimveliso/
4. Myalelo ngu Umzila wezithuthi ukubona awona maphepha adumileyo
5. Cofa kwi Kwimihlathi ukongeza ezinye izinto ofuna ukuzihlola
6. Hlalutya!

Iingcamango zokugqibela

Ukuphucula amaphepha emveliso ye-SEO kubalulekile kulo naliphi na ishishini le-ecommerce elijonge ukuphucula ukubonakala kunye nokuqhubela phambili ukuguqulwa.

Ngokudibanisa amagama angundoqo afanelekileyo, ukwenza izihloko zemveliso ezinyanzelisayo nezichazayo, kunye nokuqinisekisa umgangatho ophezulu, umxholo onolwazi, amashishini anokuphucula umgangatho wephepha lemveliso. Oku, kwakhona, kukhokelela ekwandeni kwetrafikhi yezinto eziphilayo kunye nokubandakanyeka okungcono kwabasebenzisi, kubalulekile ekunyuseni intengiso kunye nokunyaniseka kwabathengi.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.