Iingcebiso ezi-7 ze-SEO ezilula kuShishino oluNcinci

Ukuba ungumnikazi weshishini elincinci, abantu bakhangela okwenzayo kuGoogle. Ngaphandle kokuba ubonakale, uphoswa ngabathengi okanye abathengi.

I-SEO yindlela owenza ngayo oko, kwaye iziseko zikhawuleza kwaye zilula.

Landela ezi ngcebiso ukukala ishishini lakho elincinci phezulu ngexesha.

Contents
1. Faka ibango kwaye ulungiselele iProfayile yeShishini likaGoogle
2. Bhala kuluhlu lwezalathisi ezifanelekileyo
3. Lungisa imiba ye-SEO esisiseko kwiwebhusayithi yakho
4. Yenza uphando lwegama elingundoqo kwaye wenze amaphepha emveliso okanye iinkonzo zakho
5. Nika abaphandi imveliso eluncedo kunye nolwazi lwenkonzo
6. Yakha i-backlinks embalwa
7. Cela uphononongo kwaye uphendule kubo

1. Faka ibango kwaye ulungiselele iProfayile yeShishini likaGoogle

Ukuba wenza into enye kuphela njengomnini weshishini elincinci, yenza ukuba ibango kwaye ukhulise i-GBP yakho.

Iprofayile yeShishini likaGoogle inceda abasebenzisi bafumane kwaye bafunde malunga neshishini lakho kukhangelo lukaGoogle kunye neemephu. Kusimahla ukuseta kwaye ikuvumela ukuba wabelane ngeenkcukacha ezibalulekileyo malunga neshishini lakho nabathengi, njengenombolo yefowuni yalo, amaxesha okuvula, kunye neminikelo.

Kodwa nabu ubuhle bokwenyani beeProfayili zeShishini: Abantu akufuneki bakhangele ishishini lakho ukuze babone iprofayile yakho. Banokuvela kukhangelo olubanzi olufana "nendawo yokutyela yepizza ekufutshane nam."

Oku kubenza babe yindlela enamandla yokutsala abathengi abatsha abafuna into oyenzayo.

Nazi iziseko zokuphucula iprofayile yakho:

• Misela udidi lweshishini olufanelekileyo kunye nohlobo
• Yongeza iiyure zokuvula (kwaye uzigcine zisexesheni!)
• Yongeza iinkcukacha zoqhagamshelwano
• Yongeza imifanekiso
• Yongeza iimveliso okanye iinkonzo zakho

Funda ngakumbi kwisikhokelo sethu semizuzu engama-30 sokwenza iProfayili yeShishini.

2. Bhala kuluhlu lwezalathisi ezifanelekileyo

Abantu abasoloko bejika kuGoogle ukufumana amashishini amancinci. Baphinda bakhangele abalawuli beshishini abadumileyo kunye neewebhusayithi ezithembekileyo zokuphonononga.

Nokuba ngaba do Khangela uGoogle, bayakuhlala bekhangela kuluhlu oludumileyo kuba oko kuqhelekile.

Umzekelo, bendisandula ukukhangela umntu oza kuhlala neekati ngeholide ezayo. Ndiqale ukukhangela kwam ngokuchwetheza "ikati ehlala kufuphi nam" kuGoogle. Kodwa ngokukhawuleza ndaye ndagqiba ukukhangela i-niche directory kuba yiloo nto zonke iziphumo eziphezulu.

Ngapha koko, ndade ndagqiba ukubhukisha i-cat sitter kwenye yezi webhusayithi:

Ibali elide elifutshane, ukuba awudweliswanga kwi-niche eyaziwayo okanye kulawulo lwendawo, uphulukana netrafikhi yokukhangela okwesibini kunye nabathengi.

Makhe sijonge iindlela ezimbalwa zokufumana abona balawuli bangcono ukuze badweliswe.

Khangela kuGoogle

Yiya kuGoogle kwaye ukhangele "[into eyenziwa lishishini lakho] [kwindawo]", emva koko wongeze ishishini lakho kwizikhokelo ezikwikhasi lokuqala.

Umzekelo, ukuba ungumhlali wekati eSeattle, uya kufuna ukudweliswa kwi:

• Meowtel
• rover.com
• Yelp
• Care.com

Fumana abalawuli okhuphisana nabo badweliswe kuzo

Uninzi loluhlu lwezalathiso lunxibelelana newebhusayithi yakho, okuthetha ukuba ungasebenzisa iprofayile ye-backlink yabakhuphisana nabo ukufumana abalawuli abafanelekileyo.

Nantsi indlela yokwenza e-Ahrefs:

1. Yiya kwisixhobo sethu soHlahlo loKhuphiswano
2. Khetha imo ye "referring domains".
3. Ngenisa indawo yakho kwindawo ethi "Ayidibanisi nethagethi".
4. Ngenisa iisayithi zamashishini ambalwa akhuphisanayo kwindawo ethi "Kodwa ukudibanisa naba bakhuphisanayo".
5. Cofa "Bonisa amathuba ekhonkco"

Kuya kufuneka ubone uluhlu lwemimandla enxibelelana nabakhuphisana nabo kodwa hayi wena. I-Eyeball yolu luhlu lweesayithi ezibukeka njengezikhokelo ezifanelekileyo kwaye wongeze ishishini lakho kubo.

AYIQINISEKANI NGOBANI ABANTU UKHUPHISWANA NAKHO?

Khangela kuGoogle “[okwenziwa lishishini lakho] [kwindawo]” kwaye uye kwiiMaphu. Landela amakhonkco ewebhusayithi kwiiprofayile zabo ukuze ufumane imimandla yabo, emva koko ukope kwaye unamathisele kwi-Ahrefs.

3. Lungisa imiba ye-SEO esisiseko kwiwebhusayithi yakho

Ukuba nemiba ye-SEO yobugcisa kunokulimaza umgangatho wakho, ngoko kufanelekile ukujonga ukuba iwebhusayithi yakho ilungile na kwaye ilungisa nayiphi na imiba emikhulu.

Eyona ndlela ilula yokwenza oku kukusebenzisa isixhobo sophicotho lwe-SEO esifana ne-Ahrefs' Site Audit. Ungasebenzisa oku ngaphandle kwentlawulo nge-akhawunti ye-Ahrefs Webmaster Tools (AWT). Bhalisa nje, landela amanyathelo okurhubuluza indawo yakho, emva koko ucofe ingxelo ethi Yonke imiba yeempazamo:

Ukufumana ingcebiso malunga nokuba ithini na imiba kunye nendlela yokuyilungisa, betha inqaku lesixhobo:

Umzekelo, uPhicotho lweSiza lufumene amaphepha asibhozo angama-404 kwibhlog yethu ngexesha lokukhasa kutshanje:

Ukulungisa lo mba, sinokubuyisela, siqondise ngokutsha, okanye sisuse amakhonkco angaphakathi kumaphepha.

Ukuba ucwangcisa ukukhasa rhoqo kuPhicotho lweSiza, uya kufumana izilumkiso malunga nemiba emitsha ye-SEO ukuze ukwazi ukuyilungisa ngaphambi kokuba ibangele iingxaki.

4. Yenza uphando lwegama elingundoqo kwaye wenze amaphepha emveliso okanye iinkonzo zakho

Abantu bahlala bekhangela iimveliso okanye iinkonzo ezithile kunoko kwenziwa lishishini lakho. Umzekelo, basenokukhangela “igumbi lokuhlambela elihlaziyiweyo elikufutshane nam” endaweni yokuthi “iplamba ekufutshane nam.”

Ukuba bayayenza le nto, uGoogle udla ngokubonisa amaphepha amalunga naloo nkonzo, hayi amaphepha asekhaya abatywini.

Ungasokola ukurekisha lemigaqo ngaphandle kokuba unala maphepha.

Kodwa usenokucinga, “Ndinikezela ngeenkonzo ezininzi. Andinaxesha laneleyo lokwenza amaphepha awo onke.”

Uphando lwegama elingundoqo yimpendulo. Le yinkqubo yokufumanisa ukuba ngawaphi amagama kunye namabinzana abathengi abawabhalayo kuGoogle. Ungayisebenzisa ukufumana iimveliso okanye iinkonzo abazikhangela kakhulu kwaye ubeke phambili ukwenza amaphepha malunga nazo.

Nantsi indlela yokwenza:

1. Cinga ngazo zonke iimveliso okanye iinkonzo ozinikezelayo
2. Zincamathelise kwi-Ahrefs' Keywords Explorer (qiniseka ukuba ukhetha ilizwe okulo)

Uya kubona amagama angundoqo ahlelwe ngokwemithamo yokukhangela yenyanga ukusuka phezulu ukuya ezantsi:

Oku kufuneka kukunike umbono olungileyo womdla onxulumeneyo kwiimveliso okanye kwiinkonzo ozinikezelayo kunye namaphepha omele uwabeke phambili ekudaleni.

I-SIDENOTE. Le yimiqulu yesizwe, kodwa loo nto ayifanelanga ukuba ibaluleke kakhulu. Ukuba inkonzo idume kakhulu kunenye yesizwe, mhlawumbi idume kakhulu kwindawo yendawo apho ishishini lakho lisebenza khona. Ekuphela kwesilumkiso kukuba unikezela ngento efana neenkonzo zeHVAC kwaye imozulu yelizwe lakho yahluka kakhulu ngokwengingqi.

Umzekelo, kuya kuba sengqiqweni ukuba nephepha lenkonzo yebhoyila ukuba yinto oyinikezelayo.

5. Nika abaphandi imveliso eluncedo kunye nolwazi lwenkonzo

Ukuba namaphepha malunga neemveliso kunye neenkonzo zakho yinto enye, kodwa kufuneka uqiniseke ukuba baxelele abaphandi into abafuna ukuyazi. Ukuba ubazi kakuhle abathengi bakho, unokufika nje embindini apho ngokulula. Kodwa kusoloko kungcono ukwenza uphando oluthile.

Umzekelo, bendisandula ukukhangela umntu oza kulungisa ibhoyila yethu...

Inkqubo yam ihambe kancinci ngolu hlobo:

• Ukhangele uGoogle "ukulungisa ibhoyila kufutshane nam"
• Ujonge ngokukhawuleza uphononongo kunye neewebhusayithi zamashishini akwinqanaba eliphezulu
• Ebizwa ngokuba zezona zithembisayo

Bendisazi ukuba uhlobo lwethu lwebhoyila aluxhaphakanga kakhulu, ke bendijonge ngokukodwa iinjineli ezikhankanye ukusebenza nophawu lwethu kwiiwebhusayithi zabo. Kwiindawo ezilishumi elinambini endizijongileyo, inye kuphela echaza oku:

Ngenxa yoko, le yayiyinkampani yokuqala endayibizayo.

Ukuba ezinye iinjineli bezenze kuphela uphando lwegama elingundoqo, bebenokwazi ukuba le yinto abathengi abayikhathaleleyo kwaye bayifake kumaphepha abo.

Nantsi indlela ongayenza ngayo loo nto e-Ahrefs:

1. Yiya kwi-Keyword Explorer
2. Khangela imveliso okanye inkonzo yakho (umzekelo, “ukulungiswa kwebhoyila”)
3. Yiya kwingxelo yeMigqaliselo eMating
4. Yiya kwi "Cluster ngokwemiqathango" ithebhu

Ukusuka apha, jonga uluhlu lwamagama afanayo anokubonisa uhlobo lolwazi olufunwa ngabaphendle.

Umzekelo, amagama agxininisiweyo angezantsi azo zonke iibrendi zebhoyila:

Ndikwabona ukukhankanywa kweentlobo ezahlukeneyo zeebhoyila, njengeoyile, igesi, kunye nombane:

Ukusuka kolu tyibilizi lukhawulezayo kuphela, kucacile ukuba abaphandi bajonge iinjineli ezinokulungisa uhlobo lwazo kunye nohlobo lwebhoyila.

Ukuba uyinjineli yebhoyila yasekuhlaleni, ukuba nolu lwazi akuncedi nje kuphela abaphendle kodwa konga ixesha lokuphendula ifowuni ukuze ubonise “Oh… andisebenzi nolo hlobo lwebhoyila, uxolo!” impendulo.

INGABA OKU KUNOKUKUNCEDA UKUBA UBEKWE PHEZULU?

Ngandlela zonke, ewe.

Umzekelo, ukuba bendikhe ndakhangela kuGoogle iinjineli zalapha ekhaya ezisebenza ngohlobo lwethu lwebhoyila, iwebhusayithi yenjineli ekhankanya amanqanaba ebhrendi kwindawo #3:

6. Yakha i-backlinks embalwa

I-Backlinks yinto eyaziwayo yokubeka isikhundla. Ingxaki kuphela kukuba i-backlinks yekhwalithi ephezulu ikude nokulula ukuyifumana. (Yiyo le nto ibenza babe kumgangatho olungileyo.)

Kumashishini amancinci, ukuthatha ithuba lobudlelwane obukhoyo sisiqalo esihle.

Nazi iimbono ezimbalwa:

• Nika ababoneleli ubungqina. Ezi zihlala zibonakaliswa kwiindawo zabo kunye nekhonkco.
• Papasha iispotlights zabathengi. Umzekelo, ukuba ungumntu osebenza ngemibhobho yamanzi osandul' ukuncedisa ekulungiseni icawa yasekuhlaleni, yibhale kwaye ubancede ngayo. Banokuyifaka kwiwebhusayithi yabo.
• Pitch stockist amaphepha. Umzekelo, ukuba ivenkile yakho igcina ibhiya yobugcisa bendawo, jonga ukuba i-brewery idwelisa izitokhwe zayo kwiwebhusayithi yayo. Ukuba kunjalo, unokuboniswa ngokubuza nje.

Ndikwacebisa ukuba uzame ukuphindaphinda i-backlinks ezilungileyo kakhulu zabakhuphisana bakho. Ukufumana ezi zinto, qhagamshela indawo yazo kwi-Ahrefs'Site Explorer kwaye ujonge Backlinks ingxelo.

I-SIDENOTE. Ukuba kuninzi ekufuneka kugqitywe kuko, tshintshela “Owona maqhagamshelo” okucoca ukucutha izinto.

Umzekelo, lo mtywini wasekhaya unamakhonkco amabini avela kwiindawo ezidwelisa amashishini amancinci anika izaphulelo kwezempilo nakwabanye abasebenzi abaphambili:

Zombini ezi ziya kuba lula kakhulu amakhonkco ukuphindaphinda (ucinga ukuba wonwabile ukunika esi saphulelo!)

OKUFUNDILEYO FUNDA

• 9 Easy Local Link Building Tactics
• Uzifumana njani ii-Backlinks zakho zoKhuphiswano (kwaye uzifumanele)

7. Cela uphononongo kwaye uphendule kubo

UGoogle ngokwakhe ucebisa abanini bamashishini amancinci ukuba bakhumbuze abathengi ukuba bashiye uphononongo kwaye baphendule kubo ukuze bakhe intembeko:

Njengoko uGoogle esitsho, eyona ndlela ilula yokwenza oku kukwenza kunye nokwabelana ngekhonkco kwiProfayile yakho yeShishini kunye nabathengi. Unokwenza oku kwii-imeyile "enkosi", ekupheleni kwentsebenziswano yenkxaso yabathengi, okanye ngokubandakanya ikhonkco okanye ikhowudi ye-QR kwiirisithi.

Oku kunokwenzeka ukuba kuncede “kwipakethi yeemephu” zakho, ubuncinci ngokovavanyo lweBrightLocal. Ithi i-17% yee-SEOs ibona uphononongo njengeyona nto ibalulekileyo yokubeka umgangatho.

Kodwa musa ukuzibekela umda ekubuzeni nasekuphenduleni uphononongo kwiProfayile yeShishini likaGoogle. Abathengi abaninzi bayathemba ezinye iiwebhusayithi. Ukuba uyazibuza ukuba zeziphi iisayithi zokuphonononga ezibaluleke kakhulu kwishishini lakho elincinci, igama likaGoogle kwaye ujonge ezinye iisayithi zophononongo kwiziphumo.

Umzekelo, uphononongo kwi-TripAdvisor lubalulekile ngokucacileyo kwipizzeria endiyithandayo:

Kwivenkile yam endiyithandayo yebhotile yendawo, iindawo zokuphonononga i-niche ezifana neRateBeer kunye ne-Untapped zibonakala zibaluleke ngakumbi:

FAQs

Yintoni i-SEO yeshishini elincinci?

I-SEO yamashishini amancinci yinkqubo yokuphucula ubukho bakho kwi-intanethi ukuze ufumane abathengi abaninzi abavela kuGoogle nakwezinye iinjini zokukhangela. Phantse isoloko ijikeleza kakhulu ekulungiseleleni ukhangelo lwasekhaya.

Ziziphi iingenelo ze-SEO yamashishini amancinci?

Kukho izibonelelo ezintathu eziphambili zokwenza i-SEO kwishishini lakho elincinci:

• Ukwazisa ngakumbi uphawu. Ukuvela kwiindawo ezininzi kwi-intanethi kuthetha ukuba abantu abaninzi baya kuqhelana neshishini lakho.
• Ukugcwala ngakumbi. Ukubekwa kwinqanaba eliphezulu kuGoogle nakwezinye iinjini zokukhangela kukhokelela kwitrafikhi engaphezulu.
• Abathengi abaninzi. Logama nje itrafikhi yakho ijolise kuyo, iya kuzisa abathengi abaninzi okanye abathengi.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.