Iindlela ezili-14 zokuphucula amaPhepha eMveliso ye-Ecommerce ye-SEO

Kwiiwebhusayithi ze-e-commerce, ukwenza amaphepha emveliso yenye yezona zinto zibaluleke kakhulu kwi-SEO.

Amaphepha emveliso ephuculweyo aphucula amava omsebenzisi kwaye abekwe ngcono kumagama okukhangela omsila omde, adla ngokuba nokhuphiswano oluphantsi kunye nenjongo yorhwebo ephezulu. Oku kubalulekile kwi-ecommerce kuba abasebenzisi abakhangela iimveliso ezithile bahlala bephantsi kwefenitshala yokuthengisa kwaye banokuthenga.

Kweli nqaku, ndiza kuxoxa ngeengcebiso ezininzi zokuphucula amaphepha emveliso ye-ecommerce ye-SEO, kubandakanya nokuphucula izinto ezikwiphepha, ukwenza ezona ziqwengana zisisityebi, kunye nokuphucula ukuzibandakanya kwabasebenzisi.

Contents
1. Qala ngophando olunzulu lwegama elingundoqo
2. Lungisa amagama emveliso (H1s) kunye nezihloko ukuze zihambelane nophendlo lwabasebenzisi
3. Yongeza umxholo okhethekileyo, oluncedo
4. Sebenzisa ulwakhiwo lwesihloko semantiki
5. Lungiselela imifanekiso
6. Sebenzisa iHTML yesemantic
7. Yongeza iinkcazo ezizodwa zemeta
8. Sebenzisa idatha ecwangcisiweyo (kwaye udibanise neZiko loMthengisi)
9. Bandakanya uphononongo lwabathengi
10. Yongeza izixhumanisi zangaphakathi
11. Lawula ukwahluka ngokuchanekileyo
12. Misela iimephu zesayithi ze-XML
13. Yiba nokupheliswa + ngaphandle kwesicwangciso sesitokhwe
14. Khetha ngonxulumaniso & nesalathisi

1. Qala ngophando olunzulu lwegama elingundoqo

Uphando lwegama elingundoqo linyathelo lokuqala elibalulekileyo kuba idatha inokukhokela indlela amaphepha alungiswa ngayo kunye nendlela alungiswa ngayo.

Kukho iindlela ezimbalwa endidla ngokwenza oku, kuxhomekeke kubungakanani bendawo:

1. Ukukhuhla amagama emveliso kunye nokuqokelela idatha
2. Ukusebenzisa i-Ahrefs'Site Explorer
3. Ukusebenzisa amagama angundoqo e-Ahrefs 'Explorer

Idatha yokukrala kwiindawo ezinkulu

Umceli mngeni obalulekileyo wephepha elithile lemveliso yophando lwegama elingundoqo linani elipheleleyo lamaphepha amaninzi ezitolo ze-ecommerce ezinawo. Ngokomzekelo, ukufaka ngesandla amagama angundoqo ekujoliswe kuwo kwiimveliso ze-20,000 kunye nokuphanda kuzo kuthatha iiveki. Ngaloo ndlela, indlela esebenzayo ngakumbi iyimfuneko.

Enye indlela yokukrazula idatha kumaphepha emveliso ukwenza isethi yakho yegama elingundoqo kwaye usebenzise i-Keywords Explorer ukuqokelela idatha yegama elingundoqo ngobuninzi.

Nantsi indlela endiya kuyenza ngayo loo nto kwi-AO (Izixhobo ezikwi-Intanethi):

Okokuqala, ndiza kuqhuba uphando olukhawulezayo ukuqonda ukuba abasebenzisi bakhangela njani ngokubanzi iintlobo ezahlukeneyo zeemveliso. Ukwenza oku, ndingakhangela imveliso kuGoogle emva koko:

1. Khuphela i-URL yephepha kwiSite Explorer
2. Yiya kwi Amagama angundoqo ezinto eziphilayo umbiko
3. Hlunga amagama angundoqo ama-5 aphezulu

Umzekelo, sinokubona ngasentla ukuba uninzi lwabantu lukhangela le TV ihlakaniphile ngokudityaniswa kwegama lebrendi kunye ne-SKU. Kodwa abantu abambalwa babandakanya udidi ("i-smart TV") kunye nezinye iimpawu ezinxulumene nombuzo wabo.

Ndixhobe ngolu lwazi, ndingazama ukukrazula loo datha kwiphepha (kunye nawo onke amanye amaphepha afanayo kwisiza).

Rhoqo, ungafumana into oyifunayo ukukrwela kwitafile echaziweyo okanye efanayo. Kwi-AO, banenye i-JSON equlethe idatha yemveliso efakwe kwi-HTML.

Le JSON ikulo lonke iphepha lemveliso, ke ndiza kuyikhupha yonke loo nto ndisebenzisa iSikhwama seFrog esenziwe isiko:

Ndiphinde ndakhupha iindidi kunye nezintlu ezincinci. I-AO inale nto kwi-JSON, kodwa unokukhupha olu lwazi ngokukhuhla i-breadcrumbs.

Nanku umzekelo we-regex endiyisebenzisileyo ukukhupha idatha kwi-JSON:

<[^>]*id="product-json"[^>]*>[^<]*"sku":\s*"([^"]*)"*

Qala ukukhasa kwakho, emva koko uye kwithebhu yesiko lokutsalwa kunye nokuthumela ngaphandle. Unokufuna ukuzama kunye nempazamo ukukhupha idatha oyifunayo ngokuchanekileyo. Ukuba awungomchwephesha kwi-regex, ndincoma ukusebenzisa iChatGPT; ukuba ufuna umzekelo okhawulezileyo, nantsi enye evela kwi-ChatGPT yam ye-SEO resource.

andikagqibi ukukhasa okupheleleyo kwesiza kulo mzekelo, kodwa emva kokuthumela ngaphandle, i-CSV kufuneka ijongeke ngolu hlobo.

Okulandelayo, ndinokusebenzisa ifomula ye-TEXTJOIN ukudibanisa i-SKU kunye negama lophawu kwifomathi endifuna ngayo ngolu hlobo -

=(LOWER(TEXTJOIN(" ",TRUE,B6:C6)))

Kwaye emva koko, kopisha kwaye uncamathisele ikholamu yegama elingundoqo kwi-Keyword Explorer.

Ngoku sinedatha yegama elingundoqo kwezi mveliso. I-TP (Traffic Potential) metric iluncedo kakhulu. Isinika ukuqonda kwetotali yendlela enokubakho, nokuba uphawu kunye nekhowudi yemveliso indibaniselwano esiyisebenzisileyo ayingowona mbuzo uphandliweyo.

Lo ngumzekelo nje wendlela onokuthi ukrwele ngayo idatha eluncedo ngobuninzi. Indlela yokusebenza iya kutshintsha kwisiza ngasinye, kodwa inkqubo iyafana.

Ngamanye amaxesha, unokukrwela nje i-H1, kunye namanye amaxesha, iitafile ezithile. Ukuba unethamsanqa, njengalo mzekelo, kuya kubakho i-JSON enayo yonke idatha oyifunayo.

Ngelixa ndigxile kumaphepha emveliso yesi sikhokelo, ndibhale omnye umzekelo kwibhlog yam yokuhlalutya ubume bendawo okhuphisana nabo usebenzisa indlela efanayo. Kufanelekile ukufundwa ukuba idatha yokukrala ngeenjongo ze-SEO inomdla kuwe.

Ukusebenzisa i-Ahrefs'Site Explorer

Ukuba ulwazi lwe-scraping alukho ukhetho, unokuqokelela idatha kwiiwebhusayithi ezinkulu usebenzisa i-Ahrefs 'Site Explorer. Kodwa, le ndlela isenokungabi ichanekile. Ikwafuna ukuba nawo onke amaphepha emveliso kuluhlu lwe-URL.

Qala ngokungenisa isizinda kunye nolawulo apho afumaneka khona amaphepha emveliso (umzekelo, 'www.example.com/product/') kwiSite Explorer. Okulandelayo, yiya kwi Amaphepha aphezulu ingxelo kunye necebo lokucoca ilizwe olifunayo idata.

Emva koko, sebenzisa ikholomu 'yegama eliphambili' ukuchonga igama eliphambili elizisa uninzi lwetrafikhi kwi-URL.

Le ndlela isebenza ngakumbi kwiiwebhusayithi esele zinendawo elungileyo. Nangona kunjalo, igama eliphambili eliqhuba ezona zithuthi zininzi zinokungabi lelona lihle kakhulu kwiphepha. Ke unokufumana iziphumo ezixubeneyo.

I-SIDENOTE. Unomdla wokuqaphela kunye nomzekelo ongentla, kunokubakho ithuba lokuthumela ngaphandle kwingxelo yePhepha eliPhezulu, kwaye emva koko usebenzise isakhiwo se-URL yemveliso ukuqokelela amagama angundoqo ngokusebenzisa ezinye iifomyula ze-REGEXREPLACE kunye ne-REGEXEXTRACT.

Ukusebenzisa i-Ahrefs' Keywords Explorer

Ungakwazi nokufaka ngesandla amagama angundoqo ekujoliswe kuwo kuMagama angundoqo oMhloli kwaye wenze uphando oluthile lwemveliso. Nangona kunjalo, le ndlela iya kusebenza kuphela ukuba kukho iimveliso ezimbalwa zokuphanda njengoko kudla ixesha elininzi.

Ngamaxesha amaninzi, kuya kufuneka usebenzise amaqhinga ohlukeneyo ukuze ufumane ezona ziphumo zingcono kwiivenkile ezineentlobo ezininzi zeemveliso ezahlukeneyo.

2. Lungisa amagama emveliso (H1s) kunye nezihloko ukuze zihambelane nophendlo lwabasebenzisi

Sebenzisa i-H1 jikelele kunye neetemplates zethegi yesihloko ngeziphumo ezizezona. Ezi templates kufuneka zifake i-H1 yemveliso kunye nezinye iinkcukacha zemveliso ezifanelekileyo, ezifana nee-SKU okanye amagama e-brand ukuze wenze ifomathi efanelekileyo kakhulu, ekhokelwa luphando lwakho lwegama elingundoqo.

Cinga ngokwenza itemplates kwinqanaba ngalinye lodidi ukuba uqhuba ivenkile enkulu. Umzekelo, iiTV zinokufuna isihloko esahlukileyo/itemplate ye-H1 kuneentambo.

Kuya kufuneka wenze oku ukuba igama lakho elingundoqo libonisa ukuba abasebenzisi bakhangela ngokwahlukileyo kwiimveliso ezahlukeneyo ozithengisayo.

Ngokomzekelo, i-AO isebenzisa iitemplates ezahlukeneyo kwiindidi ezahlukeneyo.

I kwiimveliso zabo zeAV (ezibonakalayo) zihlala ziqala ngokudityaniswa kophawu kunye nekhowudi yemveliso.

Nangona kunjalo, ujonge iphepha elineThulbha ye-Ahrefs SEO, abayilandeli le ndlela ukuya kwiithegi zesihloko, abanokuthi bazenze ukuze badibanise bhetele imibuzo yokukhangela yabasebenzisi:

Kudidi lwe-AO's 'Sound', batshintshe i-H1 yabo ukuba ibe ligama nje lemveliso + kunekhowudi yemveliso + indibaniselwano yegama legama eliboniswe ngaphambili.

Kusenokwenzeka ukuba bakwenzile oku njengoko abasebenzisi bengazikhangeli iikhowudi zemveliso zale mveliso, njengoko kubonisiwe kuMagama angundoqo oMhloli.

Ewe kunjalo, kwezinye iimeko, uya kufuna ukuseta i-H1/isihloko secombo ehambelana kakuhle nombuzo wokukhangela womsebenzisi kunye nenjongo yemveliso nganye ukuba imbuyekezo yetrafikhi enokubakho ixabisa ixesha lotyalo-mali.

3. Yongeza umxholo okhethekileyo, oluncedo

Iinkcazo zomenzi zisebenza njengesiseko esiluncedo kwivenkile yakho. Nangona kunjalo, ukwisikhundla esihle njengomthengisi wokunikezela ngaphezulu kunoko kubonelelwa ngumenzi.

Oku kunokubandakanya ukunika iingcebiso okanye uthelekiso ukunceda abathengi ekuthengeni izigqibo.

Kukho i-plethora yezicwangciso zokwenza amaphepha akho emveliso abe luncedo ngakumbi. Nantsi eminye imizekelo.

Yongeza ii-FAQs

Ii-FAQs ziyindlela entle yokunikezela ngolwazi olongezelelweyo malunga nemveliso yakho. Ngokomzekelo, iiNtsuku zamava eNtombi zinee-accordions eziphendula izichaso eziphambili zabasebenzisi ngaphambi kokuthenga, njengesicwangciso sosuku lomsebenzi, i-inshurensi, ukufumaneka, kunye nokunye.

Yongeza uphononongo olufutshane

Ecaleni kwenkcazo yomenzi, bhala uluvo olufutshane malunga nento ocinga ngayo ngemveliso. Oku kusebenza ngcono kwiimveliso zomzimba.

Umthengisi weProjekthi iProjectorpoint yenza oku ngokuqaqambileyo ngokubhala imihlathi emi-4 okanye emi-5 kumaphepha emveliso ebalulekileyo kwaye iwafake amanqaku kwiikhrayitheriya ezimiselweyo.

Yongeza i-Q&A

Ukongeza icandelo le-Q&A kumaphepha emveliso yindlela entle yokujongana nemibuzo yabathengi, ukuphucula umxholo, kunye nokunceda izigqibo zokuthenga ezinolwazi.

Umthombo wemibuzo evela kubathengi okanye abo bakhuphisana nabo kwaye unike iimpendulo ezicacileyo, ezimfutshane kunye nezixabisekileyo. I-Toner Giant ngumzekelo omhle we-brand eyenza oku kakuhle.

Hlala unikezela ngolwazi oluyimfuneko

Ishishini ngalinye linolwazi oluphambili olunempembelelo enkulu ekukhetheni ukuthenga komthengi. Ukunika olu lwazi luncedo, oluchanekileyo uhlobo lomxholo uGoogle awujongayo xa ulinganisa.

Oku kunokuvakala kulula, kodwa iiwebhusayithi ezininzi ziyasilela ukunika olu lwazi kumaphepha emveliso. Nantsi eminye imizekelo yothini umxholo onokuba luncedo kumaphepha emveliso kumashishini ahlukeneyo:

1. Impahla kunye nezihlangu: Nikeza iitshathi ezineenkcukacha zobungakanani obukhethekileyo kwimpahla okanye imodeli yesihlangu.
2. Electronics: Dwelisa ngokucacileyo iimpawu eziphambili ezifana nobomi bebhetri okanye umthamo wokugcina.
3. Ifanitshala: Nikeza imilinganiselo yobude, ububanzi, nobunzulu ukuqinisekisa ukuba into leyo ingena kwindawo ekujoliswe kuyo.
4. Iimveliso zobuhle: Cacisa ngoluhlu olupheleleyo lwezithako zokubonelela abo bane-allergies okanye ukhetho oluthile. Njengebhonasi, chaza ukuba kutheni le ngcaciso ikwimveliso.
5. Iimveliso zokutya: Bonisa ulwahlulo lwesondlo oluneenkcukacha ngokuphakwa.
6. Iincwadi: Nika isishwankathelo esifutshane okanye i-blurb ukunika abafundi ingqiqo kumxholo.
7. Izixhobo zemidlalo: Chaza imathiriyeli esetyenzisiweyo kunye nobude bayo, ngakumbi kwizinto ezifana neerekhi zentenetya okanye izihlangu zokubaleka.
8. nezacholo: Cacisa uhlobo lwentsimbi okanye ilitye elinqabileyo kwaye unike imiyalelo yokunyamekela ukugcina ukukhanya nokukhusela umonakalo.

Yongeza umxholo woyilo, oluncedo

Kwakhona, qwalasela iindlela zokuyila zokugxininisa iingenelo kunye neempawu zemveliso yakho.

I-Bellroy ikwenza oku ngokugqibeleleyo ngokubonisa indlela izipaji zabo ezibhityileyo zithelekiswa ngayo nezipaji eziqhelekileyo. Oku kuqaqambisa eyona ndawo iphambili yokuthengisa: izipaji zabo zihlala zincinci kwaye zincinci nokuba zizele.

Ukongeza imixholo eluncedo efana nale ikwajika amaphepha emveliso yakho abe zii-asethi ezinxibelelanayo, njengoko yenzayo kwiBellroy.

Uninzi lwale nto lunokuthi lubekwe kwimveliso egqwesileyo kunye nendlela ekrelekrele ababonisa ngayo izinto eziluncedo.

Zininzi iindlela onokuthi ngazo uphindaphinde le mpumelelo; Nazi ezinye ekufuneka ziqwalaselwe, ecaleni kwemizekelo yeebrendi eziphumeza amacebo afanayo (nangona ingasoloko ithe ngqo kumaphepha emveliso):

• Calculators: I-Casper, ibhrendi yomandlalo, inesixhobo sokubala sokulala esinceda abasebenzisi ukuba bamisele ishedyuli yabo yokulala ngokusekelwe kumaxesha okuvuka.
• Iimpawu zokuthelekisa ezisebenzayo: Apple isebenzisa ngempumelelo esi sicwangciso ukuthelekisa imifuziselo ezahlukeneyo iPhones zabo, iPads, kunye Mac.
• Amava enyaniso: I-IKEA isebenzisa i-AR ngokusebenzisa i-IKEA Place app, evumela abathengi ukuba babeke ifenitshala kumakhaya abo ukuze babone ukuba ingena kwaye ikhangeleka njani.
• Izikhokelo zobungakanani kunye nezixhobo ezifanelekileyo: I-ASOS isebenzisa "i-Fit Assistant" ecebisa ubungakanani obusekelwe kwiinkcukacha zomthengi kunye nee-odolo zangaphambili.
• Impembelelo yokusingqongileyo okanye ulwazi lozinzo xa kuthelekiswa nokhuphiswano: IPatagonia ibonelela ngolwazi ngefuthe labo lokusingqongileyo kunye nezenzo zozinzo.
  

• Ulwazi malunga nenkqubo yemveliso okanye ibali lemvelaphi: U-Everlane uchaza inkqubo yokuvelisa, ukusuka ekufumaneni izinto zokwenziwa ukuya kwimveliso ukuya kwiindleko zokwenza imveliso.
  

• Umxholo okwenziwa ngumsebenzisi njengeefoto zabathengi okanye iividiyo: I-Glossier ikhuthaza abasebenzisi ukuba bathumele iifoto zabo ngokusebenzisa iimveliso zabo, ukudala ukuvakalelwa koluntu.
  

• Imbono yemveliso ye-360-degree okanye itrayi yenyani: UWarby Parker unikezela ngento yokuzama okubonakalayo kwiiglasi zabo usebenzisa ikhamera yefowuni.
  

• Imiboniso yevidiyo ebandakanyekayo: IBlendtec, eyaziwa ngothotho lwayo lwe “Will it Blend?” iividiyo, zibonisa amandla abaxumi babo kunye nokuqina.
• Ukwahlulwa kwemveliso eneenkcukacha, ebonisa onke amacandelo kunye nemisebenzi yawo: I-Dyson idla ngokudiliza icandelo layo lokucoca i-vacuum ngecandelo kwimifanekiso yomibini kunye nomxholo wevidiyo ukubonisa iteknoloji yabo entsha.
• Iikhwizi ezisebenzayo okanye izixhobo: I-Sephora inikezela ngemibuzo efana ne "Foundation Finder" ukunceda abathengi bafumane imveliso ehambelana neemfuno zabo ezithile.
  

4. Sebenzisa ulwakhiwo lwesihloko semantiki

Ulwakhiwo lwesihloko semantic luyimfuneko ekuphuculeni ukufikeleleka kunye nokufundeka kwewebhusayithi yakho. Inceda abasebenzisi ukuba baqonde uluhlu lomxholo kwaye bafumane ngokukhawuleza ulwazi oluyimfuneko.

Lo mkhuba ungundoqo we-SEO, njengoko ii-algorithms ze-injini yokukhangela ziya kuqonda isakhiwo sephepha ngcono.

Ukusebenzisa iithegi zesihloko ngokwemantiki kumaphepha emveliso yakho ngokufanelekileyo, gcina la manqaku engqondweni:

• Ithegi ye-H1 sisihloko sakho esiphambili; iqhele ukuhambelana ngokusondeleyo nokubhaliweyo kwithegi yesihloko. Kufuneka kubekho i-H1 enye kuphela kwiphepha ngalinye.
• Iithegi ze-H2 zizihloko zesibini ezibonisa amacandelo amakhulu ngaphakathi kwephepha lakho.
• Iithegi ze-H3-H6 zisetyenziselwa amacandelwana phakathi kwala macandelo.
• Inqanaba ngalinye kufuneka lifakwe ngaphakathi kwinqanaba elingaphezulu kwayo - umzekelo, iithegi ze-H3 kufuneka zifakwe ngaphakathi kwecandelo le-H2, njalo njalo. Akufunekanga utsibe amanqanaba, ngoko ke ungasuki kwi-H2 uye kwi-H4.
• Yenza izihloko zakho zichaze kwaye zibe mfutshane.

Nanku umzekelo wendlela uBellroy anokukwenza ngayo oku kwiphepha lemveliso:

• H1: I-Bellroy Slim Wallet
  • H2: Iimpawu eziphambili
    • I-H3: I-Ultra Slim Design
    • I-H3: IiMathiriyeli zePremium, eziZinzo ngokuZinzo
    • H3: Ukhuseleko lweRFID
  • H2: Uphononongo lwabaThengi
    • H3: Uphononongo 1
    • H3: Uphononongo 2
    • H3: Uphononongo 3
  • H2: Usihoya njani iWallet yakho
    • H3: Imiyalelo yokucoca
    • H3: Iingcebiso zokuLondoloza

Esi sakhiwo sinika ukuhamba kolwazi olucacileyo, olunengqiqo ukunceda abasebenzisi kunye neenjini zokukhangela ukuqonda kunye nokuhamba ngephepha.

5. Lungiselela imifanekiso

Sebenzisa iifoto eziphezulu okanye iividiyo ukubonisa imveliso yakho kwiimbono ezahlukeneyo. Oku kuphucula umgangatho wamaphepha emveliso yakho, enokuphucula indlela abekwe ngayo, kodwa ikwavulela ukuba ufumane itrafikhi ngeMifanekiso kaGoogle.

Kwiintlobo ezithile zeemveliso, njengokuhombisa okanye ifashoni, abasebenzisi abaninzi basebenzisa ukhangelo lwemifanekiso ukufumanisa iimveliso. Nanku umzekelo wendlela olujongeka ngayo uludwe lweziphumo zomfanekiso kukhangelo lomfanekiso "wetafile esecaleni kwewalnut" -uGoogle ubonisa lo mfanekiso kwiziphumo zokukhangela ngqo kwiphepha lemveliso.

Ngaphantsi kwesiphumo somfanekiso okhethiweyo, uGoogle ukwabonisa iimveliso ezifanayo ezibonakalayo.

Kodwa uqinisekisa njani ukuba iimveliso zakho zisebenza kakuhle kukhangelo lwemifanekiso? Nazi izikhokelo ezimbalwa.

Sebenzisa isicatshulwa esichazayo kunye namagama efayile

Umbhalo we-Alt ubalulekile ekufikelelekeni njengoko uchaza umfanekiso kubasebenzisi abangaboni kakuhle.

Umbhalo we-Alt kunye negama lefayile elichazayo lomfanekiso wemveliso kwindawo yeBellroy iya kujongeka ngolu hlobo:

<img src="bellroy-slim-wallet-black.jpg" alt="Bellroy Slim Wallet in Black">

Lo mbhalo we-alt uchaza ngokuchanekileyo umfanekiso, onceda zombini iinjini zokukhangela kunye nabafundi besikrini.

OKUFUNDILEYO FUNDA

• Umbhalo we-Alt we-SEO: Uyenza njani iMifanekiso yakho

Sebenzisa

Umba oqhelekileyo ngomfanekiso we-SEO usebenzisa i-CSS ukubandakanya imifanekiso njengezinto ezingasemva endaweni ye ithegi kwiHTML.

Yonke imifanekiso kufuneka ifakwe kwikhowudi ye-HTML kunye ne ithegi yokuqinisekisa ukuba uGoogle angabonisa ngokufanelekileyo umfanekiso onje:

<img src="/images/bellroy-slim-wallet-black.jpg">

Bamba imifanekiso kwindawo yakho

Ngelixa kungabalulekanga, ukubamba indawo yakho endaweni yomntu wesithathu kuya kwenza kube lula ukulandela ukusebenza kwakho kwiMifanekiso kaGoogle. Ekuphela kwento ekufuneka uyenzile kukutshintsha isihluzi sohlobo lokukhangela "kwiMifanekiso" kwiGoogle Search Console.

Ukuba usebenzisa umfanekiso we-CDN, qiniseka ukuba lowo ukhethayo ubonelela ngokhetho lweCNAME yesiko ukuze ukwazi ukuyibamba kwindawo engaphantsi njenge images.yoursite.com.

6. Sebenzisa iHTML yesemantic

I-HTML yeSemantic yindlela entle yokuphucula indlela iinjini zokukhangela eziwuqonda ngayo umxholo wakho. Ngelixa iithegi zesihloko zidla ngokuxoxwa ngeenjongo ze-SEO, ezinye iindlela ezininzi zokuphucula amaphepha emveliso anophawu lwesemantic zikhona.

Nantsi imizekelo embalwa engundoqo:

1. Uluhlu lwenkcazelo (DL, DT, DD) okanye: Ezi zinokusetyenziselwa ukucwangcisa nokunikezela ngeenkcukacha ezicacileyo ngendlela ecacileyo nelungelelanisiweyo. I-DL imele uluhlu ngokwalo, i-DT imele igama okanye ileyibhile, kwaye i-DD imele inkcazo okanye ixabiso. Unokukhetha ukusonga iDT kunye neDD kwi ngeenjongo zesimbo.
2. Uluhlu olungacwangciswanga (UL) kunye nezinto zoluhlu (LI): Ukusebenzisa iithegi ze-UL kunye ne-LI kunokunceda ukwenza uluhlu oluchongiweyo ukugqamisa iimpawu, izibonelelo, okanye olunye ulwazi olufanelekileyo malunga neemveliso zakho. Ungayisebenzisa kwakhona kwi-carousels yemveliso.
3. Eminye imizekelo: Kukho intlaninge yezinye iziqalelo zesemantic zeHTML ezinokuthi zisetyenziswe ukuphucula ubume kunye nentsingiselo yamaphepha emveliso yakho. Eminye imizekelo ibandakanya ukusebenzisa kumxholo onxulumene neqela, ukuchaza amacandelo emveliso nganye, okanye kwaye .

Koku kungentla, ndithanda ukusetyenziswa koluhlu lwenkcazo kakhulu kwaye ndihlala ndilusebenzisa kubaxhasi bam. Masithathe iiNtsuku zamava eNtombi, omnye wabathengi bam, njengomzekelo.

Ndandihlola iindlela zokwandisa i-SERP snippet yabo kumaphepha emveliso. Ndiqaphele iphepha ngalinye linoluhlu lolwazi oluluncedo lwemveliso. Oku kuquka iinkcukacha ezifana neendawo ezikhoyo, abantu ababandakanyekayo, kunye nexesha lokuqinisekisa imveliso.

Ngaphambili, indawo esetyenziswayo iithegi ezingenantsingiselo yesemantic. Ndicele utshintsho kuluhlu lweenkcazelo. Ngenxa yoko, uphawu lwelo candelo ngoku luvela ngolu hlobo:

Ndinethemba lokuba uGoogle uza kuqalisa ukubonisa olu lwazi kwiziphumo zokukhangela njengoko eqonda ngakumbi ubume bomxholo. Kwiiveki ezimbalwa kamva, ithemba lam lazaliseka. Olu lwazi lwemveliso yexabiso luqale ukuvela ecaleni kwezinye iinkcukacha ezityebileyo ezivela kwidatha ecwangcisiweyo kwizintlu zeSERP yemveliso.

Ngokusebenzisa i-HTML ye-semantic kwezi ndlela zahlukeneyo, unokubonelela ngeenjini zokukhangela ngomxholo othe kratya kwaye wenze kube lula kubo ukuba baqonde umxholo kunye nokubaluleka kwamaphepha akho emveliso. Oku, kwakhona, kunokuphucula amanqanaba kunye nolwazi oluboniswe kwizintlu zakho zeSERP.

7. Yongeza iinkcazo ezizodwa zemeta

Abathengisi abaninzi bayakuhoya ukubeka phambili iinkcazo ezizodwa zemeta kwiphepha lemveliso ye-SEO ngenxa yenani elikhulu leemveliso abaziphetheyo.

Ukujongana nale nto, bahlala besebenzisa iitemplates ukuvelisa iinkcazo zemeta usebenzisa igama lephepha lemveliso kunye naziphi na iimpawu ezifanelekileyo zemveliso.

Ngokomzekelo, i-Schuh, ivenkile yezicathulo, yenza iphepha layo lemveliso yeenkcazo zemeta ngale ndlela.

Ingxaki ephambili kukuba iinkcazo zemeta zisebenza ngokubanzi kakhulu. Abayichazi imveliso ethengiswayo okanye ukwenza umsebenzi omkhulu wokuthelekisa injongo kunye nokutsala unqakrazo.

Ngombulelo, iimodeli zolwimi olukhulu (LLMs) ezifana ne-GPT zenze iinkcazelo zemeta ezivelisayo ezilandela ezona ndlela zisebenza ngazo zaba lula.

Ngoku kulula ukubonelela ngolwazi oluthile kwi-prompt kwaye emva koko ucele i-AI ukuba ivelise inkcazo. Ungasebenzisa i-Ahrefs 'ye-AI yenkcazo ye-meta yasimahla yejenereyitha ukwenza oku. Chaza nje iphepha lakho, khetha ithowuni yokubhala, kwaye usete inani leenguqulelo ozifunayo.

8. Sebenzisa idatha ecwangcisiweyo (kwaye udibanise neZiko loMthengisi)

Idatha eyakhiweyo iphucula uluhlu lwe-SERP lwephepha lemveliso, luhlala luphucula amazinga onqakrazo kunye nokusebenza kwezinto eziphilayo. Iquka iinkcukacha ezifana negama lemveliso, ixabiso, kunye nokufumaneka, ukunceda iinjini zokukhangela ekuqondeni ngcono umxholo wekhasi.

Nangona idatha ecwangcisiweyo ayisiyonto inqanaba, uGary Ilyses kaGoogle uthi:

Iya kusinceda siqonde amaphepha akho ngcono, kwaye ngokungathanga ngqo, ikhokelela kumanqanaba angcono ngandlela ithile, kuba sinokubeka lula.

Ukumatanisa idatha ecwangcisiweyo kunye nokutya kwemveliso evela kwiZiko loMrhwebi kukhulisa ukufaneleka kweziphumo ezityetyisiweyo kunye namava okukhangela awohlukeneyo, kwaye yenza ukuba kuThengwe kuGoogle kuluhlu lwasimahla. Le datha imbini ikhulisa ukubonakala kwiimveliso ezahlukeneyo zikaGoogle.

Ukubonelela ngedatha ecwangcisiweyo kunefuthe kwindlela oya kuboniswa ngayo kwiimveliso ezahlukeneyo zikaGoogle, ezinje:

• Iziphumo zophendlo ezisemgangathweni: Ezi ziindlela ezityebileyo zokubonisa iziqwengana kwiziphumo zophendlo. Banokubandakanya ulwazi olongezelelweyo lwemveliso efana nokulinganisa, ulwazi lokuphonononga, ixabiso, kunye nokufumaneka.

• Umrhwebi udwelisa amava: Amaphepha apho umthengi angakwazi ukuthenga ngokuthe ngqo imveliso afanelekile kule nto. UGoogle unokuzama ukungqinisisa imveliso yoluhlu lwabarhwebi phambi kokubonisa ulwazi kwiziphumo zophendlo.
  • Iimveliso ezidumileyo: Olu phawu lubonelela ngokutyebileyo ngokubonakalayo kweemveliso ezithengiswayo.
    

• Iphaneli yolwazi lokuthenga: Iinkcukacha zemveliso kunye noluhlu lwabathengisi ziboniswa kusetyenziswa iinkcukacha ezifana nezazisi zemveliso
  

• Izithombe zeGoogle: Eli nqaku libonisa amaxabiso kunye nokuphonononga idatha ecaleni kwemifanekiso yakho yemveliso enesalathiso.
• Google Lens: Esi sixhobo sokuqaphela umfanekiso sinokubonisa ulwazi lwemveliso etyetyisiweyo.

Ngokuqhelekileyo ufumana amaxabiso kunye nophononongo kwiziphumo ezineenkcukacha. Nangona kunjalo, ukongeza iinkcukacha ezininzi zemveliso kwidatha yakho eyakhiweyo kunokuphucula uluhlu lwakho kunye nokuqonda kukaGoogle umxholo wakho ngakumbi. Le datha inokugubungela izinto ezilungileyo kunye nezibi, ukuthunyelwa, ukubuyisela, kunye nolwazi lwesitokhwe.

Ukusebenzisa idatha eyakhiweyo, i-JSON-LD lukhetho olucetyiswayo. Nanku umzekelo weschema semveliso esilula se-Bellroy slim wallet. Ibandakanya amaxabiso, ukuthumela, imbuyekezo, uphononongo, nokunye:

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "sku": "bellroy-00001",
  "gtin14": "01234567890123",
  "name": "Bellroy Slim Wallet",
  "image": [
    "/images/bellroy-slim-wallet-black.jpg"
  ],
  "description": "A slim, minimalist wallet made from premium, sustainably-sourced leather.",
  "brand": {
    "@type": "Brand",
    "name": "Bellroy"
  },
  "offers": {
    "@type": "Offer",
    "url": "http://www.yourwebsite.com/bellroy-slim-wallet",
    "itemCondition": "http://schema.org/NewCondition",
    "availability": "http://schema.org/InStock",
    "price": 79.00,
    "priceCurrency": "USD",
    "priceValidUntil": "2024-12-31",
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingRate": {
        "@type": "MonetaryAmount",
        "value": 5.00,
        "currency": "USD"
      },
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": "US"
      },
      "deliveryTime": {
        "@type": "ShippingDeliveryTime",
        "handlingTime": {
          "@type": "QuantitativeValue",
          "minValue": 1,
          "maxValue": 2,
          "unitCode": "DAY"
        },
        "transitTime": {
          "@type": "QuantitativeValue",
          "minValue": 2,
          "maxValue": 7,
          "unitCode": "DAY"
        }
      }
    },
    "hasMerchantReturnPolicy": {
      "@type": "MerchantReturnPolicy",
      "applicableCountry": "CH",
      "returnPolicyCategory": "http://schema.org/MerchantReturnFiniteReturnWindow",
      "merchantReturnDays": 60,
      "returnMethod": "http://schema.org/ReturnByMail",
      "returnFees": "http://schema.org/FreeReturn"
    }
  },
  "review": {
    "@type": "Review",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": 4.5,
      "bestRating": 5
    },
    "author": {
      "@type": "Person",
      "name": "Jane Doe"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.6,
    "reviewCount": 150
  }
}
</script>

9. Bandakanya uphononongo lwabathengi

Uphononongo lwabathengi yindlela exabiseke kakhulu yokunceda abasebenzisi benze isigqibo sokuthenga kwaye banokuchaphazela kakhulu i-SEO. Nazi izibonelelo ezimbalwa eziphambili zophononongo lwephepha lemveliso SEO:

• Umxholo ofanelekileyo, oluncedo: Umxholo owenziwe ngumsebenzisi, onjengophononongo, ubonelela ngomxholo omtsha kunye nofanelekileyo oluncedo kubasebenzisi, olulo kanye uhlobo lomxholo uGoogle ajonge ukuwuvuza.
• I-CTR ephuculweyo: Amaphepha eMveliso anophononongo oluhle akholisa ukuba namazinga aphezulu okuchofoza (CTR) kunalawo angenayo (ukuba ungeze idatha ecwangcisiweyo ekhankanywe ngasentla).
• Ukonyuka kwamaxabiso oGuqulo (CVR): Izifundo ezahlukeneyo zifumene izibonelelo ezibalulekileyo kwi-CVR. Olunye uphononongo olwenziwe yiSpiegel Research Centre lufumanise ukuba ukubonisa uphononongo kunokonyusa i-CVR ukuya kuthi ga kwi-270%. Uphononongo olufanayo olwenziwe yi-Bazaarvoice lufumanise ukuba iimveliso ezinophononongo lwe-25 zifumana i-108% ngaphezulu kwetrafikhi kunezo zingenaphononongo.
• Ukwakha intembeko nokungafihlisi: Uphononongo lubonisa ukuba uyazixabisa izimvo zabasebenzisi kwaye ziselubala malunga nomgangatho kunye nokusebenza kweemveliso zakho. Oku kungafihlwa kunokonyusa ukuthembeka kwabathengi kunye nokuthenga okuphindayo, okunokuthi kube nefuthe elingathanga ngqo kwi-SEO.

Ke kucacile ukuqokelela uphononongo yinto ekufuneka uyenzile; Nazi ezinye iingcebiso ezongezelelweyo ekufuneka uziqwalasele ukuze uqinisekise ukuba zinefuthe elihle kwi-SEO.

Sebenzisa i-pagination ngamakhonkco kumaphepha emveliso

Ukungahambi kakuhle kwe-SEO kumaphepha emveliso akwanelanga isalathiso somxholo wophononongo, rhoqo njengoko ungakhaseki.

Oku kwenzeka rhoqo njengoko iisayithi zilayisha uphononongo zisebenzisa i-AJAX kwaye zingabandakanyi i-pagination ekhasayo, ithintela amandla eenjini zokukhangela ukukhasa kunye nokujonga umxholo wophononongo, onokubanceda baqonde ukufaneleka.

Nazi iingqwalasela ezimbini eziphambili zokuqinisekisa ukuba ii-injini zokukhangela zinokukhomba uphononongo lwabathengi bakho.

Sebenzisa amakhonkco

Kuya kufuneka usebenzise amakhonkco asemgangathweni xa udala i-pagination yophononongo lwakho. Oku kuqinisekisa ukuba iinjini zokukhangela zinokufumana lula kwaye zirhubuluze iphepha ngalinye lecandelo. Nanku umzekelo wendlela onokuthi uphumeze ngayo oku kwi-HTML:

<nav>
  <ul class="pagination">
    <li><a href="/xh/product-page">1</a></li>
    <li><a href="/xh/product-page?page=2">2</a></li>
    <li><a href="/xh/product-page?page=3">3</a></li>
    <li><a href="/xh/product-page?page=4">4</a></li>
    <li><a href="/xh/product-page?page=5">5</a></li>
    <!-- etc. -->
  </ul>
</nav>

Dibanisa ii-canonicals ezizizameleyo kwiphepha ngalinye elinamaphepha

Ii-canonicals ezizibhekisayo zazisa ii-injini zokukhangela ukuba iphepha ngalinye elinephepha kufuneka liphathwe ngokwahlukileyo. Oku kunokunceda ukuthintela imiba ngomxholo ophindwe kabini.

Nantsi indlela onokuthi wongeze ngayo i-self-referencical canonical kwiphepha ngalinye elinamaphepha:

<!-- On /product-page?page=2 -->
<link rel="canonical" href="http://example.com/product-page?page=2" />

<!-- On /product-page/reviews?page=3 -->
<link rel="canonical" href="http://example.com/product-page?page=3" />

<!-- etc. →

OKUFUNDILEYO FUNDA

• Iithegi zeCanonical: Isikhokelo esiLula sabaQalayo

10. Yongeza izixhumanisi zangaphakathi

Ukudibanisa kwangaphakathi yinxalenye ebalulekileyo yokuphucula i-SEO yamaphepha akho emveliso. Ukongeza iikhonkco zangaphakathi ezicwangcisiweyo kwiimveliso ezahlukeneyo kunye neendidi zinceda iinjini zokukhangela ziqonde ngcono isakhiwo sakho sendawo kwaye inceda iPageRank ihambe kuyo yonke indawo.

Enye into ebalulekileyo yekhasi lemveliso yokudibanisa kwangaphakathi kukuba iyakwazi ukuzenzekelayo. Nantsi isishwankathelo seentlobo eziqhelekileyo zoqhakamshelwano lwangaphakathi oza kuzibona kumaphepha emveliso kunye nendlela ezisoloko ziphunyezwa ngayo.

Iimveliso ezihambelanayo

Rhoqo, uya kubona iimveliso ezihambelanayo naleyo ithengwayo. Kubathengisi befashoni abanjengoReiss, xa ujonga imveliso yeblazer, imveliso ehambelanayo iya kuba icebisa iihempe kunye neebhulukhwe.

Oku kudla ngokukhethwa ngesandla ngumthengisi wesayithi okanye kusekelwe kumthetho. Umzekelo, ukuba imveliso yiblazer, imithetho ingamiselwa ukubonisa iimveliso ezisuka kuluhlu olufana ne "hempe," "ibhulukhwe," kunye "nezikwere zepokotho."

izinto eziyeleleneyo

Ecaleni kweemveliso ezihambelanayo, uya kuhlala ubona iimveliso ezinxulumene ngqo kulowo ujongileyo.

Ezi zihlala zizenzekela ngokubonisa iimveliso zodidi olufanayo kwaye ngamanye amaxesha ezineempawu ezifanayo kulowo ujongwayo.

Kuthengwa rhoqo kunye

Le yenye indlela eqhelekileyo yeemveliso ezinxulumene nokuboniswa kumaphepha emveliso.

IAmazon iyaziwa ngolu phawu; xa ujonge imveliso, uyakuhlala ubona icandelo elithi “Rhoqo Ukuthengwa Ndawonye” elikubonisa iimveliso eziqhelekileyo ezithengwa ngabanye ngale uyijongileyo.

Oku kuzenzekelayo ngokusekelwe kwidatha yokuthenga abathengi. Ukuba abathengi bahlala bethenga ikhamera, i-tripod, kunye nebhegi yekhamera, ezi zinto ziya kubonakala.

Unxulumaniso kuzo zonke iindidi zabazali

Kwezinye iimeko, amaphepha emveliso aya kuba namakhonkco akhokelela emva kuzo zonke iindidi zabazali apho imveliso ikhoyo.

Oku kuvumela abasebenzisi ukuba babheke ngasemva kwaye bajonge ezinye izinto phakathi kwezo ndidi ngokulula. Ikwanceda i-SEO ngokufumana iPageRank ukuba ibuyele kumacandelo abalulekileyo kwisiza.

Oku kudla ngokuphunyezwa ngokudwelisa ngokulula iindidi apho imveliso yangoku yongezwe.

Iintyikrakra

I-Breadcrumbs iphucula ukuhamba ngokubonisa abasebenzisi indawo yabo ngaphakathi koluhlu lwendawo. Ukuqala kwiphepha lasekhaya, badweba indlela ngokusebenzisa iindidi kunye namacandelwana ukuya kwimveliso.

I-Breadcrumbs kufuneka ihlale i-static, nokuba imveliso iwela kwiindidi ezininzi. I-Breadcrumbs engatshintshiyo iqinisekisa amava omsebenzisi angaguqukiyo kwaye ibonise eyona ndlela ifanelekileyo yodidi lwabazali, ukunceda abasebenzisi baqonde ngcono ukuzulazula kwendawo.

Ikhonkco kwiimveliso ezibalulekileyo kwihlabathi jikelele

Ukuba unemveliso ebaluleke kakhulu, nokuba yeyengeniso yesiza okanye yeyasenokwenzeka yetrafikhi, qwalasela ukudibanisa ezi mveliso kwihlabathi jikelele kumbhalo ongasentla okanye ongezantsi.

Nanku umzekelo waloo nto kwiFanatical, indawo yokudlala yePC.

Ngokwenza oku, uya kwandisa kakhulu inani le-PageRank egeleza kubo, unceda ukulinganisa kwabo kunye nokuphucula amava omsebenzisi ngokubonisa ngokucacileyo iimveliso eziphambili.

Ikhonkco kwiindidi ezinxulumeneyo ukusuka kwiitheyibhile ezibalula

Nali elinye icebiso lonxibelelaniso lwangaphakathi. Ezinye iiwebhusayithi zidibanisa iinkcukacha zemveliso kwiindidi ezinxulumeneyo kwindawo yazo.

Nanku omnye umzekelo weFanatical. Banikezela ngeenkcukacha zomdlalo ezifana nomshicileli, uhlobo, imixholo, kunye neempawu zomdlalo ngamnye kumaphepha abo emveliso. Zonke ezi nkcukacha ziqhagamshela kwiindidi ezinxulumeneyo kwindawo yazo.

Bafake amakhonkco angaphakathi kwezi theyibhile zeenkcukacha, ukunceda iisignali zenqanaba lokuhamba ukuya kwiindidi.

Esi senzo sinokusebenza nakwamanye amacandelo. Ngokomzekelo, umthengisi we-skincare unokudibanisa izithako zemveliso kuluhlu lwamaphepha ajolise kuphendlo lweemveliso eziqulethe eso sithako.

11. Lawula ukwahluka ngokuchanekileyo

Ukulawula ukwahluka kwemveliso ngokuchanekileyo kubalulekile kwi-SEO yephepha lemveliso. Ukwahluka lutshintsho oluncinci kwimveliso. Umzekelo, imoto inokuba nemibala eyahlukeneyo okanye ubukhulu benjini. Kuya kufuneka ube nesicwangciso esifanelekileyo sokwahluka kwakho kuba:

• Ichaphazela ukuba uyakubonisa kuGoogle wokuthenga.
• Ukwahluka ngokuqhelekileyo kufutshane-ngokuphindwe kabini. Ukuba iisignali zomgangatho azidityaniswanga kwiintlobo ezininzi ezahlukeneyo, ziyaxutywa phakathi kwazo kunokuba zidityaniswe kwiphepha elinye lemveliso eyomeleleyo.

Cinga ngokusebenzisa iiparamitha ze-URL okanye izahlulo zendlela ukuba ufuna ukudibanisa ngaphakathi kwiintlobo ezithile zemveliso. Oku kunika umahluko ngamnye i-URL eyodwa efana ne-“/t-shirt/green” okanye “/t-shirt?color=green”. Inokwenza isakhiwo sakho sesayithi sicace ngakumbi kubasebenzisi kunye neenjini zokukhangela.

Kodwa ungalibali ukusebenzisa iithegi ze-canonical kule meko. Khetha enye yemveliso ye-URL njenge-canonical URL yemveliso. Ukuba usebenzisa iiparameters zombuzo ozikhethelayo kwizinto ezahlukeneyo, khetha i-URL ngaphandle kweparameters njengeyomthetho.

Umzekelo, ukuba uthengisa iT-shirts ngemibala eyahlukeneyo kunye nee-URL ezisetyenzisiweyo njengale ingezantsi:

• /isikipa?umbala=luhlaza
• /isikipa?umbala=bhlowu
• /isikipa?umbala=bomvu

Unokwenza "/isikipa" i-URL ye-canonical yazo zonke ii-T-shirt ezahlukeneyo. Oku kunceda uGoogle aqonde ukuba izinto ezahlukeneyo zemveliso zinxulumana njani.

<!-- Canonical URL for all variants: -->
<link rel="canonical" href="http://www.example.com/t-shirt" />

Nangona kunjalo, kufanelekile ukuqwalasela ukuba ufuna ngokwenene ii-URL ezahlukeneyo zokwahluka kwemveliso nganye. Ukuba:

• Abasebenzisi abakhangeli ukwahluka ngokusekelwe kuphando lwegama elingundoqo.
• Akukho nzuzo yokuba noluhlu olwahlukileyo ekuThengweni kukaGoogle.
• Awufuni kudwelisa ukwahluka kuluhlu lwamaphepha.

Emva koko unokukhetha ukusebenzisa i-URL yephepha lemveliso enye kwaye ulawule ukwahluka kwecala lomxhasi usebenzisa i-AJAX. Ngale ndlela, zonke iinguqulelo ziboniswa kwiphepha elinye, kwaye abathengi banokukhetha ukwahluka abawuthandayo kwi-URL enye.

12. Misela iimephu zesayithi ze-XML

Iimephu zesayithi ze-XML zinceda ekuphuculeni ukukhasa kunye nokwalathiswa komxholo wakho. Oku kuluncedo kakhulu kwiivenkile ezinkulu ze-e-commerce.

Iimephu zesayithi ze-XML ayisiyonto intsha, kodwa ndicebisa ukuba kusetyenziswe i uphawu kwiimephu zesayithi ze-XML ukuba unikezela ngeemveliso ezininzi. Nanku umzekelo wendlela ekhangeleka ngayo:

<url>
   <loc>http://www.yourwebsite.com/blue-widget</loc>
   <lastmod>2023-09-25</lastmod>
</url>

Qaphela ukuba andikukhuthazi ukubandakanya okanye . UGoogle okanye i-Bing ayisebenzisi nanye kwezi, ngoko ke zikhuselekile ukuba zingasuswa.

Xa usongeza , uGoogle uqaphela utshintsho kwiimveliso zakho. Le ndlela igcina uhlahlo lwabiwo-mali lokukhasa, ngakumbi kwiziza ezinotshintsho oluninzi. IiSayithi zingasebenzisa olu phawu ukwazisa uGoogle malunga nohlaziyo lomxholo.

13. Yiba nokupheliswa + ngaphandle kwesicwangciso sesitokhwe

Kwi-ecommerce, ukulawula okuyekiweyo kunye neemveliso eziphumayo akukhona nje malunga nolawulo lwempahla. Ingumba obalulekileyo wamava omsebenzisi kunye nokwenza injini yokukhangela.

Ukujongana nezi mveliso ngokuchanekileyo kunokugqiba ukuba umthengi onokubakho uhlala kwiwebhusayithi yakho okanye uyabhaqa.

Qonda ixabiso lamaphepha ayekiweyo

Ngaphandle koqwalaselo lwe-inventri, yazi ukuba la maphepha, ngakumbi anetrafikhi ephezulu okanye amakhonkco angenayo, anokuthwala ubunzima obubalulekileyo be-SEO. Amaphepha anexabiso kufuneka asoloko ethunyelwa kwimveliso efanelekileyo okanye udidi.

Phatha iimveliso eziphelelwe lixesha

• Gcina iphepha lemveliso liphila ukuba ukubuyiswa kwakhona kulindeleke.
• Bhala imveliso njenge "iphelile kwisitokhwe," inika ingcaciso kunye nokuthintela ukuphazamiseka komsebenzisi.
• Nikezela ngezaziso zokuphinda uzigcine, uqinisekise ukuba ubuyela.
• Cebisa ezinye iimveliso, ukulungiselela injongo yokuthenga komsebenzisi.

Lawula iimveliso eziyekiweyo ngokusisigxina

• Gcina iphepha ukuba linemfuno ephezulu yokukhangela, kodwa qinisekisa ukuba abasebenzisi banikwe ezinye iindlela okanye unxibelelwano olucacileyo malunga nobume bemveliso.
• Ukuba kukho imfuno ephantsi, thumela kwakhona abasebenzisi kwimveliso ehambelanayo eyinguqulelo entsha yemveliso endala. Ukuba oko akunakwenzeka, cinga ngokuthumela kwakhona kudidi ngesaziso esichaza ukupheliswa kunye nokubonelela ngezinye iindlela.
• Cinga ngokuphinda usebenzise i-URL ngaphandle kokuqondisa kwakhona ukuba imveliso iyafana kodwa utshintsho oluncinci kwimveliso yangaphambili.
• Sebenzisa i-HTTP Status 410 kwiimveliso ezingabuyiyo kwaye ngaphandle kwe-SEO ebalulekileyo okanye ixabiso lomsebenzisi. Yazisa iinjini zokukhangela kwi-deindex yephepha.

Khumbula ukuqoqosha ukukhangela indawo:

• Uphicotho rhoqo kwaye ususe amakhonkco angaphakathi kwiimveliso ezindala.
• Hlaziya iimephu zesayithi ze-XML kunye nemisebenzi yokukhangela kwisayithi.

Ngokuphumeza esi sicwangciso, ugcina ixabiso le-SEO kwaye uqinisekisa amava angenamthungo kunye nolwazi kubasebenzisi bakho, ukuphucula ukuthembela kwe-brand kunye nokunyaniseka.

14. Khetha ngonxulumaniso & nesalathisi

Ayililo lonke iphepha lemveliso elinika ingqwalasela elinganayo kwiinjini zokukhangela. Oku kuyinyani ngakumbi kumashishini aneemveliso ezahlukeneyo ezintsonkothileyo, apho umthamo omkhulu unokunciphisa impembelelo yemizamo ye-SEO yendawo yakho.

Thatha, umzekelo, umthengisi wedayimani. Idayimani enye inokuba nezinto ezininzi ezahlukeneyo ezisekelwe ekusikeni, ukucaca, i-carat, umbala, kunye nezinye izinto eziphawulekayo. Xa uphinda-phinda olu mahluko kwiidayimani ezininzi, uphela ngenani elimangalisayo lamaphepha emveliso nganye.

Nasi isizathu sokuba lo ngumba we-SEO:

1. Umgangatho womxholo: Ukuba une-100,000s yokwahluka kwemveliso kwizinto ezifana nedayimani, kusenokwenzeka ukuba umxholo phakathi kweyantlukwano nganye uya kufana kakhulu.
2. Isalathiso somthwalo omninzi: Iinjini zokukhangela mhlawumbi azinakubonisa amawaka amaphepha emveliso anomahluko omncinci kuphela. Kuqhelekile ukuba akukho mdla wokukhangela kolu tshintsho luncinci. Oku kungonakalisa i-SEO yendawo yakho, ngakumbi ukuba amaphepha awakho kumgangatho ophezulu. Ngaphaya koko, le meko iya kukhokelela kuphawu oludityanisiweyo lwenqanaba phakathi kwawo onke la maphepha.
3. Amava omsebenzisi: Kumashishini anolwahlulo olubanzi njengedayimani, abasebenzisi bahlala bekhetha iindidi zokukhangela okanye izihluzi ukunciphisa ukhetho lwabo. Kananjalo abatyekeli ukukhangela iintlobo zedayimani ezithile. Bazakukhangela ngokubanzi iimilo okanye ubungakanani.

Indlela eya phambili:

• Gxininisa iindidi: Endaweni yokugxila kumaphepha emveliso ngamanye, beka phambili iindidi ezifana ne "Princess Cut Diamonds" okanye "1-Carat Diamonds." La maphepha oluhlu anokwandiswa kwimibuzo yokukhangela efanelekileyo, ukuqhuba itrafikhi ngokufanelekileyo.
• Sebenzisa i-noindex ngobuchule: Sebenzisa umyalelo we-noindex kumaphepha emveliso ekungafunekiyo ukuba afunyanwe ziinjini zokukhangela. Oku kuqinisekisa ukuba ii-injini zokukhangela zijolise kuluhlu lwamaphepha abasebenzisi abawakhangelayo.
• Musa ukusebenzisa amakhonkco kwiimveliso: Endaweni yoko, sebenzisa i-JS ukuzilayisha. Le ndlela inceda ukunqanda ukukhasa kakhulu kwamaphepha aphawulwe nge-noindex, ukuchitha izixhobo ezirhubuluzayo. Unokucinga ngokusebenzisa irobhothi.txt. Nangona kunjalo, ngokusekwe kumava am, ukuba uyaqhubeka usebenzisa amakhonkco, uGoogle unokukhomba amaphepha akho emveliso. Ibona amakhonkco kwaye ithatha ukuba abalulekile ngelixa ungakwazi ukubona i-noindex kuba uthintele ukukhasa kwephepha.

Le ndlela iyasebenza kwiintlobo ezithile zeziza kwiimeko ezithile. Kufuneka uyisebenzise ngokucingisisayo. Kwakhona, ulwakhiwo lwephepha lodidi olulungelelanisiweyo luyimfuneko ukwenza uninzi lwalo.

Iingcamango zokugqibela

Ukuhamba ngobuchule bephepha lemveliso ye-SEO kunokuba nzima, kodwa kunye nokuqonda okuvela kwesi sikhokelo, uhambo luba lulawuleka ngakumbi.

Khumbula, ayikokucinga nje ngokubeka imiqondiso, kodwa ukunika ixabiso kubaphulaphuli bakho. Njengoko usenza ngcono, gcina umsebenzisi wakho wokugqibela ephambili, kwaye impumelelo iya kulandela.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.