Phonononga ubucukubhede bokupakisha ukufota, ukusuka ekuqondeni uphawu lophawu ukuya kwiindlela zokukhanyisa.
Kwihlabathi elikhawulezayo lempahla yabathengi, ukupakishwa kweefoto kusebenza njengesixhobo esinamandla kwiibrendi ukunxibelelana ngobuni babo, ukuvuselela iimvakalelo, kunye nokubamba ingqalelo yabathengi.
Ukusuka kwimifanekiso yeemveliso kumaqonga ee-commerce ukuya kuyilo lokupakisha olubonakalayo kwiishelufa zevenkile, ukufota kudlala indima ebalulekileyo ekubumbeni iimbono zabathengi kunye nokuqhuba izigqibo zokuthenga.
Kweli nqaku, sihlola ubugcisa bokupakisha iifoto kwaye sijonge amaqhinga okudala imifanekiso enomtsalane ehambelana nabathengi ngokuhamba kwexesha.
Ukubaluleka kokupakisha iifoto
Ukupakishwa kweefoto kungaphezu kokuthatha imifanekiso yeemveliso; imalunga nokubalisa ibali, ukuhambisa amaxabiso ebhrendi, kunye nokudala unxibelelwano nabathengi.
Kwixesha lanamhlanje ledijithali, apho umxholo obonakalayo ulawula ukutya kwemithombo yeendaba zentlalo kunye namava okuthenga kwi-intanethi, ukufota okupakishweyo okukumgangatho ophezulu kubalulekile ukutsala umdla kunye nokuma kwindawo yentengiso exineneyo.
Nokuba ibonisa iimpawu zemveliso, ukubonisa iimeko zokusetyenziswa, okanye ukuqaqambisa iindawo zokuthengisa ezizodwa, ukufota okunyanzelisayo kunokwenza umahluko omkhulu ekuphembeleleni imbono yabathengi kunye nokuqhuba ukuthengisa.
1. Ukuqonda uphawu lwegama kunye nabaphulaphuli ekujoliswe kubo
Inyathelo lokuqala ekudaleni ukupakishwa kweefoto ezinempembelelo kukuqonda uphawu lophawu kunye nabaphulaphuli ekujoliswe kubo.
Yonke ibhrendi inobuntu obukhethekileyo, ixabiso, kunye nezinto ezikhethwayo zobuhle ekufuneka zibonakaliswe kwimifanekiso yayo yokupakisha.
Ngokuqhuba uphando olucokisekileyo lwentengiso kunye nokuchaza inani labantu ekujoliswe kulo, iibrendi zinokulungisa isitayile sabo sokufota, ukwakheka kunye nomyalezo ukuze zihambelane nabaphulaphuli ngempumelelo.
Nokuba usebenzisa imibala eqaqambileyo, eqaqambileyo ukutsala umdla kubathengi abancinci okanye usebenzisa i-minimalist, imbonakalo entle yohlobo olutofotofo, ukulungelelanisa ukupakishwa kwefoto kunye nesazisi sophawu kubalulekile ekwakheni ukuqondwa kwebrendi kunye nokuthembeka ekuhambeni kwexesha.
2. Ukulawula ukukhanya kunye nobuchule bokuqulunqa
Ukukhanya kunye nokwakheka zizinto ezisisiseko zokufota okusebenzayo okupakishwayo okunokwenza okanye ukwaphule impembelelo yembonakalo yomfanekiso wokugqibela.
Iindlela zokukhanyisa ezifanelekileyo, ezinje ngokukhanya kwendalo okusasazekileyo okanye ukuseta izibane zesitudiyo, zinokuphucula iinkcukacha zemveliso, ukuthungwa, kunye nemibala, okukhokelela kwiifoto ezinomtsalane kunye nezikhangeleka kakuhle.
Ngokufanayo, ubuchule bokuqulunqa ubuchule obufana nokuqulunqa, imbono, kunye nobunzulu bebala kuvumela abafoti ukuba benze imifanekiso ebandakanyayo ebonakalayo etsala ingqalelo yababukeli kwaye idlulise imiyalezo ephambili ngokufanelekileyo.
Ngokuzama iindlela ezahlukeneyo zokuseta kunye nobuchule bokuqulunqa, abafoti banokunyusa iifoto zabo zokupakisha kwaye benze izinto ezibonakalayo ezishiya umbono ongapheliyo kubathengi.
3. Utyalo-mali kwizixhobo eziphezulu kunye ne-post-processing
Utyalo-mali kwizixhobo zokufota ezikumgangatho ophezulu kunye nesoftware yasemva kokulungiswa kubalulekile ekufezekiseni ukufota okujongeka njengobuchwephesha.
Ngelixa iikhamera ze-smartphone zinokwanela kwiimfuno ezisisiseko zokufota, iikhamera zebakala lobuchwephesha, iilensi, kunye nezixhobo zokukhanyisa zibonelela ngomgangatho womfanekiso ophakamileyo, ukuguquguquka, kunye nokulawula isiphumo sokugqibela.
Ukongezelela, i-software ye-post-processing efana ne-ADOBE Photoshop okanye i-Lightroom ivumela abafoti ukuba badibanise kakuhle, ibhalansi yombala, kunye nokwakheka, ukuqinisekisa ukuba imifanekiso yokugqibela ihlangabezana nemigangatho ye-brand kunye neenkcukacha.
Ngokwenza utyalo-mali kwisixhobo esifanelekileyo kunye nokuphucula izakhono zabo zasemva kokulungiswa, abafoti banokwenza iifoto ezimangalisayo zokupakisha ezitsala abathengi kwaye ziqhube ukuzibandakanya ngokuhamba kwexesha.
Ekugqibeleni, ukupakishwa kweefoto kudlala indima ebalulekileyo ekuqulunqeni imbono yabathengi, ukuqhuba izigqibo zokuthenga, kunye nokwakha ukunyaniseka kwegama kwindawo yentengiso ekhuphisanayo.
Ngokuqonda isazisi sophawu kunye nabaphulaphuli ekujoliswe kubo, ukulawula ukukhanya kunye nobuchule bokuqulunqa, kunye nokutyala imali kwizixhobo ezikumgangatho ophezulu kunye nokulungiswa emva kokulungiswa, abafoti banokwenza imifanekiso ekhangayo ehambelana nabathengi ngokuhamba kwexesha.
Njengoko umxholo obonakalayo uqhubeka nokulawula iindawo ezithengiswayo zedijithali kunye nezomzimba, ukuqonda ubugcisa bokupakisha ukufota kubalulekile kwiimpawu ezifuna ukubonakala, ukudibanisa nabathengi, kunye nokuzuza impumelelo yexesha elide kwishishini lokupakisha.
Umthombo ovela Isango lokuPakisha
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-packaging-gateway.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
