Ngowama-2024, ishishini lokupakisha liza kungqina utshintsho, oluqhutywa kukudityaniswa kwezinyanzeliso zozinzo, ukuguquka kwezinto ezikhethwa ngabathengi, kunye neendlela zoyilo ezibukhali. Njengoko ii-brand zijonga kulo mhlaba uguqukayo, iindlela ezintlanu eziphambili ziyavela, zibonelela ngemephu yendlela yokudala ukupakishwa okungakhuseli kuphela kunye nokugcina iimveliso kodwa kunomtsalane kwaye konwabise abathengi. Ukusuka ekwamkeleni ukujikeleza ngokusebenzisa izisombululo ezinokuzaliswa kwakhona ukuya ekulingeni iipeyilethi zepastel kunye nokuchwetheza okuqinisekileyo, ezi ndlela zinika ithuba lokuba iibrendi zizahlule ngelixa zilungelelaniswa neenqobo zesiseko sabathengi esonyukayo sokuqonda i-eco kunye neemvakalelo. Sijoyine njengoko siphonononga iindlela ezintlanu zokupakisha ezisetelwe ukubumba ishishini kunyaka ozayo.
Isiqulatho
1. Uhlaziyo lokuzalisa kwakhona: Ukwamkela ukujikeleza
2. Ukuvalelisa kwiiplastiki ezisetyenziswa kanye
3. Imibala epholileyo: Amandla e-pastel
4. Ubume: Uyilo olungqindilili lwejometri
5. I-typography egcwele ubuntu
6. Amagama okugqibela
Uguqulo lokuzalisa kwakhona: Ukwamkela ukujikeleza
Unyaka ka-2024 uya kuphawula utshintsho olubalulekileyo ekusetyenzisweni kokusetyenziswa kanye njengoko iibrendi zisamkela utshintsho lokuzaliswa ngokutsha. Le ntshukumo, eqhutywa lulwazi olukhulayo lwempembelelo yokusingqongileyo yokupakisha inkunkuma kunye nesidingo sokunciphisa ukukhutshwa kwekhabhoni, iya kubona ukunyuka kokwamkelwa kwezisombululo zokupakisha ezinokuphinda zisetyenziswe kwaye zizaliseke.
Iibhrendi ezihamba ngempumelelo kolu tshintsho ziya kuba zezo zibonelela ngeenketho zokuzalisa ngokutsha, ezifana nokupakishwa kwe-keepsake kunye neemodeli ezisekelwe kumrhumo. Ezi ndlela aziyinciphisi inkunkuma nje kuphela kodwa zikwakhuthaza ukuthembeka okunzulu phakathi kwabathengi abakuxabisayo ukusebenziseka lula kunye nobuhlobo be-eco kwiimveliso ezinokuzaliswa kwakhona.
Ukwenza lo mkhwa ngokufanelekileyo, iibrendi kufuneka ziqhube uhlolo olucokisekileyo lokupakishwa kwazo ezikhoyo kwaye zichonge amathuba okwazisa ukujikeleza. Oku kunokubandakanya ukuphuhlisa ukugcwalisa okupakishwe kancinci, ukuphumeza imodeli yokupakisha-njengenkonzo, okanye ukuphonononga ubuhlakani kunye nababoneleli bozaliso bomntu wesithathu. Ngokuthatha amanyathelo asebenzayo ukunciphisa ukupakishwa kokusetyenziswa kanye, iibrendi zinokubonisa ukuzibophelela kwazo ekuzinzeni ngelixa zihlangabezana nolindelo oluvelayo lwabathengi abakhathalela indalo.
Inguqu yokuzaliswa ngokutsha imele ithuba elinamandla leebrendi ukuba zizahlule kukhuphiswano lwemalike. Ngokwamkela ukujikeleza kunye nokubonelela ngezisombululo zokuzalisa ngokutsha, iibrendi azinakunciphisa kuphela indawo yazo yokusingqongileyo kodwa zikhulise isiseko somthengi esithembekileyo esixabisa uzinzo kunye nokulula ngokulinganayo.
Ukuvalelisa kwiiplastiki ezisetyenziselwa enye
Njengoko ilizwe lizamana neziphumo zokusingqongileyo zokusetyenziswa kweplastiki enye, unyaka ka-2024 uya kubona ukutyhalela phambili kwizisombululo zokupakisha ezingenaplastiki. Ngomthetho ozayo ovela kwi-UN kunye ne-EU ujolise kwiiplastiki ezisetyenziselwa enye, iimpawu ziya kunyanzeliswa ukuba zihlolisise kwaye zamkele ezinye izinto ezihambelana nemfuno ekhulayo yokupakishwa okuzinzileyo.
Enye indlela ethembisayo yeempawu kukusetyenziswa kwepakethe esekwe ephepheni, enika enye indlela eco-friendly ngakumbi kwiinketho zeplastiki zemveli. Nangona kunjalo, iibrendi kufuneka zithathele ingqalelo imathiriyeli entsha enje ngezondla zephepha ezingenamithi, njengehemp, kunye neefilimu ezityiwayo ezisekwe kwibhayoloji. Ezi zisombululo ze-cutting-edge azincitshi kuphela impembelelo yokusingqongileyo yokupakishwa kodwa zikwabonisa ukuzibophelela kwe-brand ukuzinza kunye nokutsha.
I-aluminiyam, enamazinga aphezulu okuphinda isetyenziswe kunye nokuqina kwendalo, nayo iya kudlala indima ephambili ekutshintsheni kude kwiiplastiki ezisetyenziselwa enye. Ngokubandakanya i-aluminiyam kuyilo lwabo lokupakisha, iibrendi zingongeza ukubanjwa kobunewunewu obuzinzileyo ngelixa ziqinisekisa ukuba iimveliso zabo zikhuselwe kwaye zigcinwe.
Ukuhamba ngempumelelo kwinguqu kwiiplastiki ezisetyenziselwa enye, iibrendi kufuneka zivavanye ngononophelo ukupakishwa kwazo ezikhoyo kwaye zichonge amathuba okutshintsha amacandelo eplastiki ngezinye iindlela ezilungele i-eco-friendly. Oku kunokubandakanya ukusebenzisana nabaqulunqi bokupakisha kunye nababoneleli ukuphuhlisa izisombululo ezintsha ezihlangabezana neemfuno ezizodwa zemveliso nganye ngelixa kuncitshiswa impembelelo yokusingqongileyo. Ngokwamkela ngokuqhubekayo ukupakishwa kweplastiki, iibrendi zinokuzibeka njengeenkokeli kwintshukumo ezinzileyo yokupakisha kunye nokwakha intembeko kubathengi abaya beqaphela indalo esingqongileyo.
Imibala epholileyo: Amandla e-pastel
Kwihlabathi eliya libonakala ngokungaqiniseki kunye noxinzelelo, amandla ombala kuyilo lokupakisha akanakugqithiswa. Ngo-2024, iibrendi ziya kujika zibe zii-pastel hues ezipholileyo ukwenza ukuzola kunye nentuthuzelo kubathengi abafuna ixesha lokuphumla kunye nokulunga.
Ukufudumala, izithunzi ezithulile njengeapilkosi ethambileyo, i-sage ethambileyo, kunye ne-lavender ethambileyo iya kulawula indawo yokupakisha, inikezela nge-balm ebonakalayo yeemvakalelo. Le mibala ivuselela imvakalelo yokuzola kunye ne-nostalgia, inika indlela efunekayo yokusaba kwiingcinezelo zobomi bale mihla.
Iibrendi zinokubandakanya ezi pastel zokuthomalalisa kwipakethe yazo ngokusebenzisa iindlela ezahlukeneyo zobuchule, ukusuka kumbala oqinileyo wokubhloka ukuya kwiziphumo ezifihlakeleyo zegradient. Uhlelo olulinganiselweyo okanye ukupakishwa kwamaxesha onyaka kunika ithuba elifanelekileyo lokuzama la mathunzi amatsha, athomalalisayo ngaphandle kokubeka esichengeni ukwamkelwa kwebrendi okanye ilifa lemveli.
Ukuphucula ngokufanelekileyo amandla e-pastels, ii-brand kufuneka ziqwalasele ukudibanisa la mabala athambileyo kunye nokungathathi hlangothi okunzulu, okusisiseko njengamalahle okanye i-navy. Lo mahluko udala ingqiqo yokulinganisela kunye nobugocigoci, ukuqinisekisa ukuba ukupakishwa kuvakalelwa zombini kunye ne-premium. Ngokwamkela umkhwa wemibala ye-pastel epholileyo, iibrendi zinokwenza ukupakishwa okungakhuseli kwaye kugcine iimveliso zabo kuphela kodwa ikwabonelela ngomzuzwana wonxibelelwano lweemvakalelo kunye nesiqabu kubathengi kwihlabathi eliya lisiba nesiphithiphithi.
Misa phezulu: Uyilo olungqindilili lwejometri
Ngo-2024, uyilo lokupakisha luya kungqina ukwanda kokusetyenziswa kweemilo ezinesibindi, zejometri ezithi zibambe iliso kwaye zidale imbonakalo ehlala ihleli. Olu yilo lulula kodwa lunomtsalane lungena kwingqondo yomntu ekukhetheni okucacileyo, okuqondakala lula, okubenza babe sisixhobo esinamandla sokwahlula uphawu kunye nokukhumbula.
Uphando lubonise ukuba iimilo ezigobileyo nezilula zivusa iimvakalelo ezakhayo kunye nonxulumano, ukubonelela ngondlela-mfutshane ongekho ngqondweni kubathengi abahamba kwindawo yentengiso exineneyo nentsonkothileyo. Ngokubandakanya ezi zinto zejometri ezibukhali kwipakethe yazo, iibrendi zinokwenza imvakalelo yokuqhelana kunye nokuthembela, naphakathi kwabathengi abatsha okanye abanokubakho.
Ukuphumeza ngempumelelo lo mkhwa, iibrendi kufuneka zijonge awazo amabali awodwa kunye namaxabiso okuphefumlela. I-motif yejometri eyahlukileyo inokufunyanwa kwilogo ye-brand, imveliso yemveliso, okanye imigaqo yokuseka. Into ephambili kukuchonga imilo equka undoqo wophawu kunye nokuwusebenzisa ngokuzithemba kunye nokungaguquguquki kuzo zonke izinto zokupakisha.
Xa uyila ngeemilo zejometri ezibukhali, iimpawu akufanele zoyike ukwenza ingxelo. Iifom ezinkulu, ezitsala amehlo ezilawula ukupakishwa komhlaba zinokwenza impembelelo ebonakalayo enamandla, eqinisekisa ukuba uphawu lubalasele kwiishelufu ezixineneyo okanye kwiimarike zedijithali. Ngokwamkela umkhwa woyilo lwejiyometri engqindilili, iibrendi zinokwenza ukupakishwa okungakhuseli nje kuphela iimveliso zabo kodwa zikwasebenza njengonozakuzaku owahlukileyo nokhumbulekayo kuphawu lwabo lophawu.
Ukuchwetheza kobuntu
Ngo-2024, uyilo lokupakisha luya kuba notshintsho olumangalisayo njengoko iibrendi zisuka kucoceko, ukuchwetheza okuncinci okuye kwalawula imbonakalo yomhlaba kwiminyaka yakutshanje. Endaweni yoko, ixesha elitsha lokuchwetheza elibukhali, elicacileyo, kunye nobuntu liya kuvela, libonisa umnqweno wokwenza unxibelelwano olunzulu lweemvakalelo kunye nabathengi.
Lo mkhwa, uqhutywa ubukhulu becala zizinto ezikhethwa yiGeneration Z, uya kubona iibrendi zisamkela ukhetho olunobunkunkqele kunye nohlobo lwe-idiosyncratic olufaka iipakethe zabo ngemvakalelo yamandla, ukudlala, kunye nokunyaniseka. Ukusuka kwi-chunky, izikripthi eziphefumlelweyo ze-retro ukuya kwi-edgy, i-sans-serifs yovavanyo, i-typography ka-2024 iya kuba nantoni na ngaphandle kwe-bland.
Kwiimpawu ezifuna ukwenza imali kulo mkhwa, undoqo kukuchonga isitayile sokuchwetheza esihambelana nobuntu babo obukhethekileyo kunye nexabiso. Oku kunokubandakanya ukusebenzisana namagcisa anezakhono zokuchwetheza okanye abayili ukwenza iifomu zoonobumba ezithi zibambe umongo wophawu ngendlela eyahlukileyo nephathekayo.
Xa kusenziwa i-typography epakishwe ngumntu ekupakishweni, ii-brand akufuneki zoyike ukutyhala imida yokufaneleka kunye nendibano. Uhlobo olukhulu, olunesibindi olulawula i-canvas yokupakisha lunokudala impembelelo ebonakalayo enamandla, ngelixa udibaniso lwemibala engalindelekanga kunye nokuhlelwa okudlalayo kunokuphucula ngakumbi ingqiqo yobuntu kunye nomtsalane. Ngokwamkela umkhwa wokuchwetheza ocacileyo, otyebileyo ngabalinganiswa, iibrendi zinokwenza ukupakishwa okungagqama nje kuphela kwishelufu kodwa kwakha ubudlelwane obuhlala buhleli ngokweemvakalelo kunye nabathengi kwindawo eyandayo yokungxola nokhuphiswano.
Amazwi okugqibela
Njengoko imveliso yokupakisha ikhula ngo-2024, iibrendi ezamkela ezi ndlela zintlanu ziphambili ziya kubekwa kakuhle ukubamba iintliziyo neengqondo zabathengi. Ngokubeka phambili uzinzo ngokusebenzisa izisombululo ezinokuzaliswa kwakhona kunye nezinye iindlela ezingenazo iplastiki, ezibandakanya imibala ye-pastel epholileyo, i-leveraging yoyilo lwejometri enesibindi, kunye nokufaka ubuntu ngokubhala ngokucacileyo, ii-brand zinokwenza ukupakishwa okungakhuseli kunye nokugcina iimveliso zabo kuphela kodwa kuxela ibali elinyanzelisayo. Njengoko ihlabathi liqhubeka nokutshintsha, abo baziqhelanisayo kunye nokuvelisa izinto ezintsha baya kuba ngabo baphumeleleyo, benze uxhulumaniso olunzulu kunye nabathengi babo kwaye bashiye impembelelo engapheliyo kwishishini lilonke.
