Kwimeko yoshishino ehlala iguquguquka, ukubaluleka kophawu lokuthengisa akuzange kucace ngakumbi. Uhambo lukaJulianna Dahbura njengomseki weDeco Beauty lusebenza njengobungqina obunyanzelisayo kwindima ebalulekileyo yophawu kwishishini, njengoko esabelana ngezimvo zakhe kwiB2B Breakthrough Podcast kunye nomninimzi uSharon Gai. Kwesi siqendu, uJulianna utyhila iimfihlo emva kokwakha uphawu oluqinileyo, amandla othungelwano, kunye nokubaluleka kokuba neempumelelo kunye nokusilela kuhambo lwezorhwebo.
Isiqulatho
Ngubani uJulianna Dahbura?
Uthungelwano kunye nokwakha ubudlelwane
Ukwakha ubudlelwane njengeqhinga lempumelelo
Ukuba neempumelelo nokuba nokusilela
Ngubani uJulianna Dahbura?
UJulianna Dahbura ngumbono emva kweDeco Beauty, uphawu lwezikhonkwane oludumileyo olulenze uphawu lwayo kwiivenkile ezinkulu ezifana neSephora kunye neUrban Outfitters. Ukuqala ngo-2015 njengophawu lwe-nail polish, u-Julianna uye wagxininisa kwizincamathelisi zobugcisa ngo-2020, elungiselela uluntu lwabathandi bobugcisa bezikhonkwane. Indlela yakhe ekhethekileyo yezikhonkwane, egxininise ekubonakalisweni komntu ngamnye, iqhubele phambili i-Deco Beauty kwiindawo eziphakamileyo.
Uthungelwano kunye nokwakha ubudlelwane
Indlela kaJulianna yokubeka uphawu kwi-Deco Beauty idibanisa ngaphandle komthungo amandla osasazo lwentlalo kunye nokulandelayo kwabaphembeleli bobuhle. Ngeentsuku zokuqala, xa imidiya yoluntu yayiyinqanaba lokudlala, wasebenzisa ithuba lokufikelela kubaphulaphuli abaninzi ngaphandle kwebhajethi enkulu. Ukupakishwa okubonakalayo okukhangayo kunye nesiphelo esiphezulu seemveliso ze-Deco Beauty zadibana noluntu lwe-intanethi. Eqaphela utshintsho oluguquguqukayo losasazo lweendaba, uJulianna wahlengahlengisa isicwangciso sakhe ngokubonelela ngeemveliso zasimahla kubaphembeleli, ngaloo ndlela edlula amajelo eendaba emveli kwaye abandakanyeke ngokuthe ngqo nabaphulaphuli bakhe. Le ndlela intsha ayikhulisanga nje ubukho be-Deco Beauty kwi-intanethi kodwa yaqalisa ukuthandwa kohlobo, ibonisa ukusebenza kwemithombo yeendaba zentlalo kunye nabaphembeleli bophawu.
"Obunye ubudlelwane bokuthengisa beza kubo ngokundithumelela i-imeyile, kwaye abanye beza kubahlobo babahlobo ababhekisayo. Ndithetha nenye ikhonkco lelizwe lokuthengisa ibhokisi ye-makeup box ngoku, kwaye oko kuphelile ndadibana nomntu kumsitho, kwaye wabuza ukuba angaba nezincamathelisi zomsitho awayewuphosa kwaye kwenzeka ukuba ujikeleze lo mthengisi. Kwaye emva koko wonke umntu wayebuza malunga nezincamathelisi kwaye wonke umntu wayechulumancile, ke wacinga, ndiza kunazisa bafana.
Ukwakha ubudlelwane njengeqhinga lempumelelo
Inqaku eliphambili elithathwa kwibali likaJulianna kukubaluleka konxibelelwano kunye nokwakha ubudlelwane bokwenyani. Ukuqala ngokungabinabafowunelwa kwilizwe leshishini, uqaqambisa ixabiso lokusondela kwinethiwekhi hayi njengentengiselwano kodwa njengethuba lokwenza unxibelelwano lokwenyani. Le ndlela ikhokhelele kubudlelwane obuneziqhamo nabathengisi kunye nabasebenzisana nabo, rhoqo ngokuthumela okanye ukudibana okungathandekiyo kwimisitho.
Andikwazi ukuphinda ngokwaneleyo ukubaluleka kokwazi ukuba ungaphonononga njani kwaye ube nemincili ngobudlelwane xa kungekho nzuzo icacileyo kuwe kuba ngokuqhelekileyo ukuba ukonwabela ukunxibelelana nabantu kwaye ufuna ukonwaba nabo, isuka apho iye kwizinto ezipholileyo.
Ukuba neempumelelo nokuba nokusilela
Iingcinga zikaJulianna kuburhwebi zityhila ukuqonda okunzulu kobume bempumelelo kunye nokusilela. Ucebisa oosomashishini abasakhulayo ukuba bahlale bethobekile, bakhuphisane nabo, kwaye bamkele uxanduva olupheleleyo ngeziphumo zeshishini labo. Ngokwamkela zombini iimpumelelo kunye nokusilela, oosomashishini banokuwasebenzisa amandla abo kwaye baqhubele amashishini abo phambili ngokomelela kunye nokuzimisela.
“Ndicinga ukuba kukuhlala uthobekile, kananjalo, ukukhuphisana, kodwa nawe, kwaye wazi ukuba ekupheleni kosuku, ukuba ishishini lam liza kusilela, lityala lam. Ayilotyala lamntu ngaphandle kwelam. Kwaye nje ukuba ulwamkele olo xanduva, ewe, luyoyikeka kakhulu, kodwa uziva unamandla kakhulu ukwazi ukuba nguwe ophetheyo. Ungumnikazi wempumelelo, kwaye nawe uya kuba ngowakho ukungaphumeleli ukuba oko kuyenzeka. "
Uhambo lwezorhwebo lukaJulianna libali elinyanzelisayo lendlela ukuthengisa kunokugqitha ngayo imveliso ngokwayo. Ugxininiso lwakhe lobuchule bokwakha uphawu oluluqilima lwesazisi, ukukhuthaza ubudlelwane bokwenyani, kunye nokuziqhelanisa nokutshintsha kobume beendaba kunye nokuziphatha kwabathengi kuye kwabeka iDeco Beauty ngaphandle kushishino lobuhle olukhuphisanayo. Ukuqonda kwakhe kukhumbuza oosomashishini abasakhasayo ukuba impumelelo ayikokuba nemveliso entle nje kuphela, kodwa imalunga nokudala uphawu oludibana nabantu, luhlakulele uluntu, kwaye lume uvavanyo lwexesha.
Unomdla kulwazi olungakumbi olusuka kuJuliana? Layisha isiqendu esipheleleyo seB2B Breakthrough Podcast yokuntywila nzulu kushishino, intsebenziswano, kunye neqhinga lemidiya yoluntu. Ungalibali ukubhalisa, ukukala, kunye nokuphonononga kwiqonga lakho lepodcast olithandayo!
