Amaxabiso ayingomanani nje; imalunga nokwenza amava ashiya abathengi bonwabile kwaye namashishini ephumelela. Kumdaniso ontsonkothileyo worhwebo, i-surplus yabathengi ivela njengesithako esiyimfihlo esinokuguqula indlela iimveliso zixatyiswa kwaye zibonwa ngayo.
Apha, siza kuchaza intsalela yabathengi, indlela yokubala, kunye nendlela ishishini lakho elingayisebenzisa ngayo ukuseka amaxabiso.
Isiqulatho
Yintoni intsalela yabathengi?
Indlela intshiyekela yabathengi enefuthe ngayo izicwangciso zexabiso le-e-commerce
Indlela yokubala intsalela yabathengi
Ishishini lakho lingasebenzisa njani intsalela yabathengi ukubala amaxabiso
Ukufunda ngakumbi malunga nezicwangciso zamaxabiso
Yintoni intsalela yabathengi?
Kurhwebo lwe-intanethi, intsalela yabathengi imela ixabiso elongezelelweyo elizuzwa ngabathengi xa bethenga imveliso kwi-Intanethi ngexabiso elingaphantsi kunelo bebengathanda ukulihlawula. Kukwaneliseka kwabathengi xa bebona ukuba bafumene isivumelwano esihle okanye bafumana ixabiso elingaphezulu kuneendleko.
Amashishini e-e-commerce ajolise ekuphuculeni intsalela yabathengi ngokunikezela ngamaxabiso akhuphisanayo, izaphulelo, kunye nentengiso. Ngokwenjenjalo, abapheleli nje ekutsaleni abathengi kodwa bakhuthaza ukunyaniseka nokwaneliseka. Intsalela entle yabathengi ibonisa ukuba abathengi bakholelwa ukuba bafumana ngaphezulu ngemali yabo, nto leyo ekhuthaza umbono oncomekayo webrendi.
Ukubeka iliso kunye nokwandisa intsalela yabathengi kubalulekile kumashishini, njengoko kunokuphembelela ukugcinwa kwabathengi kunye nempumelelo iyonke kukhuphiswano lwe-e-commerce landscape.
Indlela intshiyekela yabathengi enefuthe ngayo izicwangciso zexabiso le-e-commerce
Intsalela yabathengi inempembelelo ebalulekileyo kwizicwangciso zexabiso le-e-commerce, eziphembelela indlela amashishini abeka ngayo amaxabiso kunye nokusebenzisana nesiseko sabathengi bawo.
- Amaxabiso okhuphiswano: Amashishini ahlala esebenzisa intsalela yabathengi njengesikhokelo sokhuphiswano lwamaxabiso. Iinkampani zinokutsala kwaye zigcine abathengi kwimarike ekhuphisanayo ngokunikezela ngamaxabiso adala intsalela yabathengi elungileyo (apho abathengi baziva befumana isivumelwano esihle).
- Izaphulelo kunye nokukhushulwa: Amashishini asebenzisa intsalela yabathengi ukuyila isaphulelo esisebenzayo kunye neendlela zokunyusa.
- Amaxabiso omntu: Intsalela yabathengi iyaqwalaselwa xa kuphunyezwa amacebo okubeka amaxabiso obuqu. Ngokuqonda ukuzimisela kwabathengi ngabanye ukuhlawula, amashishini anokwenza amaxabiso alungele ukonyusa intsalela yabathengi ngaphandle kokuncama inzuzo epheleleyo.
- Ukubona ixabiso: Ukudala intsalela yabathengi elungileyo inegalelo kwimbono elungileyo ngexabiso. Iinkampani zorhwebo ze-E-zizama ukulungelelanisa amaxabiso nexabiso elibonwayo ukomeleza amava omthengi, ukwakha intembeko kunye nokuthembeka kwebrendi.
- Ixabiso elinamandla: Kwiimeko eziguqukayo zamaxabiso, apho amaxabiso atshintsha ngokusekwe kwimfuno, unikezelo, okanye ezinye izinto, ukuqonda intsalela yabathengi kubalulekile. Amashishini anokuhlengahlengisa amaxabiso ngokuguquguqukayo ukuze kwandiswe intsalela yabathengi kunye nokugcina ukukhuphisana.
Ngokuqwalasela ngokufanelekileyo kunye nokulawula i-surplus yabathengi, amashishini e-e-commerce anokulinganisa ukwandisa ingeniso kunye nokubonelela abathengi ngexabiso elibonwayo, ukwandisa ukwaneliseka kwabathengi kunye nokunyaniseka.
Indlela yokubala intsalela yabathengi
Ukubala intsalela yabathengi kubandakanya ukuthelekisa oko abathengi abazimisele ukukuhlawulela imveliso okanye inkonzo kunye noko bakubhatalayo.
Nalu ulwandlalo olulula lwenkqubo:
- Qinisekisa ukuzimisela ukuhlawula (WTP): Qonda elona xabiso liphezulu umthengi uzimisele ukulihlawulela imveliso ngokusekelwe kwizinto ezifana nezinto ezikhethwayo, ixabiso elibonwayo, kunye neemeko zentengiso.
- Chonga elona xabiso lihlawulweyo (APP): Gqiba ixabiso umthengi athenga ngalo imveliso, ethathela ingqalelo naziphi na izaphulelo, iintengiso, okanye amaxabiso omntu.
- Bala intsalela yabathengi (CS): Ukukhupha ixabiso langempela elihlawulwe ekuzimiseleni ukuhlawula ukufumana i-surplus yabathengi (CS = WTP - APP).
Ngokususa elona xabiso lokuthenga ekuzimiseleni ukuhlawula, ufumana intsalela yomthengi. Intsalela yabathengi eqinisekileyo ibonisa ukuba umthengi uzibona efumene ixabiso elingaphaya koko alihlawuleleyo, ngelixa intsalela yomthengi engeyiyo icebisa ukungoneliseki.
Kubalulekile ukuqaphela ukuba ukumisela ukuzimisela ngqo ukuhlawula isixa kunokuba ngumngeni, njengoko kubandakanya ukuqonda iimbono zabathengi, izinto ozikhethayo, kunye neemeko zemarike zangaphandle. Amashishini ahlala esebenzisa uphando lwemarike, uphando, kunye novavanyo lwamaxabiso ukuqikelela kunye nokuhlalutya ukuzimisela ukuhlawula, ukubavumela ukuba basebenzise izicwangciso zamaxabiso obona buninzi bentsalela yabathengi.
Ishishini lakho lingasebenzisa njani intsalela yabathengi ukubala amaxabiso
Ukusungula ishishini elitsha le-e-commerce liza nemiceli mngeni, kwaye amaxabiso eemveliso zakho ekunene kubalulekile kwimpumelelo. Unokusebenzisa intsalela yabathengi ukuseta amaxabiso akhuphisanayo nanomtsalane. Nantsi indlela:
1. Qonda imarike yakho
Ziqhelanise nemarike kwaye uqonde iimfuno zabaphulaphuli ojolise kubo. Oku kubandakanya ukuphanda kunye nokuhlalutya ishishini osebenza kulo - wazi abantu okhuphisana nabo, izicwangciso zabo zamaxabiso, kunye nokutshintsha kweemarike jikelele. Umzekelo, ukuba ungena kwimakethi yetekhnoloji yegajethi, ukuqonda iintsingiselo zamva nje, izinto ezikhethwa ngabathengi, kunye noluhlu lwamaxabiso eemveliso ezifanayo kubalulekile.
Ngaba ujonge izixhobo zokukunceda uhlalutye idatha yentengiso kunye nokuziphatha kwabathengi ukumisela amaxabiso akhuphisanayo? Phuma Ixabiso f(x), PROS Amaxabiso, kunye / okanye IsiVendavo.
2. Yahlula abathengi bakho
Yahlula abaphulaphuli bakho abohlukeneyo babe ngamacandelo ngokusekwe kumanani abantu, izinto ozikhethayo, kunye nokuziphatha kokuthenga. Lungisa indlela yakho yokubeka amaxabiso kwicandelo ngalinye, ucingela ukuvuma okukodwa kokuhlawulela iimveliso zakho. Umzekelo, ukuba ishishini lakho lithengisa zombini isiphelo esiphezulu kunye neemveliso ezilungele uhlahlo lwabiwo-mali, yahlula abaphulaphuli bakho ngokufanelekileyo. Ukuvuma ukuhlawulela icandelo lobunewunewu kunokwahluka kuleyo yabathengi abajonga uhlahlo lwabiwo-mali.
3. Qhawula amanani
Phakamisa isicwangciso sakho samaxabiso ngokucofa amanani. Amaxabiso achanekileyo afuna uqwalaselo olucokisekileyo lweendleko, imfuno yemarike, kunye neembono zabathengi. Umzekelo, ukuba uthengisa iimveliso ezenziwe ngezandla, abathengi banokubeka ixabiso eliphezulu kumsebenzi wobugcisa, okukuvumela ukuba usete amaxabiso abonisa elo xabiso libonwayo.
Qikelela elona xabiso liphezulu abathengi bakho abazimisele ukulihlawulela iimveliso okanye iinkonzo zakho. Bala intsalela yabathengi ngocoselelo ngokuthabatha elona xabiso lithengweyo kwixabiso elicingelwayo abalifumanayo.
4. Fumana indawo emnandi
Seta amaxabiso akho ngobuchule ukuze wenze intsalela eqinisekileyo yabathengi ngokusekelwe kubalo lwakho kwinyathelo langaphambili. Oku kubandakanya ukujolisa ekwenzeni abathengi bazive bengafumani mveliso zisemgangathweni kuphela kodwa banokufumana isivumelwano esingaphezulu koko bebekulindele.
Cinga ngokuqalisa ngezaphulelo ezihendayo okanye iintengiso ukuze uqalise ubudlelwane obulungileyo.
5. Yamkela intshukumo
Gcina amaxabiso akho eguquka. Hlala uphendula kwizinto zangaphandle ezifana nokuguquguquka kwemfuno, iintsingiselo zamaxesha onyaka, okanye utshintsho kumanqanaba oluhlu. Oku kuziqhelanisa kuqinisekisa ukuba amaxabiso akho ahlala ephuculwe ukomeleza intsalela yabathengi ngelixa uhlala ukhuphisana.
Ukuba uthengisa izinto zamaxesha onyaka, ukulungelelanisa amaxabiso ngexesha lemfuno ephezulu okanye ixesha eliphantsi le-inventri liqinisekisa ukukhuphisana. Ngokomzekelo, ukuthotywa kwempahla yasebusika ekupheleni kwexesha lonyaka kunokunceda ukucacisa uluhlu.
6. Bundle up
Phakamisa isiphakamiso sakho sexabiso ngokunikezela ngeenqwaba zemveliso. Yenza iipakethi ezibonelela ngexabiso elongezelelweyo kwaye uhende abathengi ngezaphulelo kule minikelo idityanisiweyo. Le ndlela yokwandisa ixabiso elibonwayo kwaye inegalelo ekwandeni kwentsalela yabathengi. Umzekelo, ukuba ivenkile yakho ithengisa iimveliso zobuhle, ukwenza iinyanda zezinto ezihambelanayo ngexabiso elithotyiweyo kunokukhuthaza abathengi ukuba bathenge ngakumbi kwaye banyuse ulwaneliseko lwabo luphela.
7. Mamela kwaye ufunde
Qokelela ulwazi oluxabisekileyo ngokufuna impendulo yabathengi ngenkuthalo - phakamisa uphando, uphononongo, kunye nezinye iindlela zokunika ingxelo ukuqonda ukuba izicwangciso zakho zamaxabiso zikuchaphazela njani ukwaneliseka kwabathengi. Sebenzisa olu lwazi ukucokisa kunye nokulungelelanisa indlela yakho yokubeka amaxabiso ngokuphindaphindiweyo.
8. Ukunyaniseka kuyahlawula
Ukukhuthaza ubudlelwane bexesha elide kunye nabathengi ngokuzisa iinkqubo zokunyaniseka kwabathengi. Buza abathengi abaphindayo ngeenzuzo ezizodwa, izaphulelo, okanye ukufikelela kwangoko kwiimveliso ezintsha. Umzekelo, inkqubo esekwe kumanqaku apho abathengi bafumana imbuyekezo ngokuthenga ngakunye kunokufaka isandla kwintsalela yabathengi ezinzileyo.
Ezi ntlobo zeenkqubo zinegalelo elikhulu ekwakheni intsalela yabathengi ezinzileyo ekuhambeni kwexesha.
Funda kabanzi malunga iinzuzo zeeCRM, iingcebiso zokukhetha iCRM efanelekileyo, kunye nezinye iiCRM ezicetyiswayo kumashishini.
9. Hlalutya yonke into
Sebenzisa izixhobo zokuhlalutya ukuze uhlolisise ukuziphatha kwabathengi, amazinga okuguqulwa, kunye nefuthe lokutshintsha kwamaxabiso.
Ukongeza, hlalutya rhoqo idatha ukuchonga iintsingiselo kunye neepateni. Umzekelo, ukuba ubona isicwangciso sexabiso elithile sikhokelela ekunyukeni kwamazinga okuguqulwa, unokuhlengahlengisa indlela yakho ngokufanelekileyo.
Okokugqibela, hlengahlengisa izicwangciso zamaxabiso ezisekelwe kolu lwazi, ukuqinisekisa indlela eqhutywa yidatha kunye neyokugxila kumthengi.
10. Nxibelelana ngexabiso
Nxibelelana ngokufanelekileyo ngexabiso lemveliso yakho. Ibalisa elinyanzelisayo libonisa iimpawu ezizodwa, izibonelelo, kunye neempawu ezinegalelo kwintsalela yamava abathengi bakho ngokuthenga ngakunye. Unxibelelwano olusebenzayo lomeleza ixabiso elibonwayo leminikelo yakho.
Indawo enye onokuthi unxibelelane ngayo ixabiso likwiinkcazo zemveliso. Funda indlela yokubhala iinkcazo zemveliso esemgangathweni ezibhenela abathengi kwaye zifanelekile kwi-SEO.
Ukufunda ngakumbi malunga nezicwangciso zamaxabiso
Ukulungele ukwenza amaza? Ngentsalela yabathengi njengamandla akho okukhokelayo, awubeki amaxabiso nje kuphela - wenza amava antywilayo agcina abathengi babuyela ngaphezulu. Ngokuhlala ubhetyebhetye kwaye uhambelana nempendulo yabathengi, kunokwenzeka ukuba ufumane ukuba yintoni kanye kanye le bayifunayo abathengi bakho.
Ukuma ithuba eliphezulu lokubona ishishini lakho le-e-commerce liphumelela, yenza uphando olongezelelekileyo kwezona zicwangciso zithathu ziqhelekileyo zokubeka amaxabiso-ixabiso lokuphawula, amaxabiso okhuphiswano, kunye namaxabiso okungena- kunye indlela yokuyiphumeza.
Ungafuna kwakhona ukuphonononga kwi i-psychology yezicwangciso zexabiso kwi-e-commerce njengo yonke into oyifunayo ukuyazi malunga nezicwangciso zesaphulelo.
