Utyalo-mali kwimakethi ekhulayo ye-AR luthintelwe luxinzelelo lokunyuka kwamaxabiso olujongene nabathengi, kodwa i-AR inokubonelela ngesisombululo.
Ukunyuka kwamaxabiso kubonisa ukuba ngumqobo ekuthathweni kwezinto ezibonakalayo (AR) phakathi kwamashishini amabini kunye nabathengi, ngokwengxelo entsha.
Ingxelo ye-GlobalData's Augmented Reality in Retail and Apparel ichaza ukuba imozulu yezoqoqosho kwiminyaka yakutshanje ibe yinto enye edlalwayo kubathengisi "bagxile ekulawuleni iindleko zabo zokusebenza kutyalo-mali kubuchwepheshe obutsha."
Ikwaphawula oku: “Ukwenyuka kwamaxabiso ezinto eziphakamileyo kunye nokunyuka kwamaxabiso ezinto zokuphila kuyinciphisa inkcitho yabathengi njengoko abathengi bephinda bahlole izinto eziza kuqala kubo baze banciphise izinto ezingabalulekanga.”
Ngaphandle kwezi ziphumo, ngaphezu kwesiqingatha (i-52%) yamashishini avakalelwa kukuba i-AR inokwenzeka, ixela ukuba ibona ukusetyenziswa kwetheknoloji kwishishini labo, kwaye i-55% ikholelwa ukuba iya kubonakalisa 'ukuphazamisa kakhulu', kwi-GlobalData yeTech Sentiment Polls Q4 2023 ekhankanywe kwingxelo.
I-augmented reality (AR) imakethi iya kuba nexabiso eliqikelelweyo le-100 yeebhiliyoni zeerandi ngo-2030, kwaye kucetyiswa ukuba abathengisi bangasebenzisa iteknoloji ukunika inzuzo yokukhuphisana kwimarike elwa noxinzelelo lokunyuka kwamaxabiso.
Amaxabiso aphezulu aqhuba abathengi ukuba babeke phambili ukufikeleleka kunokuthembeka, kunye ne-GlobalData's Q4 2023 Global Consumer Survey ifumanise ukuba i-88% yabaphenduli mhlawumbi 'babenenkxalabo enkulu' okanye 'bekhathazeke kakhulu' malunga nefuthe lokunyuka kwamaxabiso kuhlahlo lwabiwo-mali lwabo. Nangona kunjalo, utyalo-mali kumava okuthenga lunokusebenza njengendawo yokuthengisa kubathengisi abafuna ukubonakala.
"Abathengisi abatyala imali kwitekhnoloji ye-AR banokuguqula amava okuthenga omntu kwaye bawaphucule abathengi, evenkileni nakwi-intanethi ..." icacisa ingxelo. "Oku kunika abathengi ukuqonda okunzulu kweempawu zemveliso kunye neenzuzo kwaye kunokukhawulezisa izigqibo zokuthenga."
Phakathi kokusetyenziswa okunconyiweyo kwingxelo kukuthengisa ngamava. Amava antywilayo angabandakanya abathengi ngenye indlela elahlekileyo kwimarike exineneyo, zombini evenkileni nakwizixhobo zobuqu, iyacebisa.
I-Benefit Cosmetics isebenzise i-AR kwintengiso yayo, kunye nephulo leendaba elibonakalayo lokubhengeza imascara yayo entsha. Izixhobo ezenziwe nge-AR zivumele abasebenzisi ukuba bafumane amathokheni abonakalayo kwiindawo ezibonakalayo, ukudibanisa idijithali kunye nehlabathi langempela. Iimpawu zinokutshintshwa kwimascara ethotyiweyo okanye ukubonisana nobuhle benyani. Eli phulo likhusele izinga lokuguqulwa elichazwe ngaphezu kwe-50% kunye ne-click-through rate ye-39%.
Ukuqwalasela ubunzima bokugcina abathengi ngexesha lokunyuka kwamaxabiso okubalulekileyo, ingxelo iphetha ngokuthi: "I-AR inikezela ngendlela entsha yokuhambisa ulwazi lwemveliso, ukudala amava akhumbulekayo athimba ingqalelo, avuselele umdla, kwaye anyuse ukuzibandakanya kwabathengi. Amava e-AR aphakathi kwabathengi anokunceda ukwahlula abathengisi kwimarike enabantu abaninzi, ukomeleza ubudlelwane babathengi kunye neempawu, kunye nokugcina ukuthembeka kwabathengi.
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