Khawufane ucinge ukuba uhlala kwiwebhusayithi; iimveliso zibukeka zimangalisa, kwaye uyilo lusenqakuni, kodwa indlela enxibelelana ngayo nawe i-robotic kwaye ayikhuthazi-mhlawumbi nokuba i-cringe. Iyamangalisa, akunjalo? Kungenxa yokuba ithoni ibaluleke kakhulu kunokuba abantu abaninzi becinga. Ikopi yevenkile ekwi-intanethi ifana nelizwi lophawu; ithoni yindlela elivakala ngayo elo lizwi. Asiyonto ethethwa ngamashishini kuphela kodwa nendlela athetha ngayo.
Ithoni eyenziwe kakuhle inokwenza iibhrendi zive zifudumele, zonwabile, zinobuchule, okanye zinesibindi. Ithowuni embi, kwelinye icala, iya kwenza abantu baxhume kwindawo yakho ngokukhawuleza kunokuba ikati ibethe iglasi yamanzi. Ke qhubeka ufunda ngocazululo lokuba yeyiphi ithowuni, iithowuni ezahlukeneyo, kunye nendlela yokwenza enye ehambelana nebhrendi yakho.
Isiqulatho
Ithini ithoni ekubhaleni?
Iindidi ezili-9 eziqhelekileyo zethowuni (kunye nendlela ezivakala ngayo kwikopi yevenkile)
1. Ngokusesikweni
2. Ngokungekho sikweni
3. Ndinethemba
4. Intsebenziswano
5. Ubuhlobo
6. Ehlekisayo
7. Ukuhlekisa
8. Uziqinise
9. Ubuchwephesha
Iingcamango zokugqibela
Ithini ithoni ekubhaleni?
Masithi uthumele umhlobo wakho umyalezo. Unokuthi:
- “Hayi, ndiza kufika kungekudala.” (Ngaphakathi. Akukho nto intle.)
- "OMG, ndisendleleni!! Andinakulinda!!" (Uchulumancile, uyadlala.)
- Ndicinga ukuba ndiza kufika kungekudala. (Ngenziwa ndlongondlongo. Yhuu.)
Jonga indlela amagama aphantse afane ngayo, kodwa ithoni yelizwi iwenza azive ngokwahlukileyo? Yiloo ndlela esebenza ngayo kunye nemiyalezo yohlobo, nayo. Inkampani ethengisa iiwotshi ezitofotofo iya kuvakala yahluke kakhulu kuhlobo oluthengisa iiT-shirts ezingaqhelekanga.
Kodwa xa amashishini engacingi ngethoni yawo, avakala njengayo yonke enye iwebhusayithi ekruqulayo. Kwaye akukho mntu ufuna oko. Indlela inkampani enxibelelana ngayo ibalulekile kuba ibonisa ubuntu bayo nobuni bayo.
Amagama owakhethayo adlala indima enkulu ekunxibelelaneni nabaphulaphuli bakho, yiyo loo nto amashishini ahlala ebumba ithoni yawo ngokusekelwe kuphando lwemarike. Emva kwayo yonke loo nto, ukusebenzisa ithowuni efanelekileyo kunokukunceda ufumane ukuthenjwa, ukhuthaze abantu ukuba bathathe inyathelo, kwaye wenze iibrendi zikhumbuleke ngakumbi.
Iindidi ezili-9 eziqhelekileyo zethowuni (kunye nendlela ezivakala ngayo kwikopi yevenkile)
1. Ngokusesikweni
Ithoni esemthethweni ithetha ukuhlala ungathathi hlangothi kunye nobungcali. Uyakuphepha izimvo kunye neemvakalelo zobuqu, unamathele kwizibakala, kwaye usebenzise imbono yomntu wesithathu ngaphandle kokuthi "Mna" okanye "Wena." Le ndlela inceda ukudala ingqiqo yegunya kunye nokuthembeka, okunokuthi kube nomtsalane ngakumbi kubaphulaphuli abadala.
Yeyona ithowuni ilungileyo kwiibrendi eziphezulu, iimpahla zodidi oluphezulu, kunye namashishini asemthethweni okanye ezemali. Umzekelo: “Izacholo zethu ezenziwe ngesandla zenziwe ngobuchule ukuze zibandakanye ubuhle nobugcisa obungaphelelwa lixesha.”
2. Ngokungekho sikweni
Ithoni engacwangciswanga ivakala ngathi yincoko nje eqhelekileyo. Ithetha ngokuthe ngqo kumfundi isebenzisa amagama anjengathi "mna" kunye "thina" ukudala uxhulumaniso lomntu. Le toni ilungile kwiimpawu eziqhelekileyo, iivenkile ezonwabisayo ze-e-commerce, kunye nabaphulaphuli abancinci. Jonga lo mzekelo:
“Heyi, sisanda kugcina ihoodie yakho oyithandayo. Yibambe phambi kokuba ihambe kwakhona!” Umba wesihloko ungqale, ngaphandle kokuphoxeka, kunye nobuqu.
3. Ndinethemba
Ithoni enethemba imalunga nokusasaza okuhle kunye nethemba, yiyo loo nto iyintandokazi yemarike. Iqaqambisa icala eliqaqambileyo ngelixa isaqaphela imingeni. Undoqo kukusebenzisa ulwimi olukhuthazayo olukhuthazayo nokhuthaza abantu ukuba bathabathe amanyathelo.
Iyavakala into yokuba iibrendi ezikhuthazayo, iimveliso zempilo, kunye neempawu zokomelela zisebenzisa le toni—umzekelo, “Amaphupha amakhulu aqala ngezinyuko ezincinci. Silapha ukukunceda uthathe elokuqala.” Ivakala ikhuthaza, njengentetho evuzayo evela kumhlobo wakho owakhayo.
4. Intsebenziswano
Ithoni yentsebenziswano idala ingqiqo yentsebenziswano kunye nomzamo okwabelwana ngawo, okwenza kube yinto efanelekileyo kwimiyalezo yangaphakathi. Ithetha ngokuthe ngqo kumfundi, ivuma imingeni efanayo, impumelelo kunye nemilinganiselo. Ukusebenzisa amagama afana nala “thina” kunceda ukwakha ukuthembana kwaye kukhuthaza abantu ukuba bathathe amanyathelo kunye.
Iimpawu zeB2B, amashishini aqhutywa luluntu, kunye nentsebenziswano zihlala zisebenzisa le toni. Nanku umzekelo wekopi yentsebenziswano: "Masenze into emangalisayo kunye. Silapha ukunceda ukwenza umbono wakho uphile." Imalunga nathi endaweni yakho, iyenza ivakale ngathi yintsebenziswano.
5. Ubuhlobo
Ithoni yobuhlobo ivakala njengencoko eqhelekileyo phakathi kwabahlobo, iyenza ibe lukhetho oludumileyo lokuthengisa. Inobubele, iyangeneka, kwaye inceda ukwakha ukuthembana ngokukhawuleza. Le toni idala uqhagamshelo olukhawulezileyo ngokusebenzisa ulwimi olulula, olunobubele-ngamanye amaxesha neempawu zesikhuzo kunye ne-emojis, njengakumbhalo oya kumhlobo.
Iimpawu zobuqu kunye namashishini amancinci afuna ukuziva efikeleleka aya kufumana okuninzi kule toni. Nanku umzekelo wethoni kwintshukumo: “Heyi!
6. Ehlekisayo
Ithoni ehlekisayo yongeza ulonwabo kwaye igcina abaphulaphuli bakho bonwabile. Isenokwenza ibhrendi yakho izive inxibelelana ngakumbi kwaye ifikeleleka. Ukuba isetyenziswe ngokuchanekileyo, uburharha bunokunceda amashishini agqame. Nangona kunjalo, amashishini kufuneka aqinisekise ukuba abaphulaphuli bawo bayasiqonda kwaye bayasixabisa isimbo sabo somdlalo ohlekisayo.
Yeyona ithowuni ilungileyo kwiibrendi ze-quirky, iimveliso ezimnandi, kunye namashishini anobuhlobo kwimidiya yoluntu. Umzekelo: “Amakhandlela ethu anuka kamnandi, abamelwane bakho basenokuqalisa ukubonakala bengamenywanga. Olu hlobo lwethoni lwenza abantu bancume ngelixa bethenga.
7. Ukuhlekisa
Ithoni ehlekisayo ibukhali, uburharha obuhlekisayo obuthatha indlela ebukhali. Ngokudlalayo ihlekisa iintsingiselo zenkcubeko isebenzisa isigqebelo, isigqebelo, kunye nokugxeka okuchuliweyo ukuvakalisa umbono wophawu. Ngelixa i-satire ibamba ingqalelo kwaye yenza uphawu lukhumbuleke ngakumbi, kulula kubathengi ukuba bangayiqondi kakuhle.
Iithoni zeSatirical zifanelekile kwiibrendi ezibukhali kunye nemiyalezo enesibindi. Umzekelo, "Ngubani ofuna iibhegi zomyili ezixabisa ngaphezulu xa unokuba nazo ezilingana nezinto zakho?" I-snarky encinci kunye nemvukelo-ilungile ukuba uphawu lwakho aludlali ngemithetho.
8. Uziqinise
Ithoni yokuzithethelela ithe ngqo kwaye ijolise ngqo, inika ulwazi ngokuzithemba kwaye ngaphandle kokuthandabuza. Iluncedo kakhulu kwimiyalezo ebalulekileyo, efana nempilo nohlaziyo lokhuseleko. Le toni isebenzisa ulwimi oluqinileyo, olucacileyo ukucenga nokukhuthaza isenzo ngaphandle komsindo ongeyomfuneko.
Ukuba uluhlobo lweprimiyamu okanye uthengisa ezona mveliso zibalaseleyo kudidi lwakho, unokubona iziphumo ezimangalisayo ngale toni. Umzekelo, "Udinga umgangatho. Siyawuhambisa. Akukho fluff, akukho kuthomalalisa." Le toni ikhupha ukuzithemba. Akukho kucela uxolo okanye ukucacisa ngokugqithisileyo.
9. Ubuchwephesha
Ithoni yobugcisa ihamba ngaphaya kwesitayela esilula, esiyinyani ngokugxininisa kwiinkcukacha ezicacileyo kunye neenkcazo ezichanekileyo. Ixhaphake kakhulu kwiincwadana zabasebenzisi kunye namaxwebhu aqeqeshiweyo. Olu hlobo lokubhala luhlala lusebenzisa izifinyezo, imilinganiselo, kunye namagama athile kushishino ukunxibelelana ngokucacileyo neengcali.
Ubuchwephesha, isayensi, ubunjineli, kunye namashishini anenkcukacha eziphezulu asebenzisa le toni xa ethetha neengcali. Thatha le kopi, umzekelo: "Sineprosesa ye-12-core kunye ne-AI-ephuculweyo yezakhono, isixhobo sethu samva nje siqinisekisa ukusebenza okuphezulu kuzo zonke iimeko." Ichanekile, igcwele ulwazi, kwaye isacacile.
Iingcamango zokugqibela
Ukufumana ithoni yakho yokubhala eyodwa kuthatha ukuziqhelanisa, umonde, kunye nombono ocacileyo. Ithoni yakho ingaphezulu kwamagama owasebenzisayo-yimvakalelo edalwa yibhrendi yakho. Ithoni efanelekileyo inokujika ngokulula umdla oqhelekileyo ube yimincili kunye nokungxamiseka. Ukulungele ukuphuhlisa okanye ukukhetha kwiindidi ezahlukeneyo zeethoni? Funda ukubhala kakuhle, ziqhelanise rhoqo, kwaye ufumane isitayile sophawu lwakho.
