Kwezi ntsuku, ilizwe le-e-commerce livuleleke kuyo nantoni na. Cinga ngemveliso, kwaye kukho abaphulaphuli kwindawo ethile abazimisele ukuyithenga. Amashishini amancinci amaninzi afumana imali entle ngokwenza iziqwenga ezinomdla kwaye azithengise kwiivenkile ezizivelelayo kunye nemiboniso yobugcisa. Kodwa nokuba abo baza kuthengisa abanayo italente yokwenza amaqhekeza enziwe ngesandla, basenokusoloko bethenga kubathengisi abaziwayo.
Inqaku lelokuba phantse akukho mda kwinto enokuthengiswa ngamashishini, ngoko ke kungcono ukwenza uninzi lwazo. Nazi iimbono ezilungileyo ezimbalwa zezinto ezinokuthengiswa oosomashishini abatsha kwi-intanethi, kunye neengcebiso kuwo onke amanqanaba ezakhono.
Isiqulatho
Yintoni omawuyiqwalasele xa ukhetha into oza kuyenza kwaye uyithengise
1. Izakhono
2. Imfuno yemarike
3. Iindleko zemveliso
4. Umdla wobuqu
Iimveliso ezili-9 ezifanele ukuthengiswa ngo-2025
1. Iibhombu zokuhlambela kunye neesepha ezenziwe ngesandla
2. Ubucwebe
3. Amakhandlela
4. Izikipa kunye nezinye izinto ezishicilelweyo
5. Iibhokisi zomrhumo ezilungiselelweyo
6. Ubugcisa kunye neprints
7. Izibonelelo zesilwanyana
8. Ivumba kunye neengxube zeoli eziyimfuneko
9. Iilekese
Ukuvala
Yintoni omawuyiqwalasele xa ukhetha into oza kuyenza kwaye uyithengise
1. Izakhono
Into yokuqala oosomashishini abanqwenela ukuba bayenze kukuqinisekisa ukuba banobuchule kuyo nantoni na. Izakhono zabo zinokubandakanya ukwenza ubucwebe, ukuthatha iifoto ezintle, okanye ukubhaka amaqebengwana amnandi-nokuba yintoni na, kufuneka bagxile kuyo. Ukuba abanini bamashishini bexesha elizayo balandela ubuchule babo, baya kwenza iimveliso ngokukhawuleza kwaye batsibe ijika lokufunda-sisiqalo esihle.
2. Imfuno yemarike
Ngenxa yokuba umthengisi ulungile ekwenzeni into akuthethi ukuba abantu bafuna ukuyithenga. Ngokuqinisekileyo, kusoloko kukho abaphulaphuli, kodwa ngaba basondele kumthengisi? Okanye ngaba zikhulu ngokwaneleyo ukwenza ishishini elinengeniso? Ke, ngaphambi kokwenza nantoni na, thatha umzuzwana ujonge ukuba abantu bajonge ukuthenga ntoni kwiimarike ze-intanethi ezifana ne-Etsy, i-Instagram, okanye imiboniso yezandla yasekhaya.
3. Iindleko zemveliso
Ukuba umthengisi angayenza kwaye kukho imfuno yayo, into elandelayo ekufuneka iqwalaselwe lixabiso lezinto kunye nexesha elifunekayo ukukhaba. Ukuba kuthatha iiyure ezintlanu ukwenza into exabisa i-20 yeedola, ukuphonononga iimveliso ezikhawulezayo kunokuba ngcono kwaye kunenzuzo ngakumbi.
4. Umdla wobuqu
Okona kubaluleke kakhulu, abathengisi kufuneka benze kuphela izinto abazonwabela ngokwenene. Ukuba ishishini liyaqala, into eyonwabisayo iba yinxalenye enkulu yenkqubo yabo yemihla ngemihla. Ngokomzekelo, ukuba ukukrola ayisiyonto yosomashishini kodwa ucinga ukuba inokuthengisa, banokuba nzima ukugcina umfutho uqhubeka.
Iimveliso ezili-9 ezifanele ukuthengiswa ngo-2025
1. Iibhombu zokuhlambela kunye neesepha ezenziwe ngesandla
Ngaba ujonge umsebenzi wezandla ongeyomfeketho olungele abaqalayo? Iibhombu zokuhlambela okanye iisepha ngumbono omkhulu. Oosomashishini banokufumana konke abakufunayo ukuba bafunde kwii-tutorials ze-intanethi kwaye basebenzise i-molds eyenziwe ngaphambili ukwenza inkqubo ibe lula ngakumbi-ingakumbi ukuba ubugcisa ayisiyosuti yabo eyomeleleyo.
Nangona kunjalo, ukuqala ngeendlela zokupheka ezilula (njengeetyuwa zokuhlamba) kungcono ngaphambi kokufudukela kwizinto ezinzima ezibandakanya izigcini kunye ne-emulsions. Nanga amanye amacebiso omele uwakhumbule:
- I-inventri eqinile yindlela engcono kunokugqithisa. Yeyona ndlela yokuthengisa iibhombu zokuhlambela ezintsha kunye neesepha ezenziwe ngezandla.
- Musa ukusebenzisa naziphi na izithako-soloko ujonga ukuba zikhuselekile ngokwaneleyo eluswini (okanye ubuhle-ibakala).
- Qinisekisa ukuba iimveliso ziyahlangabezana nemigangatho yezempilo kwaye ungakuhoyi ukupakishwa. Yinxalenye enkulu yamashishini oonobuhle.
2. Ubucwebe
Zimbalwa izinto eziguquguqukayo njengezacholo xa kufikwa kwishishini. Yenye yeengcamango ezilungileyo, njengoko abathengisi banokunikezela ngayo yonke into ukusuka kwizinto ezilula, eziphantsi kobugcisa ukuya kwiziqwenga ezinobunewunewu. Nangona kunjalo, imarike iqinile, ngoko oosomashishini kufuneka basebenze ngakumbi ukuze bagqame.
Banokuqwalasela ukuba yintoni eyenza uyilo lwabo lube lodwa okanye i-niche ethile abajolise kuyo. Iimpendulo ziya kubanceda benze uphawu oluqinileyo kunye nomgangatho wobugcisa-konke okuyimfuneko kwimpumelelo. Gcina ezi ngcebiso engqondweni xa ungena kwimarike yobucwebe:
- Ngaba unoluvo olukhulu lobucwebe? Jonga ukuba iyasebenza na kwiGoogle Trends. Kwakhona, qwalasela ukulandela abaphembeleli befashoni abadumileyo kunye nabadali.
- Musa ukukhawuleza ukufota. Kuphela kwendlela abaphulaphuli ekujoliswe kubo baya kubona umgangatho kunye noyilo olulodwa lwento kwi-intanethi.
- Oosomashishini abasakhasayo abanakuze baphazame ngezacholo ezilukiweyo kunye neentsimbi zomqala. Wonke umntu uyabathanda.
3. Amakhandlela
Nantsi inyani yentengiso eyonwabisayo: imarike yekhandlela yehlabathi iya kufikelela kwi-16 yeebhiliyoni zeedola ngo-2030, okuthetha ukuba kukho amathuba angaphezu kwaneleyo ngaphandle kokhuphiswano oluphezulu. Imakethi ibonelela ngezinto ezininzi ezibandakanya inkolo, i-eco-friendly, usuku lokuzalwa, i-bewax, into entsha, kunye nevumba.
Kungcono, ukwenza amakhandlela kulula ngokwaneleyo ukufunda kwi-intanethi, ngakumbi kwiindlela ezilula zokunyibilika kunye nokugalela. Akumangalisi ukuba amakhandlela yenye yezona mveliso zilula kwaye zifikeleleke kakhulu ukuba zithengiswe kwi-intanethi.
- Amakhandlela anokuba yingozi, ngoko ke i-inshurensi inokunceda ukukhusela ishishini kumatyala oluntu. Khumbula ukusebenzisa iilebhile zokhuseleko ngamaxesha onke.
- Kungcono ukugxila kwi-niche ukuba iya kwenza umthengisi agqame kule marike inabantu abaninzi.
- Kuba amakhandlela ayisiso isithako esinomdla-bulumko, amashishini anokunyusa umdlalo wawo kwisebe lokuthengisa kunye nokupakisha. Nokwenza ngokwezifiso (njengokuthumela imiyalezo kunye namavumba) kunokuhamba umgama omde.
4. Izikipa kunye nezinye izinto ezishicilelweyo
Ngaba uyafuna ukuthengisa izinto ezenziwe ngezandla ngaphandle kokwenza ubugcisa obuninzi? Ishishini le-t-shirt lukhetho olugqibeleleyo. Bonke oosomashishini abaludingayo luyilo olulula oluprintwe kwizinto zefashoni ezifana nezikipa, iibhegi ze tote, kunye ne bandannas yezinja. Nokuba bafuna ibhrendi yabo izive ngakumbi, abanini bamashishini banokufunda ukuprinta kwesikrini kwaye benze uyilo olugqibeleleyo ekhaya (okanye kwisitudiyo). Khumbula nje ukulandela la macebiso:
- Urhwebo olushicilelweyo yindlela entle yokuxhasa uninzi lwamashishini, njengeendawo zokuzivocavoca, imibutho yesisa, kunye neemvumi.
- Abangengabo abayili musa ukuba nexhala. Banokuthembela kwiinkonzo ezifana no-Shopify Iingcali ukubanceda basebenze neengcali kunye neetalente kwaye benze izinto ezilula zoyilo oluntsonkothileyo.
5. Iibhokisi zomrhumo ezilungiselelweyo
Nabani na ongenobuqhetseba kodwa usafuna ukuthengisa into ayenzileyo unokuya kwisipho okanye ishishini lebhokisi yorhumo, ngakumbi ukuba izinto zokuthintela yinto athanda ukuyenza. Aba basomashishini banokwenza iibhokisi zesipho zomxholo, eziza kwenza ukuthengisa okuninzi ngexesha leeholide kunye neziganeko. Kwelinye icala, iibhokisi zokurhuma zikulungele ngokulinganayo ukubulela ngokupakishwa kwazo okufanayo kunye nokuthunyelwa ngokuthe ngqo kwenqanawa.
- Ngaphambi kokuqalisa eli shishini, bala iimfuno zokugcina kunye nendibano. Qinisekisa ukuba indawo yokurenta iyafuneka okanye ingaba ikhaya likhulu ngokwaneleyo na ukuze likwazi ukusingatha lo mbono.
- Abathengi baya kufuna inkuthazo ethile ukuze bazibophelele kuhlobo. Cinga ngokunikezela ngezaphulelo ezikhulu kwimirhumo epheleleyo yobhaliso okanye ukubanika inyanga yokuqala simahla.
- Gcina yonke into icwangcisiwe ngosetyenziso lolawulo lorhumo olunje Imirhumo Engqindilili.
6. Ubugcisa kunye neprints
Amagcisa anelona xesha limnandi kwimisebenzi yawo. Uninzi lwezixhobo zabadali kunye namaqonga e-intanethi enza ukwabelana kunye nokuthengisa umsebenzi wabo kubalandeli kube lula. Nokuba kuthengisa imizobo, ukuprintwa kwedijithali, imifanekiso eqingqiweyo, iifoto eziprintwayo, okanye ubugcisa bempahla, abathengisi banokusebenzisa amathuba amaninzi okuthengisa kwi-Intanethi.
- Sukungxama kwishishini lobugcisa ngaphandle kokusebenza neegalari ezisekiweyo. Yeyona ndlela ilungileyo yokubonisa imisebenzi ngelixa usakha abaphulaphuli be-intanethi buqu.
- Iifoto zemveliso yenye inkalo ebalulekileyo yeli shishini. Oosomashishini banokusebenzisa iinkonzo zobuchwephesha okanye baskene umsebenzi wabo besebenzisa i-flatbed scanner ukuze bafumane iziphumo ezingcono.
- Nikela ngomzobo ngeefomathi ezahlukeneyo, njengamakhadi, imibhalo, iimagi, kunye nezikipa.
7. Izibonelelo zesilwanyana
Enye imbono yeshishini enesakhono esikhulu ziimveliso zezilwanyana zasekhaya. Imarike inenzuzo kangangokuba iingcali ziqikelela ukuba ziya kudlula $ 232 billion ngo-2030. Elona candelo lingcono? Abanini bamashishini banokwenza izinto ezilula ezifana nezinja ezenziwe ekhaya, iikhola zesilwanyana, kunye namathoyizi e-catnip-kulula ukuzenza nokuthengisa naphi na, ngakumbi ukuba banobuchule obaneleyo.
- Ngaba unazo izilwanyana zasekhaya? Zive ukhululekile ukuzisebenzisa njengemodeli kunye nobuso beshishini. Iyabhenela kubanini bezilwanyana zasekhaya kuba bathanda iifoto zendlela yokuphila.
- Ukuba ishishini liya kuthengisa nantoni na enokutyiwa, soloko usenza uphando. Ukuba ayikhuselekanga kwizilwanyana zasekhaya, iya konakalisa yonke into ngokwemali nangokuziphatha.
8. Ivumba kunye neengxube zeoli eziyimfuneko
Nalu olunye uluvo lweshishini olulula: ukwenza imixube yeoli ebalulekileyo kunye neziqholo. Ukudibanisa i-oyile ekhuselekileyo eluswini ukwenza iziqholo ezizodwa kunye namava onyango amnandi afanele ukugalelwa ibhotile kunye nokwabelana kulula njengokudibanisa ioyile ekhuselekileyo eluswini. Nangona kunjalo, abanini kufuneka bathathe ixesha lokuphanda ngezibonelelo ukuze abathengi bazi ixabiso levumba ngalinye.
- Amavumba awodwa awanelanga ukuphumelela kweli shishini. Amashishini nawo aya kufuna ukupakishwa okunomdla kunye nophawu, ngoko kufanelekile ukuthatha ixesha ukuphuhlisa umbono ogqibeleleyo.
- Ungalibazisi ukusebenzisana nabavelisi beeleyibhile ezimhlophe njengoko ishishini likhula. Iyakwandisa ingqikelelo kwiisepha, iikhrimu, kunye nezinye izinto zokhathalelo lomzimba.
9. Iilekese
Iilekese ezifana neelekese, iitshokholethi, iijam, iikuki, kunye nezinto ezibhakiweyo zibonelela ngamathuba angenasiphelo okuthengisa kwivenkile ekwi-intanethi okanye ngokobuqu. Nangona ezi mpahla zenziwe ngesandla zinemicelimngeni (ukubhala iilebhile ngokufanelekileyo, ubomi beshelufu, kunye neemfuno zomthetho), amashishini anokuba nobuchule obunzulu ngeemveliso zawo.
Basenokungena kwii-niches ezidumileyo ezinje ngeeholide, ukutya, izinto zesiko/ezintsha, iibhaskithi zezipho, kunye nokhetho olulungele izilwanyana. Kwaye ukuba abanini bajonge indawo yokuvavanya amandla emveliso yabo, banokujolisa kwimiboniso yezandla yasekhaya (indlela entle yokuqokelela ingxelo, nayo).
- Iilekese ziyatyiwa, ngoko ke amashishini kufuneka alumke xa esebenza nabanikezeli bezithako ezikrwada.
- Sebenza kunye namagqwetha okanye ii-arhente zokuhlola ukutya ukuhlangabezana nazo zonke iimfuno ezisemthethweni zokutya phambi kokuthengisa.
- Soloko uphanda ukuba umbono weshishini lokutya unokusebenza kwi-Intanethi ukunqanda iingxaki zomthetho kamva.
Ukuvala
Ezi ziingcinga ezimbalwa kuphela zokuthengisa iimpahla ezenziwe ngesandla kunye nobugcisa obunengeniso kwi-intanethi. Abanini bamashishini banokuzama okuninzi ngakumbi, ngakumbi ukuba oko kuthetha ukusebenzisa izakhono zabo ukwenza into enomdla kunye neyimfuneko. Ukuqala ishishini lobuchwephesha basekhaya lukhetho oluhle kakhulu koosomashishini abanomdla abafuna ukwakha isiseko esiluqilima.
Banokuyiqala njengeprojekthi esecaleni ngaphambi kokuba bayenze ngokusisigxina xa iba nengeniso. Lithuba eligqibeleleyo lokuseta ishedyuli yobuqu, ufumane ingeniso eyongezelelweyo, kwaye uzive wanelisekile ukwakha into enentsingiselo.
