Ukufumana umjelo ofanelekileyo wokuthengisa kufuneka kube yinto ephambili kuyo yonke imibutho. Ishishini ngalinye kufuneka lithengise iimpahla kunye neenkonzo zalo ukwenza intengiso, kwaye ijelo elingcono lokuthengisa liya kwahlula iinkampani ezomeleleyo.
Iindlela ezahlukeneyo zentengiso zikhona, kwaye amashishini anokuhlala esamkela amajelo amaninzi ukufikelela abathengi abaninzi. Nangona kunjalo, kufuneka bazi ukuba awona majelo angcono okuthengisa axhomekeke kwimithombo ekhoyo kunye neemveliso kunye neenkonzo zophawu.
Eli nqaku liza kubonisa amashishini yonke into abafanele bayazi malunga namajelo okuthengisa kunye neentlobo abazidingayo kwisicwangciso esiyimpumelelo.
Isiqulatho
Yintoni ijelo lokuthengisa?
Ziziphi iintlobo zamajelo okuthengisa?
1. Amajelo okuthengisa edijithali
2. Ukuthengiswa kwetshaneli yemveli
3. Imijelo yokuthengisa yasimahla
Iindlela ezisi-8 zokuthengisa ezisebenzayo kufuneka amashishini asebenzise
1. Intengiso kwimidiya yoluntu:
2. Iintengiso ezihlawulwayo
3. I-imeyile yokuthengisa
4. Intengiso ehambelana
5. Ukuthengisa ngeSMS
6. Ukuthengiswa komxholo
7. Ukukhangela kwezinto eziphilayo
8. Ukuthengisa injini yokukhangela ehlawulweyo
Indlela yokubeka phambili amajelo okuthengisa
Amazwi okugqibela
Yintoni ijelo lokuthengisa?
Amajelo okuthengisa aneenkcazo ezininzi. Nangona kunjalo, indlela elula yokubachaza yindlela amashishini afikelela ngayo kubathengi abajolise kubo kwaye bacenge okanye baqinisekise ukuba bathenge iimveliso okanye iinkonzo zabo. Uninzi lweenkampani zisebenzisa iindlela ezininzi zokuthengisa (ezihlawulwayo okanye ezingahlawulwanga, kwi-intanethi okanye ngaphandle kwe-intanethi) ukwandisa ukufikelela kwazo kunye nokutsala abathengi abaninzi abanokubakho.
Ziziphi iintlobo zamajelo okuthengisa?
1. Amajelo okuthengisa edijithali
Ezi jelo ngamaqonga e-intanethi anokuthi asetyenziswe ngamashishini ukukhuthaza iimveliso zawo. Ekubeni ihlabathi likwixesha ledijithali, wonke umntu ukwi-intanethi, okwenza ezi tshaneli zentengiso zibe yeyona ndlela ilungileyo yokufikelela kubaphulaphuli ababanzi.
Nantsi into engcono nangakumbi: ukuqhubela phambili kobuchwepheshe kwenze amajelo edijithali abengcono. Amashishini ngoku angasebenzisa isoftware ezenzekelayo ukuphatha yonke into ukusuka kwizixhobo zedijithali ukuya kwimisebenzi yemihla ngemihla.
2. Ukuthengiswa kwetshaneli yemveli
Nangona amajelo okuthengisa edijithali anesakhono esimangalisayo, amashishini akufuneki angahoyi okanye ajongele phantsi iinketho zemveli. Iitshaneli zemveli nazo zisebenza kakhulu, nangona zingenako ukujolisa kubaphulaphuli abathile. Zikulungele ukufikelela kubaphulaphuli ababanzi, kubandakanywa amanani abantu abadala.
3. Imijelo yokuthengisa yasimahla
Ezi tshaneli zivumela amashishini ukuba akhuthaze iimveliso kunye neenkonzo zabo kubathengi kwi-intanethi kunye nomntu. Ngokuqhelekileyo ziyiziganeko apho ii-brand zinokupapasha iimveliso kunye neenkonzo zazo ngaphandle kweendleko. Ngoko ke, ukuba abanini bamashishini banohlahlo lwabiwo-mali olulinganiselweyo, banokufumana iziphumo ezilungileyo kwiindlela zokuthengisa zamahhala.
Iindlela ezisi-8 zokuthengisa ezisebenzayo kufuneka amashishini asebenzise
1. Ukuthengiswa kweendaba ezentlalo
Imithombo yeendaba zentlalo lijelo eligqibeleleyo lamashishini ukuba akhulise ulwazi lwabo lophawu (nokuba lusebenza okanye luhlawulwe). Banokwakha ngokulula i-hype yeemveliso kunye neenkonzo zabo kumaqonga afana ne-Facebook, Instagram, kunye ne-Twitter. Kodwa akuphelelanga apho. Amajelo eendaba ezentlalo nawo anokusebenzisa iividiyo kunye neefoto ukubonisa ubuntu bophawu kunye nokukhuthaza amava angcono omthengi.
2. Iintengiso ezihlawulwayo
Ngelixa ukukhula kwe-organic kune-perks, iintengiso ezihlawulelwayo zinomtsalane ngakumbi kuye nabani na okhangela iziphumo ezikhawulezayo. Amashishini anokuhlawula amaqonga eendaba ezentlalo ukubonisa iintengiso zabo kwiifidi, ukuhambisa uninzi olukhokelela kwiwebhusayithi yebhrendi. Basenokuya ngokwemveli ngeentengiso zikamabonakude okanye zikanomathotholo.
Nangona kunjalo, iintengiso ezihlawulelwayo zinokubiza kuba amashishini kufuneka ahlawule ngalo lonke ixesha efuna iziphumo. Kananjalo abayi kunika iziphumo ezizinzileyo ezifana nokukhula kwe-organic. Umbono olungileyo? Sebenzisa kuphela intengiso ehlawulwayo ukubonisa ingcamango yombono omtsha.
3. I-imeyile yokuthengisa
Ngaba uyafuna ukunxibelelana nabathengi ngemiyalezo ekujoliswe kuyo? Ukuthengisa nge-imeyile kunokuba lijelo eligqibeleleyo. Amashishini anokuthumela i-imeyile enye ebhengeza ukuthengisa okanye ukukhuthazwa, iphulo elipheleleyo elinemiyalezo emininzi, okanye uthotho lwee-imeyile ezisekelwe kumxholo. Nantsi inyani eyolisayo: ii-imeyile zivelisa ezona ziphumo zininzi ngamaxesha abalulekileyo, njengaxa abathengi bebhalisa okanye ngexesha lokwazisa imveliso.
4. Intengiso ehambelana
Ukuthengisa okuhambelanayo sesinye sezona zicwangciso zingcono namhlanje. Abathengi abakhoyo (okanye nabani na ngokwenene) banokufumana iikhomishini ngokukhuthaza iimveliso okanye iinkonzo zeshishini kubo kwaye zikhokelela ekuthengisweni okuyimpumelelo. Idala ijelo elihle lokufikelela kubathengi abatsha kuba ifaka ukuthembela kwabantu kumntu ophakamisa uphawu.
5. Ukuthengisa ngeSMS
Ngelixa i-SMS ibonakala ngathi lijelo elifileyo (wonke umntu usebenzisa amaqonga afana ne-WhatsApp kunye ne-Imessages kule mihla), iseyeyona ndlela isebenzayo yokufikelela kubathengi abatsha. Nangona kunjalo, ekubeni ukuthumela imiyalezo kubuqu, amashishini kufuneka athumele kuphela imiyalezo kubathengi abatsha okanye ababuyayo ababhalisayo-banokuthi banikeze inkuthazo ukukhuthaza oku.
Ukuthengisa ngeSMS kunamandla ngenxa yendlela ethe ngqo kwaye ikhawuleza ngayo. Ngaphandle kokusebenza kwayo, izinto zinokujika zibe muncu ngokukhawuleza ukuba amashishini akayisebenzisi ngokufanelekileyo itekisi. Ke, sebenzisa iSMS kuphela kuhlaziyo olubalulekileyo okanye unikezelo.
6. Ukuthengiswa komxholo
Nangona ukuthengiswa komxholo kugubungela izicwangciso ezahlukeneyo, eyona nto ijolise kuyo kukudala umxholo wasimahla kumaqonga olawulo lweshishini, njengeebhlog, iiakhawunti zemidiya yoluntu, iividiyo, iipodcasts, kunye neeleta zeendaba ze-imeyile.
Ukuthengiswa komxholo yindlela emangalisayo yokutsala umdla ngakumbi. Abathengi baya kuthemba i-brand kunye neengcebiso zalo kuba zibonelela ngexabiso (njengokuphendula imibuzo eyaziwayo). Umzekelo, ishishini elithengisa izixhobo zokupheka linokwabelana ngeendlela zokupheka, iingcebiso zasekhitshini, okanye iidemos zemveliso ukugcina abaphulaphuli ekujoliswe kubo bebandakanyeka kwaye benolwazi.
7. Ukukhangela kwezinto eziphilayo
Ukuba amashishini afuna ukuhamba ngendlela yokukhangela, kuya kufuneka atyhale umxholo wawo phezulu kwiziphumo. Kulapho i-SEO ingena khona-sisicwangciso sokuthengisa esinceda iibrendi ziphucule ukubonakala kokukhangela kwewebhusayithi yazo. Emva kwayo yonke loo nto, okukhona umxholo usondela phezulu, ayanda amathuba abantu abandwendwela iphepha lewebhu.
Kutheni i-SEO iyinto enkulu kangaka? Impendulo ilula: itsala abantu abaneenjongo eziphezulu. Umzekelo, umntu oskrola kwi-Instagram angabona intengiso kodwa angayithengi kuba engekalungi. Ngokwahlukileyo koko, umntu okhangela “iiwotshi zexesha laphakathi kwinkulungwane ezithengiswayo” sele efuna ukuthenga, nto leyo eyenza ukuba itrafikhi ixabiseke ngakumbi.
8. Ukuthengisa injini yokukhangela ehlawulweyo
Ngelixa i-SEO idinga umzamo owenziwe ngesandla, i-SEM (iNjini yoPhando lweNtengiso) ifuna kuphela iimpawu zokuhlawula iinjini zokukhangela. Emva koko, iwebhusayithi yabo iya kubonakala ngqo phezulu ngaphambi kwezinye iziphumo. Ekubeni abathengi sele benenjongo emva kokukhangela kwabo, i-SEM yindlela efanelekileyo yokuqhuba i-traffic, ngakumbi ukuba umxholo oxhasiweyo ubalulekile.
Indlela yokubeka phambili amajelo okuthengisa
Khumbula ukuba amajelo okuthengisa awasayi kusebenza ngendlela efanayo kwishishini ngalinye. Yiyo loo nto iingcali zithi iimveliso kufuneka zibe neziteshi ezahlukeneyo phantsi kwebhanti yazo xa zithengisa iimveliso okanye iinkonzo zazo. Nangona kunjalo, ubukhulu becala kuxhomekeke kwiimodeli zeshishini, izixhobo ezikhoyo, kunye neemveliso ezithile.
Nantsi into ekufuneka uyiqwalasele: iimveliso okanye iinkonzo zamaxabiso aphezulu zinokuthatha ixesha elide ukuthengiswa. Ngoko ke, amashishini anjalo kufuneka agxininise ekwakheni ubudlelwane obuqinileyo kunye nabathengi abanokubakho. Okokugqibela, musa ukuthembela kwimidiya yoluntu ukufikelela ngokukhawuleza wedwa. Ngokuqinisekileyo, iyamangalisa, kodwa ukugxila kwiitshaneli ezibonelela ngentembeko kunye nonxibelelwano olunentsingiselo kunye nemarike ekujoliswe kuyo kungcono.
Amazwi okugqibela
Iinjongo zokuthengisa akufuneki kube nzima ukufikelela kuzo. Ukuba amashishini ayasokola, kufuneka acinge ngokutshintsha amajelo awo okuthengisa. Kufuneka bakhethe iinketho ezihambelana ne-brand yabo ukuze iinzame zabo zibe nefuthe elingakumbi.
Amashishini anokusebenzisa imijelo eyahlukeneyo ukwandisa amathuba abo okunxibelelana nabaphulaphuli abafanelekileyo. Nje ukuba amashishini aqonde awona majelo angcono okuthengisa, aya konyusa ulwazi lophawu, aqhube amathuba okuthengisa, kwaye ekugqibeleni akhulise ingeniso.
