Ngaphandle kokudodobala koqoqosho, ishishini lobuhle liyachuma kwaye, ngenxa yesiphumo se-lipstick, kunokwenzeka ukuba lizibambele ngokwalo kunezinye iindidi zokukhetha. Umdla owandisiweyo kubuhle obucocekileyo kunye ne-hydrating, kunye nezisombululo eziphathwayo kunye nezixubeneyo kwabo basendleleni, kunyanzelisa iinkampani ukuba zilungelelanise kwaye zikhule. Fumana indlela iibrendi eziphendula ngayo kolu tshintsho ukuze ufumane isabelo semarike kwaye uqhube ukukhula.
Isiqulatho
Isishwankathelo seshishini lobuhle
Iindlela ezi-8 eziya kuba nefuthe kwishishini lobuhle
Amanqaku aphambili ekugxilwe kuwo
Isishwankathelo seshishini lobuhle
Yehlabathi Ubuhle ishishini lalixatyiswa USD 287.94 ibhiliyoni ngo-2021 kwaye kulindeleke ukuba ikhule ngesantya sokukhula ngonyaka (CAGR) se-5% ukuya kuthi ga kwi-USD 415.29 yebhiliyoni ngo-2028.
Ishishini lobuhle libonelela ngeendidi ezahlukeneyo zeemveliso, ezinje ngokhathalelo lwesikhumba, ukhathalelo lweenwele, kunye iinto zokuzilungisa. Ukongeza, imfuno ekhulayo yeeserum ezondlayo kunye nokuchasana nokuguga kunye nophuhliso lwezixhobo ezintsha kunye neemveliso ezenzelwe umntu zitsala abathengi.
Iimveliso zisebenzisa iindlela ezintsha zokwandisa ukuthengisa kwiindawo ezahlukeneyo zabantu. Iqhinga elinye libonelela ngeemveliso ezilungiselelweyo nge ukondla ulusu izithako kunye nokupakishwa okukhangayo. Qhubeka ufunda ukuze ufunde ngazo zonke iintsingiselo.
Iindlela ezi-8 eziya kuba nefuthe kwishishini lobuhle
Geo-specific ubuhle
Iimveliso ziya kuphambuka kwiimodeli zemveli ukuhlangabezana ne-geo-specific Ubuhle iimfuno zabathengi abavela kwimimandla eyahlukeneyo. Baza kujongana ngokukodwa neemfuno zabathengi ngokusekelwe kwimozulu yendawo, icandelo ebelingahoywanga ngaphambili. Olunye uhlobo, umzekelo, lubonelela ngokhathalelo lwesikhumba oluyilelwe ngokukodwa imozulu yase-Asiya eshushu, kunye nemixube ephuhliswe ngobuchule ukumelana nokubila.
Ngenxa yokuba izinto zangaphandle ezifana nokufuma ziyaziwa ukuba zichaphazela iinwele, i-geo-specific ukhathalelo lweenwele iya kuthandwa. Ezinye iimveliso zithengisa iimveliso eziqulethe itekhnoloji yobunini ephuhliswe ngokukodwa ukukhusela iinwele kwimozulu embi. Abanye babonelela ngeemveliso zokukhusela ungcoliseko lomsi, iVithamin D3 ithontsiza kwabo bangafumani kukhanya ngokwaneleyo kwelanga, kunye nokufumisa. I-lotions ukunceda ulusu oluphelelwe ngamanzi ngenxa yeendawo ezisingqongileyo.
Ezinye iimpawu zinceda abathengi ukuba bakhethe imveliso eyiyo ngokuqokelela ulwazi ngendawo abahlala kuyo ukuze babone ukuba ungcoliseko luchaphazela njani ulusu lwabo. Emva koko, banikezela ngolungelelwaniso ulusu isicwangciso sokukhathalela ukujongana nemiba eyahlukeneyo.
Superfoods ukuphucula impilo yesikhumba
Imfuno yokutya kwezempilo-centric iya kuqhubeka nokunyuka, ngokugxila ngokukhethekileyo kubuhle superfoods idityaniswe nempilo yamathumbu kunye nolusu. Ngelixa ezi zongezo zinokuthandwa ngabathengi abaninzi, abanye banokukhetha i-superfood-ifakwe ukwenziwa ukukhuthaza ukuvuselelwa kwesikhumba ngokufanelekileyo.
Njengoko abathengi beba nomdla ngakumbi kukhathalelo lwempilo kunye nococeko izithako, izithako ezingenayo ityhefu, i-organic, kunye nezixhobo zendawo ziya kuba zifunwa kakhulu. Ezinye iibrendi zinelungelo elilodwa lomenzi wechiza ubunikazi bazo ukwenziwa kwaye uchaze ukuba izicatshulwa zabo ziqulethe i-Vitamin E ephindwe kabini njengeebhanana eziqhelekileyo. Abanye bafumana izithako zabo kubantu bomthonyama ngelixa bebambelele kurhwebo olulungileyo.
nezongezo ingasetyenziswa kulo naluphi na udidi, kubandakanywa ukukhathalelwa kwesikhumba, ukhathalelo lweenwele, ibhafu kunye nomzimba, kunye nokuba sempilweni. Ezinye iinkampani zithengisa iiserum zokutya ukuze ziphucule I inwele kunye nempilo yesikhumba, ngelixa abanye bathengisa ii-complexes zokutya ezinokuxutywa kwi-smoothies kunye neesaladi.
Ubuhle beMicrobiome-friendly
Abantu baya kufuna iimveliso ezibuyisela ibhalansi yesikhumba sabo; Ngoko ke, microbiome Ubuhle uya kufumana udumo. Oku kungenxa yokwanda kolwazi lwabathengi ngokhathalelo lwesikhumba, inzululwazi ngasemva kobuhle be-microbiome, kunye nendlela esebenza ngayo ukukhusela kunye. hlaziya kwakhona ulusu. Ukwenza okuthandwa nguwe nako kuya kubaluleka, ezinye iibrendi zivumela abasebenzisi ukuba baswabe ulusu lwabo kwaye bafumane iziphumo ezivavanywe elebhu yendlela yokhathalelo lwesikhumba.
Ezinye iibrendi zijikela kwizindlu zovavanyo lweklinikhi ukuze zibonelele ngezatifikethi emva kovavanyo oluqatha ukwenziwa shiya amanqanaba endalo e-microbiome yolusu engaguquki. Iimveliso zinokusebenzisa iifomyula ezilungele i-microbiome kwezinye iindidi ezingaphaya ulusu ukhathalelo, olufana nokhathalelo lweenwele kunye nokhathalelo lomntu.
Ivumba elithozamisayo neliphumzayo
Amavumba aphakamisayo imiba kwaye ukongeza umzuzu ocingayo kwiinkqubo ziya kuthandwa ngakumbi. Kuya kubakho utshintsho kwiimveliso zokuzikhathalela ezikhuthaza impilo entle, nokuba kungaphakathi okanye ngaphandle kwekhaya.
Aromatherapy yamkelwe ngokubanzi, kunye neempawu ngoku zibonelela ngeemaski ezifakwe kwi-aromatherapy ukunyusa ukujikeleza kwegazi. Ezinye iimveliso zithengisa i-oyile eyimfuneko amabala esikhumba ezibonelela iiyure aromatherapy.
Aromatherapy iyakufakwa kwindawo yokuhlambela kunye nenxalenye yomzimba kwixesha elizayo. Ukongezelela, izisombululo zokulwa noxinzelelo, ukuphucula isimo sengqondo, ukukhuthaza ukulala, kunye nokunika amandla ingqondo iya kuba yimfuno ephezulu.
Ukhathalelo lobufazi kunye nokuba sempilweni
Ukwenziwa kwedijithali kukhathalelo lwempilo kunyuse imfuno yokhathalelo lobufazi olulungiselelwe iimfuno zebhayoloji zabasetyhini. Femtech kwaye obusondeleyo nya mekela iinkampani zibe negalelo ekuqhawukeni kwemiqathango engqonge abafazi nya mekela, eqinisekisa ukuba wonke umntu uyabonwa yaye uyakhonzwa. Ezi nkampani zisebenzela ukulungelelanisa iingxoxo malunga nokuya exesheni, ukuyeka ukuya exesheni, ukuzala, kunye nokukhulelwa.
Ezinye iibrendi zinceda ulutsha ukuba lutshintshele ebutsheni ngokunikezela ngamakhadi encoko akhuthaza ukuqina komzimba kunye. ukuba sexesheni inkathalo. Ngaphaya koko, i-brand esekwe e-US egxile ekuyekeni ukuya exesheni ibonelela ngoqeqesho olufunwayo kunye nokujongwa kwehomoni nge-app.
Nangona ukufikelela kwi ukhathalelo lobufazi ziya kwahluka ngokwemimandla, imfuno yezinto ezinjalo iya kuqala ngemfundo. Amanye amashishini athengisa iincwadi ukwandisa ulwazi lwezempilo lwabasetyhini, ngelixa amanye ebamba iipodcasts ngalo mbandela.
Ukugqibelela kwiidosi ezincinci
I-Minimalists kunye nabo bakholelwa ukuba kuncinci kuninzi baya kutsalela kwi-skincare-dosing ye-skincare ukuzalisa ulusu kwaye ukulungiswa umonakalo. Iimveliso zolusu ngogxininiso olusezantsi lwezithako ezisebenzayo luya kunceda impilo yexesha elide yesikhumba ngelixa uphepha ukucaphuka. Ezinye iibrendi zibonelela nge-collagen skin boosters kwiidosi ezipakishwe ngaphambili ekuthiwa ziphindwe kathandathu ngaphezulu ukulungisa kune-collagen yendabuko.
Ezinye iibrendi zibonelela ngokugqibeleleyo lidle ngomgca wabo wokuchasa ukuguga ukulungisa, ukuzalisa, nokuvuselela ulusu. Ngenxa yokuba abasebenzisi bafuna ukusebenziseka, iimpompo ezingenamoya kunye ne-dispensers ezilinganiswe kwangaphambili zikhetho ezilungileyo, ngakumbi kwiimveliso eziqulethe ii-agent ezisebenzayo, kuba zinceda ukunciphisa inkunkuma. Le ngcamango yeedosi ezigqibeleleyo ingasetyenziswa nakwezinye iindidi, ezifana ukunyamekela.
Ubuncinci bobuvila
Abathengi abaninzi abafuna iindlela ezincinci zokuziqhelanisa baya kutsaleleka kubuvila, bengasebenzi ukhathalelo lolusu. Lo mkhwa we-minimalistic uya kufuna ukwamkela iziphene zobuhle bendalo, ezinje ngamabala kunye namanqaku obuhle, kunye neemveliso ezikhethekileyo ezifumanekayo ukuziqaqambisa. Ukongeza, KDEName, Iimveliso zokukhusela i-UVA/UVB ezidibanisa kakuhle nesikhumba somsebenzisi ziya kuba zifunwa kakhulu.
Ukubonelela ngeemveliso ezixubileyo ezinokwenza okungakumbi ngokuncinci yeyona ndlela ilungileyo yokubhenela kwi-minimalist yesikhumba esonqena. Umzekelo, makeup equlathe izinto ezisebenzayo eyondla ulusu ivumela abasebenzisi ukuba batsibe ukusebenzisa i-moisturizer. Ngaphezu koko, kububulumko ukutyala imali Ukuhambisa amanzi kunye nemixube yobunini eyilelwe ukhuselo olunokwakha.
Iinkonzo eziluncedo
Iinguqulelo ezincinci zeemveliso ezinkulu zilungele ukuhamba kwaye ziya kuqinisekisa ukuba abathengi balungiselelwe kakuhle kungakhathaliseki ukuba bayaphi. Abaphathiswa iya kuvela ngaphaya kobukhulu bohambo lwemveli ukuya kwizisombululo zesilingo kunye nendlela yokuphila yedosi. Ezinye iimpawu zibonelela mini iinguqulelo zeemveliso zabo ukuze abathengi bazame ngaphambi kokuthenga ngokupheleleyo, ukunciphisa inkunkuma.
I-Minis iya kuba yinto eqhelekileyo njengoko indlela yokuphila yedosi izuza ukuthamba. Oku kubonakala kwiTikTok, apho iividiyo ezine-hashtag #SkincareOnTheGo ziye zasasazeka. Ubungakanani bokuluma iinxalenye ezipakishwe ngezithako ezondlayo ziya zithandwa ngakumbi phakathi kwabathengi. I Minissi akufunekanga yenze inkunkuma, ngoko ke ukunika iibhotile ezinokuzaliswa kwakhona okanye ezinye iindlela ezizinzileyo ngumbono olungileyo.
Amanqaku aphambili ekugxilwe kuwo
-Njengoko abathengi abaninzi befuna ukukhathalelwa kwesikhumba, ugxininiso kufuneka lutshintshele kubuntu. Idatha yenzululwazi kunye neziqinisekiso kufuneka zixhase iimveliso.
-Izisombululo eziphathwayo kwi-capsule yokupakisha kunye nesicelo esilula ziya kubhenela kubathengi abaninzi njengoko beqhelana nendlela yokuphila yokuhamba.
-Abathengi baya kuba ngaphezulu kwempilo-centric, kwaye ngoko kuya kubakho imfuno yezongezelelo zezempilo kunye nezakha mzimba ezixhaswa ngezondlo.
