I-funnel yokuthengisa ibe sisixhobo esifunekayo kumashishini kwi-arsenal yabo yokuthengisa. Ikhokela abathengi abanokubakho ukusuka kunxibelelwano lwabo lokuqala kunye nenkampani yakho kwinguquko.
Nangona kunjalo, ukufumana abantu abafanelekileyo kule funnel kunzima kubanini bamashishini abaninzi. Iingcali zityhila oko I-61% yeenkampani umzabalazo wokuvelisa izikhokelo kunye netrafikhi ngaphandle kokuchitha iibhiliyoni kumaphulo okuthengisa.
Ukusebenzisa amacebo umazibuthe okhokelayo, kulula ukutsala kunye nokubandakanya abathengi abanomdla nabalungele ukuthenga kuwe.
Kwesi sikhokelo, siza kuxoxa ngeemagnethi ezikhokelayo kwaye siphonononge iindlela zokukunceda wenze isicwangciso semagnethi esisebenzayo. Masiqalise.
Isiqulatho
Yintoni umazibuthe okhokelayo?
Imizekelo yeefomati zemagnethi yelothe
Iingcebiso zokwenza iimagnethi ezikhokelayo eziguqukayo
isiphelo
Yintoni umazibuthe okhokelayo?
Umazibuthe okhokelayo sisipho esixabisekileyo esidalwa ngamashishini kubathengi bawo ngokutshintshiselana ngeenkcukacha zabo zoqhagamshelwano okanye olunye ulwazi oluthile. Ikhuthaza abantu ukuba babelane ngokuzithandela ngedatha yabo, njengeedilesi ze-imeyile okanye iinombolo zefowuni, ngokusebenzisa ifom yokungena.
Imizekelo yeefomati zemagnethi yelothe
Iimagnethi ezikhokelayo zinokuza ngeendlela ezahlukeneyo. Nantsi imizekelo yeemagnethi ezikhokelayo onokuzisebenzisa kweyakho isicwangciso sokuthengisa:
- Ebooks: Iincwadi ze-ebook zezona mbono zifanelekileyo zemagnethi kumashishini eB2B kuba zibonelela ngolwazi olunzulu oludingwa ngamashishini. Babonisa ukuba uyinkokeli kushishino kwaye ikakhulu batsala abakhokelayo abanomdla kumnikelo wakho.
- Iincwadana: I-newsletter isetyenziselwa ukuthumela ii-imeyile eziqhelekileyo kubabhalisi, ukunika umxholo obalulekileyo kunye nohlaziyo. Iincwadana zeendaba zibonelela ngendlela entle yokukhulisa ubudlelwane nabaphulaphuli kunye nokukhuthaza ukunyaniseka kwegama.
- Izikhokelo okanye amaphepha amhlophe: Izikhokelo zizixhobo ezikhutshelwayo ezinikezela ngolwazi oluxabisekileyo olusombulula ingxaki ethile kubaphulaphuli. Ukongeza ekuveliseni izikhokelo, banceda ukwakha ukuthembela kunye nokubonisa ubuchule.
- eziyimpumelelo: Izifundo zezifundo zinyanzelisa iimagnethi ezikhokelayo njengoko zibonisa amabali empumelelo akha intembeko kunye nokuthembeka kwebhrendi yakho. Banceda ukubonelela ngeembono ezixabisekileyo kunye nokusombulula iintlungu zabasebenzisi.
- webinar: IiWebinars ziintetho ezikwi-intanethi, iindibano zocweyo, okanye iintetho eziqhutywa ngexesha lokwenyani kwi-intanethi. Bavumela abathathi-nxaxheba ukuba babandakanyeke ngencoko, ukuvota, kunye ne-Q&A, kwaye olu hlobo lokusebenzisana lubenza basebenziseke ekutsaleni umkhondo.
- ngezaphulelo: Abathengi banomdla kwizaphulelo; ukuzisebenzisa kunokuqhuba ngokwaneleyo abathengi abatsha kwifuneli yakho.
- Ukunikezela: Ukubonelela ngento yasimahla, inkonzo, okanye isiqwenga somxholo kudlala indima ebalulekileyo ekuziseni umkhombandlela kwifuneli yakho yentengiso. Umtsalane womnikelo wasimahla ukhuthaza abantu ukuba bajoyine, bandise abaphulaphuli bakho kunye nesiseko sabathengi abanokubakho.
- Iidemo okanye izilingo zasimahla: Ukuvumela abasebenzisi ukuba baphonononge kwaye bavavanye imveliso okanye inkonzo ngaphambi kokuba bazithengele kunokubahenda ukuba banikezele ngolwazi lwabo.
- izixhobo: Izixhobo zibonelela ngezixhobo ezixabisekileyo kubathengi kwaye ziyasebenza ekutsaleni umkhondo. Imizekelo ibandakanya ubungakanani bokubala kwiivenkile zempahla okanye isiguquli semali.
- kwakha: Imibuzo yimibono elungileyo yemagnethi. Ezi zixhobo zentengiso zibandakanya kwaye zifanele ukukhokela ngokunikezela ngamava asebenzisanayo, obuqu, umdla wokuqhuba, kunye nokuqokelela idatha.
Iingcebiso zokwenza iimagnethi ezikhokelayo eziguqukayo
Iimagnethi ezikhokelayo zinokuzisa rhoqo umgangatho okhokelela kumbhobho wakho wokuthengisa. Nangona kunjalo, unokuchitha izibonelelo ezininzi kwaye ungaphumeleli kwanto ngesicwangciso esibi. Nazi ezinye iingcebiso zokwenza iqhinga lemagnethi elikhokelayo elinamandla:
1. Baqonde abaphulaphuli bakho
Ukuphanda abaphulaphuli bakho linyathelo lokuqala onokuthi ulithathe xa usenza umazibuthe okhokelayo. Ngaphandle kokuqonda okucacileyo ngabaphulaphuli bakho ekujoliswe kubo, isicwangciso sakho semagnethi esikhokelayo asiyi kusebenza.
Ukuqhuba uphando lwabaphulaphuli ikunceda wazi iprofayile yakho yomthengi efanelekileyo ngokuphuhlisa umthengi wabantu kwaye wenze imiyalezo ethile kubo. Ukongeza, kuba lula ukuchonga iingxaki abajongana nabaphulaphuli bakho, nto leyo ikunceda wenze imagnethi ekhokelayo ejongana ngqo nale miba.
Uphando lwabaphulaphuli lukwabalulekile, njengoko lunceda ekuchongeni amaqonga athandwa ngabaphulaphuli bakho. Nje ukuba uyazi ukuba zeziphi iiplatifomu abazisebenzisayo, ukuthengisa umazibuthe wakho okhokelayo kuba lula.
2. Yenza umxholo obalulekileyo kubaphulaphuli bakho
Iimagnethi ezikhokelayo zizixhobo ezinamandla ezakha ubudlelwane obuhlala buhleli nabaphulaphuli bakho. Ukudala umxholo onika ixabiso langempela kwiindwendwe zewebhusayithi ngoko kubalulekile.
Esikhundleni sokwenza izinto ezingalindelekanga ezilindele ukuguqula abasebenzisi, eyona ndlela ilungileyo kukusondela eyakho ukudalwa komxholo njengomsombululi wengxaki. Chonga imiba abaphulaphuli bakho abanokuthi bajongane nayo kwaye abafumani sisombululo kubo okhuphisana nabo okanye ukhangelo olukhawulezayo lwe-intanethi.
Ungazifumana ezi ngxaki kumagqabantshintshi eendaba zentlalo okanye amatikiti okhathalelo lwabathengi owafunyanwa yinkampani yakho. Emva koko, phuhlisa izikhokelo, ii-ebooks zasimahla, okanye umxholo okhethekileyo ojongana nezi mfuno zikhethekileyo kwaye uzinike abathengi bakho abanokubakho.
3. Yiba nefenitshala ezininzi ezikhokelayo
Nokuba ngamaphulo eendaba zosasazo zoluntu, ukuthengisa nge-imeyile, okanye ukuyilwa komxholo, ukuba nezixhobo ezininzi zesizukulwana esikhokelayo kukhulisa ubukho bakho kwi-intanethi kwaye kwandisa ukubakho kokufumana iinkokeli ezintsha.
Indlela eyahluka-hlukeneyo iqinisekisa ukuba ubonelela ngeendlela ezahlukeneyo amacandelo abaphulaphuli kunye namajelo, okwandisa amathuba okutsala uluhlu olubanzi lwabathengi abanokubakho. Unokuzilungelelanisa zonke iinkcukacha zabantu, izinto onomdla kuzo, okanye amajelo okuthengisa, uqinisekisa ukufikelela okujoliswe kuko kunye nokwenzelwa umntu.
Ukongeza, ukuba neetshaneli ezahlukeneyo kukuvumela ukuba uqhubeke ukhulisa kwaye wenze utshintsho olusekwe kwindlela nganye itshaneli esebenza ngayo, ukwandisa ukusebenza kwefenitshala yakho yonke.
4. Sebenzisa izichukumisi
Ukuba ifaneli yakho yemagnethi ekhokelayo ivelisa umgangatho ophantsi, inokuba ubonisa wonke umntu. Ukujongana nale nto, ukusebenzisa izicuphi kunokukunceda utsale iinkokeli ezikumgangatho ophezulu.
Ngokomzekelo, ungasebenzisa i-tracker yexesha ukubonisa umazibuthe okhokelayo kumsebenzisi ohlala kwiwebhusayithi yakho imizuzu embalwa okanye i-popup enesipho esifuna abasebenzisi ukuba bagcwalise iinkcukacha zabo xa bendwendwela iphepha lakho lokufika ngaphezu kwexesha elinye okanye bafunde ezimbini okanye ngaphezulu. izithuba blog.
Ngale ndlela, umazibuthe wakho uya kutsala abakhokheli abongeza ixabiso kwishishini lakho ngokuba ngabathengi abahlawulayo, ukonyusa izinga lakho lokuguqulwa.
5. Sebenzisa ithagethi ukunikezela ngee-hyper-relevant offer
Ukuze isicwangciso sakho sesizukulwana esikhokelayo sisebenze, kufuneka uqinisekise ukuba umazibuthe wakho okhokelayo ufanelekile. Endaweni yokubonisa unikezelo olufanayo kubo bonke abaphulaphuli, bonisa izibonelelo ezahlukeneyo kubasebenzisi abohlukeneyo.
Umzekelo, ukuba uyathengisa iimveliso zempilo kunye nempilo, unokwenza enye imagnethi ekhokelayo ijolise kubaphulaphuli abangamadoda kwaye enye ibe ngabaphulaphuli ababhinqileyo. Omnye umzekelo unokubandakanya ukwenza ngokwezifiso iimagnethi zakho ezikhokelayo ngokusekelwe kumxholo weblogi.
6. Thembeka
Iimagnethi ezikhokelayo ezifana neengxelo, amaphepha amhlophe, izikhokelo, kunye ne-ebooks zibeka uphawu lwakho njengenkokeli kwisihloko esithile. Xa usenza ezi magnethi ukuvelisa izikhokelo, qinisekisa ukuba uphande ngokwaneleyo kwaye uxhasa amabango akho ngedatha.
Abasebenzisi banokufuna ukuqinisekisa olo lwazi ngokwabo, kwaye ukuba balufumana lungacacanga, lungonakalisa isidima sakho kunye nobudlelwane bakho nabo.
Ngapha koko, ukunikela ingqalelo kwiinkcukacha ezincinci ezifana neetypos zikwabalulekile ekwandiseni intembeko yebrendi yakho. Qinisekisa ukuba uyazivavanya izixhobo zakho ngaphambi kokuba uzinike iindwendwe zakho.
7. Landela umkhondo kunye nokwandisa iimagnethi zakho ezikhokelayo
Emva kokuqalisa umazibuthe wakho okhokelayo, kufuneka uqokelele ulwazi. Musa nje ukubala inani labantu abajoyine uluhlu lwakho lwe-imeyile.
Into yokuqala kukulandela lonke uhambo lwemagnethi yakho ekhokelayo, uqala ngonqakrazo olufumanayo, kwaye ujonge ukuba zingaphi kolu nqakrazo olujike lube ziinkokeli. Inyathelo elilandelayo kukubona ukuba bangaphi kwaba basebenzisi abaqhubeka becofa ikhonkco lokubhalisela imveliso yakho.
Sebenzisa iziphumo zophando lwakho ukuze ulungelelanise imagnethi yakho ekhokelayo egqibeleleyo. Ngokusekelwe kwidatha, unokunyenyisa yakho ii-call-to-action (CTAs) kunye nezinto ezibangela ukutsala abona baphambili bafanelekileyo nabanomdla. Ekugqibeleni, yenza isicwangciso sakho semagnethi esikhokelayo sichaneke ngakumbi kwaye sisebenze.
isiphelo
Iimagnethi ezikhokelayo zibalulekile kwintengiso yedijithali njengoko zikunceda ugcwalise ifanitshala yakho yokuthengisa kunye nabathengi abanokubakho. Ngeengcebiso ezikwesi sikhokelo, ukwenza umazibuthe osebenzayo kufuneka kube lula. Njengoko uqokelela amathemba amaninzi kwifuneli yakho ekhokelayo, unciphisa iindleko zokufunyanwa kwabathengi kunye nokwandisa i-ROI yakho yokuthengisa.
