Iitshaneli zoNxibelelwano lwabaThengi ezisi-7 kwiimfuno zakho ze-E-commerce

Ukuseka amajelo onxibelelwano asebenzayo kubalulekile kwinkonzo elungileyo yabathengi. Nangona kunjalo, kungaphezulu kunoko-yinto esisiseko echaphazela imiba eyahlukeneyo yeshishini lakho le-e-commerce, ukusuka ekwanelisekeni kwabathengi kunye nokunyaniseka ukuya kwisidima sophawu kunye nokhuphiswano kwimarike. 

Apha, siza kuphonononga ukubaluleka kwamajelo aphambili onxibelelwano lwabathengi, kubandakanya incoko ephilayo, inkxaso ye-imeyile, ifowuni, imidiya yoluntu, kunye nee-portal zokuzisebenzela, ukunceda amashishini e-e-commerce akhe isicwangciso esiqinileyo senkonzo yabathengi.

Isiqulatho
Athini amajelo onxibelelwano abathengi?
Kutheni unxibelelwano lwabathengi rhoqo lubalulekile
Iindlela ezisi-7 zonxibelelwano lwabathengi iimfuno zakho zeshishini le-e-commerce
Iingcamango zokugqibela

Athini amajelo onxibelelwano abathengi?

Imijelo yonxibelelwano lwabathengi ibhekisa kwindlela amashishini kunye nabathengi abanxibelelana ngayo kunye nokutshintshiselana ngolwazi. La majelo adlala indima ebalulekileyo kwinkonzo yabathengi, evumela abathengi ukuba bafune uncedo, bafumane ulwazi, kwaye banxibelelane namashishini. 

Ukubaluleka kwamajelo onxibelelwano lwabathengi kuxhomekeke ekukwazini kwabo ukuququzelela inkxaso esebenzayo kunye neyobuchule yabathengi, ekhokelela ekuphuculeni ukwaneliseka kwabathengi kunye nokunyaniseka. 

Kutheni unxibelelwano lwabathengi rhoqo lubalulekile

Nazi izizathu eziphambili zokuba kutheni ukugcina unxibelelwano olungaguqukiyo kunye nolusebenzayo kunye nabathengi kubalulekile kwi-e-commerce:

1. Yakha intembeko nokuthembeka: Xa abathengi befumana uhlaziyo olungaguqukiyo, ulwazi oluxabisekileyo, kunye nonxibelelwano oluselubala, banokuthembela ngakumbi kwi-brand kwaye bazive bezithembile malunga nokuthenga kwabo.
2. Yandisa ukunyaniseka kwabathengi: Xa amashishini ehlala esebenzisana nabathengi bawo, ukujongana neemfuno zabo kunye nokubonelela ngolwazi olufanelekileyo komeleza unxibelelwano lweemvakalelo phakathi komthengi kunye nophawu. Oku kunyaniseka kuhlala kukhokelela ekuphindaphindweni kweshishini kunye neengcebiso ezilungileyo zomlomo.
3. Ibonelela ngamava omntu: Amashishini anokwenza unxibelelwano lwawo lulungele ukunika iingcebiso, ukunyuswa, kunye nomxholo, ukwenza amava abandakanyekayo kwaye afanelekileyo kumthengi ngamnye.
4. Iyalungisa inkxalabo yabathengi: Ukuhlaziywa rhoqo kwimeko yee-odolo, iinkcukacha zokuthumela, kunye nolunye ulwazi olufanelekileyo lunceda ukulawula ukulindela kwabathengi kunye nokubonisa ukuzinikela kweshishini ekwanelisekeni kwabathengi. Unxibelelwano olungexesha lubalulekile ekujonganeni neenkxalabo zabathengi kunye nokusombulula imiba ngokukhawuleza. 
5. Iququzelela ukuthengisa kunye nokuthengisa: Amashishini anokwazisa abathengi malunga neemveliso ezintsha, ukunyuswa, kunye neminikelo ehambelanayo, ekhuthaza abathengi ukuba bahlolisise iimveliso ezongezelelweyo okanye iinkonzo ezinokuhambelana neemfuno zabo kunye nezinto abazithandayo.
6. Ikhuthaza ulwazi lophawu kunye nokuzibandakanya: Unxibelelwano oluqhubekayo, nokuba kungeendaba ze-imeyile, uhlaziyo lwemidiya yoluntu, okanye amanye amajelo, kunceda ukugcina ukubonakala kohlobo. Uthethathethwano lwarhoqo lwabathengi lugcina uphawu luphezulu-kwingqondo, okonyusa amathuba okuba abathengi baguqukele kwishishini kwiimfuno zabo zekamva.
7. Yomeleza umjikelo wobomi bomthengi: Ukukhulisa ubudlelwane kwinqanaba ngalinye kunceda ukugcina abathengi, ukujika babe ngabathengi abathembekileyo abanokuthi, emva koko, batsale abathengi abatsha ngokuthetha ngomlomo.

Iindlela ezisi-7 zonxibelelwano lwabathengi iimfuno zakho zeshishini le-e-commerce

Nazi ezona ndlela ziqhelekileyo zonxibelelwano lwabathengi ishishini lakho le-e-commerce kufuneka liqwalasele, kubandakanya nezibonelelo zabo:

1. Incoko ebukhoma

Incoko ebukhoma ibe sisixhobo esiyimfuneko kumashishini e-e-commerce ajolise ekuboneleleni ngoncedo lwabathengi ngoko nangoko. Ehlabathini apho ukukhawuleza kuxabiswa, incoko ephilayo inikezela ngejelo lonxibelelwano lwexesha langempela, elivumela abathengi ukuba baxhumane nee-arhente zenkxaso ngokukhawuleza. Eli jelo liququzelela ukusonjululwa kwemiba ekhawulezileyo kwaye liphucula amava omthengi ngokubanzi.

Iingcebiso zokuhlanganisa:

• Phumeza umsebenzisi-friendly software chat live kwiwebhusayithi yakho.
• Yandisa ii-chatbots zonxibelelwano lokuqala kunye notshintsho olungenamthungo kwiiarhente zabantu kwimibuzo enzima.

inzuzo:

• Amaxesha okuphendula acuthiweyo.
• Ukwaneliseka okuphuculweyo kwabathengi.
• Inkxaso yobuqu.

2. I-imeyile inkxaso

I-imeyile ihlala ilitye lembombo lonxibelelwano lwabathengi, ngakumbi kwimibuzo eneenkcukacha kunye nokusombulula imiba enzima. Amashishini e-e-commerce angazuza kubume be-imeyile esemthethweni, ukubonelela abathengi ngejelo elibhaliweyo lonxibelelwano. 

Inkxaso ye-imeyile ivumela abathengi ukuba bavakalise inkxalabo yabo ngokweenkcukacha, ivumela ii-arhente zenkxaso ukuba zinike iimpendulo ezicokisekileyo neziqwalaselwe kakuhle.

Ukongeza, i-imeyile idlala indima ebalulekileyo ekuthengiseni ngeeleta zeendaba, uhlaziyo lwemveliso, kunye nokwabelana ngomxholo oluncedo. 

Iingcebiso zokuhlanganisa:

• Sebenzisa inkqubo yedesika yoncedo kulawulo olululo lwe-imeyile.
• Misela iimpendulo ze-imeyile ezizenzekelayo zokuvunywa kunye namaxesha okuphendula acacileyo.

inzuzo:

• Imbali yonxibelelwano ebhaliweyo.
• Unxibelelwano olungavumelaniyo.
• Isisombululo somba esineenkcukacha.

3. Inkxaso yefowuni

Inkxaso yefowuni sisitishi sonxibelelwano sakudala kodwa esinamandla esivumela unxibelelwano oluthe ngqo kunye nolomntu kunye nabathengi. Inkxaso yefowuni inenzuzo kwimibuzo enzima kunye nemiba engxamisekileyo. Ukongeza, ukubamba komntu kunxibelelwano lwelizwi kunokwakha ubudlelwane kunye nokubonelela ngoncedo olukhawulezileyo.

Iingcebiso zokuhlanganisa:

• Hlanganisa inkqubo yefowuni eyomeleleyo kunye ne-CRM yokulandela umnxeba kunye nokufikelela kwidatha.
• Sebenzisa i-IVR ukuze ulandelele umnxeba ngokufanelekileyo.

inzuzo:

• Unxibelelwano oluthe ngqo kunye nolomntu.
• Iimpendulo zangoko.
• Ifanelekile imibuzo enzima.

4. Iindaba zoLuntu

Imidiya yoluntu iye yavela kwijelo lonxibelelwano lwabathengi oluguqukayo kumashishini e-e-commerce. Ibonelela ngeqonga kumashishini ukuba asebenzisane nabathengi, ajongane nemibuzo yoluntu, kwaye akhe ubukho obuqinileyo kwi-intanethi. Njengoko sisazi, abathengi abaninzi baqala uhambo lwabo lokuthenga kumajelo eendaba ezentlalo, ngoko ke kubalulekile ukuba amashishini abe nobukho Imidiya yokuncokola. 

Ukongezelela, ukuhlanganiswa okusebenzayo kweendaba zoluntu kwisicwangciso senkonzo yabathengi kwenza ukuba amashishini abonise ukuphendula kunye nokuzinikela ekwanelisekeni kwabathengi. Iimpendulo zangexesha kwizimvo zabathengi kunye nemiyalezo kwimidiya yoluntu zibalulekile; ukuba uza kuba kwimidiya yoluntu, kufuneka ubandakanyeke. 

Iingcebiso zokuhlanganisa:

• Sebenzisa izixhobo zolawulo lweendaba zoluntu ngokubeka iliso kunye nokuphendula ngokufanelekileyo.
• Misela iimpendulo ezizenzekelayo kwimibuzo eqhelekileyo.

inzuzo:

• Ukubonakala kwebhrendi okuphuculweyo.
• Ukwakhiwa koluntu.
• Ijelo elongezelelweyo lempendulo yomthengi.

5. Ii-portals zokuzisebenzela

Iiphothali zokuzisebenzela ziyindlela esebenzayo kwinkonzo yabathengi, exhobisa abathengi ukuba bafumane iimpendulo ngokuzimeleyo. La masango, ahlala ekwimo yesiseko solwazi olubanzi, anokunciphisa kakhulu umthamo wemibuzo yesiqhelo, ekhulula amaqela enkxaso ukuba agxile kwimiba entsonkothileyo.

Iingcebiso zokuhlanganisa:

• Phuhlisa isiseko solwazi esisebenziseka lula esidityaniswe newebhusayithi yakho okanye iapp.
• Hlaziya rhoqo kwaye wandise isiseko solwazi.

inzuzo:

• Ukonyuka kobuchule.
• 24/7 ukufikelela.
• Ukuxhotyiswa kwabathengi.

6. I-SMS/umyalezo obhaliweyo

I-SMS, okanye i-SMS, ijelo lonxibelelwano oluthe ngqo kunye nolufutshane olunokufikelela ngempumelelo kubathengi ngokukhawuleza, ngakumbi ukuhlaziya ngokukhawuleza okanye ukukhushulwa kwexesha. Ukudibanisa iinkonzo zeSMS kuvumela amashishini ukuba anxibelelane ngokuthe ngqo nabathengi kwizixhobo zabo eziphathwayo.

Iingcebiso zokuhlanganisa:

• Dibanisa iinkonzo zeSMS kunye neCRM kunxibelelwano olulolwakho.
• Sebenzisa iSMS kuhlaziyo lweodolo kunye neentengiso ezithatha ixesha.

inzuzo:

• Isantya sonxibelelwano esongeziweyo.
• Inkxaso yezaziso.
• Ilungele abathengi ekuhambeni.

7 Iingxoxo

Ii-Chatbots zizixhobo ezinikwe amandla e-AI ezinikezela ngeempendulo ezizenzekelayo kunye nokusingatha imibuzo yesiqhelo, ukukhulula ii-arhente zabantu kwimisebenzi enzima ngakumbi. Ukudibanisa ii-chatbots kwimisebenzi yenkonzo yabathengi kuphucula ukusebenza kakuhle kwaye kubonelela ngeempendulo zangoko, ngakumbi ngamaxesha aphakamileyo.

Iingcebiso zokuhlanganisa:

• Hlanganisa ii-chatbots ze-AI ukuze ufumane iimpendulo ezikhawulezayo.
• Hlaziya rhoqo izikripthi ze-chatbot ezisekelwe kwintsebenziswano yabathengi.

inzuzo:

• Ukusebenza okuphuculweyo.
• Iimpendulo ezikhawulezileyo.
• 24/7 ukufumaneka.

Iingcamango zokugqibela

Ukudityaniswa kweendlela ezahlukeneyo zonxibelelwano lwabathengi kubalulekile kwimpumelelo yamashishini e-e-commerce. Ijelo ngalinye lisebenza ngenjongo ekhethekileyo kwaye libonelela ngezinto ezahlukeneyo ezikhethwa ngabathengi. 

Ngokuqonda ukubaluleka kwengxoxo ephilayo, inkxaso ye-imeyile, ifowuni, imidiya yoluntu, kunye nee-portal zokuzisebenzela, amashishini anokudala isicwangciso senkonzo yabathengi esingahlanganisi kuphela kodwa sidlula ukulindela kwabathengi. 

Ukuziva ukoyisakala? Kungabonakala ngathi kuninzi okulawulayo, kodwa ukudibanisa ezi ziteshi zonxibelelwano kunye nedesika yoncedo kunye nenkqubo yokulawula ubudlelwane bomthengi (CRM) inokwenza ukuphendula kunye nokufikelela kubathengi kube lula.