Ukubloga kungaphezulu nje kokuqamba amagama kunye nokwabelana ngezimvo; imalunga nokwakha uqhakamshelwano, ukuqalisa iingxoxo, kunye nokudala uluntu oludlamkileyo lwe-intanethi. Ke, impumelelo yebhlog yakho ayilinganiswanga kuphela ngamanani etrafikhi kodwa ngokwenqanaba lokuzibandakanya elivelisayo. Emva koko, yintoni ixabiso leblogi ukuba ayihambelani nabafundi bayo, ibakhuthaze ukuba badibanise, kwaye bakhuthaze ukuba babuyele ngakumbi?
Kumhlaba wedijithali, apho uqwalaselo lufutshane, kwaye nokhuphiswano lushushu, ukubamba kunye nokugcina umdla wabaphulaphuli bakho ngumzamo onzima kodwa obalulekileyo. Apha, sixoxa malunga nokuba yintoni ukubandakanyeka kweblogi kunye nendlela ekuchaphazela ngayo isikhundla sakho sewebhusayithi, kwaye sinikezela ngeendlela ezilula zokuphumeza ukunyusa ukubandakanyeka kweblogi.
Isiqulatho
Yintoni ukuzibandakanya kwiblogi?
Kutheni kubalulekile ukuzibandakanya kwebhlog kwi-SEO?
Kutheni le nto uthethathethwano lubaluleke ngaphezu kwetrafikhi entsha?
Apho unokufumana uhlalutyo kwibhlog yakho
Iindlela ze-6 zokwandisa ukubandakanyeka kweblogi
isiphelo
Yintoni ukuzibandakanya kwiblogi?
Xa sibhekisa ku Nxaxheba kwiblogi, sithetha ngenqanaba lokusebenzisana kunye nokubandakanyeka kwabafundi kunye nomxholo weblogi kunye noluntu lwalo. Uthethathethwano lubandakanya izinto ezininzi ezinje ngamagqabantshintshi, izinto ezithandwayo, kunye nezabelo kodwa ikwaquka nezinye iimetrics ezinxulumene nokusebenza kwebhogi njengexesha elisephepheni kunye nesantya sokuxhumela.
Ngokubanzi, unxibelelwano lubonisa indlela ibhlog yakho enxibelelana ngayo nabaphulaphuli bakho kunye nendlela eyibambe ngayo ingqalelo yabo. Uthethathethwano lubalulekile kuba lunokukhokelela ekwandeni kwetrafikhi, ukuphuculwa kwamanqanaba enjini yokukhangela, ukufunda okuthembekileyo ngakumbi, kunye neziphumo ezingcono zeshishini.
Iiblogi ezikhuthaza ukubandakanyeka ngomxholo obalulekileyo, ofundisayo, kunye nonxibelelwano ludla ngokuphumelela ngakumbi ekufezekiseni iinjongo zabo, nokuba kukwakha ulwazi lophawu, ukuvelisa izikhokelo, okanye ukuqhuba ukuthengisa.
Kutheni kubalulekile ukuzibandakanya kwebhlog kwi-SEO?
Iinjini zokukhangela zijolise ekuvuzeni iiwebhusayithi ezibonelela ngomxholo oxabisekileyo kunye nokuzibandakanya, kwaye ukubandakanya kubonakaliso olucacileyo lokuba abaphulaphuli basebenzisana neblogi.
Kutheni le nto uthethathethwano lubaluleke ngaphezu kwetrafikhi entsha?
Unokucinga ukuba i-traffic entsha kunye nenani elikhulu leendwendwe ezizodwa kwiwebhusayithi yakho zilungile. Ngelixa oku kungaphosakalanga ngokobuchwephesha, lo ayingomfanekiso uphela. Unokucinga ngokuzibandakanya kweblogi ngokuchasene netrafikhi entsha njengoko ubuya kwenza ukugcinwa kwabathengi; kulula (kwaye kuyabiza) ukugcina abathengi abasele bekho kunokufumana abatsha.
Into eyongezelelweyo yi-SEO. Uthethathethwano lunempembelelo entle kwi-SEO, eyonyusa ukubakho kwabafundi abatsha abandwendwela ibhlog yakho, kodwa into echaseneyo nayo iyinyani. Ukuba abafundi beza kwiwebhusayithi yakho kwaye ababandakanyekanga, oku kunokuba nefuthe elibi kwi-SEO kunye nokubekwa kwewebhusayithi yakho. Iimetriki ezifana nexesha elichithwe kwiphepha kunye nomqondiso wezinga lokugqabhuka kuGoogle wokuba abantu abanamdla kumxholo wakho, ochaphazela umgangatho.
Apho unokufumana uhlalutyo kwibhlog yakho
Kukho icandelo le-analytics kwiqonga lakho lokubloga eliza kukunika ulwazi olusisiseko malunga nokuba bangaphi abantu abaye bajonga iiblogi zakho kunye nokuba babekude kangakanani kwiphepha lakho. Ngamanye amaxesha banokubonisa amaphepha aphezulu kunye nolwazi malunga nababukeli bakho njengendawo abakuyo. Uhlalutyo olubanzi ngakumbi, sicebisa ukusebenzisa google Analytics.
Ke, ngoku ukuba uqonda ngakumbi malunga nokuzibandakanya, makhe sithethe malunga nendlela onokunyusa ngayo ukuzibandakanya kwibhlog yeshishini lakho.
Iindlela ze-6 zokwandisa ukubandakanyeka kweblogi
#1 - Yenza umxholo okumgangatho ophezulu
Eyona ndlela ibalulekileyo yokwenza abantu babandakanyeke kwiblogi yakho kukwenza umxholo osemgangathweni oza kubhenela kubaphulaphuli bakho. Yenza isiqulatho esiphandwe kakuhle, esifundisayo, kunye nesibandakanyayo esibonelela ngexabiso kubafundi bakho. Qaphela ukuba inxalenye enkulu yentsingiselo yomgangatho kukuqinisekisa ukuba umxholo wakho uyayonelisa injongo yokukhangela, okuthetha ukuphendula umbuzo othile umfundi ebewufuna.
Sebenzisa isimbo sokubhala esinobuhlobo nesifikelelekayo ukunxibelelana nabafundi bakho kumgangatho wobuqu. Lika ukubaliswa kwamabali kumxholo wakho ukuze uwenze unxulumane ngakumbi kwaye ubandakanyeke ngokwasemoyeni. Ungabelana ngeeanecdotes zobuqu okanye amabali anxibelelana nomyalezo wakho.
Ukongeza, khuthaza ukuzibandakanya kwabafundi ngokubuza imibuzo ukukhuthaza abafundi ukuba babelane ngeengcinga zabo okanye amava abo ukukhuthaza iingxoxo.
Ngaba ufuna ukufunda ngakumbi malunga nokubhala umxholo webhlog osemgangathweni onyusa ukuthengisa? Phuma le bhulogi.
#2 - Yiba ungaguquguquki
Ishedyuli yokubloga engaguqukiyo yandisa inani lamaphepha anesalathisi kwiwebhusayithi yakho kwaye ikhuthaza abafundi abanomdla kunye nababandakanyekayo ukuba babuyele kwiwebhusayithi yakho, ngakumbi ukuba upapasha umxholo ophezulu.
Zingaphi iiblogi omele uzithumele ngenyanga?
Ubuninzi bokuthunyelwa kweblogi kumashishini kunokwahluka ngokusekelwe kwizinto ezininzi, kuquka imboni, izixhobo ezikhoyo, kunye neenjongo ezithile zeblogi.
Umthengisi wedijithali owaziwayo uNeil Patel ucebisa ukuba, kwiiblogi ezintsha, ukuthumela Amaxesha e-2-3 ngeveki sisiqalo esihle. Nangona kunjalo, i-Orbit Media yonyaka uphando lokubhloga iveze ukuba ubude beposti yebhlog ephakathi bunyukile kule minyaka idlulileyo, kwaye uninzi lweeblogi zichitha iiyure ezininzi kwisithuba esinye. Oku kunokuchaphazela ukuthunyelwa rhoqo, njengoko ubunzulu, umxholo womgangatho ophezulu unokuthatha ixesha elide ukuyila kwaye umgangatho uhlala ubaluleke ngaphezu kobuninzi.
Kusenokufuneka wenze umfuniselo ukuze ubone ukuba loluphi ucwangciso lopapasho olusebenza kakuhle kuwe.
Ukuba ubambekile kwinto onokuthi ubhale ngayo, jonga le bhlog malunga nendlela yokuvelisa izimvo ezintsha zebhlog.
#3 - Sebenzisa iiCTA ezisebenzayo
Iifowuni-kwisenzo (CTAs) xelela abafundi ukuba benze ntoni emva kokufunda iblogi yakho. IiCTA ezisebenzayo zonyusa ukubandakanyeka ngokuqinisekisa ukuba abafundi bakho bahlala kwiwebhusayithi yakho.
Nazi ezinye iimbono ze-CTA zokugcina ukuzibandakanya kwabafundi:
- Rhuma kulencwadana: Khuthaza abafundi ukuba babhalise kwincwadana yeendaba yebhlog yakho ukuze kuhlaziywe rhoqo kunye nomxholo okhethekileyo. Ababhalisi banokuthi bahlale bebandakanyeka, kwaye unokwabelana ngomxholo omtsha kunye nofanelekileyo ngokuthengisa i-imeyile.
- Funda izithuba ezinxulumeneyo: Cebisa amanqaku okanye iiposti ezinokuthi zifumane umdla kubafundi. Oku kubagcina kwibhlog yakho ixesha elide kwaye ikhuthaza ukuhlola.
- Phawula kwaye wabelane: Cela abafundi ukuba bashiye amagqabantshintshi kwaye babelane ngeengcinga zabo ngenqaku. Bakhuthaze ukuba babelane ngeposi kwimidiya yoluntu ukwandisa ukufikelela kwayo (qaphela: unokwenza oku kube lula ngeeplagi ezivumela ukwabelana ngokuthe ngqo kwiblogi).
- Khuphela uvimba: Nikeza ngezixhobo ezikhutshelwayo, ezinje ngee-ebooks, amaphepha amhlophe, okanye iitemplates, ukutshintshiselana ngobhaliso lwe-imeyile. Oku kunceda ukwakha uluhlu lwakho lwe-imeyile kwaye ugcine abafundi bebandakanyeka kumxholo wakho.
- Nikeza izaphulelo okanye amakhuphoni: Ukuba iblogi yakho inxulumene nemveliso okanye inkonzo, nika abafundi izaphulelo okanye amakhuphoni ukukhuthaza ukuthenga.
- Fumana izaziso: Vumela abafundi ukuba bakhethe ukungena kwizaziso zebhrawuza ukufumana uhlaziyo olukhawulezileyo malunga nezithuba ezintsha zebhlog okanye izibhengezo ezibalulekileyo.
Khumbula ukusebenzisa ii-CTA ezifanelekileyo kumxholo wakho kunye nomdla wabafundi. Ukongezelela, i-A / B yokuvavanya ii-CTA ezahlukeneyo inokukunceda ukuba uchonge eyona ndlela isebenzayo yokugcina abafundi bebandakanyeka kwiblogi yakho.
#4 - Phendula kwizimvo
Ukuphendula kwizimvo yindlela elungileyo yokuzibandakanya nabafundi bakho kwaye ukhuthaze uvakalelo loluntu. Kubonisa ukuba uyalixabisa igalelo labo kwaye unomdla kwiingcamango zabo kunye nezimvo zabo, kwaye iimpendulo ezicatshangelwayo nezinolwazi kwizimvo zingabonisa ubuchule bakho kwi-niche yeblogi yakho. Ikwakuvumela ukuba uphendule imibuzo yomfundi okanye ulungise ukungaqondi kakuhle.
Xa abafundi bebona ukuba uphendula kumazwana, banokuthi bathambekele ekushiyeni kwabo, okukhokelela kwiingxoxo ezininzi, ukuqonda, kunye nokubandakanya kwiblogi yakho.
Ukongezelela, amagqabantshintshi anokuphucula i-SEO ngokongeza umxholo omtsha kwiblogi yakho, kwaye iinjini zokukhangela ziyabona ukuba iingxoxo ezisebenzayo kwiposti yeblogi ziluphawu lomxholo obalulekileyo.
#5 -Yenza umxholo ube lula ukuwufunda kwaye usebenzise okubonwayo
Kwezi ntsuku, abafundi bakholisa ukuba nexesha elifutshane lokuhoya, ngoko ke kubalulekile ukuqinisekisa ukuba ibhlog yakho ifundeka lula ukugcina abafundi bebambekile kwaye kwiphepha. Ngoku ka Hubspot, I-73% yabafundi ivuma ukuba i-skimming posts blog. Kwaye ngokutsho Imitha yesiza izibalo, umfundi oqhelekileyo uchitha imizuzwana ye-96 efunda iblogi ephakathi.
Iingcebiso zokwenza ibhlog ifundeke lula:
- Sebenzisa izihloko ezicacileyo nemixholwana: Yahlula umxholo wakho ube ngamacandelo anemixholwana echazayo ukunceda abafundi baqonde ngokukhawuleza imixholo abanomdla kuyo.
- Amanqaku embumbulu kunye noluhlu olunamanani: Sebenzisa amanqaku eebhulethi kunye noluhlu oluneenombolo ukubonisa ulwazi ngokufutshane nangefomathi enokuskenwa. Ukongezelela, izintlu zenza kube lula kubafundi ukuba bazibambe iingongoma eziziintloko.
- Imihlathi emifutshane: Gcina iziqendu zimfutshane kwaye zigxininise. Iibhloko ezinde zeteksti zinokoyikisa, ngoko ke jolise izivakalisi ezi-2-3 kumhlathi ngamnye.
- Isicatshulwa esibhalwe ngqindilili nakekeleyo: Gxininisa amagama abalulekileyo okanye amabinzana usebenzisa umbhalo ongqindilili okanye akekeleyo. Nangona kunjalo, khetha kwaye uphephe ukuzisebenzisa ngokugqithiseleyo ezi ndlela.
- Vimba iikowuti: Sebenzisa izicatshulwa zebhloko ukugqamisa ulwazi oluphambili okanye iikowuti ezivela kwiingcali.
- Itheyibhile ecofayo yemixholo: Quka itheyibhile ecofayo yeziqulatho ekuqaleni kwamanqaku amade ukuvumela abafundi ukuba batsibele kumacandelo abanomdla kakhulu kuwo.
- Isishwankathelo okanye i-TL;icandelo leDR: Cinga ukongeza “uShwankathelo” okanye “Side kakhulu; Abazange Bafunde” ekuqaleni, enikela ushwankathelo lweengongoma eziziintloko.
- Ufezekiso lweselfowuni: Qinisekisa ukuba ibhlog yakho iyaphendula ngeselula, yenza kube lula ukuyifunda kwizixhobo ezahlukeneyo.
- Ukufomatha okufanayo: Gcina isitayile sokufomatha esingaguqukiyo kuyo yonke ibhlog yakho. Ukungaguquguquki kwenza umxholo wakho uqikeleleke kwaye ube luncedo kumsebenzisi.
Ukongeza ekwenzeni ibhlog ifundeke lula, kubalulekile ukuncedisana nesicatshulwa ngokubonwayo okanye omnye umxholo osebenzisanayo. Amanqaku anemifanekiso fumana i-94% yokujonga ngaphezulu kunezo zingabonwayo. Hlala ubandakanya imifanekiso, kodwa naphi na apho kunokwenzeka, bandakanya iividiyo, i-infographics, iigrafu, njl.
#6 - Ukuphucula izixhumanisi zangaphakathi
Izixhumanisi zangaphakathi zinokuba yinxalenye yesicwangciso se-CTA esisemgangathweni; nangona kunjalo, kufuneka zifakwe kwezinye iindawo zeblogi yakho. Njengoko sele sikhankanyile, iiblogi kufuneka zibe mfutshane kwaye zifundeke lula, ngoko ke ukusebenzisa amakhonkco angaphakathi kwezinye iibhlog yindlela entle yokucacisa umxholo kunye nokukhuthaza abafundi ukuba bahlale kwindawo yakho.
Amakhonkco angaphakathi ayingonxibelelwano nje oluya kwezinye iibhlog; ungaqhagamshela kumaphepha emveliso afanelekileyo, ii-FAQs, kunye namaphepha oqhagamshelwano.
Iikhonkco zangaphakathi ziphucula njani i-SEO?
- Ukukhasa okuphuculweyo kunye nesalathisi: Amakhonkco angaphakathi anceda i-injini yokukhangela i-bots ifumane kwaye ibonise umxholo wakho ngokufanelekileyo ngakumbi.
- Ukulungiselela igama elingundoqo: Xa usebenzisa isicatshulwa se-anchor esisityebi segama elingundoqo kwiikhonkco zangaphakathi, iqinisa ukufaneleka komxholo wakho kumagama athile angundoqo ukunceda ukuphucula i-injini yokukhangela ibhlog yakho.
- Ukuhamba kwegunya elongezelelweyo: Amakhonkco angaphakathi asasaza igunya kwaye adibanise ubulungisa kwiblogi yakho yonke. Xa udibanisa kumaphepha anegunya eliphezulu ukuya kwamanye amaphepha, idlula ixabiso le-SEO, liqinisa igunya elipheleleyo leblogi yakho.
- Ukufaneleka komxholo: Ngokuqhagamshela umxholo onxulumeneyo ngokusebenzisa amakhonkco angaphakathi, ubonisa iinjini zokukhangela ukubaluleka kwebhlog yakho.
- Amaxabiso aphuculweyo okucofa (CTR): Iilinki zangaphakathi zinokuchaphazela amazinga onqakrazo ngaphakathi kwendawo yakho. Amakhonkco angaphakathi afanelekileyo akhuthaza abafundi ukuba bacofe ukuya kwamanye amanqaku, anokukhokelela kwiCTR ephezulu kwibhlog yakho.
isiphelo
Uthethathethwano nebhlog ayilonani nje, bubungqina bokuba ibhlog yakho ikwazi ukunxibelelana nabaphulaphuli, itsale umdla wabo, kwaye igcine ingqalelo yabo, yiyo loo nto ibaluleke kangaka.
Ngoku ukuba unokuqonda okunzulu malunga nendlela yokunyusa ukubandakanyeka, lixesha lokuphonononga kwaye wenze utshintsho kwiiblogi ezikhoyo kwaye uphumeze ezi zicwangciso xa kuziwa kwiiblogi ezintsha.
