Abanye abathengi bakhetha ukuthenga iimveliso zabo ngokweenyanda ukonga iindleko xa bethengela izinto eziyimfuneko zobuhle. Ngelixa iimveliso ezisisiseko ezifana nezicoci, i-exfoliants, kunye ne-moisturizers azikho-brainers kwezi seti, amashishini anokongeza iimveliso ngexabiso elingaphezulu.
Iinkqubo zokhathalelo lwesikhumba yinxalenye exabisekileyo kubomi babasetyhini abaninzi, ke bayathontelana ukuya kwiiseti ezinikezela ngeemveliso eziququzelela amava apheleleyo. Eli nqaku liza kuqaqambisa iimveliso ezintlanu ezinefashoni ukwenza iiseti zokhathalelo lwesikhumba zibe nomtsalane ngakumbi ngo-2024.
Isiqulatho
Ukujonga kwimakethi ekhulayo yokhathalelo lwesikhumba
Iiseti zokhathalelo lwesikhumba: Iimveliso ezi-5 ezinefashoni ukonyusa ixabiso lazo ngo-2024
Umgca osezantsi
Ukujonga kwimakethi ekhulayo yokhathalelo lwesikhumba
Imakethi ye-skincare inkulu, kwaye izibalo zibonisa ukuba iya kuba nkulu kwiminyaka ezayo. Ngokutsho kweengcali, i imakethi yokhathalelo lwehlabathi ivaliwe 2023 ngexabiso elimangalisayo USD 142.14 billion. Ngcono nangakumbi, baqikelela ukuba ingeniso iya kufikelela kwi-USD 196.20 yeebhiliyoni nge-FY 2030 nge-4.7% yezinga lokukhula konyaka (CAGR).
Sisiphi isizathu sokukhula okuchukumisayo kwemveliso yeskipa? Impembelelo yemithombo yeendaba zentlalo (ingakumbi abadali bomxholo abadumileyo) kunye nokunyuka kokuthandwa kwe-organic skincare zezona zinto ziphambili ziqhubela imarike kwindawo ephezulu.
Nazi ezinye iimbalasane ezibalulekileyo:
- Icandelo labasetyhini lilawula icandelo lamadoda nge-61% yesabelo sisonke sengeniso. Nangona kunjalo, iingcali ziqikelela ukuba ukukhathalelwa kwesikhumba kwamadoda kuya kunyuka kwi-CAGR eyi-5.0%.
- Iikhrimu zobuso kunye nezinto zokuthambisa zezona mveliso ziphambili kwimakethi ye-skincare yehlabathi. Babala i-42.11% yengeniso yemarike.
- I-Asia Pacific inkqenkqeza phambili kwimakethi yengingqi nge-39.65% yesabelo semarike, ngelixa uMntla Merika uya kubhalisa i-4.4% ye-CAGR.
Iiseti zokhathalelo lwesikhumba: Iimveliso ezi-5 ezinefashoni ukonyusa ixabiso lazo ngo-2024
Iioli zobuso
Iioli zobuso iinkulungwane zikhona. Baye baba yimveliso yokuya kwi-hydrating iinwele kunye nolusu ixesha elide. Kodwa iindaba ezimnandi zezokuba ezi mveliso aziphulukananga nentlantsi yazo. Kumaxesha anamhlanje, ioyile yobuso iseziinketho ezimangalisayo zokutshixa ukufuma kodwa ngoku zibonelela ngezibonelelo ezongezelelweyo.
Modern iioli zobuso zizinto ezininzi ezimangalisayo! Ukongeza ekudaleni umaleko wokukhusela ukubambisa umswakama, banokunceda ukuphatha ezinye iinkxalabo zesikhumba. Nasi isishwankathelo sezinto ezinokwenziwa zezi mveliso zimangalisayo:
- Khanyisa kwaye ukhuthaze ukukhanya okutsha kolusu olubuthuntu noluqolileyo
- Khusela ubuso kwiiradicals zamahhala
- Ioyile yobuso inokunceda ukudala ukugqitywa kombethe ukuba amanenekazi ayawasebenzisa ngaphambili okanye ngesiseko
- Ziyakwazi ukuvuselela imveliso ye-collagen, inceda ukunciphisa iimpawu zokuguga njengemibimbi kunye nemigca emihle
- Abasetyhini banokusebenzisa i-oyile yobuso ukulungelelanisa ibala labo kunye nokulungisa umbala wabo.
Nakuba iioli zobuso ngokuqinisekileyo zibonelela ngezi zibonelelo, iintlobo ezahlukeneyo zinokuza neempawu ezahlukeneyo. Iindidi ezahlukeneyo ziquka iargan, umthi weti, jojoba, rosehip, marula, kunye neoyile yekhokhonathi.
I-oyile yobuso sele ibonise ukukhula okumangalisayo kwi-2024. Inzala yokukhangela ikhule nge-20%, ukusuka kwi-74,000 ngo-2023 ukuya kwi-90,500 ngoJanuwari 2024.
Masks
Ngamanye amaxesha, ukuthambisa ulusu kufuna okungaphezulu kancinci kuneoyile. Xa abathengi befuna ukujolisa kwiinkxalabo ezithile zokhathalelo lwesikhumba, ukujongana nemaski lolunye lolona khetho lwabo. Yiyo loo nto ezi mveliso zizongezo ezintle kuyo nayiphi na inkqubo ye-skincare.
sikhombisa ubuso gubungela ulusu, ufaka izithako eziphucula ukubonakala kwayo kunye nomgangatho. Nangona kunjalo, iziphumo zixhomekeke kubenzi bezithako abapakisha kuzo. Umzekelo, iimaski zodongwe zinokunceda ukuqinisa kunye nokulula ulusu, ngelixa ezo zineasidi ye-hyaluronic ziya kutsala kwaye zitshixe ukufuma.
Kodwa akuphelelanga apho. Iimaski zobuso be-Gel zinokuqulatha i-polyhydroxy acid, i-antioxidants, kunye ne-extracts yaselwandle ukunyusa ukubuyiswa kwesikhumba kunye nokubuyisela amanzi emanzini. Ukukhupha iimaski babe ne-hydroxy acids njengezithako eziphambili zokunceda ukususa iiseli zolusu ezifileyo kunye nokucoca iipores.
Nantoni na abathengi abafuna ukuyilungisa, imaski enezithako ezifanelekileyo ibalindile. Iimaski zobuso nazo zithandwa kakhulu. Batsale uphendlo lwe-673,000 ngoJanuwari ka-2024.
izicelo zingaphendula ngokucothayo
Iitoni inokusebenza ngokumangalisayo eluswini lomthengi ngexesha leendlela zobuhle. Olulwelo lusekelwe emanzini luhlala lunezithako ezithambisa ulusu, njengeeucalyptus, ikhala, kunye nepeppermint. I-Toners inomthwalo omnye: ukuhlaziya ngobumnene ulusu ngaphandle kokuluphanga ubumanzi bendalo.
Ezi mveliso yiza emva kokuba abathengi besebenzise izinto zokucoca. Ngoba? Ngenxa yokuba baya kunceda ukuphelisa naziphi na iimpawu zokugqibela zokungcola, ukungcola, kunye nezinye izinto ezingcolileyo ezifakwe kwiipores emva kokuhlamba okulungileyo.
Nangona kunjalo, iinzuzo eziphambili zibonisa xa abathengi bezisebenzisa rhoqo kwaye rhoqo. Iitoni inokuchaphazela inkangeleko kunye nokuqina kweepores, ukunceda amanenekazi ukulwa nolusu oludumileyo lokuguga. Bangakwazi ukubuyisela amanqanaba e-pH yesikhumba, ukuphucula ithoni, kunye nokucokisa amabala arhabaxa.
Enye into emnandi ngayo iitoni kukuba nabani na unokuzisebenzisa! Nokuba kunjalo, ziluncedo ngakumbi kumanenekazi anesikhumba esinamafutha / esine-acne-prone okanye i-makeup-toners iya kunceda ukucoca ezo ndawo zikruqulayo.
IiToner nazo zinomdla wokukhangela-bulumko. Idatha kaGoogle ibonisa ukuba ezi mveliso zigqithise ukusebenza kwazo okukhethekileyo ukusuka kwi-2023, ukuqala ngo-2024 ngophendlo lwe-550,000!
I-Serum
Nangona ezinye imarike brand ubuso iioli njengoko iiserum, azifani mveliso. Ngokwenyani, iiserum ziyimpendulo kubathengi abafuna ukuphucula irejimeni yabo yokhathalelo ngemveliso enikezela ngeedosi ezinkulu zezithako ezisebenzayo.
Abavelisi benza ezi mveliso ukuze zondle, zifake amanzi, kwaye zikhusele ulusu. Ngoko, iiserum ziimveliso ezilandelayo ezifunwa ngabathengi emva kokucocwa naphambi kokufumisa.
Abathengi abanakusebenzisa izinto zokuthambisa okanye i-oyile yobuso endaweni yeeserum ngenxa yokukhanya kwazo. IiSerum zine-viscosity encinci, oku kuthetha ukuba ziya kukhwela esikhumbeni ngokukhawuleza kunezinye iimveliso.
Ukwengeza, iiserum zithandwa kakhulu kubathengi abanesikhumba esine-acne okanye esinamafutha. Nangona kunjalo, ezinye iifomula zijolise kwiintlobo ezahlukeneyo zolusu, njengeeserum ezisekelwe emanzini kwisikhumba esomileyo. IiSerum zisenokuqulatha izithako ezifana ne-retinol ukuphucula inkangeleko yemibimbi kunye nemigca emihle.
IiSerum zipakisha yonke ingqalelo kulo nyaka! Idatha kaGoogle ibonisa ukuba bangene ngoJanuwari 2024 ngophendlo lwe-823,000, bekhula ukusuka kuma-673,000 ngo-2023.
I-Chemical peel
Ezi mveliso zifana nee-exfoliants ezibukhali ezinikezela iziphumo ezikufutshane ngokukhawuleza. Kodwa ekubeni basebenzisa imichiza ukukhupha ubuso, iingcali zincoma ukunamathela Iikhemikhali zeekhemikhali kunye ne-2.0 pH yesiphumo esiphezulu ngaphandle kokubangela ukuxhatshazwa kwabathengi.
Ngaphandle koko, Iikhemikhali zeekhemikhali zibonelela ngeenzuzo ezahlukeneyo kwindlela yokhathalelo lwesikhumba. Ezi ziquka:
- Ukunyanga ulusu oluguquguqukayo, njenge-hyperpigmentation
- Ukukhanya kweethoni zesikhumba
- Ukuvuselela ubuso
- Ukuphucula ukufunxa kwemveliso yokhathalelo lwesikhumba
- Ukulwa namaqhakuva
- Ukunciphisa imibimbi kunye ne-acne scarring
- Ukuvula iipores
Iikhemikhali zeekhemikhali zikwanika amandla awohlukeneyo. Amashishini anokubonelela ngamaxolo angaphandle okulusulwa okuthambileyo kunye neengxaki zolusu ezithambileyo, okuphakathi kwiinkxalabo zolusu oluphakathi (njengemibimbi, imigca ecolekileyo, namanxeba), kunye namaxolo anzulu okujolisa kwiiseli zolusu ezonakeleyo.
Ngokusekwe kwidatha kaGoogle, iipeel zekhemikhali zibone ukukhula okuthile kulo nyaka. Umdla wabo unyuke ukusuka kwi-201,000 yokukhangela ngo-2023 ukuya kwi-246,000 ngoJanuwari ka-2024.
Umgca osezantsi
Uninzi lwabasetyhini alukwazi ukufumana ubuso obugudileyo, obungenasiphako ngaphandle kokubeka umsebenzi. Abanye bakhetha ukuya kwiiseti ukunciphisa ubunzima bokuthenga imveliso nganye ngokwahlukeneyo. Ke, kumashishini ukuba anyuse izibonelelo zawo ngeemveliso ezimangalisayo eziza kutsala abathengi kwangoko.
Ukongeza kwisicoci esisemgangathweni, i-exfoliant, kunye ne-moisturizer, abathengisi banokongeza i-toner, i-oyile yobuso, iimaski, iipelisi zeekhemikhali, kunye neeserum kwiiseti ze-skincare. Imveliso nganye edweliswe apha inabaphulaphuli abaninzi abazikhangelayo, ke ukubabandakanya kuya kukhulisa ukunqweneleka ngo-2024.
