Ushishino lwezikhonkwane kunye nokunakekelwa kwezandla kulindeleke ukuba lube namazinga aphezulu kakhulu okukhula kwiminyaka emibini ezayo, nge-2025 kunye ne-2026. Esi sisiphumo sokutshintsha kweemfuno zokunambitheka kumthengi kunye nokuveliswa kweemveliso ezintsha. Ezi ndlela zifanele ukuba zaziwa kubathengi beB2B ukuba banethemba lokukhuphisana kwimarike yanamhlanje.
Ukuhlala unolwazi malunga neendlela ezivelayo kunye nokwazi ukuba yintoni eqhuba izigqibo zabathengi ngamanyathelo abalulekileyo okugcina amashishini ekhuphisana kweli candelo elihlala litshintsha. Esi sikhokelo sijonga iindlela eziphambili ezinceda ukubumba imboni yezikhonkwane kunye nezandla kunye nendlela amashishini asabela ngayo ukuhlangabezana neemfuno zabo zokutshintsha kwabathengi.
Isiqulatho
Kutheni izikhonkwane kunye neemveliso zokunakekelwa kwezandla zinamandla oshishino
Impilo nococeko
Ukukhula kokuqonda ngokusingqongileyo
Iimpembelelo kwimidiya yoluntu
Kufuneka ujonge ntoni xa ukhetha iinzipho kunye neemveliso zokhathalelo lwezandla
Iindlela zentengiso
Umgangatho wemveliso
Abantu ekujoliswe kubo
Beka ubomi kwishelufa
Iimveliso ezi-5 ezihamba phambili zezikhonkwane kunye nokhathalelo lwezandla ngo-2025/2026
1. Iziqinisekiso zezikhonkwane
2. Ioli yeCuticle
3. Bond-ukwakha iinzipho unyango
4. Ukukhutshwa kwesikhumba sokunakekelwa kwezandla
5. Ukhathalelo lwezandla olukhusela imozulu
isiphelo
Kutheni izikhonkwane kunye neemveliso zokunakekelwa kwezandla zinamandla oshishino
Ngo-2027, imarike yokhathalelo lwezikhonkwane yehlabathi iqikelelwa ukuba iya kufikelela I-USD 11.6 yezigidigidi, kunye ne-US ehamba phambili kunye nommandla we-APAC-ingakumbi i-China-ikhula ngokukhawuleza. Abadlali abagqwesileyo becandelo yi-nail polish, kunye ne-2.6% yezinga lokukhula ngonyaka (CAGR) kunye neziqinisekiso ze-nail, kunye ne-1.7% ye-CAGR. Ngalo lonke eli bhubhane, iindlela zokuzikhathalela kunye nococeko zigcine icandelo lokhathalelo lwezandla likhula.
Imarike yehlabathi yeekhilimu zezandla kunye nezinto zokuthambisa kuqikelelwa ukuba ziya kufikelela kwi-USD 9.33 yeebhiliyoni ngo-2026, kunye ne-USD 4.29 yebhiliyoni yokuhlamba izandla kunye ne-USD 3.47 yebhiliyoni yezococeko zezandla ngo-2028.
Impilo nococeko
Ukugcina izikhonkwane ezinempilo kunciphisa amathuba okusuleleka kunye nezinye iingxaki zempilo. Izikhonkwane ezisempilweni zenza umntu azive enentembelo kwaye ekumgangatho ophezulu, ngakumbi xa esebenza kwishishini elisemthethweni.
Ukukhula kokuqonda ngokusingqongileyo
Xa i-nail polish ilahlwa, ikhupha izinto ezinobungozi ezifana ne-formaldehyde, i-dibutyl phthalates, kunye ne-toluene emhlabeni nasemanzini. Ngenxa yoko, abathengi bafuna iimveliso zokhathalelo lwezinzipho ezendalo, ezikhuselekileyo, kunye ne-eco-friendly.
Iimpembelelo kwimidiya yoluntu
Iimpembelelo zemithombo yeendaba zentlalo zinefuthe kakhulu kwiimveliso zokhathalelo lwezandla kunye nezikhonkwane. Uphononongo kunye nezifundo ezixhaswa ngumxholo onomtsalane obonakalayo zibancede babonise iindlela, bazise iibrendi ezintsha, kwaye bakhuthaze ababukeli ukuba bazame izinto ezintsha kwindlela yabo yokhathalelo lwezinzipho.
Kufuneka ujonge ntoni xa ukhetha iinzipho kunye neemveliso zokhathalelo lwezandla
Iindlela zentengiso
Kwiminyaka ezayo, intengiso yeemveliso zokhathalelo lwezandla kunye nezikhonkwane kulindeleke ukuba ikhule ngenxa yemfuno evela kubathengi. Iintsingiselo zangoku zithandeka kwiimveliso zendalo kunye nezendalo. Iziqinisekiso zezikhonkwane kunye neoyile ye-cuticle okwangoku zifunwa kakhulu, ziphucula ikamva lolusu emva kweeveki zokusetyenziswa.
Umgangatho wemveliso
Qinisekisa ukuba uthengisa iimveliso ezisemgangathweni ophezulu. Qinisekisa ukuba imveliso ifumile ngokwaneleyo ukulungisa ulusu olonakeleyo kunye nezikhonkwane ezibhityileyo. Khangela iimveliso ezibhalwe njenge-dermatologically tested okanye hypoallergenic.
Abantu ekujoliswe kubo
Ukuthathela ingqalelo abaphulaphuli ekujoliswe kubo kubalulekile xa ugcina iimpahla zokhathalelo lwezandla kunye nezikhonkwane. Abaphulaphuli abancinci bakhetha iimveliso ezisefashonini, ezinevumba elimnandi kunye nemibalabala, ngelixa abaphulaphuli abadala banokugxila kwiimveliso ezichasayo okanye zokuphilisa.
Beka ubomi kwishelufa
Kukwabalulekile ukujonga ubomi beshelufu yeemveliso zokhathalelo lwezandla ekufuneka ziqwalaselwe ukuze kuchongwe eyona ilungileyo ukuba isetyenziswe. Ubomi beshelufu buthetha ixesha apho imveliso ingasetyenziswa ngokukhuselekileyo kwaye yenze ngokwezinto ezilindelekileyo. Iikhrimu ezininzi, izinto zokuthambisa, izicoci, kunye neemveliso zokhathalelo lwezandla neenyawo zinemihla yokusetyenziswa.
Iimveliso ezi-5 ezihamba phambili zezikhonkwane kunye nokhathalelo lwezandla ngo-2025/2026
1. Iziqinisekiso zezikhonkwane
Enye indlela enkulu yokubuyisela ngokukhawuleza izikhonkwane ezonakalisiweyo kukusebenzisa a ukomeleza iinzipho. Baphucula amandla ezinzipho, ukuqina, kunye nempilo jikelele. Iziqinisekiso zezikhonkwane zinokuba ngohlobo lweepolish ezinombala ocacileyo, iiserum, okanye iikhrimu. Ziqulethe i-keratin esebenza njengesomeleza iinzipho, i-calcium, i-biotin, kunye neevithamini ezifana ne-E kunye ne-B5.
2. Ioli yeCuticle
Enye imveliso yezikhonkwane ebalulekileyo ioli ye-cuticle, enceda ukuthambisa kunye nokuphucula ulusu kwisiseko sezipikili. Ikhusela isikhonkwane ukuba somele kwaye sihlukane. Yenziwe kwioli yemifuno efana nekakhukhunathi kunye neoli ye-almond, ioli ye-avocado, ibhotela ye-shea, kunye ne-vitamin E. Ngaphandle kokuxhasa impilo ye-nail jikelele kunye nokukhuthaza uphuhliso lwezipikili, ioli ye-cuticle iphinda ikhulise ubomi be-manicure yakho, nokuba i-gel polish, ipeyinti eqhelekileyo, okanye izandiso.
3. Bond-ukwakha iinzipho unyango
Ukwakhiwa kwebhondi unyango iinzipho zimveliso ezenziwe ukulungisa nokuqinisa izikhonkwane ezonakalisiweyo ngokugxininisa kwisakhiwo sangaphakathi se-nail plate. Unyango lusebenza ngokuxhasa amabhondi phakathi kwee-keratin layers, iprotheni eyenza izikhonkwane, ukuphucula ingqibelelo yabo kunye nokuguquguquka kunye nokunceda ngokukhanya kweeholide.
Ukusuka kwiidyasi zesiseko ukuya kwi-acrylic primers, unyango lwanamhlanje olukhuthaza ukunamathela lwenziwa ukwandisa ukuhambelana kunye nokwenza amaqhina aqinileyo phakathi kwesikhonkwane sendalo kunye nokwandiswa kwesikhonkwane-konke ngaphandle kokufaka okunamandla, ukutshisa, okanye ivumba elibi elalikade linxulunyaniswa nenkqubo.
4. Ukukhutshwa kwesikhumba sokunakekelwa kwezandla
Ingcamango yokudibanisa izithako zokunakekelwa kobuso kwi izandla creams kwaye izinto zokuthambisa zibizwa ngokuba “zilusu” kwaye ziya zisanda. Ngokuqhelekileyo zenziwe nge-hyaluronic acid, i-ceramide, i-antioxidants, kunye ne-peptides, ezinceda ukukhupha isikhumba kunye nokuchasana nokuguga. Ngale nto, ukhathalelo lwezandla luba lulawulo lobuhle ngokugxila kwizandla njengenxalenye yobuso.
5. Ukhathalelo lwezandla olukhusela imozulu
Ukhathalelo lwezandla olukhusela imozulu ijolise ekuphuhliseni iifomula eziza kunceda ukukhusela izandla kwiimeko zemozulu ezimbi, kuquka ubushushu, ukubanda, okanye ukoma. Ngamanye amaxesha ezi mveliso ziqulethe ibhotela ye-shea, iprotheni yengqolowa, i-glycerin, kunye nezihlungi ze-UV, ezinceda ukuthambisa izandla ezomileyo kunye nokunciphisa imiphumo yobunzima esikhumbeni. Zikwasebenza kakuhle kwiimasaji zezandla.
isiphelo
Kwiminyaka ezayo, ukuveliswa kwemveliso kwishishini le-nail kunye nokunakekelwa kwezandla kuya kwaziswa okuya kusabela kwiimfuno zabathengi kwimpilo, ukuzinza, kunye nokulungelelanisa. Iindlela ezisuka kwizikhonkwane zokuqinisa izikhonkwane kunye nonyango lokwakha ibhondi ukuya kukhathalelo lwezandla olukhusela imozulu lubonisa ukubaluleka kwentlalontle egcweleyo kunye nobuhle obujongana nabaphulaphuli ngeendlela ezahlukeneyo kangangoko kunokwenzeka.
Ukugcina umkhondo kwezi ndlela zivelayo kubalulekile kuwo omabini amashishini kunye nabathengi ngokufanayo, njengoko kufuneka bahlale benolwazi malunga nokuba kwenzeka ntoni ukwenza ukhetho lwemveliso oluhlakaniphile kwaye baqinisekise ukuba iimveliso zabo zifanelekile kukhuphiswano lwemarike. Njengosomashishini kushishino lobuhle, ngoku lixesha lokuba siqhubele phambili nezi zinto zintsha kunye nokutyala imali kwiimveliso ezibeka umgangatho, uzinzo, kunye nokusebenza kakuhle. Funda ngakumbi Cooig.com.
