Omnye weyona mingeni mikhulu echaphazela izimonyo kunye neshishini lokhathalelo lomntu luzinzo. Ishishini elikhulu kufuneka lijongane neengxaki ezibangelwa kukusasazwa ngokumoshayo, imixube eyingozi kwindalo esingqongileyo, nokufumana izithako ezifanelekileyo zeemveliso zobuhle.
Ngobuhle obusetyhula, iinkampani zinokunciphisa ukukhutshwa kwekhabhoni ngelixa zisavelisa inzuzo ngendlela enceda indalo. Inokwenzeka njani le nto kwishishini elinengeniso kodwa elikhuphisanayo ngelixa uphepha imodeli yeshishini eliqhelekileyo loqoqosho? Eli nqaku liza kuntywila kwi-5 key setyhula amathuba ubuhle amashishini anokusebenzisa ukuhlangabezana neemfuno zabathengi.
Isiqulatho
Imarike yeemveliso zobuhle
Amathuba ama-5 emveliso yobuhle angundoqo
isiphelo
Imarike yeemveliso zobuhle
Ishishini lemveliso yobuhle behlabathi jikelele lirekhode ixabiso lemarike I-USD 2.4 yezigidigidi Ngo-2022. Ekupheleni kuka-2032, imakethi kulindeleke ukuba ifikelele kwi-USD 4.2 yezigidigidi, ikhula kwi-CAGR ye-5.8%.
Olu kukhula lukhulu luvela kulwazi olwandisiweyo phakathi kweempawu zobuhle ngokusetyenziswa kweemveliso zehlabathi kunye nefuthe lazo lokusingqongileyo. Ngenxa yoko, baba ngamaqhawe e-eco kwaye bamkela uqoqosho lwesetyhula ukuvelisa iimveliso zobuhle be-carbon-neutral.
Ngapha koko, iinkampani ziphuhlisa iimveliso ezizinzileyo kwinkunkuma evela kwioyile yomnquma, isicatshulwa sesitrasi, kunye neembotyi zekofu. Oku kubangela ukuvuselelwa Ukupakishwa kwemveliso kunye nokunciphisa ukuthembela kwiimveliso zezilwanyana.
Iindlela zobuhle ezihlala zivela yenye into ekhokelela ekukhuleni kobukhulu bentengiso yeemveliso zobuhle. Imigaqo-nkqubo karhulumente engqongqo kwamanye amazwe ikwakhuthaze ukuveliswa kwemveliso engalahlwayo. Oku kubangele imfuno ephezulu yezi mveliso, nge 76% yabathengi ngoku uthengela izinto zokuthambisa ezizinzileyo.
Amathuba ama-5 emveliso yobuhle angundoqo
Ukuvala iluphu: ukuyila impumelelo
Isetyhula imele utshintsho olusisiseko kuyilo lwenkqubo endaweni yokongezwa nje. Ibamba yonke imiba yoqoqosho lwesetyhula, ukusuka ekupheliseni inkunkuma ukuya ekuguquleni iimveliso ezingafunwayo zibe zezintsha ezithimba isizukulwana esitsha sabathengi abakhathalela indalo.
Inqanaba lokuqala ekunyanzeliseni ikhonkco lokubonelela ngesetyhula ngakumbi kukuchonga apho inkunkuma yenziwa khona. Oku kufuna uviwo olubanzi lwenyathelo ngalinye elibandakanyekayo kwimveliso yezimonyo kunye nokuqwalasela ngokucophelela yonke imiba ye-loop evaliweyo.
Ukunciphisa inkcitho kunye nokusebenzisa iimveliso ezimbalwa, iinkampani zinokugxila "ekunciphiseni" iinkqubo zabo. Kubandakanya ukusebenzisa imathiriyeli ekrwada embalwa kwimveliso nganye kunye nokwenza iimveliso ezimbalwa. Ngokomzekelo, banokuyila iimveliso zobuhle ezininzi njenge-Le Pruenier's Plum Beauty Oil, ioli yobuhle kunye ne-moisturizer. Omnye umzekelo yi-3 kwi-1 biodegradable moisturizing scrub, exfoliator, kunye nokuhlamba umzimba ukusuka kwi-Honestly, isiqalo sobuhle sesetyhula saseDatshi.
Inqanaba lesibini ekuvaleni i-loop lihamba ngaphaya kokunciphisa inkunkuma ngokufumana usetyenziso olusebenzayo lwee-byproducts kunye nenkunkuma eveliswa kwikhonkco lokubonelela. Njengokuba, Chanel ibuyisela ngobuchule i-Camellia husks, i-byproduct ye-Chanel No. Esi senzo songeza ixabiso koko bekuya kuchithwa kwaye kubonisa ukuzinikela kuzinzo kunye nokuba nezakhono.
Amandla ezithako ze-regen: beka phambili umthombo
Ukuhlaziya ukulima kukwabalulekile kwisetyhula imveliso yobuhle impumelelo. Iibrendi zobuhle zinokubhekisa kwizithako eziphuma kwimveliso ezinje ngezicatshulwa zamagqabi omnquma, amaxolo e-orenji, amabala ekofu, imbewu yequnube, kunye nesawdust.
Ngokwenza oku, banokujikeleza izinto zabo ngokukhawuleza kwaye, ekugqibeleni, baziguqule zibe yimveliso yobuhle. Amashishini anokuzifumana phi ezi mathiriyeli zixabisekileyo? Elula. Banokubambisana namashishini ahambelanayo kunye namashishini asekhaya ukufumana ezi zithako. Ezi ziquka iindawo zokutyela zekofu, iindawo zokulungisa incindi yeziqhamo, neevenkile zokuchwela.
Cinga Isangqa, i-brand yobuhle yaseNew York esebenzisa i-extracts yamagqabi omnquma ukwenza yayo ijeli yokucoca. The isithako yimveliso yamagqabi omnquma evela kwisivuno somnquma sefama yaseCalifornia ephethwe lusapho. Ngokuqhelekileyo, i-byproduct yayiza kuba yi-biowaste enokusetyenziswa njengomgquba efama.
Ukukhupha iiplastiki ezisetyenziswa kanye: phinda ugcwalise, uzisebenzise kwakhona kwaye uzisebenzise
Eli lithuba lobuhle obusetyhula ukuze amashishini ahlangabezane neemfuno zabathengi. Kubandakanya ukudala inkqubo apho iimveliso kunye nezinto zokupakisha zisetyenziswa ngokufanelekileyo, inkunkuma iyancitshiswa, kwaye izibonelelo zigcinwa zijikeleza.
Amashishini anokuyilungisa le nto ngokulahla iiplastiki ezisetyenziswa kanye kunye nokuyila ezitsha ezinobomi obude engqondweni. Basenokusebenzisa izinto ezinokuphinda zisetyenziswe, ezinokuphinda zisetyenziswe, okanye izinto ezinokubola ukugalela iimveliso zabo. Umzekelo ngumnikelo izingxobo zokuphinda zizalise kubathengi babo ukuze baphinde basebenzise iibhotile ezipakishwe kwakhona ngokuphindaphindiweyo.
Amashishini nawo anokukopa Tata Harper Ukhathalelo lwesikhumba's Water Lock yokunyakamisa, ebonisa ukupakishwa okungangeni moya kunye ne-100% enokuphinda isetyenziswe pod. Ukupakishwa kwabo kweglasi eluhlaza kuthunyelwa kuphela kumthengi kube kanye. Ngokuqwalasela ubomi obupheleleyo beemveliso zabo, amashishini anokuza nezinto ezisebenzayo ezinefuthe elihle lokusingqongileyo.
Ukunqanda ukulahla inkunkuma: ukuqhaqha iipakethe zobuhle
I-grail engcwele ye-circularity yimveliso engapheli kwiindawo zokulahla. Oku kuthatha inkuthazo evela kwiinkampani zobugcisa zichitha kwaye ziphinda zilungise iimveliso ezindala kwaye zibanike ubomi obutsha. Ngaloo ndlela, uqoqosho lwesetyhula lukhuthaza amashishini ukuba ayile ukupakishwa okunokuthi kuhlanjululwe ukubuyisela izinto eziphathekayo, ukunciphisa inkunkuma.
Omnye umzekelo yi-brand ye-mascara yase-US, izzy, ephinda isebenzise intsimbi yayo iityhubhu ze-mascara kwaye ilungisa iibrashi zayo zeplastiki kunye nezinto zokucima. Ekugqibeleni, iimveliso zayo zihambelana nabathengi ababeka phambili izenzo ze-eco-conscious kunye nomnqweno weemveliso ezinciphisa indawo yabo yokusingqongileyo.
Izithambiso ezijikelezayo zehlabathi: isayizi enye ayingeni zonke
Ingqikelelo yobukhulu obunye isenokungasebenzi kakuhle kuqoqosho lwesetyhula njengoko ezinye iimveliso zisenokungamfanelanga wonke umntu. Amashishini anokujongana neli thuba ngokuqaphela abantu abaneentlobo zolusu ezizodwa, iinkxalabo kunye nezinto abazithandayo. Banokuthi ke babanike imixube elungiselelwe wena.
Emva kwexesha, abathengi banokulungelelanisa iimveliso zabo zokhathalelo ngokweemfuno zabo ezithile. Ngokuthe ngcembe, amashishini anokunciphisa inkcitho kwaye aqinisekise ukuba abathengi banelisekile ziimveliso ezizalisekisa iimfuno zabo.
Amashishini anokubonelela ngee-shades ezahlukeneyo ngokuphuhlisa uluhlu olubanzi lwesiseko, izinto zokufihla, kunye nezithambiso ezinemibala. Abathengi abavela kwiimvelaphi ezahlukeneyo banokufumana iimveliso ezihambelana nethoni yolusu lwabo, ukukhuthaza ubandakanyo kunye nokuthintela inkcitho yokhetho lomthunzi olinganiselweyo.
isiphelo
Isishwankathelo, ukuqalisa uhambo oluya kwisetyhula kubandakanya ukubeka phambili uqwalaselo lokuphela kobomi bemveliso kunye nokuphonononga isixokelelwano sobonelelo ngeendawo zokudala inkunkuma. La manyathelo avula indlela yokuba amashishini amkele iinkqubo ezijikelezayo kwaye enze inkqubela phambili enentsingiselo ebhekiselele kwikamva elizinzileyo kushishino lobuhle.
