Kwimeko yeshishini yanamhlanje, idatha ibe yi-asethi. Ukufumana inzuzo yokukhuphisana kunye nokunyusa ingeniso, iinkampani zifumene ukuba isicwangciso esicacileyo sokwenza imali singundoqo! Oko kuthethiweyo, impumelelo ngokwenza imali ngedatha ifuna ukucwangciswa ngononophelo kunye nokuphunyezwa.
Ukuba uphucula ukusebenza kweshishini, isicwangciso esisebenzayo sokwenza imali kufuneka sibonise eyona ndlela ithe ngqo yokufumana ulwazi kwidatha enkulu. Kweli nqaku, siza kuxubusha ukuba yeyiphi indlela yokwenza imali yedatha, izibonelelo zokwenza imali kwidatha, iintlobo zokwenza imali kwidatha, kunye nendlela yokudibanisa ukwenza imali kwidatha ukunyusa ingeniso.
Isiqulatho
Yintoni ukwenza imali ngedatha?
Izibonelelo zezicwangciso ezintsha zokwenza imali kwidatha
Amanyathelo ama-5 okudibanisa izicwangciso zokwenza imali kwidatha ukunyusa ingeniso
isiphelo
Yintoni ukwenza imali ngedatha?
Ukwenza imali ngedatha yinkqubo yokulinganisa idatha yenkampani kunye nokunika ixabiso lemali. Ukubandakanya izicwangciso zokwenza imali kwidatha kube sisicwangciso esibalulekileyo kumashishini. Ngokuqokelela kunye nokuhlalutya idatha ngokufanelekileyo, iinkampani zinokutyhila ulwazi kunye namathuba okuguqula idatha kwiimveliso ezintsha kunye neenkonzo ezifunwa ngabathengi. Ubuchule bokwenza imali ngedatha bunokunceda ukuguqula idatha yamashishini ibe yimpahla yexabiso, ngaloo ndlela ivelisa ingeniso kwaye iqhube ukukhula.
Izibonelelo zezicwangciso zokwenza imali ngedatha
1. Ukudala iindlela ezintsha zengeniso
Ngokuhlela ulwazi lwabathengi ngokusekelwe kwisini, i-demographics, ithemba, i-industry, njalo njalo kumaqela ekujoliswe kuwo, abanini bedatha banokwenza okuninzi kwidatha. Inkampani inokwenza izigqibo eziqhutywa yidatha ezinegalelo ngokuthe ngqo kwinzuzo yemali.
Olu lwahlulo lwedatha luvumela ishishini ukuba libe lelakho urhwebo amaphulo kunye nokuhambisa amava abathengi abajoliswe kakhulu kunye nengeniso ebalaseleyo.
2. Ukwandiswa kwentsebenziswano kunye nentsebenziswano
Ngokusebenzisa intsebenziswano yangaphakathi, amaqela amaninzi kunye namasebe anokutshintshanisa i-asethi yedatha kunye nokuqonda. Imibutho inokudibanisa idatha esuka kwimithombo eyahlukeneyo, iphucula umgangatho jikelele kunye nobunzulu bedatha yabo, ngokudiliza iisilo zedatha kunye nokukhuthaza intsebenziswano. Ukwenza izigqibo ezingcono kunye neendlela ezijolise ngakumbi zokwenza imali, le datha ehlanganisiweyo ingasetyenziselwa ukubonelela ngembono ecokisekileyo yabathengi, imisebenzi, okanye intsingiselo yemarike.
3. Inzuzo yokhuphiswano ngokuchonga amathuba
Uninzi lweenkampani zisebenzisa ukwenza imali ngedatha ukufumana ukuqonda okusondeleyo kubathengi bazo, kwaye ke, banikezela ngeemveliso kunye neenkonzo ezifanelekileyo. Olu hlobo lwesicwangciso lunokunika amashishini inzuzo yokukhuphisana ngokubonelela ngengqiqo kunye nohlalutyo olungasetyenziselwa ukuphucula iimveliso kunye neenkonzo, ukwandisa ukusebenza, kunye nokwenza izigqibo ezingcono zobuchule.
4. Ukulungiswa kweendleko
Idatha ixabisekile, kodwa into ephuma kwidatha iphucula elo xabiso. Olu lwazi lunokunceda ukuqhubela phambili icandelo labathengi, ukuqikelela imfuno, ukwandisa amaxabiso, kunye nokulawula iindleko.
Amanyathelo ama-5 okudibanisa izicwangciso zokwenza imali kwidatha ukunyusa ingeniso
Inyathelo 1: Chonga kwaye uqonde ii-asethi zedatha
Inyathelo lokuqala lokudibanisa ukwenza imali kwidatha kwishishini kukuchonga nokuqonda ixabiso ledatha. Awukwazi ukwenza imali ngedatha engekhoyo. Kukho imfuneko yokujonga ukuba ngaba naluphi na ulwazi olunokwenzeka alusetyenziswanga kwaye lufanelekile ukuphononongwa. Oku kubandakanya ukwenza uphicotho lokuqokelela ulwazi malunga nombutho kunye nokumisela ixabiso elinokubakho ledatha. Ishishini linokufuna ubuchule kwidatha ukuqinisekisa ukusebenza kakuhle kwale nkqubo.
Umzekelo, masisebenzise i'LaBelle Fashions' umboniso-ishishini eligxile kakhulu kwimpahla, impahla, kunye nezincedisi. Eli shishini linokuqokelela idatha yabathengi ngokusebenzisa amajelo ahlukeneyo, kubandakanywa ukuthengwa kwe-intanethi, iinkqubo zokunyaniseka, kunye nokusebenzisana kwevenkile. Ngokuhlalutya le datha kunye nokuqonda izinto abaziphetheyo, iLaBelle Fashions inokujolisa ukuchonga amacandelo ahlukeneyo abathengi kunye nokudala imikhankaso yokuthengisa eyenzelwe umntu.
Inyathelo lesi-2: Chaza iinjongo zokwenza imali kunye neenjongo
Inyathelo lesibini elibalulekileyo kukuchaza iinjongo kunye neenjongo zokwenza imali ngedatha. Phambi kokuba uqalise inkqubo yokwenza imali ngedatha, beka phantsi iinjongo zale nkqubo. Kusenokufuneka uqhube uhlalutyo lwakho lwangaphakathi ukuze wenze idatha ibe luncedo ngokwezoqoqosho.
Kuya kufuneka kwakhona umisele iinjongo ezicacileyo kunye neenjongo zenkampani. Oku kuya kunceda ukuqinisekisa ukuba idatha iyaqokelelwa kwaye isetyenziselwa ukuvumela ishishini ukuba lifikelele kwiinjongo zalo. Kukho imfuneko yokwenza umahluko phambi kokuba inkqubo iqale. Emva kotyalo-mali kwinkqubo, ukujikeleza zonke iinjongo zedatha kuthatha umsebenzi omninzi.
Masibuyele kumzekelo wethu weLaBelle Fashions. Banokuhlalutya ngokucokisekileyo idatha yabo yabathengi kwaye bachonge amacandelo amathathu aphambili abathengi:
a) IiFashionists eziselula: Eli candelo libandakanya abantu abaphambili ngefashoni ababudala buphakathi kwe-18-25 abasoloko bethenga iimpahla zefashoni nezikhethekileyo.
b) IiNgcali ezixakekileyo: Eli candelo liquka abaqeqeshi abasebenzayo abaneminyaka eyi-25-40 ababeka phambili lula kwaye bakhetha umgangatho ophezulu, ukhetho lwempahla eguquguqukayo.
c) Abafuni beSimbo seClassic: Eli candelo libandakanya abantu abaneminyaka engama-40 nangaphezulu abaxabisa ifashoni engaphelelwa lixesha kwaye bakhetha iimpahla ezintle neziphucukileyo.
Le datha inokusetyenziswa ngaphakathi. Nje ukuba iLaBelle Fashion ichonge la macandelo, banokwenza imikhankaso yokubandakanya iqela ngalinye ngokufanelekileyo. Kumzekelo we IiFashionists eziselula, banokunyusa amaqonga eendaba ezentlalo anje ngeTikTok kunye ne-Instagram besebenzisa intsebenziswano yeempembelelo. Ukwenzela i IiNgcali ezixakekileyo, kwelinye icala, olu hlobo lwesicwangciso lunokungasebenzi kakuhle. Kule meko, banokusebenzisa i-imeyile okanye imikhankaso ye-Twitter.
Inyathelo lesi-3: Khangela isicwangciso esifanelekileyo
Ngaphambili, sixoxe ngeendlela ezininzi zokwenza imali ngedatha ukuphuhlisa iqonga ledatha elilungele iimfuno zenkampani yakho. Ukongeza koku, umntu kufuneka aphuhlise isicwangciso esifanelekileyo esisekelwe kwiinjongo zakho. Ezi zicwangciso zinokuba ngokuthe ngqo okanye ngokungathanga ngqo.
Ngokomzekelo, kwinkampani yempahla efana neLaBelle Fashions, iindlela ezahlukeneyo zinokusetyenziswa. Kwimeko enjalo, iiFashion zeLaBelle kufuneka zimisele ukuba leliphi iqhinga eliya kubafanela. Banokusebenzisa idatha yangaphakathi okanye banokusebenzisana nezinye izindlu zefashoni kwaye babonise iimveliso zabo kwisiseko sabathengi beLaBelle, befumana ingeniso ngeemali zentengiso okanye iikhomishini kwiziphumo zentengiso.
Ukumisela esona sicwangciso sisekwe kwiinjongo zabo kuya kunceda iiFashion LaBelle ukuba zenze imali ngedatha yazo ngokulula.
Inyathelo lesi-4: Tyala imali kwiiteknoloji eziyimfuneko
Zininzi zetekhnoloji amashishini anotyalomali kuzo ngexesha lokudityaniswa kokwenza imali ukuze kunyuswe ingeniso. Ngezantsi zimbalwa iitekhnoloji ezinokusetyenziswa:
Ubukrelekrele bokwenziwa (AI) kunye nokufunda koomatshini (ML)
I-AI kunye nokufunda komatshini (ML) iteknoloji inokuhlalutya ukuthambekela kwedatha, ukubikezela ukuziphatha kwabathengi, kunye neenkqubo zokwenza izigqibo ngokuzenzekelayo. Ukusebenzisa i-AI / ML kunokubangela ukuthengisa okugxininisekileyo, iingcebiso ezilungelelanisiweyo, kunye nokwaneliseka kwabathengi, konke oku negalelo ekwenzeni imali kwidatha.
Iinkqubo zolawulo lobudlelwane babathengi (CRM).
Izisombululo zeCRM zinceda amashishini ekulawuleni idatha yabathengi kunye nokusebenzisana. Amashishini anokubonelela ngeemveliso kunye neenkonzo ezilungelelanisiweyo ngokuphanda ngokuziphatha kwabathengi kunye nezinto abazithandayo, ukuphucula amava abo abathengi kunye nokwandisa amandla okwenza imali.
Izixhobo ze-Intanethi yezinto (IoT).
Izixhobo ze-IoT zenza amanani amakhulu edatha evela kwimithombo eyahlukeneyo. Iinkampani zinokunyusa iimveliso zazo, ziphucule amava abathengi, kwaye zivelise imithombo emitsha yengeniso ngokuqokelela kunye nokuhlalutya idatha kwizixhobo ezixhunyiwe.
Amashishini ke ngoko kufuneka atyale imali kubugcisa obuyimfuneko obusekwe kwisicwangciso abasikhethileyo, uhlobo lwedatha abafuna ukulisebenzisa, kunye nokusetyenziswa kwabo ekujoliswe kuko kwedatha. Kwelinye icala, banokunyusa idatha ngesoftware ekhoyo, izixhobo kunye netekhnoloji. Kwimeko yokwenza imali ngokuthe ngqo kwedatha, iLaBelle Fashions inokusebenzisa inkqubo yeCRM ukulandelela iimfuno zabathengi, izimbo, izinto ezithandwayo kunye nezinto ezikhethwayo.
Inyathelo lesi-5: Beka iliso kunye nokwandisa ukusebenza kwezicwangciso
Inyathelo lokugqibela ekufuneka ithathwe yinkampani kukubeka iliso kunye nokwandisa ukusebenza kwezicwangciso-qhinga zokwenza imali. Ukuhlalutya idatha kunye nokubeka esweni inkqubo yokwenza imali rhoqo kuqinisekisa ukuba isebenza kakuhle kwaye ihlangabezana neenjongo zenkampani.
Ngaphezulu koku, eyona ndlela ilula yokuchonga nayiphi na imiba okanye amathuba okuphucula kukuphononongwa rhoqo kwenkqubo, kunye nokulinganisa impumelelo eyenziwe yinkampani ukususela ekuqaleni kokwenza imali kwedatha.
Umzekelo, kwiiFashion zaseLaBelle, banokulandela ingeniso yabo epheleleyo yokuthengisa eyenziwe kwiintengiso zempahla ngexesha elithile beqinisekisa ukuba baqhubeka besenza inzuzo. Kwaye xa kukho ilahleko, banokutshintsha isicwangciso sokwenza imali kwidatha.
isiphelo
Ukudibanisa amaqhinga asebenzayo okwenza imali yindlela ephambili yokwenza nokunyusa ingeniso. Amashishini ke ngoko anokuphucula imodeli yawo yenzuzo ngokuqonda indlela yokudibanisa izicwangciso zokwenza imali kwidatha kwimisebenzi yabo ngokutyibilikayo.
Ngoko ukuba unomdla ukwenza ingeniso eyongezelelekileyo, ke ukuhlanganiswa kwezicwangciso zokwenza imali yedatha kunokuba yindlela eya phambili kuwe!
