Ubuhle obuphakathi buvela njengoko abafikisayo kunye nabalishumi elinambini baqala uhambo lokuzibona. Aba bathengi bahamba umgca phakathi kwabantwana kunye nabantu abadala abancinci, bedlala indima ebalulekileyo ekubumbeni iimfuno zemveliso zabasebenzisi abancinci bobuhle.
Abathengi abaphakathi kweentsingiselo babandakanya oyena mncinane kwi-Gen Z kunye nomdala we-Gen Alpha. Aba bathengi bancinci babonisa isidingo "sokukhanya" ngokukhawuleza kwaye bajikela kumaqonga eendaba ezentlalo anjengeTikTok kwiindlela zobuhle.
Fumana abakwishumi elivisayo ababalaseleyo abakwishumi elivisayo kunye neendlela zobuhle zokutsala umdla kubaphulaphuli abancinci kwaye ubancede badlule kwishumi elivisayo elingathandekiyo kunye neminyaka ephakathi.
Isiqulatho
Imfuno phakathi kunye neemveliso zobuhle zolutsha ngo-2023
Iindlela ezi-5 zobuhle zangaphakathi eziya kuthi xhaxhe ngo-2023
Sebenzisa imali enkulu kwezi ntsingiselo
Imfuno phakathi kunye neemveliso zobuhle zolutsha ngo-2023
Kwi-2021, i imarike yezithambiso zehlabathi ifikelele kwi-US $287.94 yebhiliyoni kubungakanani bemarike. Nangona kunjalo, iingcali zentengiso ziqikelela ukuba ishishini liya kwanda liye kutsho kwi-US $415.29 yeebhiliyoni ngo-2028 nge-5% yezinga lokukhula konyaka elihlanganisiweyo (CAGR) kwisithuba se-2021-2028.
Ukunyuka kwemfuno yokwenziwa kwee-make-up kunye neemveliso ze-skincare kuqhuba ngokufanelekileyo ukukhula kwale marike, kwaye ulutsha kunye nalishumi elinambini bathatha inxaxheba abakhutheleyo. Omabini amakhwenkwe kunye namantombazana asebenzisa iimveliso zokhathalelo lwesikhumba ukwenza imifanekiso entle ngaphandle kokujonga ukuba ukhule kakhulu.
Phakathi kweemveliso zobuhle zikwafaka nezinye iindidi ezinceda abantu abancinci baqhelane nokutshintsha kwemizimba yabo. Nangona ulwamkelo lokuqala lweemveliso zobuhle zolutsha kunye ne-tweens lwalungathandeki, amashishini anokulindela iindlela ezininzi ezixhasa ukulinga kunye nokuzibonakalisa ukuba zidume ngo-2023.
Iindlela ezi-5 zobuhle zangaphakathi eziya kuthi xhaxhe ngo-2023
Ukulungiswa kwabaqalayo
Chaza ngokutsha ukhathalelo lococeko lwabafana abakwishumi elivisayo kunye neshumi ngokukhetha kwangethuba iimveliso zokuzilungisa. Ngokwesiqhelo, abathengi abangamadoda bathanda ukufikisa emva kwexesha kunabalingane babo ababhinqileyo. Isidingo sococeko siqala phakathi kweminyaka elithoba neshumi elinesine. Aba bathengi ngokwemvelo baya kutsalela kwiimveliso ezigxile kwivumba lomzimba, iinwele (ingakumbi iinwele ezinamafutha), kunye nolusu.
Nangona ukulungiswa kwangoko kunye nezixhobo zococeko kumakhwenkwe azixhaphakanga kangako, ukubonelela ngeemfuno zabo kubaluleke kakhulu njengabalingane babo ababhinqileyo. Uninzi lweebrendi kwicandelo lokuzilungisa lugxile kwidemografi yamadoda iyonke endaweni yeemveliso ezingqamene nobudala.
Ngelixa ukuqeqeshwa kwabaqalayo kuluhlu oluncinci lobuhle, libonelela ngamathuba amaninzi kumashishini ukwandisa iikhathalogu zeemveliso ngokugxila kumakhwenkwe aselula. Banokubonelela ngokucheba izixhobo zokuqalisa kubaphakathi abajongana nokutshintsha kunye nolusu oluthambileyo.
Ngokufanayo, abathengisi banokubonelela ngeemixholo iisepha zebar ibhekisa kwiimuvi ezidumileyo kunye nemidlalo yevidiyo. Le combo iya kuba nesibongozo esinamandla kubafana abancinci.
Nangona ingekho phakathi ngokuthe ngqo, amashishini anokubonelela nge-non-toxic, i-100% yendalo, kunye nesikhumba esingenamichiza- kwaye iimveliso zokukhathalela umzimba kwishumi elinambini, ulutsha, kunye nabantu abadala abancinci.
Ukhathalelo lwexesha lokuqala
Akukho nto iyintloni malunga namaxesha okuqala, nangona uninzi lwabathengi abancinci becinga ngenye indlela. Nini impahla yangaphantsi yexesha I-brand Thinx kunye ne-nonprofit PERIOD iqhube uphando, yabonisa ukuba i-76% yabafundi base-US abahamba exesheni phakathi kweminyaka eyi-13 kunye ne-19 babonisa ukuba amaxesha anemibono engalunganga. Ama-65% nawo avumile ukuba uluntu lufundisa abasetyhini abancinci ukuba babe neentloni ngokuya exesheni.
Nangona kunjalo, iingcamango ezinjalo zifuna ukulungiswa kwimeko yokuqala yokunyamekela. Ukufikisa kwabasetyhini kunokukhaba phakathi kweminyaka esibhozo kunye neshumi elinesine, ukwenza ukhathalelo lwexesha udidi oluyimfuneko. Iimveliso ezininzi zibandakanyeka kwiincoko malunga nokhathalelo lwexesha ukunceda ukuguqula ibali ukusuka kwi-taboo ukuya elubala.
Omnye umzekelo obalaseleyo wale nto yiDisney's 'Turning Red'. Oopopayi balandela ibali lentombazana eneminyaka eli-13 ubudala eyaya kufikisa. Ujika abe yipanda enkulu ebomvu nanini na xa iimvakalelo zakhe zimongamela, ebonisa amava exesha lokuqala ngendlela enokuqonda ngayo abantu abalishumi elinambini.
Nangona abanye abantu abadala banokuziva bengonwabanga xa bethetha ngamaxesha, iibrendi ezininzi, ngakumbi kwiimarike zasentshona, ziyaziqhelanisa neencoko zokuba sexesheni. izixhobo zokuqalisa. Amashishini anokubonelela ngeekiti ezinezikhokelo zemfundo, amakhadi encoko, kunye nezitikha zokulandela umjikelo ukuze kube lula ulutsha kwinkqubo yexesha ngelixa ubenza bazive bekhululekile.
Hluza ubuso
Imidiya yoluntu yinxalenye enkulu yesi sizukulwana sabakwishumi elivisayo nabalishumi elinesibini. Ihlala ikhuthaza abaphulaphuli abancinci ukuba bakhule ngokukhawuleza kunabo bangaphambili. Nangona oku kuvakala njengento entle, kukho imiba engalunganga. Kwaye Ubuhle Iibrendi zifuna ukujongana nazo ngendlela yobuso bokucoca.
Uninzi lwamantombazana kunye nolutsha lutyekele ngakumbi kwimpilo-ntle eyoyikisayo xa bevezwe kusetyenziswa kakhulu kwimidiya yoluntu. Basenokuba neempawu ezidandathekisa ngakumbi, ezibenza bazive bengento yanto yaye bengonwabanga ngenkangeleko yabo.
Iimveliso kufuneka ziqaphele ukuba inkangeleko yomzimba iyinto engaphaya koxinzelelo lwemihla ngemihla ngenxa yoxinzelelo lokulandela iindlela zentsholongwane kwii -apps ezifana neTikTok. Enyanisweni, iindlela zokucoca ubuhle rhoqo ezibhityileyo imigca, amabala amnyama, okanye enze amehlo abonakale eqaqambile zinokuchaphazela kakubi ukuzijonga komsebenzisi.
Kodwa, kuyenzeka ukuba ujike ezi zihluzo zibe ziimfundiso kunye nezixhobo zemfundo. Ihobe ngumzekelo wophawu kule niche. Iphulo likaDove elithi “Reverse Selfie” libonisa umntwana ofikisayo elungisa inkangeleko yakhe kwi-app yokuhlela, ebonisa ubunzulu boxinzelelo lwemidiya yoluntu.
Okubaluleke ngakumbi, uphawu lujolise ekuncedeni izigidi ezingama-250 kwishumi elinesihlanu kunye nolutsha ukuba lufezekise umfanekiso womzimba olungileyo ngo-2030.
Uqeqesho lokunyamekela ulusu
"Iminyaka engathandekiyo" yolutsha kunye neminyaka ephakathi ifana namaxesha enguqu. Abathengi abancinci banokuqaphela utshintsho eluswini lwabo kwasekuqaleni kweminyaka elishumi, ukwenza ukhathalelo lolusu iinkqubo ezibalulekileyo.
Abathengisi kufuneka baqhubeke nendlela ekhulayo njengoko uninzi lwabaphakathi bejonge kumajelo eendaba ezentlalo ukuze bafumane iingcebiso ngokhathalelo lwesikhumba kwaye abazali bagxile kuyo. iimveliso ezikhuselekileyo. Kuba aba bancinci banokufikelela okungenamkhawulo kubantu abadumileyo kunye ne-influencer skincare routines, kubalulekile ukusebenzisa iimveliso ezixhasa ulusu olutshintshayo, ungasebenzi ngokuchasene nalo.
Uqeqesho oluphakathi kweskipa kufuneka lubeke phambili ukwakheka kolusu olubuthathaka njengemidibaniso efakwe kwi-SPF, izicoci ezithambileyo, kunye nezinto ezilula kunye nezingenaoyile.
Ulutsha kunye neshumi elinambini alifuni iinkqubo ezintsonkothileyo. Amashishini kufuneka aqwalasele ukugxila iimveliso ezilula ukujongana neengxaki eziqhelekileyo ezifana ne-acne kunye nokudala amasiko anelisayo.
Ezinye iibrendi zivuma iimfuno eziguqukayo zaba bathengi ngokubonelela iimveliso zononophelo oluthambileyo. Bakwaxhasa kwaye bancede ukwakha iindlela ezisebenzayo ezisempilweni.
Abathengi banokukhetha kwakhona iimveliso ze-skincare zeminyaka yobudala kwi-0-3, 3-6, kunye ne-7-12 yeminyaka yobudala. Abathengisi banokubhenela kweli qela ngokunikezela ngeemveliso ezinokupakishwa okudlalayo ezinceda ukwakha iindlela zobuhle ezonwabileyo nezingenaxinzelelo.
Umdlalo womntwana kumdlalo wobuso
Imidiya yoluntu iyaqhubeka iphumla embindini weendlela zobuhle phakathi kwe-betweener. Iqhuba imfuno yokujonga ukuzithemba ngakumbi, ityhala ngaphezulu kweshumi elinesibini kunye nolutsha ukuya kwizinto zokuthambisa zemibala. Nangona kunjalo, ngaphezu kwesigamu yolutsha e-US sebenzisa make-up ukuzibonakalisa.
Ngokutsho kukaMintel, I-69% yamakhwenkwe kunye ne-90% yamantombazana abaphakathi kweminyaka elithoba ukuya kwelishumi elinesixhenxe bayazonwabisa iimveliso zobuhle. Umdlalo wobuso udibanisa umdla wolutsha kunye nokuphononongwa kwemveliso ukunika abaphakathi indawo yokuyila-kwinqanaba elifanayo lokupeyinta kunye nobugcisa.
Umdlalo wobuso ukwavumela iibrendi ukuba zijoyine abantu abancinci kuhambo lwabo lokuzibona. Amanye amashishini anikezela nge-non-toxic kunye iimveliso ezinemibala ezinika abaphakathi ithuba lokuzama ukujonga ngeendlela ezahlukeneyo. Iimveliso ezininzi zikwakhuthaza ukuzithanda ngokongeza amagama akhuthazayo kwiipakethe zabo.
Abakwishumi elivisayo kunye nabalishumi elinambini bafuna ukujoyina iindlela ezininzi zobuhle, kwaye bafuna iimveliso ukuba balinganisa real make-up. Banokukhetha i-nut, i-paraben, kunye ne-cosmetics yembala engenankohlakalo ukuphindaphinda amava okwenza. Abaphakathi banokusebenzisa iifomyula ezicocekileyo nezinovakalelo kwizicelo ezingakhathali ngaphandle kweengozi zokuqhawuka.
Abathengi abancinci banokwenza izinto ezongezelelweyo ngokukhetha ezinye iindlela zobuhle. Basenokonwabela ukwahluka kwamagwebu idayi yeenwele okanye uhambe kakubi ngee tattoos zethutyana.
Sebenzisa imali enkulu kwezi ntsingiselo
I-2023 iya kukhuthaza ulinge lobuhle kwaye yakhe indawo ekhuselekileyo ukuze abantu abaphakathi bazifumane ngaphandle kokugwetywa. Abathengi abancinci bafuna iimveliso zokhathalelo lwesikhumba, ukunyamekelwa kweenwele, kunye ne-make-up njengoko zivela kwisikhumba sazo esithambileyo sosana.
Kwakhona abazali baya kubeka phambili iimveliso ezinceda ukwazisa abantwana babo ukunyamekela. Iimveliso ezizisa utshintsho lomzimba kunye nolusu kungakhathaliseki isini kunye nobuhlanga ziya kunceda amashishini angena kwimakethi yobuhle beshumi elivisayo.
Ke ngoko, ukuzilungisa kwabaqalayo, ukhathalelo lwexesha lokuqala, ubuso bokucoca ubuso, uqeqesho lokhathalelo lwesikhumba, kunye neendlela zokudlala zobuso ziindlela ezisebenzayo zamashishini ukutsala abathengi abancinci.
