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Why Is Accrual Accounting Important for Businesses?

Ever sent an invoice and waited weeks for payment? Or did you pay for something today that you won’t get until next month? If so, you’ve already experienced accrual accounting in action—even if you didn’t realize it.

Accrual accounting is the system that tracks money when it’s earned or owed—not when it moves. It’s how most companies, especially larger ones, keep their books because it gives a more realistic financial picture than just tracking cash flow.

But why does it matter? If you run a business (or plan to), you need to know whether you’re truly making money or just surviving off timing mismatches. So, let’s break it down in simple terms without the dry textbook feel.

Table of Contents
What is accrual accounting?
Types of accruals
    1. Accrued revenues
    2. Accrued expenses
Why accrual accounting is a game-changer
    1. Financial insight
    2. Long-term contract management
    3. Credit transaction tracking
    4. Investors and lenders prefer it
Challenges of accrual accounting
    1. It’s more work
    2. Extra personnel training
    3. Cost
Other types of accounting methods
    1. Cash accounting
    2. Hybrid accounting
Accrual accounting vs. cash accounting
Bottom line

What is accrual accounting?

Jigsaw puzzle with words Receivable” and Payable

Accrual accounting records income when businesses make a sale or provide a service, even if the payment has yet to arrive. It also tracks expenses when they occur, not just when paid. This approach helps businesses understand their financial health by matching income with the costs needed to earn it all within the same reporting period.

Fun fact: Did you know the U.S. requires every business that earns US $25 million or more over three years to use accrual accounting? However, smaller companies can still use it if they’d want to.

Types of accruals

The word “ACCRUAL” on a red label

Under this method, there are two main types of accruals to watch: accrued revenues and accrued expenses. These are important for closing the books at the end of a period in accrual accounting. Here’s a closer look at each one:

1. Accrued revenues

Accrued revenues are earnings a company has made but hasn’t received payment for yet. This happens when a business provides goods or services on credit. Another example is accrued capital expenses—when a company gets equipment or property but hasn’t paid for it yet.

A good example of accrued revenue is electricity usage. An electricity company supplies power to customers before generating revenue. Even though it has ongoing expenses, it does not receive payment until the end of the month.

However, the electricity company must still recognize its expected future income. That’s where accrual accounting comes in—it can keep a more accurate record of its financial situation. So, when the payments finally come in, the business’s cash account increases while its receivables decrease.

2. Accrued expenses

On the other hand, accrued expenses happen when a company buys something on credit and records it as money it owes in its financial records. This means the business has used a service or received goods but hasn’t paid for them yet. Some common examples of accrued expenses include:

  • Interest expense accruals: Interest that a company owes but hasn’t paid yet.
  • Supplier accruals: Bills from suppliers for goods or services the company has received but not yet paid for.
  • Wage or salary accruals: Employee wages for work already done but not paid in full.

Prepaid expenses vs. accrued expenses

Prepaid expenses are the opposite of accrued expenses. Instead of paying later, a company pays in advance for goods or services, even if it doesn’t receive everything immediately.

Why accrual accounting is crucial for businesses

The words “Accrual Accounting” on an orange paper

1. Financial insight

Accrual accounting helps businesses see their real costs and profits by matching expenses to their revenue. This makes budgeting, forecasting, and planning more accurate. It also allows businesses to check their performance without being misled by cash flow timing differences.

2. Long-term contract management

Businesses with long-term contracts will need accrual accounting. This method ensures that they record income and expenses according to the contract, making it easier to accurately track a project’s financial progress.

3. Credit transaction tracking

Companies that buy or sell on credit (i.e., receiving or delivering goods and services before payment) can also benefit from accrual accounting because it helps them track money owed and payments due. This strategy makes planning cash flow easier and ensures they have enough funds to keep operations running smoothly.

4. Investors and lenders prefer it

Investors, lenders, and other stakeholders need accurate financial reports to make smart decisions. Thankfully, accrual accounting gives them a clearer picture of a company’s financial health and how well owners manage it.

Challenges of accrual accounting

An accrual accounting document and a blue marker

It’s not all sunshine and profit tracking. There are downsides to accrual accounting—here are some of them:

1. It’s more work

Accrual accounting can be more complex because businesses must track what others owe them (receivables) and the money they owe (payables). For this reason, they will need reliable systems and clear policies to keep records accurate, ensuring they match income and expenses.

2. Extra personnel training

Accrual accounting needs experienced accountants if businesses want their records to be accurate. For this reason, they may need to cover extra training and higher staffing costs to ensure the personnel does everything correctly.

3. Cost

Accrual accounting is not a cheap method. It can be more expensive than cash accounting because it requires advanced software and may lead to higher costs for audits and compliance. However, its more accurate financial picture makes up for this higher expense.

Other types of accounting methods

Businesses usually follow one of three accounting methods (accrual, cash, or hybrid accounting):

1. Cash accounting

Cash accounting records transactions only when money moves in or out. Businesses record their income and expenses only when they receive payments. This method is simple but misleading, as brands may appear profitable one month and lose money the next.

This method is also popular with small businesses and individuals (such as freelancers) because it offers a clear, real-time view of the available cash.

2. Hybrid accounting

Hybrid accounting combines both methods, letting businesses track everyday transactions using cash accounting and larger or more significant items using accrual accounting. This flexible approach helps keep financial records accurate.

This method is also great for small businesses that want to keep daily transactions simple while tracking bigger finances like unpaid invoices, bills, or inventory. However, brands must be extra careful with hybrid accounting to avoid going against tax and accounting regulations.

Accrual accounting vs. cash accounting

The words “Accrual-based accounting” on a notebook

Which is better? It depends on how you do business. Let’s compare.

FeatureAccrual AccountingCash Accounting
When income is recordedWhen the business earns it (even if unpaid)When the business receives the cash
When expenses are recordedWhen they’re incurred (even if unpaid)When the brand pays the cash
AccuracyIt gives a more accurate picture of financial healthThis method can be misleading
ComplexityThis method will require tracking receivables or payablesIt’s easier to maintain
Best forBusinesses dealing with credit or contractsSimple businesses with few transactions

Example: A catering company books a big event in December but will not be paid until January. Under accrual accounting, that income is recorded in December, aligning it with the work done. Under cash accounting, it would not appear until January.

Bottom line

Accrual accounting may quickly become necessary if you’re serious about growing a business. Yes, it’s more complex than cash accounting, but it provides real insights, helps with financial planning, and keeps investors, lenders, and regulators happy.

While cash accounting might work for small businesses, it won’t cut it if they’re scaling, managing credit sales, or planning long-term growth—that’s why accrual accounting is their best bet. Thinking about switching? Start by learning the basics, investing in good software, and consulting an accountant to help with the transition.

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